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Trang 1CẤU TRÚC ĐỀ THI CHÍNH QUY
(Đề thi gồm 5 phần thi riêng biệt với các dạng câu hỏi thi khác nhau)
I Khoanh tròn phương án đúng nhất (A, B, C, hoặc D) để hoàn thành hoặc trả lời các câu sau
Mỗi đề thi gồm 12 câu hỏi, theo các bộ câu hỏi được soạn (có thể đảo vị trí câu hỏi và vị trí phương án đúng, nhưng không phá vỡ các gói câu hỏi)
II Hoàn thành các câu sau sử dụng thuật ngữ phù hợp nhất cho sẵn trong khung 1 thuật ngữ không được sử dụng
Mỗi đề thi gồm 08 câu hỏi, theo các bộ câu hỏi được soạn (có thể đảo vị trí câu hỏi nhưng không phá vỡ các gói câu hỏi)
III Điền dạng đúng của các từ đã cho để hoàn thành các câu sau
Mỗi đề thi gồm 05 câu hỏi, theo các bộ câu hỏi được soạn (có thể đảo vị trí câu hỏi nhưng không phá vỡ các gói câu hỏi)
IV Đọc bài khoá sau và khoanh tròn phương án đúng nhất (A, B hoặc C)
để trả lời các câu hỏi hoặc hoàn thành câu bên dưới
Mỗi đề thi gồm 01 đoạn bài đọc và 06 câu hỏi, theo các bộ câu hỏi được soạn (có thể đảo vị trí câu hỏi nhưng không phá vỡ các gói câu hỏi)
V Dịch các câu sau sang tiếng Việt
Mỗi đề thi gồm 04 câu hỏi, theo các bộ câu hỏi được soạn (có thể đảo vị trí câu hỏi nhưng không phá vỡ các gói câu hỏi)
Trang 2PHẦN I
Khoanh tròn phương án đúng nhất (A, B, C, hoặc D) để hoàn thành hoặc trả lời các câu sau (3 điểm)
1 Before starting a business, you have to raise the necessary
………
2 The Finance Minister will be making an official ……… today
about new rates of income tax
A notice B statement C declaration D talk
3 When the company was declared bankrupt, all its fixed ……… were
claimed by its creditors
4 Creative ………… is finding ways of explaining how money has been
spent while hiding what has really happened to it
A booking B accounting C bookmaking D
auditing
5 The change in the quantity of capital from one period to the next is equal
to …………
A net investment C depreciation
B gross investment D financial investment
6 By adding a strawberry and blackberry crops to a corn and soybean farm,
a producer becomes more ………
A diversified B specialized C integrated
D motivated
7 In the circular flow model, consumption goods are bought and sold in the
………
B financial market D government market
8 Each department within the organization is given a within which it
has to remain for the whole year
budget
9 A person's credit ……… is a formal evaluation of his/her
loan-repayment history or potential
records
10 Management accounting exists primarily for the benefit of
………
A investment brokers C investors of the company
Trang 3B creditors of the company D managers of the company
11 A/An ……… facility is a short-term loan that allows a bank
account holder to spend more than is in the account
mortgage
12 The main deduction from revenue is called of sales, the amount of
money the company spent to produce the same goods or services
reduction
Trang 4PHẦN II
Hoàn thành các câu sau sử dụng thuật ngữ phù hợp nhất cho sẵn trong khung 1 thuật ngữ không được sử dụng (2 điểm)
salary negotiations 2 financial assets 3 financial data 4
accounting standards 5 international economics
8
return social responsibility 1 joint-stock company 7 fixed assets 6
1. The……… of business takes into consideration all that
business does or does not do to solve the problems of society
2. The ……… between car workers unions and their
employers have broken down
3. In financial accounting, ……… are cash and
other assets that convert directly into estimated amounts of cash
4. Accountancy provides ……… which is
used to make future business decisions
5. Generally Accepted Accounting Principles are a set
of approved by the professional accounting industry
6. ……… is the increase in value of an investment over
time such as the amount received when stock sold or bond redeemed
đàm phán lương tài sản tài chính dữ liệu tài chính
chuẩn mực kế toán kinh tế quốc tế trở lại
trách nhiệm xã hội công ty cổ phần tài sản cố định
Trang 57. A ………
is owned by the group of people who have shares in the company
8. Specifically, ……… deals with the pure
theory of trade, the theory of commercial policy, foreign exchange markets and the balance of payments and adjustment in the balance of payments
Trang 6PHẦN III
Điền dạng đúng của các từ đã cho để hoàn thành các câu sau (1 điểm)
1 PROMOTE I have good promoting prospects in my new job
2 EXTREME The profit figures show an ………extremely.……
good year for the company
3 FLEXIBLE flexibility is one of the qualities required of a
social worker
4 MANUFACTURE NOKIA is a big mobile phone manufacturer in the
world
5 PREVENT Losses caused by inefficient operations are
……….…prevention………
PHẦN IV
