41 test bank with answers for consumer behaviour 7th edition by quester

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41 Test Bank for Consumer Behaviour 7th Edition by Quester

Multiple Choice Questions

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41 Free Test Bank for Consumer Behaviour 7th Edition

by Quester Multiple Choice Questions

Which of the following is not a component of an attitude?

1 cognitive (beliefs)

2 affective (feelings)

3 behavioural (response tendencies)

4 attributions (causative assignments)

Personality is considered to reflect:

1 socially accepted ways of behaving

2 the objectives an individual desires to achieve

3 a consistent pattern of responses to a variety of situations

4 all of the given answers

Marketing researchers 'talk' to hundreds of consumers to find out:

1 what they feel about their 'roles' in the family and society

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2 how they use various products.

3 their hopes and dreams for themselves and their families

The consumer decision-making process begins with:

1 marketing efforts

2 the recognition of a difference between an existing and a desired state

3 the alternatives available

4 none of the given answers

Injurious consumption is:

1 the way an individual behaves in a group

2 consumer behaviour that may be harmful to oneself

3 consumer behaviour that may be harmful to others

Customer value is:

1 derived from the price of the product

2 the difference between all of the benefits derived from the total product and all

of the costs of acquiring those

3 products

4 the cost to the consumer of altering their behaviour to buy a product

5 the difference between the perceived financial and social costs in obtaining the product and the financial and

6 social gain in owning the product

Which is not an element of the marketing mix?

1 product

2 people

3 place

4 price

Consumer behaviour theory provides the manager with:

1 more problems than it solves

2 concrete solutions to most marketing problems

3 the proper questions to ask in specific market decision situations

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4 none of the given answers.

All of the following relate to culture except:

1 values

2 beliefs

3 basic physiological motives

4 habits

Attitudes represent:

1 a basic orientation for or against some object

2 non-factual as opposed to factual information

3 emotional as opposed to rational evaluations

4 Page 6 of 8subjective as opposed to objective feelings

Consumer lifestyle includes:

1 a focus on luxury goods

2 good and services we buy

3 rejection of materialism

The household:

1 has a regular life cycle

2 has a predictable life cycle

3 can be used to develop aggregate pictures of the purchase needs of

individuals at each stage

4 All of the given answers are correct

Positioning:

1 can be based only on real product advantages

2 is the same as repositioning

3 is the way a product compares to its competitors, as perceived by consumers

4 is generally limited to observable behaviour

Which of the following often leads to lifestyle changes?

1 the results of past consumption decisions

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2 time-related events such as ageing

3 external events such as a job change

4 Page 4 of 8 all of the given answers

The consumer behaviour audit is a:

1 review of marketing recommendations

2 checklist to evaluate marketing strategies

3 systematic review of all important aspects of consumer behaviour

4 checklist to evaluate marketing strategies and systematic review of all

important aspects of consumer

5 behaviour

Modernism is based on:

1 reason and a rational order

2 autonomous investigators and subjects

3 the existence of a single objective reality

Global marketing is:

1 rapidly sweeping the world and leading to the largest period of sustained global economic growth ever

2 experienced

3 the cause of consumerism

4 a form of international marketing that aims to target particular consumer segments using a standardised

5 marketing mix

6 necessary for any company to understand consumer behaviour

The post-purchase process involves:

1 consumer redress

2 consumer satisfaction

3 product safety

Which of the following is not an example of internal influences in the consumer behaviour audit?

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1 Is the product suited for particular personality types?

2 Who in the household evaluates the price of the product?

3 What is the ideal version of this product in each market segment?

4 Will price be perceived as an indicator of status?

Benefit segmentation:

1 is useful only for business-to-business products

2 involves a focus on the particular outcome consumers seek from using a product

3 involves a focus on emotional appeals

4 is useful only for consumer products

To be successful, a new product:

1 must be a true innovation

2 must be priced higher than competing products when first introduced

3 must be priced lower than competing products when first introduced

4 must solve a consumer problem

Postmodernists believe all of the following except:

1 that all reality is constructed by the individual or group

2 that knowledge is independent of time

3 that all reality is determined by an individual or group even more than by objective reality

4 that there are multiple realities

Which is the following is not one of the major questions related to social class?

1 On what characteristics is the social structure is built?

2 What degree of consumerism is there in a given society?

3 To what extent do various societies structure and rank individuals?

4 In what ways does the social structure influence consumer lifestyle?

Consumerism and consumer behaviour deals with:

1 the study of consumer behaviour and socialism

2 consumer protection and governmental regulation of marketing

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3 non-profit consumer marketing.

Motives are:

1 forces that initiate and direct consumer behaviour

2 physiologically based guides to behaviour

3 psychologically based patterns of behaviour

4 future based responses to current stimuli

Social class:

1 is unrelated to consumer lifestyle

2 relates only to purchase of durable goods

3 does not relate to values and attitudes

4 relates to ranking of individuals

The marketing manager should view the consumer as:

1 a decision-making unit

2 a problem solver

3 being primarily concerned with economic factors

4 automatically responding in set ways to marketing stimuli

Consumer behaviour draws on many disciplines, such as:

1 clinical psychology

2 experimental psychology

3 sociology

Consumer behaviour is:

1 a complex, multidimensional process

2 easily understood by marketing managers

3 a complex, unidimensional process

Post-purchase process includes:

1 use

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2 disposal.

3 repurchase behaviour

A group is made up of:

1 people who tend to know each other

2 two or more people who have a purpose for interacting over some extended period of time

3 two or more people who occupy the same space in any one moment

The product section of the consumer behaviour audit covers which

of the following influences?

1 external

2 internal

3 decision-process

In low-involvement purchase decisions:

1 there is simple evaluation of performance

2 substitution is less likely

3 many performance criteria are used

4 All of the given answers are correct

Postmodernists tend to view knowledge as being dependent on all

of the following except:

1 time

2 culture

3 geography

4 context

Examples of injurious consumption include:

1 abusing a loved one

2 gambling as an addiction that leads to bankruptcies

3 over-consumption of alcohol that leads to road accidents

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4 gambling as an addiction that leads to bankruptcies and over-consumption of alcohol that leads to road

5 accidents

Postmodernists use:

1 ethnography

2 content analysis of popular media

3 Page 7 of 8introspection

We learn our culture and social class through:

1 reference groups

2 the mass media

3 religious institutions

An understanding of consumer behaviour:

1 is based on the corporate strategy

2 Page 2 of 8is not considered by top executives in large multinational

companies

3 is only useful for planning purposes but not for managing purposes

4 contributes to the long-term success of a company's products

Non-verbal communication:

1 is irrelevant for marketing strategy

2 is important in dealing with other cultures

3 is the same across all cultures

4 None of the given answers are correct

Groups serve as a and as a _ for the individual

1 social stimulant; social determinant

2 segmentation point; target market

3 reference point; source of information

4 None of the given answers are correct

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In high-involvement purchase decisions:

1 there is limited external information search

2 problem recognition is trivial to minor

3 many alternatives are considered

4 substitution is highly possible

Total Points: 0 correct out of

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