1. Trang chủ
  2. » Luận Văn - Báo Cáo

CÁC GIẢI PHÁP XÚC TIẾN THƯƠNG MẠI CHO DOANH NGHIỆP VIỆT NAM TRÊN THỊ TRƯỜNG CAMPUCHIA

128 279 0

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

THÔNG TIN TÀI LIỆU

Thông tin cơ bản

Định dạng
Số trang 128
Dung lượng 8,21 MB

Nội dung

BQ GIAO DVCVA DAO T~O TRU'<JNG D~I HQC KINH TE TP. HO CHI MINH 0 0 0 Bo stfc DUNG , ? , . , ~ CAC GIAI PHAP XUC TIEN THliONG MAl CHO DOANH NGHIEP VIET NAM • • • TREN THI TRliONG CAMPUCHIA • Chuyen nganh : Ngooi thu'dng Ma sfi : 5.02.05 LUAN VAN THAC Si KINH TE • • Ngtiili htiong ddn khoa hQc : ' ' PGS. TS BUI LE ~fo'GiAODl)CVAD_(\01/') :, TRU6NG f)H KINH Ti.: Ti).hCi\il TI-rO VI:¢T'>J . c{q£~3 t _.; "· Tp. H6 Chf Minh , nam 2003 . JOOUJCC JLUJCC 0 0 M1,1c Ivc. . Danh m1,1c chii' vie't tcit . Danh illl,lC cac bang . Danh m1,1c phl,lll,lc . Mbdau. CHU'dNG I: cd sd LY LU4N vE :xUc TIEN THUdNG M.t).I 1.1- KHAI NlltM vA D!c DIEM xuc TIEN THlJ<1NG Ml).I: 1 1.1.1. Khai ni~in ~ 1 1.1.1.1.Cac khai ni~m 1 1.1.1.2. Phfm bi~t xuc tie'n thudng m~i voixuc tie'n ban hang, xuc tie'n ! K kh~· ' ,. • ,. h ' . 2 xuat au.va mo1 g1o1 t ltdng m[;ll 1.1.2. Dijc diim cua ho~t dqng xuc tie'n thu'dng m~i 3 1.1.2.1. Cac ho~t d('>ng xuc tie'n thltdng m~i Cl,l th~ 3 1.1.2.2. Ho~t d('>ng xuc tie'n thu'dng m~i la hanh vitb,ltdng m~i mang tinh b6 t:r:-<;1· • ················································.·····~·······~············~·:·•··················•·······4: L1.2.3. Ho[;lt d¢ng xuc tie'n thttdng m~i la hanh vi thttdng m~i c6. tfnh dinh huang .: : : • 5 '1.2. VAl TRO CUA HO~T DQNG xuc TIEN THU<1NG M~I: ; 5 1.2,.1. DO'i voi chie'n lu<jc phat tri~n cua nganh thltdng m~i Vi~t Nam (2001- 2010) ~ : ~ 5 1.2.2. DO'i voi doanh nghi~P : 8 123 J:'\K' ,, ,, '" d•'\ . 9. . . . .uOl VOl ngltol tleU ung. . I ' A A' . A , , , · . 1.3. MOT SO HO~T DONG XUC TffiN THU<1NG M~I: , 10 1.3.1. Khuye'n m~i , 10 1.3.1.1. Khai ni~m · 10 1.3.1.2. Cac hlnh thuc khuye'n m~i 10 1.3.2~ Quang cao thu'dng m~i : ; 10 . 1.3.2.1 Khai ni~m ~ 10 1.3.2.2. Cac phudng ti~n quang cao . 10 1.3.2.3. Hlnh thuc quang cao so sanh , 11 1.3.3. Trung bay gi6'i thi~u hang h6a : 11 1.3.3.1. Khaini~m 11 1.3.3.2. Cac hlnh thuc tntng bay gioi thi~u hang h6a 11 1.3.4. HQi chQ' tri~n Uim thudng·m~i ;; 11 1.3.4.1. Khai ni~m , 11 1.3.4.2. Phan lo~i h9i ch<J tri€n Him thu'dng m~i , 11 · 1.3.5 Ban hang trt;ic tie'p , 12 1.3.5.1~ Khai ni~m 12 1.3.5.2; Cac hlnh thuc ban hang tr\fc tie'p 12 .l.3.5.3. Cac cong C\1 ban hang trlfc tie'p . 