Từ việc phân tích các điều kiện bên trong, bên ngoài, các yếu tố vĩ mô, vi mô cũng như điều kiện tài chính, thị trường, nhu cầu khách hàng để đưa ra một kế hoạch xây dựng nhà hàng Kain An mang 2 phong cách văn hóa là Philipin và Việt Nam. Kain An là một nhà hàng Phi Việt với phong cách sang trong, độc đáo. Các dự toán tài chính về việc xây dựng và kinh doanh nhà hàng đều đã được thực hiện. To let people relax and enjoy life by serving them a variety of high quality FilipinoVietnamese food and beverages and bringing them funfilled experience while dining at our restaurant. Kain An, a happy place to dine in
I EXECUTIVE SUMMARY Introduction Kain-Ăn Bar and Restaurant is a start-up bar and restaurant retail establishment located in the center of Thai Nguyen City Kain-Ăn expects to catch the interest of a regular loyal customer base with its broad variety of Vietnamese and Filipino dishes and beverages The company plans to build a strong market position in the city, due to the industry experience along with its competitive climate in the area Kain-Ăn aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists Products and Services Kain-Ăn offers a broad range of Vietnamese and Filipino dishes along with various types of drinks Kain-Ăn caters to all of its customers by providing each customer dishes that is made to suit the Vietnamese customers II THE EXTERNAL ASSESSMENT A The Macro Environment PESTEL Study • Political and o Low to no tariff and relaxed customs law for ASEAN member countries o Vietnam is controlled by the Communist Party of Vietnam o Led by a President as head of State and Prime Minister as head of the Government o Currently, the country is free from neither war nor conflict with any other countries • Economic o Socialist-oriented market economy o Stable Exchange rates versus US Dollar • • • o Two stock trading centers: Ho Chi Minh Stock Exchange and Hanoi o Stock Exchange Decreasing Inflation rate at 7.5% by the end of 2012 Social o 14% of the population lives below the national poverty line of USD1.15 o per day Thai Nguyen City is a first class city and is the 9th largest city in Vietnam o Population of 330,000 (2010) o Thai Nguyen City has more than 100,000 university students Technological o Internet connection is available all throughout the country o Social Medias such as Facebook and Twitter are accessible anywhere o Cell Phone signals are present all over the country o Credit and Debit cards are increasing its popularity o Point of Sales can be applied in their local banks Ecological o Fresh water is accessible to 99% of the citizens o Reduction, collection, recycling, and reuse of wastes is being implemented o Registration of establishments that meet environmental standards and environmental-friendly products • Legal Employment law governs the number of hours, age, wage rate of o employees o There is a law protecting the consumers o Free trade agreement between ASEAN countries o The National Assembly, a unicameral legislative body, governs the countries legislation B The Industry/ Sector Industry: Food Sector: Fast Food Target Customers (Customer Preposition): • • • • 18-40 years old University Students Office Workers Middle class • • • • Middle-High salary Allowance for students Loves music Loves socializing Competitors: Table - Direct New Space Bar- Coffee Han Quoc Gimbap BBQ Duc Tin Restaurant Nha Hang Bia Hoi Hai Van Jollibee Small Eateries An Tai Restaurant Opera Restaurant - Indirect Café de Lamour Holic Coffee Other coffee shops Kem Famous BanhXeo Store Bakery C The Macro and the Micro Markets Macro Market Numerous Globally famous restaurants are now penetrating and operating in Vietnam Here are some examples: • • • • • KFC Jollibee Pizza Hut Burger King McDonald’s Micro Market Because our group wanted to open up a new Bar and Restaurant in Thai Nguyen City, we observed two of the most famous food places in the city The observations we obtained will be of great help by giving ideas on what factors attract people well and what makes them successful Here are the results New Space Bar-Coffee • The location is strategic A lot of banks and other establishments are near it • that’s why a lot of people can go their without the hassle Office people and university students usually go there for lunch or dinner meetings, and small celebrations But there are also a lot of commoners who go there for meals alone, whether they are groups, couples or solo • customers Most of the staffs are very hospitable yet there are some who are quite the • serious type But still, they serve the customers well The water closet is sanitary and is well supplied with toiletries • They serve a wide variety of foods from set meals to individually served • items As for the furniture, customers can also choose on where to dine From • small tables to couches or the Asian style of dining They have televisions