Test bank for consumer behaviour 7th edition by quester

Page of This chapter has 54 questions Scroll down to see and select individual questions or narrow the list using the checkboxes below Multiple Choice Questions - (41) questions at random and keep in order  Gradable: automatic - (51) True/False Questions - (10) Gradable: manual - (3) Short Answer Questions - (3) Learning Objective: 1.1 Understand why studying the consumer is important for marketers - (2) Odd Numbered - (27) Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy - (15) Even Numbered - (27) Learning Objective: 1.3 Understand the different components of a consumer behaviour audit - (5) Learning Objective: 1.4 Be aware that consumer behaviour is also relevant to non-profit organisations, as well as government agencies and consumer groups - (4) Difficulty: Easy - (14) Difficulty: Hard - (16) Learning Objective: 1.5 Understand a working model of consumer behaviour - (22) Difficulty: Medium - (24) Learning Objective: 1.6 Understand the structure of this book, as well as the logic of its argument - (6) Consumer behaviour is not about how and why consumers purchase a product → True False Difficulty: Easy True / False Question Gradable: automatic Question 01 Consumer behaviour Learning Objective: 1.1 Understand why studying the consumer is important for is marketers A consumer behaviour audit is an audit of consumer behaviour undertaken with help from the accounting department → True False Test Bank for Consumer Behaviour 7th Edition by Quester Difficulty: Easy True / False Question Gradable: automatic Question 02 A consumer behaviour audit is Learning Objective: 1.3 Understand the different components of a consumer an behaviour audit Marketing researchers talk to hundreds of consumers to find out what their attitudes about products and advertising are → True False Difficulty: Medium True / False Question Gradable: automatic Question 03 Marketing researchers talk to Learning Objective: 1.2 Understand the implications of consumer behaviour hundreds of for marketing strategy Applications of theories and information about consumer behaviour are almost non-existent → True False Difficulty: Medium True / False Question Gradable: automatic Question 04 Applications of theories and Learning Objective: 1.2 Understand the implications of consumer information about behaviour for marketing strategy The consumer behaviour audit guarantees a successful strategy → True False Difficulty: Medium True / False Question Gradable: automatic Question 05 The consumer behaviour audit Learning Objective: 1.3 Understand the different components of a guarantees a consumer behaviour audit Consumerism is a movement that aims to minimise consumption of all products and restrict the use of consumer behaviour theories in practice → True False Difficulty: Hard True / False Question Gradable: automatic Question 06 Consumerism is a Learning Objective: 1.4 Be aware that consumer behaviour is also relevant to non-profit movement that aims organisations, as well as government agencies and consumer groups Market segmentation enables a business to treat all consumers the same → True False True / False Question Question 07 Market segmentation enables a business to Difficulty: Medium Gradable: automatic Full file at https://TestbankDirect.eu/Test-Bank-for-Consumer-Behaviour-7th-Edition-by-Quester Page of Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy The marketing manager can view the consumer as a problem solver → True False True / False Question Question 08 The marketing manager can view the The government cannot regulate marketing activities → Difficulty: Easy Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour True False Difficulty: Medium True / False Question Gradable: automatic Question 09 The government Learning Objective: 1.4 Be aware that consumer behaviour is also relevant to non-profit cannot organisations, as well as government agencies and consumer groups 10 Information search is usually external in nature → True False Difficulty: Hard True / False Question Gradable: automatic Test Bank for Consumer Behaviour 7th Edition by Quester Question 10 Information search is Learning Objective: 1.5 Understand a working model of consumer behaviour 11 Consumer behaviour draws on many disciplines, such as: → clinical psychology experimental psychology sociology all of the given answers Difficulty: Easy Multiple Choice Question Gradable: automatic Question 11 Consumer Learning Objective: 1.1 Understand why studying the consumer is important for behaviour marketers 12 Marketing researchers 'talk' to hundreds of consumers to find out: → what they feel about their 'roles' in the family and society how they use various products their hopes and dreams for themselves and their families all of the given answers Difficulty: Medium Multiple Choice Question Gradable: automatic Question 12 Marketing researchers 'talk' to Learning Objective: 1.2 Understand the implications of consumer behaviour hundreds of for marketing strategy 13 Consumer behaviour theory provides the manager with: → more problems than it solves concrete solutions to most marketing problems the proper questions to ask in specific market decision situations none of the given answers Multiple Choice Question Question 13 Consumer behaviour 14 Consumer behaviour is: → Difficulty: Medium Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy a