43 test bank with answers for market based management 6th edition

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43 Test Bank for Market-Based Management 6th Edition Roger Best Multiple Choice Questions

The primary purpose of company metrics is

1 A) to achieve maximum customer satisfaction

2 B) to make optimal use of the organization's resources

3 C) to maintain an ongoing measure of marketing performance

4 D) to maximize the organization's return on assets

5 E) to minimize the defects in the organization's products

Which of the following is an internal forward-looking metric for a

company?

1 A) sales revenues

2 B) late payments

3 C) percent gross profit

4 D) return on assets

5 E) net profit before tax

Marketing return on investment equals

1 A) profits/marketing & sales expenses x 100%

2 B) net marketing contribution/marketing & sales expenses x 100%

3 C) gross margin/total expenses x 100%

4 D) net marketing contribution/operating expenses x 100%

5 E) sales revenues/marketing & sales expenses x 100%

The operating income of Carbon Footwear is $10 million Its net marketing contribution is derived from sales of $80 million and the marketing and sales expenses amount to $15 million The general

and administrative expenses and other operating expenses amount

to $20 million Calculate the percent gross profit generated by

Carbon Footwear

1 A) 52.50%

2 B) 54%

3 C) 55.75%

4 D) 56.25%

5 E) 60%

In order to increase the net profit of a business, the NMC of any

proposed strategy must

1 A) be equal to the current NMC

2 B) be equal to the difference of the current NMC and the marketing and sales expenses

3 C) be equal to the total operating income

4 D) be lower than the current NMC

5 E) exceed the current NMC

The cost of goods sold and the SGA expenses of an organization are $60 million and $25 million, respectively Its other operating expenses amount to $15 million Determine the total operating

income of the organization if it generates sales revenues of $150

million

1 A) $100 million

2 B) $90 million

3 C) $75 million

4 D) $60 million

5 E) $50 million

Which of the following metrics would a company most likely

evaluate at the end of an operating period?

1 A) inventory turnover

2 B) product defects

3 C) market share

4 D) customer satisfaction

5 E) late deliveries

Which of the following is true of the net marketing contribution of a

firm?

1 A) It sets a benchmark to gauge improving or deteriorating marketing

profitability.

2 B) General and administrative expenses are included to assess the net marketing contribution.

3 C) It is an internal in-process financial metric.

4 D) It is equal to the revenues of the firm.

5 E) It includes all operating expenses.

index a business or product against another similar business or product with respect to product performance, service

quality, and brand image

1 A) Competitiveness metrics

2 B) Finance-based performance metrics

3 C) Market share metrics

4 D) Internal performance metrics

5 E) Customer metrics

Chloe is examining her company's marketing performance metrics

Which of the following would be on the list?

1 A) capacity utilization

2 B) operating expenses

3 C) earnings per share

4 D) customer value

5 E) return on assets

If TRX Inc's sales total $150 million, and the cost of goods sold is

$50 million, calculate the percent gross profit for TRX

1 A) 33.3%

2 B) 25%

3 C) 66.6%

4 D) 15%

5 E) 75%

Which of the following types of costs is an allocated cost based on the use of the plant, equipment, and other fixed expenses needed

to run the production operation?

1 A) variable costs

2 B) manufacturing overhead costs

3 C) corporate overhead costs

4 D) research and development expenses

5 E) marketing sales and expenses

Which of the following would be considered a competitiveness metric for a company?

1 A) marketing return on investment

2 B) relative service quality

3 C) marketing return on sales

4 D) capacity utilization

5 E) gross profit

Expenses that change on a per-unit basis when production volume

increases or decreases are known as

1 A) variable costs

2 B) manufacturing overhead costs

3 C) marketing and sales expenses

4 D) indirect costs

5 E) operating costs

Which of the following metrics does a company apply during an operating period rather than at the end of the operating

period?

1 A) sales revenues

2 B) market share

3 C) inventory turnover

4 D) customer retention

5 E) return on assets

The net marketing contribution for TRX Inc is $25 million, and sales revenues equal $150 million Calculate the marketing ROS for

TRX

1 A) 15%

2 B) 26.3%

3 C) 25%

4 D) 306%

5 E) 16.6%

What is the marketing return on sales (marketing ROS) for a

product line that generates $20 million in sales revenues with a net

marketing contribution of $5 million?

1 A) 20%

2 B) 25%

3 C) 34%

4 D) 35%

5 E) 40%

The product of market demand, market share, average selling price,

and channel discounts is the

1 A) marketing and sales expenses

2 B) net marketing contribution

3 C) net sales

4 D) operating income

5 E) marketing return on investment

The operating income of Carbon Footwear is $10 million Its net marketing contribution is derived from sales of $80 million and the marketing and sales expenses amount to $15 million The general and administrative expenses and other operating expenses amount

to $20 million If the total sales revenue generated was $100 million,

the marketing ROS would be equal to the

1 A) marketing and sales expenses

2 B) marketing ROI

3 C) operating income

4 D) net marketing contribution

5 E) general and administrative expenses

Which of the following is considered an external performance

benchmark for a product's performance in the market?

1 A) sales revenues

2 B) net profits

3 C) return on sales

4 D) relative product quality

5 E) assets as a percentage of sales

What is the total sales revenue generated by an organization that has a net marketing contribution of $25 million at a gross profit margin of 5%, and its marketing and sales expenses amount to $10

million?

1 A) $500 million

2 B) $600 million

3 C) $700 million

4 D) $800 million

5 E) $900 million

Which of the following expenses would be included under the

manufacturing overhead of a firm?

