TÀI CHÍNH -MARKETING MARKETING -2020 TP H CHÍ MINH, 2015 TÀI CHÍNH -MARKETING MARKETING -2020 CHUYÊN NGÀNH: 60340102 : VS.TSKH TP H 2015 Tôi -2020 ng tin Tôi TP 22 tháng 01 Tôi VS hoàn thành công trình nghiên Do 2015 , nêu nân , -2020 200 GV CBVC t - EFE, IFE -2020 là: (1) X i ii iii 5 1.1 1.1.1 1.1.2 1.1.3 1.1.4 Khái 1.2 1.2.1 1.2.2 1.2.3 1.3 1.3.1 1.3.2 1.3.3 11 11 15 16 17 17 18 18 1.4 1.4.1 1.4.2 1.4.3 1.4.4 20 20 21 23 24 25 2.1 2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.2 -2015 27 MARKETING 27 27 28 c 30 30 32 - 201540 41 47 52 57 2.2.1 2.2.2 2.2.3 2.2.4 2.3 2.3.1 2.3.2 -2015 59 59 60 61 - 3.1 3.1.1 3.1.2 3.1.3 3.1.4 3.1.5 3.2 3.2.1 3.2.2 3.3 3.3.1 3.3.2 3.3.3 3.3.4 3.4 3.4.1 3.4.2 -2020 63 63 63 64 64 65 66 - 2020 67 Các công c 67 71 76 76 76 80 82 84 84 84 P 85 86 88 iv iv vii MARKETING 15-2020 xviii xix CHDCND: òa nhân dân DN: GV-CBVC: GV: KHCN: NNL: NCKH: P TC-HC: P KH-TC: Hành ch Tài P QTTB: P QLKH: TCCN: TP.HCM: UFM: Marketing i GIOITINH Valid Nam Nu Total Frequency Percent 85 42.5 115 57.5 200 100.0 Valid Percent 42.5 57.5 100.0 Cumulative Percent 42.5 100.0 TUOI Valid Percent 27.0 44.5 20.5 8.0 100.0 Frequency Percent Valid Duoi 30 tuoi 54 27.0 Tu 30 den duoi 40 tuoi 89 44.5 Tu 40 den duoi 50 tuoi 41 20.5 Tren 50 tuoi 16 8.0 Total 200 100.0 TUOI * GIOITINH Crosstabulation Count GIOITINH Nam Nu Total TUOI Duoi 30 tuoi 14 40 54 Tu 30 den duoi 40 tuoi 37 52 89 Tu 40 den duoi 50 tuoi 25 16 41 Tren 50 tuoi 16 Total 85 115 200 TRINHDO Frequency Percent Valid TC,CD DH 78 39.0 THS 111 55.5 TS 10 5.0 Total 200 100.0 Valid Percent 39.0 55.5 5.0 100.0 vii Cumulative Percent 39.5 95.0 100.0 Cumulative Percent 27.0 71.5 92.0 100.0 TRINHDO * GIOITINH Crosstabulation Count GIOITINH Nam Nu Total TRINHDO TC,CD 1 DH 18 60 78 THS 58 53 111 TS 10 Total 85 115 200 NHOM Valid LD GV VC Total Frequency Percent 19 9.5 103 51.5 78 39.0 200 100.0 Valid Percent 9.5 51.5 39.0 100.0 Cumulative Percent 9.5 61.0 100.0 NHOM * GIOITINH Crosstabulation Count NHOM Total LD GV VC GIOITINH Nam Nu 15 52 51 18 60 85 115 Total 19 103 78 200 TH1 Valid RKDY KDY BT DY RDY Total Frequency Percent 4.0 36 18.0 125 62.5 30 15.0 200 100.0 Valid Percent 4.0 18.0 62.5 15.0 100.0 viii Cumulative Percent 4.5 22.5 85.0 100.0 TH2 Valid RKDY KDY BT DY RDY Total Valid Percent Frequency Percent 4.5 87 43.5 100 50.0 1.5 200 100.0 4.5 43.5 50.0 1.5 100.0 Cumulative Percent 5.0 48.5 98.5 100.0 TH3 Valid KDY BT DY RDY Total Frequency Percent 3.0 49 24.5 123 61.5 22 11.0 200 100.0 Valid Percent 3.0 24.5 61.5 11.0 100.0 Cumulative Percent 3.0 27.5 89.0 100.0 TH4 Frequency Percent Valid KDY 12 6.0 BT 78 39.0 DY 105 52.5 RDY 2.5 Total 200 100.0 Valid Percent 6.0 39.0 52.5 2.5 100.0 Cumulative Percent 6.0 45.0 97.5 100.0 Valid Percent 5.0 35.0 55.5 4.5 100.0 Cumulative Percent 5.0 40.0 95.5 100.0 Valid Percent 4.0 