12 . . ·1.3.6. Quan h~ cong chung 12 1.3.6.1. Khai ni~m 12 1.3.6.2; Cac ho~t d<)ng quan h~ cong chung chu ye'u 12 1.3.7. Ca.c ho~t dQng khac ; · 13 . , , ~ , A , , , , 1.4. KHAI QUAT VE CAC TO CHUC XUCTIEN THUONG Ml).I TREN THE GIOI : 13 1.4.1. Khai ni~m 14 104.2. E>~c di€m va tinh cha't cua cac t6 chuc xuc tie'n thu'dng m~i 14 KET LU!N CHu'ONG I. CHVONG II: M6I QUAN H~ KINH TE VI~T NAM - CAMPUCHIA . . 2.1. GIOI THI}tU CHUNG VE DAT Nu'OC- CON NGu'OI CAMPUCHIA 16 2 11 Kh . , . , ~ d~ " . . }J· c hi . ·. 16 . . . . a1 quat ve. at nuoc ·con nguvi ampuc a ~ . 2.1.1.1. Cac s5Ii~u chung : 16 2.1.1.2. Vi tri dia ly : 16 2.1.1.3. Khf h~u. ····~···.···················i ~ ~· 17 2.1.1.4. Dan s5 va d~c di€m 17 ! . . . 2.1.2. Moi truO'ng chfnh tri : : : 17 ~ h ! h' h. . . . . 17 2.1.2.1. The c e c In trf , 2.1.2.2. T6 chuc b9 may nha mtoc va l~p phap ; 18 2.1.2.3. Quan h~ ngo~i giao va thltdng m~i ; ~ 18 2.2. TINH HINH KINH TE CAMPUCHIA 19 2.2.1.Khai quat v~ kinh te' Campuchia 19 2 . 2 2 c ~ , ~ I' e l< k' h , c h' . . . ac so I. u ve _In te ampuc Ia 20 2.2.3. Ca'u true n~n kinh te' 21 2.2.3.1. Nong nghi<$p ~ 21 2.2.3.2. Dich Vt;l , 22 2.2.3.3. Cong nghi<$p 22 2.2.4. Chu'dng trlnh cai each kinh te' ciia chinh phil 23 2.2.5. Xu hu'ong va tri~n VQDg kinh te' ciia Campuchia 23 2.2.5.l.Xu httong 23 2.2.5.2. Tri6n v<;>ng kinh te' , 26 2.3. QUAN Hit DAU Tu' V ATHUONG M~I VIJtT NAM- CAMPUCHIA 27 2.3.1. Tinh hinh dau tu' nu'6'c ngoai (FDI) va·o Campuchia ; 27 2.3.1.1.Chinh sach lien quan dtn ddu tu . 27 2.3.1.1.1. Quy~n l<;1i ciia nha. dfiu ttt · 28 2.3.1.1.2. Chinh sach chuy6n nhtt<;1ng _ 28 2.3.1.1.3. Thu h6i va b6i thttong ; , 28 2.3.1.1.4. Giai quye't tranh cha"p · 29 2.3.1.1.5 Chinh sach khuye'n khfch dfiu ttt 29 2.3.1.1.6. Quy~n thanh l~p va sd hifu doanh nghi<$p , 29 2 3 1 . 1 7 B • " ~ o· h. , , ,, · ' · • 30 . . . . . aq v~ quyen ~ . uu ta1.san . , ~····································· . . 2.3.·1.1.8. Tham nhfing. ···········~.··················· : ~ 30 2.3.1.1.9. Thoa thu~n dfiu ttt song phttdng 31 2.3.1.1.10. Nhung khuthttdng m~i nttoc ngoai va cang tt;t do 31 2.3.1.2. Cdc lmh vlfc ddu tudur;tc khuytn khich iJ Campuchia ~ ~ 31 2.3.1.3. Cdc sff li~u vi tznh hznh ddu tu nu(Jc ngoai tr;li Campuchia 32 ·. 