around the place wherein customers can also entertain themselves while they eat or while they wait for someone Gimbap Han Quoc Restaurant • • It is a Korean restaurant that serves a wide array of Korean traditional foods They’ve got common tables and private rooms wherein customers can • choose where to dine They accept reservations and they give discounts to customers who choose • to celebrate their birthday in the place The manager and the waiters are very accommodating and they check on • • your conditions by and by The location is good The experience is unique because they want you to dine in the place the • Korean Way The ambience is very light and happy as the place is painted with bright • colors The serving size is good because they serve it an amount that is more than the usual serving of other Korean restaurant in the city Summary of Opportunities and Threats A Opportunities Kain-An Bar and Restaurant is new and unique It offers Bicultural atmosphere and experience Thai Nguyen City is a first class city and is the 9th largest city in Vietnam It has a population of 330,000 (2010) Thai Nguyen City has more than 100,000 university students Internet connection is available all throughout the country Social Medias such as Facebook and Twitter are accessible anywhere B Threats There are over 50 Bars and Restaurants all over Thai Nguyen City to compete with Filipino foods might not be liked by Vietnamese people III THE INTERNAL ASSESSMENT A Outputs and Outcomes Kain-An Bar and Restaurant Projected Income Statement (For a Period from January 2015 to December 2015) In VND Sales Less: Cost of Goods Sold Gross Profit Less: Operating Expenses Operating Income Add: Non-operating Income Less: Non-operating Expenses Net Profit Before tax Less: Income Tax Net Profit VND 160,000,000.00 (VND 70,000,000.00) VND 90,000,000.00 (VND 35,000,000.00) VND 55,000,000.00 VND 9,500,000.00 (VND 6,300,000.00) VND 58,200,000.00 (VND 11,640,000.00) VND 46,560,000.00 100% -44% 56% -22% 34% 6% -4% 36% -7% 29% Kain-An Bar and Restaurant Projected Balance Sheet As of December 31, 2015 In VND Assets Current Assets Cash Inventories-restaurant Inventories-bar Total Current Assets VND 30,000,000.00 VND 25,000,000.00 VND 45,000,000.00 VND 100,000,000.00 Non-current Assets Furniture Less: Accumulated Depreciation Dining utensils Less: Accumulated Depreciation Bartending tools Less: Accumulated Depreciation Gas ranges and ovens Less: Accumulated Depreciation Air conditioners Less: Accumulated Depreciation CCTV Cameras Less: Accumulated Depreciation Freezers Less: Accumulated Depreciation Total Non-Current Assets VND 13,000,000.00 (VND 2,600,000.00) VND 8,000,000.00 (VND 1,600,000.00) VND 11,000,000.00 (VND 2,200,000.00) VND 48,000,000.00 (VND 9,600,000.00) VND 66,000,000.00 (VND 13,200,000.00) VND 9,000,000.00 (VND 1,800,000.00) VND 35,000,000.00 (VND 7,000,000.00) VND 152,000,000.00 Total Assets VND 252,000,000.00 Liabilities and Stockholders' Equity Liabilities Current Liabilities: Accounts Payable Notes Payable Total Current Liabilities Total Long-term Liabilities Total Liabilities Stockholders' Equity Kain-an, Capital Total Stockholders' Equity Total Liabilities and SE VND 160,000,000.00 VND 160,000,000.00 VND 252,000,000.00 Current Ratio CR = Current Assets / Current Liabilities = 100,000,000 / 42,000,000 = 2.380952381 CR = 2.38:1 Quick Ratio QR = Quick Assets / Current Liabilities = 30,000,000 / 42,000,000 = 0.714 QR = 0.714:1 Cost of Capital (After Tax Interest Rate) Cost of Capital = 12% (1-20%) = 12% (80%) Cost of Capital = 9.6% Accounting Rate of Return ARR = Net income / Investment = 46,560,000 / 252,000,000 ARR = 18.47% Net Present Value VND 16,000,000.00 VND 26,000,000.00 VND 42,000,000.00 VND 50,000,000.00 VND 92,000,000.00 Table Year Cash Inflow PVF 46,560,000.00 51,216,000.00 56,337,600.00 61,971,360.00 68,168,496.00 0.9090909 0.8264463 0.7513148 0.6830135 0.6209213 Total PVCI PVCI 42,327,272.73 42,327,272.73 42,327,272.73 42,327,272.73 42,327,272.73 211,636,363.64 NPV = Total PVCI – Investment = 211,636,363.64 - 190,000,000.00 NPV = 21,636,363.64 VND B Resource Allocation Equipment and Supplies Needed: Table Equipment Dining Area Long Tables Square tables Chairs Dinner Wares Sets Glass Wares Flat Wares Sets of Table Top accessories Pitchers Bar Service Area Bar Counter Bartending Tools Tables Chairs Bar Glass Wares Liquors Coffees Juices Kitchen Freezers Pans and Pots Food Processors Gas Range Set of Cooking Utensils Soaps and sanitizers Towels Interior Design Paintings Vases Cost 3,000,000 1,500,000 200,000 200,000 150,000 100,000 100,000 50,000 30,000,000 15,000,000 1,500,000 200,000 50,000 7,000,000 500,000 500,000 40,000,000 1,500,000 500,000 50,000,000 2,000,000 150,000 700,000 1,000,000 500,000 Other art pieces Water Closet Sinks Mirrors Toilet Bowls Toiletries General Mirrors Sound System Air Conditioners