BÀI GIẢNG 8: CHIẾN LƯỢC GLOBAL LOGISTICS pdf

GLOBAL LOGISTICS MANAGEMENT GLOBAL LOGISTICS MANAGEMENT LECTURE 8: GLOBAL LOGISTIC STRATEGIES Agenda Agenda  1 Definition of Global Logistics  2 Barriers to Global Logistic Operation  3 Basic conditions for GLO  4 Global business organization  5 Some specific problems with GLO  6 Strategic competencies needed for an efficient GLO  7 Strategies for Global Logistic Operation  8 Summary 1 Definition of Global Logistic 1 Definition of Global Logistic Global logistics is defined as the design and management of a system that directs and controls the flows of materials into, through and out of the firm across national boundaries to achieve its corporate objectives at a minimum total cost 2 Barriers to Global Logistic 2 Barriers to Global Logistic Operation Operation  true global operations need so many resources that they are limited to very large companies  customers in different countries may demand different types of products  products may have features which mean that they are not suitable for global operations 2 Barriers to Global Logistic 2 Barriers to Global Logistic Operation Operation  global products of any kind are not viewed favourably by some customers( Sony, Toyota, Pepsi)  organisations lack the human and technical resources needed to work globally  organisations may not be able to build the right structures or design strategies that work globally 2 Barriers to Global Logistic 2 Barriers to Global Logistic Operation Operation  managers in different regions have fundamentally different objectives for themselves and the organisation  other cultural and economic differences make co-ordination too difficult  each country, has different infrastructure, facilities and capabilities that make common operations impossible. 3 Basic conditions for GLO 3 Basic conditions for GLO  Outsource logistics  Have operations with limited needs of logistics  Concentrate production and sourcing in one area and then sell globally  Or concentrate production in one area and source and sell globally  Use postponement to move the finishing of production down supply chains  Operate as a local company 4 Global business organization 4 Global business organization Firms may organize as the following forms  National companies  International companies  Multi-national companies  Global companies There are clear benefits of moving towards global operations (e. g expand market and economies of scale) 5 Some specific problems with GLO 5 Some specific problems with GLO  Political and legal systems: each country has its own political and legal systems so international company must adapt to local environment.  Economic conditions: developed countries vs developing countries  Technology available: technological difference may cause extra operational cost  Infrastructure: potential extra transportation cost  Social systems and culture: extra cost may be incurred due to cultural training 5 Some specific problems with GLO 5 Some specific problems with GLO  Finance: e.g exchange rate fluctuation, international financial management  Competition in logistics: global company vs local company  Geography: geographical difficulties increase cost for transportation  Customs: Each country or economic zone has its own policy on customs  Documentation: many types of documentation depends on each country. E.g potential extra cost ( corruption) [...]...  The selection of strategic and structural approaches to guide global operations Integration  The establishment of what to do and how to do it creatively Agility  The achievement and retention of global competitiveness and global customer success Measurement  The internal and external monitoring of global operations 7 Strategies for Global Logistic Operation    Licensing or franchising: less... risk, high profit margin and can get competitive advantages locally Summary Global logistic operation has to face with many barriers  Some specific factors have great influence over GLO to be efficiently operated  In order to move global successfully, firms need strategic competencies  According to local environment, global companies must choose appropriate strategies to expand its supply chain... risk, less profit margin Setting-up local sales and distribution networks: higher investment, better control and higher profit margin 7 Strategies for Global Logistic Operation    Exporting parts and using local finishing and assembly: involve in global and regional logistic High initial investment, high risk, lower cost of operation Joint venture with a local company: small risk, shared knowledge,partly . GLOBAL LOGISTICS MANAGEMENT GLOBAL LOGISTICS MANAGEMENT LECTURE 8: GLOBAL LOGISTIC STRATEGIES Agenda Agenda  1 Definition of Global Logistics  2 Barriers to Global Logistic. Strategies for Global Logistic Operation  8 Summary 1 Definition of Global Logistic 1 Definition of Global Logistic Global logistics is defined as the design and management of a system that. features which mean that they are not suitable for global operations 2 Barriers to Global Logistic 2 Barriers to Global Logistic Operation Operation  global products of any kind are not viewed