2.3.1.4~ Tht truung v~ san phdm dtch v~ 33 2.3.1.5. H~ thffng_ rigan hang . 35 2.3.1.6. Thj trUO'ng vffn va danh m~c von ddu tu . 36 · 2.3.2. Tinh hinh phat tri~n kinh te'Vi~t Nam- Campuchia ~ 37 2.3.2.I. Nhljn xet tinh hinh _.; ; 37 2.3.2.2. M9t sff lor;li hang taco thi thuc ddy xudt khdu sang Campuchia . 37 2.3.2.3. Thlfc te' v~ ttiin v9ng cho doanh nghi~p Vi~t Nam . 37 2.3.2.3.1. Quan h<$ m~u djch Vi~t Nam -Campuchia 38 2.3.2.3.2. Cac IInh vt;tc dang c6 triSn v<;>ng cho cac doanh nghi<$p Vi<$t Nam 38 ! KETLU!N CHUONGII. CHU'cJNG Ill : THu'C TRANG HOAT DONG xUC TrEN THu'ONG MAI . . . . . . . . . Tl).I THJ TRUONG CAMPUCHIA . 3.1. GIOI THitu so NET v:E CHu'ONG TRINH xuc TIEN THu'ONG A ~ . M.t}I TRQNG DIEM QUOC GIA ~ .42 ' '· ? ~· , , 3.2. TINH HINH KINH DOANH CUA CAC DOANH NGHI:eP VI:eT NAM SANG THl TRu'C1N G CAMPU CHIA : ~ .44 . 32 ,_· h. R . . . 1. V~n c uyen · 47 3.2.2. Thanh toan · 48 3.3. THl)'C TR.t}NG HOi} TDQNG XUC TIEN THu'ONG M~I CUA DOANH NGHitP VI:eT NAM TREN THJ TRu'C1NG CAMPUCHIA : .48 3.3.1. Tham gia hQi chq, trign Him , : 50 3.3.2. Phan tich cac ho~t d(>ng quang cao , 53 3.3.3. Ban hang trl;(c tie'p ,54 3.3.4 Cac ho~t d(>ng k:hac .· ,55 ~.4. NHUNG THU~NL(1IVA KHO KHAN: ~ 57 3.4.1. Thu~nlqi , 57 3.4.1. Kh6 khan 51 , , ; KETLU~N CHu'ONG III. CHU'dNGIV: A A' ? I ~ - ,. A A "J M.QT SO GIAI PHAP NHAM TANG CU'ONG VA NANG CAO HleU QUA HO~T f>QNG XUC TIEN THU'ONG M~l CUA DANHNGHieP VIeTNAM· T~l THI TRUONG CAMPUCHIA 4.1. Ml)C TIED XAY Dl)'NG CAC GIAI PHAP 61 4.2. MOT so BitN PHAP co BAN THUC DAY xuc TIEN THu'ONG M~I . . , , , . " TRONG.KINHDOANHDOIVOIDOANHNGHI~P: 62 4.2.1. Nang cao s\f higu bie't ciia doanh nghi~p v6 vi tri, vai tro ciia xuc tie'n thlidng m~i do'i vdi kinh doanh : 62 4.2.2. Cac doanh nghi~p dn xay dt;(ng chie'n lU'qcva ke' ho~ch xuc tie'n cho tung thoi ky · 62 p 4.2.3. Tang cuong ngan sach cho xuc tie'n thttdng mc;ti ~ : 63 4.2.4. C~n c6 bi~n phap khai thac tri~t d~ cac chudng trlnhxuc tie'n cua doanh h .,., ? ·~ . . 63 ng Itt·P san xuat, · ~················•!~•• · 4.2.5. D6imai trang thie't bi ky thu~tphvc V\1 cho xuc tie'n thudng mc;ti theo .huang hi~n d.c;ti h6a 64 4.2.6. Thlfc hi~n nhi€u hlnh thll'c cho xuc tie'nthudngmc;ti da dc;tng, phong phu 64 4.3. MOT v AI KIEN NGH! : ~ 65 4 3 1 X " d. ' " , ? h,R ~ . 65 . . . ay l;t'ng va nang cao uy tm san p am quoc g1a ; . 