complex, multidimensional process easily understood by marketing managers a complex, unidimensional process none of the given answers Difficulty: Easy Multiple Choice Question Gradable: automatic Question 14 Consumer Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy 15 An understanding of consumer behaviour: is based on the corporate strategy Full file at https://TestbankDirect.eu/Test-Bank-for-Consumer-Behaviour-7th-Edition-by-Quester Page of → is not considered by top executives in large multinational companies is only useful for planning purposes but not for managing purposes contributes to the long-term success of a company's products Multiple Choice Question Question 15 An understanding 16 Benefit segmentation: → Difficulty: Easy Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy is useful only for business-to-business products involves a focus on the particular outcome consumers seek from using a product involves a focus on emotional appeals is useful only for consumer products Difficulty: Hard Multiple Choice Question Gradable: automatic Question 16 Benefit Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy 17 Positioning: → can be based only on real product advantages is the same as repositioning is the way a product compares to its competitors, as perceived by consumers is generally limited to observable behaviour Test Bank for Consumer Behaviour 7th Edition by Quester Difficulty: Medium Multiple Choice Question Gradable: automatic Question 17 Positioning: Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy 18 To be successful, a new product: → must be a true innovation must be priced higher than competing products when first introduced must be priced lower than competing products when first introduced must solve a consumer problem Multiple Choice Question Question 18 To be successful, a 19 Customer value is: → Difficulty: Medium Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy derived from the price of the product the difference between all of the benefits derived from the total product and all of the costs of acquiring those products the cost to the consumer of altering their behaviour to buy a product the difference between the perceived financial and social costs in obtaining the product and the financial and social gain in owning the product Difficulty: Hard Multiple Choice Question Gradable: automatic Question 19 Customer Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy 20 Which is not an element of the marketing mix? → product people place price Multiple Choice Question Question 20 Which is not an element of 21 The consumer behaviour audit is a: → Difficulty: Easy Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy review of marketing recommendations checklist to evaluate marketing strategies systematic review of all important aspects of consumer behaviour checklist to evaluate marketing strategies and systematic review of all important aspects of consumer behaviour Multiple Choice Question Question 21 The consumer Full file at https://TestbankDirect.eu/Test-Bank-for-Consumer-Behaviour-7th-Edition-by-Quester Page of Difficulty: Medium Gradable: automatic Learning Objective: 1.3 Understand the different components of a consumer behaviour audit 22 Global marketing is: → rapidly sweeping the world and leading to the largest period of sustained global economic growth ever experienced the cause of consumerism a form of international marketing that aims to target particular consumer segments using a standardised marketing mix necessary for any company to understand consumer behaviour Difficulty: Hard Multiple Choice Question Gradable: automatic Question 22 Global Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy 23 The product section of the consumer behaviour audit covers which of the following influences? → external internal decision-process all of the given answers Difficulty: Easy Multiple Choice Question Gradable: automatic Question 23 The product section of the Learning Objective: 1.3 Understand the different components of a consumer consumer Test Bank for Consumer Behaviour 7th Edition by Quester behaviour audit 24 Consumerism and consumer behaviour deals with: → the study of consumer behaviour and socialism consumer protection and governmental regulation of marketing non-profit consumer marketing none of the given answers Multiple Choice Question Question 24 Consumerism and 25 Post-purchase process includes: → Difficulty: Medium Gradable: automatic Learning Objective: 1.4 Be aware that consumer behaviour is also relevant to non-profit organisations, as well as government agencies and consumer groups use disposal repurchase behaviour all of the given answers Difficulty: Easy Multiple Choice Question Gradable: automatic Question 25 Post-purchase Learning Objective: 1.5 Understand a working model of consumer behaviour 26 The marketing manager should view the consumer as: → a decision-making unit a problem solver being primarily concerned with economic factors automatically responding in set ways to marketing stimuli Multiple Choice Question Question 26 The marketing manager 27 Consumer lifestyle includes: → Difficulty: Medium Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour a focus on luxury goods good and services we buy rejection of materialism none of the given answers Difficulty: Medium Multiple Choice Question Gradable: automatic Question 27 