CCTV Cameras Record Books Desktop Computer Staffs’ Uniform (t-shirt / polo) 200,000 300,000 200,000 400,000 200,000 1,250,000 2,000,000 70,000,000 10,000,000 50,000 7,000,000 3,000,000 260,000,00 TOTAL COST Recruitment and Training Advertisement Research and Development 10,000,000 700,000 9,300,000 C Competitiveness of Physical Facilities Table Facility Building Dining Area Bar Kitchen Water Closet Storage Parking Area Condition Renovated • Fully Furnished • Sanitized • Well-Maintained • Safe-guarded • Sufficient space D Organizational Competencies and Capabilities Table OWNER Shaira Ilao Christine May Aloner Arvin manzano Andrea Villaverde Sara COMPETENCIES: • International Business Graduate • Management • Cooking • International Business Graduate • Human Resources Expert • Singing • International Business Graduate • Financial Expert • International Business Graduate • Marketing Expert • International Business Graduate • Cooking • • • Eric Operations Management International Business Graduate Operations management E Teams and Individuals Table Individual Shaira Ilao Christine May Aloner Arvin Manzano Andrea Villaverde Sara Eric Area of Management: General Operation Human Resources Finance Marketing Events and Kitchen Operation Sanitation and security Position General Manager Assistant Manager Assistant Manager Assistant Manager Kitchen Manager Assistant Manager F Organizational Affiliations, Alliances and Linkages List of Potential Affiliations of Kain-An Bar and Restaurant: • • • • • • • Suppliers Musicians Investors Thai Nguyen City Radio Station Organizations Thai Nguyen University Banks G Management Processes Figure Kain An management is following the “POLC” I Planning A Smart Objectives To be able to reach target monthly sales with minimum amount of 100M VND To penetrate into the Thai Nguyen market and reach our target share reaching 1000 customers To receive positive return into the business with 25% ROI and 30% ROE To be well recognized by the 60 % population of Thai Nguyen City Community To meet and respond to our customers’ wants and needs achieving 80% satisfaction To receive high ratings from our customers aiming 5% of customer complaints; (-1%) after every quarter II Organizing A Kain An’s Organization Chart Figure III Leading Work performed by employees is according to Kain An’s goals Employees have clear understanding with expectations Award and bonus salary for ensuring performance Opportunities for employee development are identified Employee performance that does not meet expectations is addressed A Evaluating Performance Methods 360 degree feedback 360 Feedback as a Development Tool to help employees recognize strengths and weaknesses and become more effective when done properly Employment-Practices Working Hours & Conditions: In compliance with applicable laws, regulations, codes and industry standards, KainAn is expected to ensure that their employees have safe and healthy working conditions and reasonable daily and weekly work schedules Mention the working hours/days Child Labor: Kain-An not use workers under the legal age for employment for the type of work being performed in any facility In no event should Kain An use employees younger than 18 years of age IV Controlling Related with the controlling the task and its evaluation that how a manager control all inventory management, all employees activities, assign tasks to employees and evaluate them with desired goals and objectives A B C D Feedback control Concurrent control External control Financial control H Management Functions Marketing • • • • All Planning tools for marketing Under General Manager and Assistant Manager Use of P’s (Product, Price, Place, Promotion) and Extended P’s (Physical Evidence, People and Process) Basic purpose of the marketing department is to advertise its products in the market and keep eye on the competitors that what they are doing Financial • • • Under General Manager and Bookkeeper Provides close support the business manager on the financial implication of business strategies All final accounts of business transactions • Finance Department analysis the business results and prepares the monthly and quarterly review of business operations Production and Operation • • • • • • • • • • Under Assistant Manager Following operations and functions Cooking Cleanliness Administration of restaurant Complaint Handling of the customers Daily order to procurement Department Day to day demand forecasting Daily lectures to crew people Human Resource • • • • • • • • I Under General Manager To provide highly qualified and competent employees to organization Reviewing application form Interviewing applicants Inducting new employees Appraising employees performance Make a decision about the employees training Provide a career advice to subordinates Organizational fit What we do? - Render the customers quality