4.3.2.Hffy mc;tnh va nang.cao hi~u qua cac hoc;tt d()rig xuc tie'n thttdng mc;ti 67 · 4.3.3. Tang cuong cac hoc;ttd()ng xuc tie'n thudng mc;ti d' Campuchia 68 434 S ?d h'" ?Q -h::: , ·~ h . . 69' . . . · · U' vng H(U qua uy o tr<;f xuc tlen t ttdng mc;tl . 4.3.5. T6 chll'c cd quan xuc tie'n thudng mc;ti chuyen v€ thi trttong Campuchia 70 4.3.6. Nang cao nang llfc cho d()i ngu can b() kinh doanh xufftnh~p khffu ' h d" , ·~ h · ' . 70 va oc;tt Qng xuc tlen t udng mc;tl · 4.3.7. T6 chll'ccung ca'p thong tin thi trttong phvc V\1 cho huang d~n xua't nh~p khffu cua cac doanh nghi~p va yeu c~u chuy~n dich cd ca'u kinh te' 71 4.3.8. Xay dlfng m6i quan h~ va t6 chll'c thuongxuyen vi~c d6i thoc;ti gitl'a . . cd quan nha nuac vai doanh nghi~p thu()c cac thanh ph~n kinh te' 71 4.3.9. C6 chinh sach, chu chudng u'u dai kinh doanh vatc;to di€u ki~n thu~n l<;ti v~ lanh slf cho thu'dng nhan 71 4.3.10.Tang cuong quan ly nha nuac v€ xuc tie'n thudng mc;ti 72 4.3.10.1.Hoan thi~nh~ th6ng phap lu~t v6 thudng mc;ti va xuctie'n thudng mc;ti, chinh sach va cd che' quan ly d6i vai cac hoc;tt d()ng xuc tie'n thudng mc;ti 72 4.3.10.2 Thanh l~p cdquan xuc tie'n thu'dng mc;ti trong h~ th6ng cac cd quan thu()c h~ di6u hanh cua Chinh phil · 7 4 KET LU~N CHUONG IV.' PHAN KET LU~N Tai li~u tham khao PHAN PHT) Ll)C ! DANH MlJC CHU VIET TAT 1. ADB (Asia Development Bank) : Ngan hang phat tri€n Chau A . 2 AFTA (ASEAN Free Trade Agreement): Hi~p dinh Thudng m~i tl,l' do ASEAN . ·. · 3. ASEAN (Association of South - East Asian Nations) : Hi~p h9i cac quO'c gia Bong NamA . 4., BOT (Built- Operation - Transfer) : Xay dl,tng - Ho~t d()ng- · Chuy~n giao . 5. CDC (Council for- the Development of Cambodia) : · H()i d5ng Phat tri~n da't nu~c Campuchia . 6. CDRI ( Cambodia Development Resource Institute ) : Vi~n Ngu~n nhan hfc Phat tri~n Campuchia (M()t t6 chlic tu va'n tu nhan (J Phnom Penh) . 7. CIB (Cambodia Investment Board) : Uy ban f)ffu tu Campuchia thUQC CDC. 8. CISS (Cargo Import Supervision Service ) : T6 chlic Giam sat hang nh~pkhffu. 9. CPP (Cambodia People's Party): E>ang Nhan dan Campuchia_. 10. ESCAP ( Economic and Society Commission for Asia and Pacific) : Uy ban Kinh te' Xa h()i Chau A- Thai Blnh Dudng cua Lien hqp quo'c 11. EU (European Union): Lien minhChau Au. 12. FDl(Foreign Direct Investment) : E>ffu tu trl,l'c tie'p tir nu~c ngoai . 13. FOB (Free on Board) : IDnhthlic giao hang len tau . 