Đọc bài khoá sau và khoanh tròn phương án trả lời đúng nhất cho mỗi câu hỏi bên dưới (3 điểm)
Product Life Cycles and Sales Strategy
One of the most important concepts in sales management and marketing is that of the product life cycle This is a historical record of the life of a product, showing the stage in its life the product has reached at a particular time By identifying the stage that a product is in or may be heading towards, companies can formulate better marketing plans All products have ‘lives’ in as much as they are created, sell with varying profitability over a period of time, and then become obsolete and are replaced or simply no longer produced A product’s sales position and profitability can be expected to fluctuate over time and so, at each successive stage in the product’s cycle, it is necessary to adopt different tactics
The two main features of the product life cycle are unit sales and unit profit The unit sales figures usually jump on introduction, as a response to heavy advertising and promotion, as customers buy the product experimentally
Trang 7This is generally followed by a levelling off while it is evaluated – the length of this period depending on the use to which the product is put Then, unit sales rise steadily through the growth phase to the maturity phase, when the product is widely accepted, and so on to saturation level By this time, competitors will have entered the market with their own version and, from this point, the sales team will have to work even harder to win all additional sales Eventually, the product’s sales decline as better versions enter the market and competition
becomes too strong In retrospect, most firms know what happened to their products from launch to withdrawal They can compile this information from the records of unit sales
Unfortunately, unit sales are not the complete story as it is unit profit that is the decisive factor, although this is not always recorded accurately It is this figure that sales management has to monitor, though, to ensure an effective marketing strategy, and to produce effective profits
At launch, the product is costed accurately on the basis of production costs plus selling costs Initially these remain fairly stable, but, when the product is proving successful, competitors will bring out their own ‘copy-cat’ products With a competitor in the field, the original firm has to respond in order to maintain its market position It can run special sales promotions, improve deliveries, and make more frequent sales calls and so on Often the extra expenditure is not accurately charged to the product and the result is that, long before unit sales are noticeably falling, the unit profit has already fallen
The product life cycle, then, presents a picture of what happened in the product’s ‘lifetime’, so how can this be used as an ongoing aid to management decision-making? Every sales manager has a chart on which the progress of sales is plotted and this can be used as a guide to the stage of development each product is currently in An essential management skill is being able to interpret sales results and draw in the stages as they occur Deciding where each stage begins and ends can be a random exercise, though usually the stages are based
on where the rate of sales growth or decline becomes pronounced
1 According to the text, the end of a product’s life cycle is marked by
………
A a sharp rise in production costs
B the product becoming outdated.
C an increase in customer complaints
2 What does the writer say about sales management in the first paragraph?
A Companies should spend more time on their sales planning.
B Most sales managers fail to recognize which stage a product has reached
C The sales approach should change with each phase of the product life cycle
Trang 83 According to the text, a greater sales effort is required for a product when
………
A it is particularly innovative
B the advertising budget has been cut
C rival companies start to produce something similar.
4 According to the text, a good marketing strategy must primarily be concerned with ………
A sales statistics
B profit information.
C product details
5 According to the text, profit levels may fail to correspond to the volume of sales because ……
A the full selling costs have not been taken into account
B the production costs were not estimated correctly.
C there has been a lack of economic stability
6 What does the writer say about the charts that show sales progress?
A It is a matter of judgment where one sales phase finishes and another begins
B Managers should review policy when a sharp fall in sales is indicated.
