TABLE OF CONTENT
LIST OF TABLES
LIST OF FIGURES
LIST OF ABRREVIATION
INTRODUCTION
CHAPTER 1: THEORETICAL FOUNDATIONS
1.1 Definition of competitiveness
1.2 Sources of competitiveness
1.3 Models to assess and analyze industrial competitive environment
1.3.1 PEST analysis
1.3.2 Five Force analysis
1.4. Models to analyze firm competitiveness
1.4.1 Value chain analysis
1.4.2 Core competencies assess
CHAPTER 2: RESEARCH AND ANALYSIS
APPLICATION OF MODELS TO ANALYZE PJICO’s
COMPETITIVENESS
2.1 Overview of non-life insurance industry in general and in Vietnam
2.1.1. Non-life insurance industry in recent years
2.1.2 Non-life insurance industry in Vietnam
2.1.3 Key success factors in non-life insurance industry
2.1.4. Factors affecting non-life insurance enterprise’s competitiveness
2.2. Overview of PJICO
2.2.1. Introduction of PJICO
2.2.2. PJICO’s business activities
2.3. Application of models to analyze PJICO’s competitiveness
2.3.1. Application of PEST & Five Forces models to analyze factors affecting
PJICO’s competitiveness
2.3.2. Application of Value Chain model to analyze and evaluate PJICO’s
competitiveness
2.3.3. PJICO’s competitive position in comparison with its main competitors
CHAPTER 3: CONCLUSIONS AND RECOMMENDATIONS
3.1. Conclusion of PJICO’s Competitiveness
3.1.1. Summary from internal analysis and competitiveness comparison
3.1.2. Assess to the real PJICO’s strengths and weaknesses – the core
compentencies
3.2. Solutions for PJICO to strengthen its competitiveness and to achieve its
objectives
3.2.1. PJICO’s strategic vision and objectives
3.2.2. Solutions for improving PJICO’s competitiveness until 2017
3.3. Recommendations
3.3.1. Recommendations to Government
3.3.2. Recommendations to Association of Vietnamese Insurers
3.3.3. Recommendations to PJICO
REFERENCES
APPENDICES