14. FTB (Foreign Trade Bank): Ngan hang Ngo~i thudng Campuchia. 15. FUNCINPEC (The Royalist Party): E>ang Bao hoang Campuchia . 16. GDP (Gross Domestic Products): Tdng san phffm quO'c n()i. 17. GSP (Generalized System. of Preference).: Chudng trlnh h~ thO'ng u'U dai thue' quan chung (phd c~p). 18. IBRD ( International Bank for Reconstruction and Development) : N gan h~mg the' gi~i v~ tai thie't va phattri~n . 19. IFC (International Finance Corporation) : Cty Tai chinh Quo'c te' thu()c WB. 20. ILO (International Labour Organization ) : T6 chrtc Lao d()ng QuO'c te'. 21. IMF (International Monetary Fund): Quy Ti~n t~ Qu6c te'. 22. IPR (IntellectualProperty Right) : Quy~n s(J huu tri tu~ ; 23. ITC (International TradeCentre ) : Trung tam Thttdng mC;ti The' gioi. 24. ITPC (Investment and Trade Promotion Center)·: Trung tam Xuc tie'n Thttdng mC;ti va E>du ttl' Tp. H6 Chi Minh . 25. JETRO (Japan External Trade Organization) : T6 chltc xuc tie'n thudngmC;ti Nh~t Ban. 26. MEF (Ministry of Economic Finance) : B() Kinh te' Tai chinh Campuchia. 27. MFN (The Most Favoured Nation): Quy che' tO'i hu~ quO'c. 28. MIGA (The Multilateral Investment Guarantee Agency) : Hang .·· E>am bao E>du ttt da phttdng thu()c WB. · · · 29. MOl (Ministry of Industry): B() Cong nghi~p Campuchia. 30. MOSAL VY (Ministry of Social Affairs , Labour , Vocational Training and Youth Rehabilitation) : B() Lao d()ng , Thttdng binh , Xa h()i va httong nghi~p thanh nien Campuchia . 31. NBC (National Bank of. Cambodia) : Ngan hang Qu6c gia Campuchia. 32. NGOs. (Non Government Organization) : Cac T6 chltc phi chinh phu. 33. NTR (Normalized Trade Relationship ) : Hi~p U'oc blnh thttong h6a quan h~ thttdng mC;ti . . 34. OPIC (Oversea Private Investment Company) : Cty E>du ttl' Ttt nhan Hai ngoC;ti cua My 35. PSI {Pre - Shipment Inspection) : Ki~m tra trttoc khLgii'i hang . 36. SARS (Severe Acute Respiratory Syndrome) : H()i chltng vh~m dttong hO ha'p ca'p tinh n~ng do vi rut. I 37. SGS (Society General Supervision - Societe Generale de Surveillance) : Hi~p h<)i chung v€ giam sat . 38. SNG (Sub- National Government) : C<)ng d6ng cac qu6c gia d<)c l~p (bao g6m m9t s6 mtocthu<)c Lieu Xo tntoc day). 39. TPO (Trade Promotion Organization) : T6 chuc Xucti~n thll'dng m~i. 40. TRIMs (Trade- Related Investment Measures) : Hi~p djnh v€ cac bi~n phap dffu tU' lien quan d~n thU'dng m~i (cac quy€n v€ sd hil'u thttdng m~i). · ·41. TRIPS (Trade- Related Intellectual Property RightS) : Hi~p u'oc v€ Quy€n sd hil'u trf tu~ . 