Excellence in business communication 12e by vthill and brovee chapter 11

Copyright © 2017 Pearson Education, Inc Excellence in in Excellence Business Communication Communication Business Chapter 11 Planning Reports and Proposals Copyright © 2017 Pearson Education, Inc Learning Objectives (1 of 3) Adapt the three-step writing process to reports and proposals Describe an effective process for conducting business research, explain how to evaluate the credibility of an information source, and identify the five ways to use research results Copyright © 2017 Pearson Education, Inc Chapter 11 - Learning Objectives (2 of 3) Explain the role of secondary research, and describe the two major categories of online research tools Explain the role of primary research, and identify the two most common forms of primary research for business communication purposes Copyright © 2017 Pearson Education, Inc Chapter 11 - Learning Objectives (3 of 3) Explain how to plan informational reports and website content Identify the three most common ways to organize analytical reports Explain how to plan proposals Copyright © 2017 Pearson Education, Inc Chapter 11 - Applying the the Three-Step Three-Step Writing Writing Process Process to to Applying Reports and and Proposals Proposals Reports (LO 1) Adapt the three-step writing process to reports and proposals Copyright © 2017 Pearson Education, Inc Chapter 11 - Categories of Typical Reports Informational Reports Analytical Reports Proposals Monitor and Control Operations Assess Opportunities Internal Proposals Implement Policies and Procedures Solve Problems Demonstrate Compliance External Proposals Document Progress Copyright © 2017 Pearson Education, Inc Support Decisions Chapter 11 - Analyzing the Situation Compose a a Statement Statement of of Purpose Purpose Compose • • State why you’re preparing the report State what you plan to deliver Prepare a a Work Work Plan Plan for for the the Project Project Prepare • • Identify project-related tasks Establish a timeline for the project Copyright © 2017 Pearson Education, Inc Chapter 11 - Sample Work Plan Copyright © 2017 Pearson Education, Inc Chapter 11 - Gathering Information Planning Planning Your Your Research Research Statement of Purpose Copyright © 2017 Pearson Education, Inc Audience Needs Audience Needs Information Needs Chapter 11 - 10 Planning Informational Informational Reports Reports Planning (LO 5) Explain how to plan informational reports and website content Copyright © 2017 Pearson Education, Inc Chapter 11 - 35 Classifying Informational Reports Monitor and Control Operations Demonstrate Compliance Copyright © 2017 Pearson Education, Inc Implement Policies and Procedures Document Progress Chapter 11 - 36 Organizing Informational Reports Comparison Importance Chronology Topical Geography Organization Sequence Copyright © 2017 Pearson Education, Inc Category Chapter 11 - 37 Special Considerations Organizing Website Content Copyright © 2017 Pearson Education, Inc • Web Readers Are Demanding • Reading Online Can Be Difficult • Medium Is Nonlinear • Medium Is Multidimensional • Websites Are Multipurpose Chapter 11 - 38 Information Architecture Consider a Mobile-First Approach Plan Site Structure and Navigation Let Your Readers Be in Control Help Readers Absorb Information Copyright © 2017 Pearson Education, Inc Chapter 11 - 39 Planning Analytical Analytical Reports Reports Planning (LO 6) Identify the three most common ways to organize analytical reports Copyright © 2017 Pearson Education, Inc Chapter 11 - 40 Planning Analytical Reports •Assessing Opportunities •Solving Business Problems •Supporting Decision Making Copyright © 2017 Pearson Education, Inc Chapter 11 - 41 Understanding the Challenges of Writing Analytical Reports Copyright © 2017 Pearson Education, Inc Chapter 11 - 42 Focusing on Conclusions Advantages Disadvantages Direct Approach Ignores Questions Presents Main Idea Copyright © 2017 Pearson Education, Inc Potential for Oversimplification Chapter 11 - 43 Focusing on Recommendations Establish the need for action Introduce benefits and potential risks List the steps (recommendations) Explain each step more fully Summarize your recommendations Copyright © 2017 Pearson Education, Inc Chapter 11 - 44 Focusing on Logical Arguments The Indirect Approach The Indirect Approach Approach 22++22==44Approach Skeptical Hostile Readers Readers YardstickApproach Approach Yardstick Copyright © 2017 Pearson Education, Inc Chapter 11 - 45 Planning Proposals Proposals Planning (LO 7) Explain how to plan proposals Copyright © 2017 Pearson Education, Inc Chapter 11 - 46 General Categories of Proposals Internal Internal Proposals Proposals External External Proposals Proposals Copyright © 2017 Pearson Education, Inc Request Request Decisions Decisions from from Managers Managers in in the the Organization Organization Request Request Decisions Decisions from from Parties Parties Outside Outside the the Organization Organization Chapter 11 - 47 Structuring Proposals Solicited Proposal Unsolicited Proposal Expected Unexpected Strict Instructions More Flexibility Copyright © 2017 Pearson Education, Inc Chapter 11- 48 All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher Printed in the United States of America Copyright © 2017 Pearson Education, Inc Chapter 11 - 49 .. .Excellence in in Excellence Business Communication Communication Business Chapter 11 Planning Reports and Proposals Copyright © 2017 Pearson Education, Inc Learning Objectives... Pearson Education, Inc Chapter 11 - 20 Quoting, Paraphrasing, and Summarizing Information Copyright © 2017 Pearson Education, Inc (2 of 2) Chapter 11 - 21 Drawing Conclusions and Making Recommendations... Chapter 11 - 19 Quoting, Paraphrasing, and Summarizing Information (1 of 2) Avoid Plagiarism Quoting Quoting Cite Sources Observe Paraphrasing Paraphrasing Context Summarizing Summarizing Copyright