Excellence in business communication 12e by vthill and brovee chapter 06

Copyright © 2017 Pearson Education, Inc Excellence in in Excellence Business Communication Communication Business Chapter Completing Business Messages Copyright © 2017 Pearson Education, Inc Learning Objectives (1 of 2) Discuss the value of careful revision, and describe the tasks involved in evaluating your first drafts and the work of other writers List four techniques you can use to improve the readability of your messages Describe eight steps you can take to improve the clarity of your writing, and give four tips on making your writing more concise Copyright © 2017 Pearson Education, Inc Chapter - Learning Objectives (2 of 2) List four principles of effective design, and explain the role of major design elements in document readability Explain the importance of proofreading, and give eight tips for successful proofreading Discuss the most important issues to consider when distributing your messages Copyright © 2017 Pearson Education, Inc Chapter - Revising Your Your Message: Message: Revising Evaluating the the First First Draft Draft Evaluating (LO 1) Discuss the value of careful revision, and describe the tasks involved in evaluating your first drafts and the work of other writers Copyright © 2017 Pearson Education, Inc Chapter - Revising Different Types of Messages •Revising Informal Messages •Revising Digital Messages •Revising Important Messages Copyright © 2017 Pearson Education, Inc Chapter - Evaluating Your Message Content Clear and Accurate Relevant and Complete Organization Order and Emphasis Repetition and Grouping Tone Is It Too Formal? Copyright © 2017 Pearson Education, Inc Is It Too Casual? Chapter - Improving Your Message Through Revision Copyright © 2017 Pearson Education, Inc (1 of 2) Chapter - Improving Your Message Through Revision Copyright © 2017 Pearson Education, Inc (2 of 2) Chapter - Evaluating, Editing, and Revising the Work of Other Writers Promote the Writer’s Success • • Help the writer succeed Don’t impose your own style or agenda Support the Writer’s Intent • • Learn what the writer wanted to accomplish Base suggestions on the writer’s goals Copyright © 2017 Pearson Education, Inc Chapter - 10 Revising for Clarity Copyright © 2017 Pearson Education, Inc Chapter 6- 22 Editing for Conciseness Delete Delete Unnecessary Unnecessary Words Words and and Phrases Phrases Replace Replace Long Long Words Words and and Phrases Phrases Eliminate Eliminate Redundant Redundant Word Word Combinations Combinations Recast Recast “It “It is/There is/There are” are” Starters Starters Copyright © 2017 Pearson Education, Inc Chapter - 23 Revising for Conciseness Copyright © 2017 Pearson Education, Inc Chapter - 24 Producing Your Your Message Message Producing (LO 4) List four principles of effective design, and explain the role of major design elements in document readability Copyright © 2017 Pearson Education, Inc Chapter - 25 Designing for Readability Consistency Consistency (1 of 2) Balance Balance Design Design Elements Elements Detail Detail Copyright © 2017 Pearson Education, Inc Restraint Restraint Chapter - 26 Designing for Readability Copyright © 2017 Pearson Education, Inc (2 of 2) Chapter - 27 Applying Key Design Elements White Space Margins Justification Provides Visual Contrast Sets Space Around Text/Columns Arrangement of Lines of Text Type Face Physical Design of Text Characters Type Style Lends Contrast/Emphasis to Type Copyright © 2017 Pearson Education, Inc Chapter - 28 Designing for Mobile Devices Think in in Small Small Chunks Chunks Think Use Plenty Plenty of of White White Space Space Use Keep the the Format Format Simple Simple Keep Experiment with with Layouts Layouts Experiment Copyright © 2017 Pearson Education, Inc Chapter - 29 Proofreading Your Your Message Message Proofreading (LO 5) Explain the importance of proofreading, and give eight tips for successful proofreading Copyright © 2017 Pearson Education, Inc Chapter - 30 Typical Sources of Problems Writing Writing Rapid Response Stage Stage Design Design Reduced Costs Stage Stage Layout Layout Conversational Stage Stage Production Production Copyright © 2017 Pearson Education, Inc Process Process Chapter - 31 Proofreading Carefully (1 of 2) • Make Multiple Passes • Use Perceptual Tricks • Check High-Priority Items Copyright © 2017 Pearson Education, Inc Chapter - 32 Proofreading Carefully (2 of 2) • Get Some Distance • Stay Focused and Vigilant • Don’t Rush Proofreading Copyright © 2017 Pearson Education, Inc Chapter - 33 Distributing Your Your Message Message Distributing (LO 6) Discuss the most important issues to consider when distributing your messages Copyright © 2017 Pearson Education, Inc Chapter - 34 Distributing Messages •Concerns with Cost Factors of Distribution •Overall Convenience •Time Constraints •Security and Privacy Copyright © 2017 Pearson Education, Inc Chapter - 35 All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher Printed in the United States of America Copyright © 2017 Pearson Education, Inc Chapter - 36 .. .Excellence in in Excellence Business Communication Communication Business Chapter Completing Business Messages Copyright © 2017 Pearson Education, Inc Learning Objectives (1... writing, and give four tips on making your writing more concise Copyright © 2017 Pearson Education, Inc Chapter - Learning Objectives (2 of 2) List four principles of effective design, and explain... Highlight Main Points • Enable Skimming Copyright © 2017 Pearson Education, Inc Chapter - 15 Using Lists and Bullets to Clarify and Emphasize Copyright © 2017 Pearson Education, Inc (2 of 2) Chapter