42. UNCTAD ·(United Nation Conference on Trade and Development) : H<)i nghi Lien h<;fp qu6c v€ Thttdng m~i va Phat .,:t trien. 43. UNDP (United Nation Development Program) : Chttdng trlnh Phat tri€n Lien h<;fp qu6c . 44. UNTAC (United Nations Transitional Authority in Cambodia) : Chinh phu chuy€n ti~p cua Lien hi~p qu6c (1 Campuchia . 45. UPOV : Hi~p hoi Bao v~ gi6ng cay tr6ng qu6c t~ (Cong ll'oc UPOV 1991). 46. VAT (Value Added. Tax) : Thu~gia tri gia tang . 47. VCCI (Vietnam Chamber of Commerce & Industry) Phong Thttdng m~i va Cong nghi~p Vi~t Nam . · 48. WB (World Bank) : Ngan hang Th~ giOi . !49. · WIPO . (World Intellectual Property Organization) : T6 chuc Th~ gioi v€ sd hil'u tr1 tu~ . 50. WTO.(World Trade Organization): T6 chuc Thttdng m~i The'gioi. ! ,. ? DANH Ml)C CAC BANG Trang Bang 1.1: Co diu thitntong xua't kh£u chii ye'u ciia Vi~t Nam 6 Bang 2.1 : Kim ng~ch xua't nh~p kh£u 20 ·B" 22 c· h? ., ki h ~ "' , 20 ang . : ac c 1. tleu n te quoc nQI • Bang 2.3 : Ti~n vi~n tr<;1 m.toc ngoai da du'<Jc giiH ngan 21 Bang 2.4 : T6ng vO'n d~u tu'tntc tie'p tu nu'oc ngoai vao Campuchia {1995- 2002 ) ~ ; • 32 Bang 2.5 : T6ng vO'n dffu tu' ciia cac nu'oc vao Campuchia (8/1994- 31/12/2002) • ; 32 Bang 3.1 :Kim ng~ch xua't nh~p kh~uVi~t Namvdi Campuchia .45 Bang 3.2: Cac m~t hang Vi~t Nam nh~p kh~u ciia Campuchia 46 Bang 3~3: Cac m~t hang Vi~t Nam xua't kh~u sang Campuchia .47 ! [...]... Vl,l cho du khach vfin chtta phat trien Theo th6ng ke ciia T6ng ct;tc du lich, lttqng khach tai Campuchia nam 2000 tang 26% so voi nam 1999 va drf kie'ntang 35% cho nam 2001 - 2003, ne'u khong c6 sl,l' ki~n 11 - 9 Ltt . ttiin v9ng cho doanh nghi~p Vi~t Nam . 37 2.3.2.3.1. Quan h<$ m~u djch Vi~t Nam -Campuchia 38 2.3.2.3.2. Cac IInh vt;tc dang c6 triSn v<;>ng cho cac doanh nghi<$p. xua't nh~p kh~uVi~t Namvdi Campuchia .45 Bang 3.2: Cac m~t hang Vi~t Nam nh~p kh~u ciia Campuchia 46 Bang 3~3: Cac m~t hang Vi~t Nam xua't kh~u sang Campuchia .47 ! DANH. " TRONG.KINHDOANHDOIVOIDOANHNGHI~P: 62 4.2.1. Nang cao sf higu bie't ciia doanh nghi~p v6 vi tri, vai tro ciia xuc tie'n thlidng m~i do'i vdi kinh doanh : 62 4.2.2.

Ngày đăng: 10/08/2015, 21:08

TỪ KHÓA LIÊN QUAN

TÀI LIỆU CÙNG NGƯỜI DÙNG

TÀI LIỆU LIÊN QUAN