Excellence in business communication 12e by vthill and brovee chapter 07

Copyright © 2017 Pearson Education, Inc Excellence in in Excellence Business Communication Communication Business Chapter Crafting Messages for Digital Channels Copyright © 2017 Pearson Education, Inc Learning Objectives (1 of 3) Identify the major digital channels used for brief business messages, and describe the nine compositional modes needed for digital media Describe the use of social networks in business communication Explain how companies and business professionals can use information and content sharing websites Copyright © 2017 Pearson Education, Inc Chapter - Learning Objectives (2 of 3) Describe the evolving role of email in business communication, and explain how to adapt the three-step writing process to email messages Describe the business benefits of instant messages (IM), and identify guidelines for effective IM in the workplace Copyright © 2017 Pearson Education, Inc Chapter - Learning Objectives (3 of 3) Describe the use of blogging and microblogging in business communication, and briefly explain how to adapt the three-step process to blogging Explain how to adapt the three-step writing process for podcasts Copyright © 2017 Pearson Education, Inc Chapter - Digital Channels Channels for for Digital Business Communication Communication Business (LO 1) Identify the major digital channels used for brief business messages, and describe the nine compositional modes needed for digital media Copyright © 2017 Pearson Education, Inc Chapter - Media Choices for Brief Messages Social Networks Information Sites Content Sharing Sites Email Messages Instant Messages Text Messages Blogs & Microblogs Podcasts Copyright © 2017 Pearson Education, Inc Chapter - Compositional Modes for Digital Media • • • • Conversational Elements Comments and Critiques Orientations and Guidance Summary Functions Copyright © 2017 Pearson Education, Inc • • • • • Reference Materials Narratives and Storytelling Teaser Messages and Links Announcements and Updates Tutorials and Advice Chapter - Compositional Modes: Status Updates and Announcements Copyright © 2017 Pearson Education, Inc Chapter - Creating Content for Social Media Start Conversations, Not Sales Pitches Write Informally, But Not Carelessly Use Concise, Informative Headlines Copyright © 2017 Pearson Education, Inc Chapter - 10 Understanding the Benefits and Risks of IM • (1 of 2) Opportunities involved in using IM: – Rapid response to urgent messages – Lower cost than phone and email – Ability to mimic conversations – Available on a wide range of devices – Less misuse as a broadcasting method Copyright © 2017 Pearson Education, Inc Chapter - 28 Understanding the Benefits and Risks of IM • (2 of 2) Challenges involved with using IM: – Danger of security problems – Need for user authentication – Challenges of logging messages – Incompatible, competing IM systems – Aggravation of “spim” messages Copyright © 2017 Pearson Education, Inc Chapter - 29 Adapting the Three-Step Process for Successful IM PlanningInstant InstantMessages Messages Planning WritingInstant InstantMessages Messages Writing CompletingInstant InstantMessages Messages Completing Copyright © 2017 Pearson Education, Inc Chapter - 30 Using Workplace IM Effectively Use Instant Messaging Courteously Use “Away” Status While Working Be Cautious with Private Information Avoid Sending Personal Messages Copyright © 2017 Pearson Education, Inc Chapter - 31 Blogging and and Microblogging Microblogging Blogging (LO 6) Describe the use of blogging and microblogging in business communication, and briefly explain how to adapt the three-step process to blogging Copyright © 2017 Pearson Education, Inc Chapter - 32 Effective Blogs and Microblogs Use Personal, Authentic Deliver New Information Style Fast Feature Topics of Peak Interest Copyright © 2017 Pearson Education, Inc Encourage Conversations Chapter - 33 Understanding Business Applications of Blogging • • • • • • • Anchor for social media presence Project management and communication Company news and updates Customer support for products/services Public relations and media relations Recruit potential employees Market research and feedback Copyright © 2017 Pearson Education, Inc Chapter - 34 Adapting the Three-Step Process for Successful Blogging Plan Audience Write Write in a Complete Evaluate Comfortable, Personal Style Purpose Proofread Know Your Subject and Scope Copyright © 2017 Pearson Education, Inc Provide Links Post Chapter - 35 Business Applications of Blogging Copyright © 2017 Pearson Education, Inc Chapter - 36 Microblogging • Company Updates • Sales Promotions Microblogs in • Tips for Product Use Business • Information from Experts • Customer Service • Backchannel for Meetings Copyright © 2017 Pearson Education, Inc Chapter - 37 Business Applications of Microblogging Copyright © 2017 Pearson Education, Inc Chapter - 38 Podcasting Podcasting (LO 7) Explain how to adapt the three-step writing process for podcasts Copyright © 2017 Pearson Education, Inc Chapter - 39 Using the Three-Step Process for Podcasting Plan Situation Write Transitions, Complete Editing Previews, and Reviews Information Preparing Scripting vs Organization Copyright © 2017 Pearson Education, Inc Improvising Publishing Chapter - 40 Resources Required for Podcasting Recording Distributing Copyright © 2017 Pearson Education, Inc • • • • • • Audio Recording Editing Software Production Quality Media Stores Hosting Services Blog Content Chapter - 41 All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher Printed in the United States of America Copyright © 2017 Pearson Education, Inc Chapter - 42 ... Education, Inc Chapter - 15 Information and and Media Media Information Sharing Sites Sites Sharing (LO 3) Explain how companies and business professionals can use information and content sharing websites... Email for Business Communication Copyright © 2017 Pearson Education, Inc Chapter - 26 Instant Messaging Messaging and and Instant Text Messaging Messaging Text (LO 5) Describe the business benefits.. .Excellence in in Excellence Business Communication Communication Business Chapter Crafting Messages for Digital Channels Copyright © 2017 Pearson Education, Inc Learning Objectives