13.0 52.5 30.5 100.0 Cumulative Percent 4.0 17.0 69.5 100.0 TH5 Frequency Percent Valid KDY 10 5.0 BT 70 35.0 DY 111 55.5 RDY 4.5 Total 200 100.0 TH6 Frequency Percent Valid KDY 4.0 BT 26 13.0 DY 105 52.5 RDY 61 30.5 Total 200 100.0 ix TH7 Valid RKDY KDY BT DY RDY Total Valid Percent 1.0 3.0 26.0 60.0 10.0 100.0 Frequency Percent 1.0 3.0 52 26.0 120 60.0 20 10.0 200 100.0 Cumulative Percent 1.0 4.0 30.0 90.0 100.0 TH8 Valid RKDY KDY BT DY RDY Total Valid Percent Frequency Percent 3.0 34 17.0 135 67.5 24 12.0 200 100.0 3.0 17.0 67.5 12.0 100.0 Cumulative Percent 3.5 20.5 88.0 100.0 TH9 Valid RKDY KDY BT DY RDY Total Valid Percent 1.0 2.0 20.0 62.0 15.0 100.0 Frequency Percent 1.0 2.0 40 20.0 124 62.0 30 15.0 200 100.0 Cumulative Percent 1.0 3.0 23.0 85.0 100.0 TH10 Valid RKDY KDY BT DY RDY Valid Percent Frequency Percent 1.5 34 17.0 129 64.5 33 16.5 1.5 17.0 64.5 16.5 x Cumulative Percent 2.0 19.0 83.5 100.0 DP1 Valid RKDY KDY BT DY RDY Total Valid Percent 1.5 6.0 33.0 54 5.5 100.0 Frequency Percent 1.5 12 6.0 66 33.0 108 54 11 5.5 200 100.0 Cumulative Percent 1.5 7.5 40.5 94.0 99.5 DP2 Valid RKDY KDY BT DY RDY Total Frequency Percent 1.5 17 8.5 64 32.0 104 52.0 12 6.0 200 100.0 Valid Cumulative Percent Percent 1.5 1.5 8.5 10.0 32.0 42.0 52.0 94.0 6.0 100.0 100.0 DP3 Valid RKDY KDY BT DY RDY Total Valid Percent 2.0 7.5 42.5 46.5 1.5 100.0 Frequency Percent 2.0 15 7.5 85 42.5 93 46.5 1.5 200 100.0 Cumulative Percent 2.0 9.5 52.0 98.5 100.0 DP4 Valid RKDY KDY BT DY RDY Total Frequency Percent 1.5 16 8.0 105 52.5 71 35.5 2.5 200 100.0 Valid Cumulative Percent Percent 1.5 1.5 8.0 9.5 52.5 62.0 35.5 97.5 2.5 100.0 100.0 xi DP5 Valid RKDY KDY BT DY RDY Total Frequency Percent 10 5.0 61 30.5 119 59.5 4.5 200 100.0 Valid Percent 5.0 30.5 59.5 4.5 100.0 Cumulative Percent 5.5 36.0 95.5 100.0 DP6 Valid RKDY KDY BT DY RDY Total Frequency Percent 3.0 17 8.5 90 45.0 76 38.0 11 5.5 200 100.0 Valid Cumulative Percent Percent 3.0 3.0 8.5 11.5 45.0 56.5 38.0 94.5 5.5 100.0 100.0 DP7 Valid RKDY KDY BT DY RDY Total Frequency Percent 2.5 16 8.0 73 36.5 93 46.5 13 6.5 200 100.0 Valid Percent 2.5 8.0 36.5 46.5 6.5 100.0 Cumulative Percent 2.5 10.5 47.0 93.5 100.0 Valid Percent 5.0 10.0 45.0 37.5 2.5 100.0 Cumulative Percent 5.0 15.0 60.0 97.5 100.0 DP8 Valid RKDY KDY BT DY RDY Total Frequency Percent 10 5.0 20 10.0 90 45.0 75 37.5 2.5 200 100.0 xii DP9 Valid RKDY KDY BT DY RDY Total Frequency Percent 2.5 19 9.5 84 42.0 87 43.5 2.5 200 100.0 Valid Percent 2.5 9.5 42.0 43.5 2.5 100.0 Cumulative Percent 2.5 12.0 54.0 97.5 100.0 Valid Percent 1.5 14.5 44.0 36.5 3.5 100.0 Cumulative Percent 1.5 16.0 60.0 96.5 100.0 Valid Percent Cumulative Percent 2.0 15.5 80.5 100.0 DP10 Valid RKDY KDY BT DY RDY Total Frequency Percent 1.5 29 14.5 88 44.0 73 36.5 3.5 200 100.0 DT1 Valid RKDY KDY BT DY RDY Total Valid RKDY