Subject english for specific purposes topic the real estate of business etiquette in th true milk company

SUBJECT: ENGLISH FOR SPECIFIC PURPOSES TOPIC: The real estate of Business Etiquette in TH True Milk company... Importance of the Business Etiquette in the workplace Business etiquette,

SUBJECT: ENGLISH FOR SPECIFIC PURPOSES

TOPIC: The real estate of Business Etiquette in

TH True Milk company

Lecturer: Ms Dam Thi Hong Nhung

Group: 6

Class: 241_ENTI1011_ 63

Ha Noi — 2024

TABLE OF CONTENTS

INTRODUCTION

PART I; OVERVIEW OF BUSINESS ETIQUETTE

1.1 Definition of Business Etiquette

1.2 Importance of the Business Etiquette in the workplace

1.3 Types of Etiquette

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3.1 Benefits of having strong and professional business cultnre at TH True MIk 5- 5s

3.2 Conclusion

INTRODUCTION

Business etiquette is crucial in fostering a positive and produc environment It establishes standards of behavior that promote respect, professionalism,

and effective communication among employees By understanding and adhering to

business etiquette, individuals can contribute to a harmonious and successful workplace

culture This paper will delve into business etiquette, exploring its importance, types, key

elements, and benefits Additionally, it will examine the real-world application of

business etiquette within TH True Milk, a leading dairy company in Vietnam

PART I: OVERVIEW OF BUSINESS ETIQUETTE

1.1 Definition of Business Etiquette

Business etiquette is a general set of guidelines for conduct and behavior in a professional setting that allows professionals to feel comfortable and safe in the workplace or other professional settings Besides, it also encompasses a wide range of behaviors, from communication styles and dress codes to social interactions and dining etiquette

1.2 Importance of the Business Etiquette in the workplace

Business etiquette, often overlooked in the fast-paced world of today's corporate landscape, plays a pivotal role in shaping a positive and productive work environment It extends beyond mere formalities and encompasses a wide range of behaviors that contribute to a professional and respectful atmosphere This essay will delve into the importance of business etiquette, exploring its impact on _ professionalism, communication, relationships, company culture, client satisfaction, teamwork, and personal branding

First, at the core of business etiquette lies the demonstration of respect It entails treating colleagues, clients, and superiors with courtesy and consideration, fostering a professional and positive work environment When individuals adhere to proper etiquette, they create a sense of trust and respect, which is essential for building strong working relationships Moreover, business etiquette helps to maintain a harmonious and productive atmosphere, reducing conflicts and misunderstandings

Secondly, effective communication is another comerstone of business etiquette It involves expressing ideas clearly and concisely, listening actively, and avoiding misunderstandings By following proper etiquette, individuals can ensure that their messages are conveyed accurately and respectfully, leading to better collaboration and problem-solving Furthermore, good communication skills foster trust and understanding among colleagues, which is essential for successful teamwork

Third, a positive company culture is essential for employee satisfaction, productivity, and overall success Business etiquette plays a significant role in shaping such a culture When employees adhere to proper etiquette, they contribute to a respectful and supportive environment where everyone feels valued and respected This, in turn, leads to increased employee morale, job satisfaction, and a sense of belonging

Moreover, client satisfaction is another key benefit of business etiquette When individuals treat clients with respect, courtesy, and professionalism, they are more likely

to create positive experiences Satisfied clients are not only more likely to repeat business but also to refer others to the company This can have a significant impact on revenue and growth

Finally, business etiquette is essential for personal branding By following proper etiquette, individuals can build a positive professional image and reputation This can be beneficial for career advancement, networking opportunities, and securing new roles When others perceive you as professional and respectful, they are more likely to trust and respect you

In conclusion, business etiquette is a vital component of a successful workplace It encompasses many behaviors that contribute to a positive and productive environment

By demonstrating respect, effective communication, building relationships, fostering a positive company culture, ensuring client satisfaction, promoting teamwork, and creating

a strong personal brand, individuals can significantly enhance their professional success Therefore, everyone in the workplace needs to prioritize and practice business etiquette to create a thriving and harmonious environment

1.3 Types of Etiquette

As you know, business etiquette is essential for navigating the professional world with confidence and respect It encompasses a wide range of behaviors and practices that demonstrate professionalism, courtesy, and cultural sensitivity Here are some key types

of business etiquette:

- Networking etiquette

- Interview Etiquette

- Post-interview Etiquette

- Introduction Etiquette

- Workplace Etiquette

1.3.1 Networking etiquette

Networking etiquette involves the behaviors expected during professional networking activities, including introductions and conversation maintenance It is crucial for building professional relationships and fostering community within industries, which can enhance career opportunities Networking etiquette is manifested through practices such as offering a firm handshake, maintaining eye contact, actively listening, and expressing genuine interest in others’ work It also includes timely follow-ups via email

or LinkedIn after meeting someone, ensuring that relationships are nurtured beyond initial contacts

1.3.2 Interview Etiquette

Interview etiquette encompasses the conduct expected from candidates during job interviews, including dress code and punctuality It is essential for creating a positive first impression and demonstrating professionalism, distinguishing candidates from others Interview etiquette is manifested through thorough preparation, arriving early, dressing appropriately, using polite language, and providing thoughtful responses to questions Additionally, candidates should exhibit confidence through body language while remaining attentive and respectful to the interviewer

1.3.3 Post-interview Etiquette

Post-interview etiquette consists of the practices that candidates engage in after interviews, such as expressing gratitude This reinforces professionalism and interest in the position, positively influencing employers’ perceptions Post-interview etiquette is manifested by sending a thank-you email or note within 24 to 48 hours after the interview In this correspondence, candidates should express appreciation for the

opportunity, reiterate their interest in the position, and briefly mention any relevant points discussed during the interview to reinforce their suitability