Consumer Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy 28 Which of the following often leads to lifestyle changes? the results of past consumption decisions time-related events such as ageing external events such as a job change Full file at https://TestbankDirect.eu/Test-Bank-for-Consumer-Behaviour-7th-Edition-by-Quester Page of → all of the given answers Multiple Choice Question Question 28 Which of the following often leads 29 We learn our culture and social class through: → reference groups the mass media religious institutions all of the given answers Multiple Choice Question Question 29 We learn our culture and social 30 The household: → Difficulty: Easy Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour Difficulty: Easy Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour has a regular life cycle has a predictable life cycle can be used to develop aggregate pictures of the purchase needs of individuals at each stage All of the given answers are correct Difficulty: Medium Multiple Choice Question Gradable: automatic Test Bank for Consumer Behaviour 7th Edition by Quester Question 30 The household: Learning Objective: 1.5 Understand a working model of consumer behaviour 31 Groups serve as a and as a _ for the individual → social stimulant; social determinant segmentation point; target market reference point; source of information None of the given answers are correct Difficulty: Medium Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour Multiple Choice Question Question 31 Groups serve as a and 32 A group is made up of: → people who tend to know each other two or more people who have a purpose for interacting over some extended period of time two or more people who occupy the same space in any one moment all of the given answers Multiple Choice Question Question 32 A group 33 Social class: → Difficulty: Medium Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour is unrelated to consumer lifestyle relates only to purchase of durable goods does not relate to values and attitudes relates to ranking of individuals Difficulty: Medium Multiple Choice Question Gradable: automatic Question 33 Social Learning Objective: 1.5 Understand a working model of consumer behaviour 34 All of the following relate to culture except: → values beliefs basic physiological motives habits Multiple Choice Question Question 34 All of the following relate to 35 Non-verbal communication: → Difficulty: Easy Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour is irrelevant for marketing strategy is important in dealing with other cultures is the same across all cultures Full file at https://TestbankDirect.eu/Test-Bank-for-Consumer-Behaviour-7th-Edition-by-Quester Page of None of the given answers are correct Difficulty: Easy Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour Multiple Choice Question Question 35 Non-verbal 36 Injurious consumption is: → the way an individual behaves in a group consumer behaviour that may be harmful to oneself consumer behaviour that may be harmful to others all of the given answers Difficulty: Medium Multiple Choice Question Gradable: automatic Question 36 Injurious Learning Objective: 1.6 Understand the structure of this book, as well as the logic of its argument 37 Which is the following is not one of the major questions related to social class? → On what characteristics is the social structure is built? What degree of consumerism is there in a given society? To what extent various societies structure and rank individuals? In what ways does the social structure influence consumer lifestyle? Difficulty: Hard Multiple Choice Question Gradable: automatic Question 37 Which is the following is Learning Objective: 1.5 Understand a working model of consumer behaviour Test Bank for Consumer Behaviour 7th Edition by Quester 38 Which of the following is not an example of internal influences in the consumer behaviour audit? → Is the product suited for particular personality types? Who in the household evaluates the price of the product? What is the ideal version of this product in each market segment? Will price be perceived as an indicator of status? Difficulty: Hard Multiple Choice Question Gradable: automatic Question 38 Which of the following Learning Objective: 1.3 Understand the different components of a consumer behaviour is audit 39 The post-purchase process involves: → consumer redress consumer satisfaction product safety all of the given answers Multiple Choice Question Question 39 The postpurchase 40 Motives are: → Difficulty: Hard Gradable: automatic Learning Objective: 1.4 Be aware that consumer behaviour is also relevant to non-profit organisations, as well as government agencies and consumer groups forces that initiate and direct consumer behaviour physiologically based guides to behaviour psychologically based patterns of behaviour future based responses to current stimuli Multiple Choice Question Question 40 Motives are: 41 Personality is considered to reflect: → socially accepted ways of behaving the objectives an individual desires to achieve a consistent pattern of responses to a variety of situations all of the given answers Multiple Choice Question Question 41 Personality is 42 Attitudes represent: → Difficulty: Hard Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour Difficulty: Medium Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour a basic orientation for or against some object non-factual