KDY BT DY RDY Total Frequency Percent 1.5 27 13.5 130 65.0 39 19.5 200 100.0 DT2 Frequency Percent 2.5 1.5 46 23.0 116 58.0 30 15.0 200 100.0 1.5 13.5 65.0 19.5 100.0 Valid Percent 2.5 1.5 23.0 58.0 15.0 100.0 xiii Cumulative Percent 2.5 4.0 27.0 85.0 100.0 DT3 Valid RKDY KDY BT DY RDY Total Frequency Percent 3.0 10 5.0 66 33.0 100 50.0 18 9.0 200 100.0 Valid Percent 3.0 5.0 33.0 50.0 9.0 100.0 Cumulative Percent 3.0 8.0 41.0 91.0 100.0 Valid Percent 1.0 6.0 23.0 55.0 15.0 100.0 Cumulative Percent 1.0 7.0 30.0 85.0 100.0 Valid Percent 2.5 8.0 35.0 50.0 4.5 100.0 Cumulative Percent 2.5 10.5 45.5 95.5 100.0 Valid Percent 4.0 9.0 32.0 49.5 5.5 100.0 Cumulative Percent 4.0 13.0 45.0 94.5 100.0 DT4 Valid RKDY KDY BT DY RDY Total Frequency Percent 1.0 12 6.0 46 23.0 110 55.0 30 15.0 200 100.0 DT5 Valid RKDY KDY BT DY RDY Total Frequency Percent 2.5 16 8.0 70 35.0 100 50.0 4.5 200 100.0 DT6 Valid RKDY KDY BT DY RDY Total Frequency Percent 4.0 18 9.0 64 32.0 99 49.5 11 5.5 200 100.0 xiv DT7 Valid RKDY KDY BT DY RDY Total Frequency Percent 1.0 13 6.5 96 48.0 83 41.5 3.0 200 100.0 Valid Percent 1.0 6.5 48.0 41.5 3.0 100.0 Cumulative Percent 1.0 7.5 55.5 97.0 100.0 Valid Percent 1.0 8.5 28.5 54.5 7.5 100.0 Cumulative Percent 1.0 9.5 38.0 92.5 100.0 DT8 Valid RKDY KDY BT DY RDY Total Frequency Percent 1.0 17 8.5 57 28.5 109 54.5 15 7.5 200 100.0 DT9 Valid RKDY KDY BT DY RDY Total Valid RKDY KDY BT DY RDY Total Frequency Percent 2.5 11 5.5 52 26.0 112 56.0 20 10.0 200 100.0 DT10 Frequency Percent 3.5 32 16.0 121 60.5 39 19.5 200 100.0 Valid Cumulative Percent Percent 2.5 2.5 5.5 8.0 26.0 34.0 56.0 90.0 10.0 100.0 100.0 Valid Percent 3.5 16.0 60.5 19.5 100.0 xv Cumulative Percent 4.0 20.0 80.5 100.0 DT11 Valid RKDY KDY BT DY RDY Total Frequency Percent 1.0 15 7.5 74 37.0 98 49.0 11 5.5 200 100.0 Valid Percent 1.0 7.5 37.0 49.0 5.5 100.0 xvi Cumulative Percent 1.0 8.5 45.5 94.5 100.0 giá trung bình sát giá giá cao Mean: Trung bình giá N: TH1 TH2 TH3 TH4 TH5 TH6 TH7 TH8 TH9 TH10 DP1 DP2 DP3 DP4 DP5 DP6 DP7 DP8 DP9 DP10 DT1 DT2 DT3 DT4 DT5 DT6 DT7 DT8 DT9 DT10 DT11 Valid N (listwise) Descriptive Statistics Minimu Maximu N m m 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 200 xvii Mean 3.88 3.48 3.80 3.52 3.60 4.10 3.75 3.88 3.88 3.95 3.57 3.52 3.38 3.30 3.62 3.35 3.47 3.22 3.34 3.26 4.01 3.81 3.57 3.77 3.46 3.44 3.39 3.59 3.65 3.95 3.51 Std Deviation 722 634 663 650 658 767 714 665 713 663 792 795 734 715 676 830 832 853 786 804 661 796 842 813 807 883 700 791 830 735 757 -2020 Hành chính, Mark - STT khác) thi xviii STT chuyên gia CG CG CG CG CG CG CG7 CG8 CG9 CG10 1 2 1 7 Thu hút NNL chân NNL NNL ; doanh nhân) xix STT chuyên gia CG CG CG CG CG CG CG7 CG8 CG9 CG10 6 4 Chính sách luân 7 7 7 Chính sách thu 4 n nh xx STT chuyên gia CG CG CG CG CG CG CG7 CG8 CG9 CG10 5 cao n hóa UFM xxi