1.3.4 Introduction Etiquette

Introduction etiquette refers to the protocols for introducing oneself and others in a professional setting It is vital for establishing rapport and facilitating networking opportunities among colleagues and business partners Introduction etiquette is manifested through the use of full names, appropriate titles, and warm gestures, such as handshakes or smiles When introducing others, it is customary to mention the person's name, title, and role within the organization to provide context and encourage further dialogue

1.3.5 Workplace Etiquette

Workplace etiquette encompasses the professional behaviors and communication styles expected within a business environment It 1s crucial for creating a respectful and productive atmosphere, fostering collaboration and open communication Workplace etiquette is manifested in actions such as being punctual, respecting personal space, using professional language in all communications, and addressing conflicts diplomatically It also includes being mindful of cultural differences and diverse backgrounds within the workplace to promote an inclusive atmosphere

— These are some explanations about five types of business etiquette By following

these guidelines for business etiquette, you can demonstrate professionalism, build

strong relationships, and enhance your career prospects

1.4 Key Elements of Business Etiquette

1.4.1 Communication

Effective communication is the cornerstone of professional success and a fundamental aspect of business etiquette It encompasses not only the words we use but also how we present those words, whether through verbal, written, or non-verbal channels Clear and concise communication ensures that ideas are conveyed accurately,

while being respectful and tactful helps to maintam positive relationships Active listening is equally important, as it demonstrates respect for the other person’s perspective and encourages a two-way dialogue Additionally, being mindful of cultural differences

i communication styles can help avoid misunderstandings, especially in international business settings Proper email etiquette, timely responses, and an appropriate tone are crucial for maintaining professionalism in business interactions

1.4.2 Dress and Appearance

The way we present ourselves in a professional environment speaks volumes before we even say a word Business attire should be appropriate to the company's culture and industry, whether it's formal business wear, business casual, or something more specific to the sector Attention to grooming and personal hygiene also plays a significant role in shaping others’ perceptions By dressing professionally, individuals show respect not only for themselves but for their colleagues, clients, and the workplace Moreover, dressing well can boost personal confidence, which positively impacts interactions with others As industries vary, so do expectations for professional attire, making it important

to understand the norms within one's

1.4.3 Speed and Mannerism

Timeliness is another critical element of business etiquette Responding promptly

to emails, phone calls, and meeting requests demonstrates reliability and respect for others’ time In business, time is often viewed as a valuable resource, and delays or slow responses can be seen as unprofessional or disrespectful Additionally, mannerisms, such

as maintaining good posture, making eye contact, and offermg a firm handshake, contribute to the impression you leave on others Politeness, patience, and attentiveness during interactions reflect positively on your character and professionalism Small gestures, such as saying “please” and “thank you,” as well as acknowledging and respecting other people’s contributions, help build a positive rap

1.5 Benefits of building good etiquette in Business

1.5.1 Building professional relationships

Establishing and nurturing professional relationships is essential m any business environment, and good etiquette plays a pivotal role in achieving this When individuals consistently exhibit professionalism, it fosters trust and respect among colleagues, clients, and business partners Mutual respect built through good etiquette can strengthen networks, open doors to new opportunities, and create a supportive work culture Over time, these positive relationships can lead to long-term collaboration, increased loyalty, and a more harmonious business environment Good manners in meetings, respectful communication, and a genuine interest in others’ ideas contribute to lasting professional connections

1.5.2 Enhancing company image

The behavior of employees often reflects the values and culture of the company they represent When employees consistently demonstrate good business etiquette, they contribute to a positive image of the company in the eyes of clients, partners, and the wider public This enhanced image can differentiate a company from its competitors, attract potential clients, and even help in retaining existing customers A company that values professionalism through its people’s conduct builds a reputation for reliability, integrity, and quality service In turn, this can lead to increased brand loyalty, better customer relations, and more bu

1.5.3 Improving workplace environment

Good business etiquette fosters a positive and collaborative workplace environment When employees treat each other with respect, courtesy, and consideration,

it creates a culture of mutual support and professionalism This can lead to higher employee morale, reduced conflict, and an overall sense of well-being at work

PART 2: REAL STATE OF AFFAIRS: BUSINESS ETIQUETTE OF TH TRUE MILK

2.1 Introducing TH True Milk

2.1.1 Introduction

TH True Milk has the full name of TH Milk Jomt-Stock Company as part of TH Group which was founded with the financial advisor of North Asia Commercial Joint Stock Bank is a well-known brand in the dairy industry of Vietnam Established in 2010, processing and UHT milk is their major business The company is famous for its advanced management system and integrated production process, synchronized by international standards from planting grass, building barns, cattle feed processing, management veterinary control, processing and packaging to the distribution of products

to consumers It is their goal to become a clean milk and UHT milk supplier in Vietnam and at the same time develop chain convenience stores called TH True Mart to provide clean fresh produce from Farm TH, safe and high-end products for consumers

TH True Milk decides to choose its own path to produce clean and fresh milk products (not reconstituted milk) It can be said that until now, TH True Milk has its own position in Vietnam consumers’ mind and achieves many successes

2.1.2 Product

In the dairy market, TH True Milk started as a brilliant producer in the UHT Milk field targeting children as the main customer To expand current business and develop further, the company is in need of new consumers and ladies are good choice for them In Vietnam, women account for over 50 percent of the population and nearly 50 percent of the labor workforce In modem life these days, many of them are in desperate need to improve their beauty as well as to preserve it With high wages and standard of living, they are willing to pay high prices for maintaining- beauty products Therefore, they are potential consumers for a kind of milk that 1s conveniently packaged and used providing both milky nutrition and beauty-preserving elements This is how the product called UHT Fresh Milk Added Collagen is created