as opposed to factual information emotional as opposed to rational evaluations Full file at https://TestbankDirect.eu/Test-Bank-for-Consumer-Behaviour-7th-Edition-by-Quester Page of subjective as opposed to objective feelings Difficulty: Medium Multiple Choice Question Gradable: automatic Question 42 Attitudes represent: Learning Objective: 1.5 Understand a working model of consumer behaviour 43 Which of the following is not a component of an attitude? → cognitive (beliefs) affective (feelings) behavioural (response tendencies) attributions (causative assignments) Difficulty: Medium Multiple Choice Question Gradable: automatic Question 43 Which of the following is Learning Objective: 1.5 Understand a working model of consumer behaviour 44 Postmodernists believe all of the following except: → that all reality is constructed by the individual or group that knowledge is independent of time that all reality is determined by an individual or group even more than by objective reality that there are multiple realities Difficulty: Hard Multiple Choice Question Gradable: automatic Question 44 Learning Objective: 1.6 Understand the structure of this book, as well as the logic of its Test Bank for Consumer Behaviour 7th Edition by Quester Postmodernists argument 45 The consumer decision-making process begins with: → marketing efforts the recognition of a difference between an existing and a desired state the alternatives available none of the given answers Difficulty: Hard Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour Multiple Choice Question Question 45 The consumer decision-making process 46 In high-involvement purchase decisions: → there is limited external information search problem recognition is trivial to minor many alternatives are considered substitution is highly possible Multiple Choice Question Question 46 In high-involvement 47 In low-involvement purchase decisions: → there is simple evaluation of performance substitution is less likely many performance criteria are used All of the given answers are correct Multiple Choice Question Question 47 In low-involvement 48 Examples of injurious consumption include: → Difficulty: Medium Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour Difficulty: Medium Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour abusing a loved one gambling as an addiction that leads to bankruptcies over-consumption of alcohol that leads to road accidents gambling as an addiction that leads to bankruptcies and over-consumption of alcohol that leads to road accidents Difficulty: Hard Multiple Choice Question Gradable: automatic Question 48 Examples of Learning Objective: 1.6 Understand the structure of this book, as well as the logic of its argument 49 Postmodernists use: ethnography content analysis of popular media Full file at https://TestbankDirect.eu/Test-Bank-for-Consumer-Behaviour-7th-Edition-by-Quester Page of → introspection all of the given answers Difficulty: Hard Multiple Choice Question Gradable: automatic Question 49 Postmodernists Learning Objective: 1.6 Understand the structure of this book, as well as the logic of its use: argument 50 Postmodernists tend to view knowledge as being dependent on all of the following except: → time culture geography context Multiple Choice Question Question 50 Postmodernists tend to view knowledge as 51 Modernism is based on: → Difficulty: Hard Gradable: automatic Learning Objective: 1.6 Understand the structure of this book, as well as the logic of its argument reason and a rational order autonomous investigators and subjects the existence of a single objective reality all of the given answers Test Bank for Consumer Behaviour 7th Edition by Quester Difficulty: Hard Multiple Choice Question Gradable: automatic Question 51 Modernism Learning Objective: 1.6 Understand the structure of this book, as well as the logic of its argument 52 Describe the elements of the marketing mix and explain why these are important for consumer behaviour Difficulty: Easy Short Answer Question Gradable: manual Question 52 Describe the elements of the Learning Objective: 1.2 Understand the implications of consumer behaviour marketing for marketing strategy 53 Which steps exist in the consumer decision-making process? Difficulty: Medium Short Answer Question Gradable: manual Question 53 Which steps exist in the Learning Objective: 1.5 Understand a working model of consumer consumer behaviour 54 How does the consumer decision-making process differ for low- versus high-involvement purchases? Short Answer Question Question 54 How does the consumer decision-making process Difficulty: Hard Gradable: manual Learning Objective: 1.5 Understand a working model of consumer behaviour Full file at https://TestbankDirect.eu/Test-Bank-for-Consumer-Behaviour-7th-Edition-by-Quester ... of consumer behaviour: is based on the corporate strategy Full file at https://TestbankDirect.eu /Test-Bank-for-Consumer-Behaviour-7th-Edition-by-Quester Page of → is not considered by top executives... behaviour Multiple Choice Question Question 21 The consumer Full file at https://TestbankDirect.eu /Test-Bank-for-Consumer-Behaviour-7th-Edition-by-Quester Page of Difficulty: Medium Gradable: automatic... events such as ageing external events such as a job change Full file at https://TestbankDirect.eu /Test-Bank-for-Consumer-Behaviour-7th-Edition-by-Quester Page of → all of the given answers Multiple