1 A) advertising expenses

2 B) fixed expenses for a building's facilities

3 C) cost of office supplies

4 D) income taxes

5 E) cost of materials for production

Which of the following is true of backward-looking metrics?

1 A) They tell a company where it stands with respect to current performance.

2 B) They provide insights on future performance.

3 C) They are applied at regular intervals during an operating period.

4 D) They include company metrics such as late deliveries and late payments.

5 E) They include marketing metrics such as customer awareness and

customer satisfaction.

What is the marketing return on sales (marketing ROS) for a

product line that generates $40 million in sales revenues with a net

marketing contribution of $32 million ?

1 A) 75%

2 B) 80%

3 C) 100%

4 D) 125%

5 E) 150%

The net marketing contribution for a firm is the firm's

1 A) profits

2 B) profits - (other operating expenses)

3 C) gross profit - (marketing and sales expenses)

4 D) (all revenues) - (all expenses)

5 E) (sales revenues) - (cost of goods sold)

The operating income for TRX Inc is $100 million If the cost of goods is $30 million, SGA expenses are $15 million, and other

operating expenses are $5 million, find the sales revenues for

TRX

1 A) $200 million

2 B) $100 million

3 C) $50 million

4 D) $150 million

5 E) $25 million

Which of the following is an internal financial metric?

1 A) customer awareness

2 B) market share

3 C) revenue per customer

4 D) product defects

5 E) customer satisfaction

Marketing return on sales equals

1 A) profits/sales revenues x 100%

2 B) gross margin/sales revenues x 100%

3 C) net marketing contribution/sales x 100%

4 D) net marketing contribution/marketing sales & expenses x 100%

5 E) sales revenues x % gross margin

Which of the following is an external metric for a company?

1 A) inventory turnover

2 B) net profit before tax

3 C) accounts receivable

4 D) revenue per customer

5 E) return on assets

Palmer Enterprises has a net marketing contribution of $60 million Its general and administrative expenses and other operating

expenses are $20 million and $15 million, respectively Calculate its

operating income

1 A) $95 million

2 B) $75 million

3 C) $45 million

4 D) $40 million

5 E) $25 million

Each unit of a product is sold at $5 The cost per unit is $2 What is

the percent margin for the product?

1 A) 60%

2 B) 40%

3 C) 66.6%

4 D) 16.3%

5 E) 33.3%

Jack is examining his company's financial performance measures

Which of the following would be on the list?

1 A) net marketing contribution

2 B) market ROI

3 C) relative service quality

4 D) customer satisfaction

5 E) return on sales

The operating income of Carbon Footwear is $10 million Its net marketing contribution is derived from sales of $80 million and the marketing and sales expenses amount to $15 million The general

and administrative expenses and other operating expenses amount

to $20 million What is the total amount of Carbon Footwear's net

marketing contribution?

1 A) $10 million

2 B) $20 million

3 C) $30 million

4 D) $40 million

5 E) $50 million

The formula used to calculate the operating income is

1 A) operating income = sales revenues + cost of goods

2 B) operating income = sales revenues - cost of goods - SGA expenses - other operating expenses

3 C) operating income = cost of goods + SGA expenses + other operating expenses

4 D) operating income = sales revenues - SGA expanses

5 E) operating income = sales revenues + cost of goods + SGA expenses + other operating expenses

Which of the following marketing metrics is an internal

forward-looking metric for a firm?

1 A) market share

2 B) customer retention

3 C) revenue per customer

4 D) inventory turnover

5 E) customer satisfaction

Calculate the percent gross profit for a company if the sales

revenue generated is $200 million, and the firm sells 60 products

that cost $2 million each to produce

1 A) 20%

2 B) 40%

3 C) 50%

4 D) 60%

5 E) 80%

Which of the following is considered to be a marketing performance metric rather than a financial performance metric for a

company?

1 A) gross profit

2 B) customer retention

3 C) sales-to-assets ratio

4 D) accounts receivable

5 E) earnings per share

The net marketing contribution for TRX Inc is $20 million The

marketing and sales expenses come up to $4 million Calculate the

marketing return on investment for the company

1 A) 66.6%

2 B) 300%

3 C) 500%

4 D) 100%

5 E) 50%

Which of the following is true of the financial metrics used to gauge

a product's performance in the market?

1 A) They report important ratios for profits, costs, and assets.

2 B) They provide insight into how the business or product is performing in the market.

3 C) They include measures of marketing performance, such as customer satisfaction, retention, and loyalty.

4 D) They allow a company to estimate its market share and customer value.

5 E) They are mainly external metrics of a product's performance in a particular market.

When considering marketing metrics for a company, market share

is most likely to be

1 A) an internal forward-looking metric

2 B) an external backward-looking metric

3 C) an internal metric that is used after the reporting period

4 D) an external metric that is used during the reporting period

5 E) an internal metric that can be used either during or after the reporting period

The operating income of a company is $10 million, the net

marketing contribution is $30 million and general and administrative expenses are $5 million Calculate the other operating

expenses

1 A) $10 million

2 B) $5 million

3 C) $15 million

4 D) $20 million

5 E) $25 million

Mason Enterprises' net marketing contribution of $50 million is derived from sales of $200 million If its marketing and sales

expenses amount to $20 million, what is its percentage of gross

profit margin?

1 A) 40%

2 B) 35%

3 C) 20%

4 D) 25%

5 E) 30%

Which of the following is an external backward-looking metric for a

company?

1 A) intent to repurchase

2 B) customer awareness

3 C) perceived performance

4 D) customer satisfaction

5 E) customer retention