service and accommodation that will make them feel comfortable and at home - Cater the target market delicious Filipino and Vietnamese dishes that is proved of freshness and quality - Provide entertainment inside the bar and restaurant while in it - Showcase Filipino and Vietnamese arts and culture Feeding not just the stomach with food but the eyes and mind as well - Let people relax inside our place and enjoy the ambience and the arts and culture inside Kain-An Summary of Strengths and Weaknesses Strengths It is diversified and distinct because of cultures that will be integrated into the business Has affordable meals and wide array of choices 3 Eating out is a culture of the Vietnamese people Computed profitability ratios, projected financial statements and other quantitative measures show high viability and feasibility of the business Weaknesses It is new and it doesn’t have a strong foundation yet The concept is not so obvious and they might not understand the name of the business unless it will be explained to people IV A SWOT ANALYSIS Opportunities Kain-An Bar and Restaurant is new and unique It offers bicultural atmosphere and experience Thai Nguyen City is a first class city and is the 9th largest city in B Vietnam It has a population of 330,000 (2010) Thai Nguyen City has more than 100,000 university students Internet connection is available all throughout the country Social Medias such as Facebook and Twitter are accessible anywhere Threats There are over 50 Bars and Restaurants all over Thai Nguyen City to compete with Filipino foods might not be liked by Vietnamese people C Strengths It is diversified and distinct because of cultures that will be integrated into the business Has Affordable Meals and Wide array of choices Eating out is a culture of the Vietnamese people Computed profitability ratios, projected financial statements and other quantitative measures show high viability and feasibility of the business D Weaknesses It is new and it doesn’t have a strong foundation yet The concept is not so obvious and they might not understand the name of the business unless it will be explained to people E Strategic Options Table O T S (S1, O1) We are going to create a striking and remarkable marketing campaign that will emphasize its concept and introduce itself into the community (S1, T1) Research and develop vital parts of the business like location, menu and things alike (O3, W2) Decorate and design the place with the fusion of Filipino and Vietnamese style of art and culture (W1, T1) Create a strong impression to people by planning a grand opening day that will introduce “Kain-An” to everyone (W1, O4) Negotiate and create deals with credible suppliers; radio stations or other potential partner organizations in Thai Nguyen City W Use the social media to spread the news about the bar and restaurant V VISION, MISSION AND OUTCOMES A Vision Statement: “To become a happy place to dine in.” B Mission Statement: To let people relax and enjoy life by serving them a variety of high quality Filipino-Vietnamese food and beverages and bringing them fun-filled experience while dining at our restaurant C Objectives, Key Result Areas (KRAs) and Performance Indicators (PIs) Table Objectives To be able to reach target monthly sales Key Result Area Performance Indicator Target 1st month’s sales 100 000 000 VND Increase in annual sales 10% increase in yearly sales Strategy Offer promotions, gratitude-to-customers programs to attract customers on its first month of operation a Conduct activities or performances on special days b Continue on offering promos or discounts To penetrate into the Thai Nguyen market and reach our target share To receive positive return into the business To serve customers on the first month of its operation 1,000 customers Follow the promotion, advertisement and loyalty programs to achieve targeted no of customers on its first month of operation Target a market share at the end of first year 10% Follow the strategic / action plan so that target reach will be achieved Gradual increase in market share every quarter 2% every quarter until it reaches becomes one of the most famous bar and restaurant in Thai Nguyen Continual application of the strategic / action plan so that the target market reach will be achieved Periodically, modify parts of the plan using previous results of qualitative and quantitative tests or feedbacks / suggestions from customers • Return on Investment • Return on equity *both at the end of year 25% ROI 30% ROE To be well recognized by the Thai Nguyen City Community Recognition by the Thai Nguyen Community 60% To meet and respond to our customers’ wants and needs High Customer satisfaction 80% satisfaction To receive high ratings from our customers Positive/high ratings from our customers a Minimize costs through effective BTL marketing b Maximize returns by