Thảo luận về Marketing của tập đoàn Viettel

29 220 1
Thảo luận về Marketing của tập đoàn Viettel

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

Thông tin tài liệu

MỞ ĐẦU   !"#$ %&'()*+,-. */012!344.(( 5(-6784.1$9: 1:979:(7$;&)7<#&!='*. >?%-6@+$ABBC4D%E(75-< %%-2()&F%7G&%)*C/0#H#B4 #& I'9-*$ (,-2 ! A29J9 (,ABB*,:>1(FA (3KLA6L>:778&&! ABBBB(8)(BMF%75-<A6 ($A(-45274 %FF-HJ9(,'-15A6 (-@!A?%ABBM ($?%%&'N >%&&F2-O#A( M-K) )1(2P>Q,-( &&*:-@+(!R-?(#B M@:-4'4ST#B,%&7 %)-C-%&'$I1! &7%%D$($($-2 9#U& 8-249D(/  #&9 ..?(2!R-?7%%DD @&-F.(K9F%&! T$C-F. 4$)-%+K( (#B-V(S(W&5,1-14'WD&& 9F#DX#7 (,-& !T -V($T#B 7%1(7% %DH,(#(C1$-C(B7:4'WF4 I(FD&+-9*4DM$-#@D9  7%! "K-,CK7+Y).Z [+K9DM &(#B-V(2$ ?% A6ABB! Nội dung nghiên cứu I. Giới thiệu chung về viettel 1. Tổng quan chung về Viettel. ><M75Z\]^AXT_(T3`,=$! `Zab!cdeecfgh iWZab!cdhhcfgh j(Z%k-BB!(!- PBBZlll!-BB!(!- >1@&?%Z3$m%/ >?%A6m+$*?%B@5dahfndaahnm`L>>  > 2"K% #o-]bn]dndaah7%#@ %/]aap-2-2-.ea!aaaqI4&%&%+ 47F'*-.)! Chặng đường phát triển: L]ncn]hghZ>?%>"`r5s\t^ju"Qv.+  >"A6m+$sABBv! L]hghw]hhbZx+79-X$2Fs]baT%vyW+79&% BFA(Fsge(v! L]hheZR%(27F*F%F%z%#775 & 75-<-6MA(! L]hhhZ=<&%@3Hw(-27*d!eT%4 FA(-2-&%7<&#w%& ($*@! LdaaaZR%MA(F%75-<r7< t[sAt[v@! Ldaa]Z"F%75-<At[@! LdaadZ"F%75-<?%tBB! Ldaa{Z"F%75-<5s[\>v!"-@! LdaabZ"F%75-<7$!"&%@@! LdaaeZR5-<(D! LdaacZ`u-"(%! LdaafZR]q|\R!]d!=$<{75-<5w7$w tBB LdaagZRdq|\R!S(]aa1-62F 2!\]"(%-.A6! Lda]aZABBM?%#2! Thành tích đạt được: } L>1(FA(3KLA6L>:7 78,:! LR%%&$@.3KA6MA (! LT7$)A(-2-F%75-<^[~\@ 4]]-($C(7$4$%&' F2s%KPBBtBBB,:v! L>%]a1(FA(X(daah •\]-.75-<7$A(! •\d-.-8% 75-<[\>At[-€R\uMA(! •\]-.$.7G&%@MA(! •\]-.(2%+%MA(! •\]-.$%&#•?Z>w%&($*@At[!"F%^[~\ @!>r(P(W!>'#^!=K2 K*%!T[u\!RPRTsbaW]aT%v! •\]-.@(X(4#&MA(!  •R%-6A(9%2! •\]"(%-.-6!  •S(]aa1-62F2 •T7$4$%&'F2s%KPBBtBBB ,:v •F%75-< X(5(2^DM i‚\-€[ƒt">€l7daah! Nhận xét: ABBBB(-2)(BMF%75-< A6($A(-45274 %FF-HJ9(,'-15A6 (-@! "„KX(daagABB42dee#K(2 ]]hp#-S%&'-/bX(daabLdaaf! X(daag(O78.#O%.#4#XABB-G „#7-27{a!aaaqI4*?2#D c!caaqIXdcp-2#-F%]f-2X(daaf! X(daahABB7cad,qIXMgap!`+X( )eABB%&'!3X(2sdaabwdaagv%&']aap! >eX(@7 ABBX{d! >U-XMX(daahX(da]aABB%<O(< 7,X$XMF%Fcap11-27 fewfg,qI!>%<H%Oda!aaa(3>\4 ({^5A(! T$C(<@: ABBX(da]a'# )%&'-DWF5A6-">>!X(da]aABB79# 5{LeD%E(! >X(da]aABB%<E(-.A6A (O-8-8+-8W(2% <'#&79& X(daahZ=@4WW+ 79(JW($(3>\=(B%B-.