Excellence in business communication 12e by vthill and brovee chapter 07

Excellence in Business CommunicationExcellence in Business Communication Chapter 7 Crafting Messages for Digital Channels... Identify the major digital channels used for brief business

Excellence in Business Communication

Excellence in Business Communication

Chapter 7 Crafting Messages for Digital

Channels

Learning Objectives (1 of

3)

1 Identify the major digital channels

used for brief business messages, and describe the nine compositional modes needed for digital media.

2 Describe the use of social networks in

business communication.

3 Explain how companies and business

professionals can use information and content sharing websites.

Learning Objectives (2 of

3)

4 Describe the evolving role of email in

business communication, and explain how to adapt the three-step writing

process to email messages.

5 Describe the business benefits of

instant messages (IM), and identify

guidelines for effective IM in the

workplace.

Learning Objectives (3 of

3)

6 Describe the use of blogging and

microblogging in business

communication, and briefly explain

how to adapt the three-step process to blogging.

7 Explain how to adapt the three-step

writing process for podcasts.

Digital Channels for Business Communication

Digital Channels for Business Communication

(LO 1) Identify the major digital channels used for brief business

messages, and describe the nine

compositional modes needed for

Media Choices for

Podcasts

Compositional Modes: Status Updates and

Announcements

Creating Content for

Mobile

Specifi

c Option

s

• Location-Based Services

• Gamification

• Augmented Reality

• Wearable Technology

• Blogging and Podcasting

• Cloud-Based Services

Optimizing Content for

Mobile Devices

Social Networks

(LO 2) Describe the use of social

networks in business communication

Public, General Purpose Public, General Purpose

Public, Specialized Public, Specialized Private, Internal Private, Internal

Business Communication Uses of Social

Networks

Business Communication Strategies on Social

Networks

Online

Presence

Community Building

Promotion Efforts

Consistent Personality

Compositional

Modes

Valuable Content

Existing Conversations

Information and Media

Sharing Sites

Information and Media

Sharing Sites

(LO 3) Explain how companies and

business professionals can use information and content sharing

websites

Content Curation Sites

Alternative to Newsfeeds

Power of Community

Power of Shared Expertise

Power of Shared Expertise

Community Q&A Sites

•Build Your Personal Brand

Community Building

via Social Media

Community Building

via Social Media

(LO 4) Describe the evolving role of email in business communication, and explain how to adapt the three-step writing process to email messages

Using Email in the

• Indiscriminate Use

• Scheduling Messages

Use of Emoticons

Completing Email

Messages

Email for Business Communication

Instant Messaging and

Text Messaging

Instant Messaging and

Text Messaging

(LO 5) Describe the business benefits

of instant messaging (IM), and identify

guidelines for effective IM in the

workplace

Understanding the

Benefits and Risks of

IM (1 of 2)

• Opportunities involved in using IM:

– Rapid response to urgent

messages – Lower cost than phone and email – Ability to mimic conversations

– Available on a wide range of

devices – Less misuse as a broadcasting

Understanding the

Benefits and Risks of

IM (2 of 2)

• Challenges involved with using IM:

– Danger of security problems

– Need for user authentication

– Challenges of logging messages

– Incompatible, competing IM

systems – Aggravation of “spim” messages

Adapting the

Three-Step Process for

Successful IM

Adapting the

Three-Step Process for

Successful IM

Planning Instant Messages Planning Instant Messages

Writing Instant Messages Writing Instant Messages

Completing Instant Messages Completing Instant Messages

Blogging and Microblogging

Blogging and Microblogging

(LO 6) Describe the use of blogging

and microblogging in business communication, and briefly explain

how to adapt the three-step process to

Effective Blogs and Microblogs

Use Personal,

Authentic Style

Deliver New Information

Fast

Encourage Conversations Feature Topics

of Peak Interest

Understanding Business Applications

of Blogging

• Anchor for social media presence

• Project management and

communication

• Company news and updates

• Customer support for

products/services

• Public relations and media relations

• Recruit potential employees

Adapting the

Three-Step Process for Successful Blogging

Audience

Purpose

Scope

Write in a Comfortable, Personal Style

Know Your Subject and Provide Links

Evaluate Proofread

Post

Complete Write

Plan

Business Applications

of Blogging

• Customer Service

• Backchannel for Meetings

Business Applications

of Microblogging

(LO 7) Explain how to adapt the step writing process for podcasts

three-Using the Three-Step Process for Podcasting

Situation

Information

Organization

Transitions, Previews, and

Reviews

Scripting vs.

Improvising

Editing Preparing Publishing

Complete Write

Plan

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