reducing the distribution of flyers or posters by 75% after the second quarter and focus on Gratitude-to-Customer Program and rely on “word of mouth” a Distribute posters, flyers and print-ads in Thai Nguyen City b Use the social media to spread the news about the bar and restaurant (e.g Facebook, Twitter, Instagram, Tumblr) c Invite bloggers to try the foods in the bar and restaurant and blog about it a Train the employees on how to give the best service that they can give to the customers Every employee should know the value of each customer b Place a suggestion box near the counter or the exits and put papers in every table or the counter as well a Average rating of 8/10 from our customers b 5% of customer complaints; (-1%) after every quarter a Ask customers to answer a rating sheet after dining or drinking into the restaurant b Invite bloggers to try the foods in the bar and restaurant and blog about it D.1Strategies, Programs, Activities and Task, Resource Allocation Table Resources Strategy Research and develop vital parts of the business like location, menu and things alike Program Research Program Development Program Create a strong impression to people by planning a grand opening day that will introduce “Kain-An” to everyone Preparation Activities Location searching Tasks Amount - Identify available and strategic commercial spaces in Thai Nguyen City - Negotiate - Finalize 000 000 VND: Menu Creation Program -Identify dishes to be included in the menu - Pricing - Lay-out design -Printing Renovation and Design Responsible Person Time Frame Owners September 2014 – October 2014 300,000 VND Owners October 2014November 2014 -Redesign the space -Prepare the materials -Proceed to renovation and design 8,000,000 VND -3,000,000 for paint -1,000,000 for tools -4,000,000 for labor Owners October 2014-2nd week of December 2014 Preparation Program -Purchase of furniture and equipment; supplies -Fill in the restaurant with all the equipment, furniture and supplies -Decorate the place -Conduct a meeting with all the employees -Checking of all things are prepared and ready 251,000,00 VND worth of supplies and equipment December 2014 Opening -Prepare the food 9,000,000 January -200,000 for transportati on -400,000 for meals -100,000 for others Program Formulate a striking and remarkable marketing / advertising campaign Offer promotions, Gratitude Programs for customer attraction and patronization supplies -Briefing -Preparation of the menu and the venue - Accommodation of the customers coming in - Performances or activities VND worth of food supplies and fresh ingredients -Closing time -Consolidate or evaluate the outcome of the event -0- 2015 Advertising Program Active Distribution of Flyers -Identify the target market -Design Print-outs - Print and distribute in the office places and universities in Thai Nguyen 300,000 VND worth of flyers / posters 2Million VND for others -Marketing Manager -Staff / Employee s December 2014February 2015 Partnership Program Partnership with other business entities like suppliers and printing press -Identify potential partners -Identify benefits for both parties Negotiate - Close the deal - Proceed to business activities if the deal was successful N/A General Manager N/A Negotiation with Universities and Offices to allow Advertisements inside their premises -Identify priority Universities and business places - Negotiate - Proceed to activities if successful N/A General Manager N/A Promotion Program Promotional and package offerings distribution -Create a list of promotions or packages that will be offered in the place -Print leaflets / flyers of products / foods on promo -distribution of printouts 150,000 VND for Flyers and coupons Marketing Manager January 2015 – onwards Gratitude-toCustomers Stub Cards Distribution -Give stub cards to customers who will 250,000 VND Marketing Manager January 2015- Program Recruit and Train Employees Employee Recruitment and Training Program buy at the restaurant It will give discount / freebies by the time they complete the stamps/marks on the card Recruitment Announcement of Application / Vacancy onwards 10 million VND Human Resource s Manager November 2014December 2014 100,000 VND for Internet / Mobile Data Charges Marketing Manager December 2014onwards Interview, Examination, Evaluation, Hire 15 employees Training Identify and hire potential trainers Start the Training Proper Use the social media to spread the news about the bar and restaurant Social Media Program Social Networking Create accounts of the Business in several Social Networking Sites such as Facebook, Twitter, Instagram and Tumblr Start posting pictures of foods and drinks we will be serving It will serve as a teaser Update posts from time to time and share them regularly so that the network of potential customers and followers will be created D.2 Marketing Program • • • • All Planning tools for marketing Under General Manager and Assistant Manager Use of P’s (Product, Price, Place, Promotion) and Extended P’s (Physical Evidence, People and Process) Basic purpose of the marketing department is to advertise its products in the market and keep eye on the competitors that what they are doing A Digital Marketing Search Engine Optimization (SEO) Tags to be used: IV Controlling Filipino, Vietnamese, Asian, Fusion, Fun, Food, Love, Haven, Mix, Asian Food, Drinking, Eating, Dining, Thai Nguyen, Restaurant, Bar, New, Modern, Philippines, Vietnam, Minh Cau, Delicious, Mouth-watering • • Kain-An Bar and Restaurant will be featured on several blog sites Accounts will be created on famous Social Networking Sites: Instagram: @Kain_Ăn Facebook Page: Kain-Ăn Bar and Restaurant Twitter: @Kain-Ăn Bar and Restaurant Tumblr: @Kain-Ăn Bar and Restaurant Kain -An Bar and Restaurant Search Engine Marketing (SEM) Management Function • Pay advertisements on Google or Facebook for additional exposure to social I.Planning media B Below The Line Marketing Strategies • • II Organizing Flyers and posters will be distributed around town Crew goes to several office places and universities (maybe wearing Ao dai’s • • • or Filipinianas) promoting our bar and restaurant Discounts will be given to our customers on our opening week Sampling or Free taste might also be done Shop-front activities will be held on our opening day like dancing or loud • music A Crew will bring a giant menu with him around crowded places It will catch people’s attention and curious people or customers can look into our menu offered D.3 Operating Program Operations Map: Restaurant Crew will welcome them from the entrance of the restaurant Escort the customer to an available table 3 Give Menu and take orders Deliver the orders Receive payment from customers Give the payment to the cashier (get change if there is) Escort them in going out of the restaurant Clean the table for the use of the next customer Guests can request a song from the singer/live band Bar Check the ID of the customer (minors are not allowed) Crews take orders Deliver orders Singer/live band/DJ accepts song/music requests from customers Kitchen Cooks get the order from the waiter Cook the foods and let the waiters serve it to customers Dishwashers wash the utensils and used dining equipment General Housekeeping A clean, well-kept restaurant will help project a message of professionalism A weekly cleaning schedule with specific tasks should be developed and followed Tasks include vacuuming, dusting, restroom cleanup, trash, washing windows, etc Restrooms will be used by a majority of customers Thus, it is important to maintain clean, well-stocked restrooms Develop a daily cleaning schedule and ensure that it is followed Opening Procedures Restaurant Manager Restaurant Manager will arrive at the office 30 minutes before the general operating hours This will provide the necessary time to prepare for the day before the employees arrive 1) Ensure parking lot is swept and litter has been picked up 2) Unlock restaurant 3) Turn on all kitchen equipment and ensure in working order 4) Turn on TV and/or music 5) Check restrooms for cleanliness and supplies 6) Ensure that sufficient employees are on hand to perform the necessary tasks 7) Assign employees to each work area, cleaning project, etc 8) Hold a brief AM staff meeting Explain assignments to employees This should be a short 10-15 minutes meeting to ensure everyone is on the same page for the day 9) Verbally confirm that each employee knows his or her assignment for the day 10) Briefly cover any issues needing immediate attention, specials for the day, etc Closing Procedures Restaurant Manager 1) Check cash out for servers, bar, etc 2) Check out entire kitchen line (equipment shut off, wells emptied, wiped down, dishes clean and restocked, trash emptied, floor swept and mopped) 3) Ensure no trash is outside of dumpster 4) Check out bar area (liquor bottles wiped off and reorganized, beer wells stocked and re-iced, swept floor, clean counters) 5) Ensure salad bar is emptied, washed down 6) Turn off TV and/or music 7) Ensure dining area is swept, tables reset and chairs neatly arranged 8) Check all doors to make sure they are locked 9) Turn off all lights 10) Set alarm, if applicable D.4 Human Resources Program • All new applicants need to undergo several trainings to have enough • • knowledge and skills in line with the business’s goal Regular evaluation of the employees Monthly recognition of best employee to encourage every employee to work • • • • • • • • according to the business’s goal Under General Manager To provide highly qualified and competent employees to organization Reviewing application form Interviewing applicants Inducting new employees Appraising employees performance Make a decision about