&$,%< #tBB2&:D2! ABB;%<9&(-<@%/% 4 @>\-#-93'`'#&%@-8 2!!! "4'  4 S78  ABB   7 %%&  '  &  (Z A%BT%BO%&' (,4 C2%&6D-:*5%XF%+C X(%&'FD&V-9#7 (,!_„%&'5 2(/?%%&'52!>C X(@$#7 ABB4C&#'- 1ABB*#…55A6!=ABB MF%75-<7$($A(! 2. Sơ lược hoạt động marketing của Viettel _E†=4B& L\l†I-2ABBU C(2?%+($FO-*9F* -278! >2#H--W+791"A6m+$ #)-.1 CSa/ V!‡P>(%s‡P>vL"@D&2*:!=*%I  ABB-‡P>445&be!aaa|\R-2d&*($ *%IH0 ABB5r((#B ! A,7%#775-<(O#&575-<A6 4F.& O#K-&(TƒBA%B 8& \ƒBA(B3BBBj-BB( 8. .(E#&$(#B* ABB@+(-:S(#&-#…5-5  7%5!"*5-5Z&F%@D& ,D-O4…&*X(4#&($&+ ?,($*#7FH ABB!3* 5-5ABB/'7#7ˆ-,#&2-, (,‰?(z-2()$*9? 78!"&42K4*#&&&X(4#& &K(&5#&:!!!?9 4%%(ABB1!ABB/4&$ X(4#&S(#&ZABB4#&) ]aABB+#&ŠA&$W$#&(K+ DZA(#@+"VŠ`+;' o#7H-2&(W$ ABB!ABBO1{aaa F@-25&haaI1,ˆF(&%,+‰& ,4D#4#X&V2DD4W 75%>T?>o!";71]aqI$W+79 ,V@*&1,4-2Z" V.4$"1,((+Z>&( B(1,%G?<ŠABB%&$1, J*&(J-A("(%de!aaaL{a!aaaI (JV%/-DDea!aaaIr7<7$(6%K tBB{h!aaa-de:-1,tBB -.]aapW1,J*(J$7+‹]e!aaaI($&' :5!`X(daagABBtBBX$* c!aaa:-5]e$,!A2& $+$W$22#&-,*K  78ABB7(*978 #&!"&$  ABB-U(K+D-U%ABB+-5K (, ((2'4*C-7$! II. Sự ảnh hưởng các nhân tố môi trường marketing vĩ mô 1. Phân tích sự ảnh hưởng, cơ hội và thách thức từ môi trường kinh tế L dân cư 1.1 Yếu tố kinh tế  ! _@D9h&X(da]d*'M($'(72 +Z L>$X„&78s"[tvL(%&D((-2X(da]] sO&c-f4()XM+(v!\-2&]dX(da]]! „"[th&X(da]dX#Dep! L>q&&K! L>5-#5XD(F! LTOSF4W2D(! L>\K]e&gX(da]db]g,qIsecep79& X]fp8#Œda]]v L"\K]e&gX(da]de{b,qIseh]p79& X]gcp8#Œda]]v! L>W$2h&X(da]dfagc,qIS{edp ^R[-Xgcp8#ŒX(da]]! LxF#Eh&da]d2gdq|\RsX]cbp8#ŒX(da]]v! L?%#E2gdeq|\RsXep8#ŒX(da]]v!-??% #Daeq|\R! >U44'(?WzS&K&#.((%&-5# -V(-.1D4%&&7<()(%&D(-#-V(C *M()#&5(H!T)(%&DX(4.#D X#.(*M()($C!  " # $%& # ' #  # ( ) * +  # + • + Ž X • A•m+ •  • "7 • - • -•- • -1 Ž  + • %1 • 7+ •  • # ‘ X Ž %+ • -1 Ž 7 • - •  •  •  • 1 •   ‘ (1 ‘  • ’ • - • #7! >B Ž + • - • 7 • - • XZ Ž 7 • - • - •  •  • BB •  • X  Ž %ABB Ž  ‘ (1 ‘  • @(- •  •  •  ‘ (’ • ’ • - • 7 •  - • ! A • A • (# Ž # Ž = • % • 1( • A • wT • - • (- •  Ž  ‘  + • #- • 1( •  • 7B • ’ • "j[>n€i>€ • (1 ‘  • 1 •  •  1 Ž ! > ‘  •  • (% Ž 1 •  • 1 ‘ ( Ž  ‘  • 1 •  Ž  ‘ 1 • 7+1 • +7 Ž  • X • # • + • 1 • # Ž  • X(%’ Ž - • - •  ‘ 7 • 7 •  - • -•! "K&HO.D(XMK7<S(O)(%& (.7%O%#4#X$%DK2%1& (&4ABB;O%#K#4#X!

Ngày đăng: 12/06/2013, 09:35

Từ khóa liên quan

Tài liệu cùng người dùng

  • Đang cập nhật ...

Tài liệu liên quan