C It is difficult to see how sales charts can provide sufficient guidance to managers
PHẦN V
Dịch các câu sau sang tiếng Việt (1 điểm)
1 Branding is an important factor for business survival, but during an
economic crisis it plays an even more significant role
- Xây dựng thương hiệu là một yếu tố quan trọng cho sự sống còn của một doanh nghiệp, nhưng trong một cuộc khủng hoảng kinh tế, thậm chí nó đóng một vai trò còn quan trọng hơn
2 The Southern Commercial Joint Stock Bank is offering annual interest
rates of 3.7 per cent for a 12-month deposit plus additional interest of 0.05-0.2 per cent per year depending on the deposit amount
Trang 9- > Ngân hàng Thương mại Cổ phần phía Nam đang cung cấp lãi suất tiền gửi hàng năm là 3,7 % cộng với lãi thêm 0,05-0,2 phần trăm mỗi năm tùy thuộc vào số tiền gửi
3 When a government finances spending by increasing borrowing or simply
printing new currency, prices will increase as the new money enters the economy
- > Khi một chính phủ tăng chi tiêu bằng cách tăng vay hoặc chỉ đơn giản là in tiền mới, giá sẽ tăng lên khi số tiền mới thêm vào nền kinh tế
4 There are many products and services on the market which are similar in
content though produced by different companies It is vital, therefore, for
a company to distinguish itself from its competitors by having a strong company image
- > Có nhiều sản phẩm và dịch vụ trên thị trường mà là tương tự về nội dung mặc dù được sản xuất bởi các công ty khác nhau Nó là quan trọng, do đó, với một công ty để phân biệt chính nó từ đối thủ cạnh tranh của nó bởi có một hình ảnh công ty vững mạnh
Trên đây là dạng đê thi cuối kỳ Các e tham khảo đồng thời luyện tập luôn
Them một số bài để luyện tập
1 The industry and construction ……… … is facing difficulties due to low
efficiency and competitiveness
A area B sector C section D part
2 We have started a joint ………… program with a Canadian company
A project B firm C venture D.company
3 We ran a summer advertising ………….… and sales increased steadily
A action B activity C promotion D campaign
4 The customary manner in which a business analyzes and records its
……… is by first entering them into a journal
A transactions B communications C dealings D.ventures
5 ………… accounts are accounts for your sources of business-generated
income
Trang 10A liability B revenue C balance D drawing
6 Middle ……… is people who are below those who are in control of
the company as a whole
A staff B management C employment D employees
7 or cost accounting systems are part of a company's information
system and are used for tracking costs and allocations to judge operational efficiency
A Corporate B Domestic C Management D Monitoring
8 indicates how much shareholders would receive if the company
distributed all of its net earnings as dividends
9 ………… is the inability to pay debts or a legal procedure in which a
court takes the individual's or business's property and disposes of it to pay creditors
A Bankruptcy B Interest C Maturity D Bond
10 ……… are obligations due to be paid or settled within one year or
the company's operating cycle, whichever is longer
A Current asset B.Current liabilities C.Non-current asset D.Net
profit
11 A company's ability to attract and hold investment capital ultimately
depends on its …
B new product development D planning
12 We apologize for the difficulty we are experiencing in paying your
……… account
A delayed B waiting C outstanding D owing
Trang 11retail customers 2 product positioning 1 Knowledge
economy False accounting 5 standardized documents 6 7 electronic banking
NH điện tử distribution channel
3
macroeconomic analysis 8
Targeting strategy 4
1. ……….………… is an economic system in which all goods and services are evaluated on the knowledge value
2. Banks will begin to charge more for the less profitable retail banking services
they provide as soon as they believe that their ……… can absorb part of the visible costs
3. A ……….……… is the route a product uses to get from
producer to final consumer or how title ownership passes from producer to consumer
4. A business may find it useful to consider the way that consumers think and feel about a product in relation to other similar products in the market by
drawing up a ………… ……… map.
5. ……… is the crime of changing or destroying records
to obtain money
6. Organizations often use ……… to ensure complete and consistent information is gathered
7. ……… …… is a service provided by financial institutions that allows customers to manage their transactions through computerized network services
8. The central focus of ……… and policy is on four main areas: gross national product, employment, inflation and the balance of payments
1 CORRUPT They thought the President was involved
in corruption
2 FINANCE HSBC provides ………financing…… services all
over the world
Trang 123 RISE In times of inflation we all suffer from ………
rising… prices
4 EXPERIENCE As a manager, he's been criticized for his ………
unexperience… in making business plans
5 COMMUNICATION We need to do a better job at ………
communication….… what the brand is about