the employees training Provide a career advice to subordinates D.5 Finance Program • • • • • Budget allotment for each expense may be adjusted when needed, eg during peak seasons, advertisement expenses will be reduced Under General Manager and Bookkeeper Provides close support the business manager on the financial implication of business strategies All final accounts of business transactions Finance Department analysis the business results and prepares the monthly and quarterly review of business operations Gantt Chart Program Sept Oct Location searching Menu creation Renovation and design Preparation Opening Advertisement Promotion, Gratitudeto-customer Recruitment and training Social Media Legend Meaning Time-bound Continuous Nov Time Frame Dec Jan Feb Mar Apr [...]... Minh Cau, Delicious, Mouth-watering • • Kain- An Bar and Restaurant will be featured on several blog sites Accounts will be created on famous Social Networking Sites: Instagram: @Kain_ Ăn Facebook Page: Kain- Ăn Bar and Restaurant Twitter: @Kain- Ăn Bar and Restaurant Tumblr: @Kain- Ăn Bar and Restaurant Kain -An Bar and Restaurant Search Engine Marketing (SEM) Management Function • Pay advertisements... delicious Filipino and Vietnamese dishes that is proved of freshness and quality - Provide entertainment inside the bar and restaurant while in it - Showcase Filipino and Vietnamese arts and culture Feeding not just the stomach with food but the eyes and mind as well - Let people relax inside our place and enjoy the ambience and the arts and culture inside Kain- An Summary of Strengths and Weaknesses Strengths... and respond to our customers’ wants and needs achieving 80% satisfaction 6 To receive high ratings from our customers aiming 5% of customer complaints; (-1%) after every quarter II Organizing A Kain An s Organization Chart Figure 2 III Leading Work performed by employees is according to Kain An s goals Employees have clear understanding with expectations Award and bonus salary for ensuring performance... and Process) Basic purpose of the marketing department is to advertise its products in the market and keep eye on the competitors that what they are doing Financial • • • Under General Manager and Bookkeeper Provides close support the business manager on the financial implication of business strategies All final accounts of business transactions • Finance Department analysis the business results and... the monthly and quarterly review of business operations Production and Operation • • • • • • • • • • Under Assistant Manager Following operations and functions Cooking Cleanliness Administration of restaurant Complaint Handling of the customers Daily order to procurement Department Day to day demand forecasting Daily lectures to crew people Human Resource • • • • • • • • I Under General Manager To provide... have safe and healthy working conditions and reasonable daily and weekly work schedules Mention the working hours/days Child Labor: Kain- An not use workers under the legal age for employment for the type of work being performed in any facility In no event should Kain An use employees younger than 18 years of age IV Controlling Related with the controlling the task and its evaluation that how a manager... not so obvious and they might not understand the name of the business unless it will be explained to people IV A SWOT ANALYSIS Opportunities 1 Kain- An Bar and Restaurant is new and unique It offers bicultural atmosphere and experience 2 Thai Nguyen City is a first class city and is the 9th largest city in 3 4 5 6 B Vietnam It has a population of 330,000 (2010) Thai Nguyen City has more than 100,000 university... its concept and introduce itself into the community (S1, T1) Research and develop vital parts of the business like location, menu and things alike (O3, W2) Decorate and design the place with the fusion of Filipino and Vietnamese style of art and culture (W1, T1) Create a strong impression to people by planning a grand opening day that will introduce Kain- An to everyone (W1, O4) Negotiate and create... control all inventory management, all employees activities, assign tasks to employees and evaluate them with desired goals and objectives A B C D Feedback control Concurrent control External control Financial control H Management Functions Marketing • • • • All Planning tools for marketing Under General Manager and Assistant Manager Use of 4 P’s (Product, Price, Place, Promotion) and Extended P’s (Physical... be reduced Under General Manager and Bookkeeper Provides close support the business manager on the financial implication of business strategies All final accounts of business transactions Finance Department analysis the business results and prepares the monthly and quarterly review of business operations Gantt Chart Program Sept Oct Location searching Menu creation Renovation and design Preparation Opening