End module assignment module business communications ii code ml35 k60no bussiness practice and explored

Introduction A mini event called ‘Love roulette’ with the aim of getting the audience's comprehension of love through songs.. Time and place Time: May 03, 2023 at 5:30 p.m Place: Khanh L

UNIVERSITY OF NORTHAMPTON FOREIGN TRADE UNIVERSITY

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Module: Business Communications II

Code: ML35-K60NO BUSSINESS PRACTICE AND EXPLORED

Student: LÊ HOÀNG TUYẾT NGÂN

Student ID: 2205025043

Cohort: K60NO

Semester: I

Academic year: 2022-2023

Headteacher: Nguyen Thanh Tra

Submission date: 31 March 2023

Student’s signature:

FOR EXAMINERS ONLY

Grade (in number):

………

Grade (in words):

………

Examiner 1

(Signature & Fullname)

………

Examiner 2

(Signature & Fullname)

………

Ho Chi Minh City, March 2023

SCHOOL OF BUSSINESS HO CHI MINH CITY CAMPUS

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Module: Business Communications II

Code: F-01-BUC-02

MINISHOW Student’s fullname: LÊ HOÀNG TUYẾT NGÂN Student ID: 2205025043

Cohort: K60NO Semester: I Academic year: 2022-2023 Lecturer: Nguyen Thi Quynh Nga

Ho Chi Minh City, March 2023

STATEMENT OF AUTHORSHIP

Except where reference is made in the text of the end-module assignment, this assignment contains no material published elsewhere or extracted in whole or in part from an assignment which I have submitted or qualified for or been awarded another degree or diploma

No other person’s work has been used without due acknowledgements in the end-module assignment

This end-module assignment has not been submitted for the eveluation of any other modules or the award of any degree or diploma in other tertiary institutions

Ho Chi Minh City, March 2023

Table of content Page

STATEMENT OF AUTHORSHIP 1

Table of Contents 2

CHAPTER ONE: Introduction 3

CHAPTER TWO: Marketing strategies 3

2.1 Products ……… ……… 3

2.2 Price 3

2.3.Place……… 4

2.4 Promotion 4

2.5 People 5

2.6 Process……….… 5

2.7 Physical evidence 6

CHAPTER THREE: Human resource Management 6

3.1 Discussion……… ……….….……… 6

3.2 Human resource management onsite……….……… 6

CHAPTER FOUR: Conclusion 10

CHAPTER ONE: Introduction

1.1 Introduction

A mini event called ‘Love roulette’ with the aim of getting the audience's comprehension

of love through songs The show will be a collection of human emotions in love: happiness, innocence, sadness, pain, torment or regret which are performed by colorful pop songs

1.2 Meaning

Love is always touching, colorful and ever-changing Love experiences, like a game of roulette, always come unexpectedly, but they are also colorful and immensely interesting Along with pop music material - with its liberated varying, and unexpected imagination, listeners can easily wander with the music - Love Roulette brings the audience into a thrilling game with touching melodies

1.3 Time and place

Time: May 03, 2023 at 5:30 p.m

Place: Khanh Linh hotel, 232 Nguyen Tat Thanh, Phu Dong, Pleiku city, Gia Lai Getting more information on the minishow fanpage or through banner, ads on screen in square

CHAPTER TWO Marketing strategy :

Conducting 7Ps model in marketing

2.1 Products

The minishow will provide audience a deeper understanding about love Making people realize how important love play roles in each person life It is the source of varied emotion comes to human It is not only approriate for one needs to comprehend emotions

of love but also for people want to enjoy music after weeks of hard working

Furthermore, this mini show will have a contribution of many clubs come from a wide range universities

2.2 Price

Tickets with varied prices are approriate for the needs of different customers Tickets are sold online on website ticketbox.com To buying tickets online instruction, please contact our number for more detail The minishow has three main tickets: Early bird tickets,

Here are ticket prices:

Early bird tickets also called sale tickets for people who buy tickets with the earliest time Normal tickets for middle seat at the mini show while V.I.P tickets are sold for front stage seats Additionally, goods for the mini show are displayed: cards, hand fans,

2.3 Place

Khanh Linh hotel, situated on the central route, at the intersection of two main streets, is one of the reasonably priced 3-star hotels in Pleiku city Inspired by 10th century French architecture, Khanh Linh hotel is encapsulated in 10 floors With a number of rooms with

a scale of up to 200 rooms with a variety of room types so that guests can choose depending on their personal preferences, each room has a very beautiful view,

overlooking the river and stream right at the private balcony Right behind is the green hilly scenery, making the resort feel like it is embraced by nature Furthermore, Khanh Linh has a big hall with a capacity of 300-400 people for planning an event That the reason why Khanh Linh hotel is the best option for this minishow

2.4 Promotion

After receiving tickets at the venue booth, purchasers will receive vouchers and gifts from the booth in the venue In addition, if players win minigames at the booth, they also get several presents

2.4.1 Minigame:

 Dial the winning code printed on the bracelet

 Wooden Tower game ( or Jenga)

2.4.2 Lucky Day Plan, Flashsale

 Lucky Day: 30/04/2023, happens before onsite three days, sell for just one day.

 Combo 2 V.I.P tickets: 440.000 vnđ (sale 20.000vnd)

 Combo 2 normal tickets: 370.000 vnđ (sale 30.000vnd)

 Flashsale: 02/05/2023, one day before onsite

 Sale normal tickets: 200.000vnđ to 150.000đ

*Applied for single tickets

2.5 People

The human factor is an essential factor to consider when aiming for a successful event The first is about the target customers; learning about their likes, dislikes, and interests will help the organizers create an appropriate atmosphere with many exciting elements Surveys are one way that could be used To impress, we tell our customers ahead of time about the dress codes they prefer, and then rely on color studies to determine an individual's psychology This is also a potential method of capturing event participants' thoughts and feelings

Furthermore, having a squad of expert staff will help this event grow more effectively The organizers' option is to employ a professional event team, after which the two parties will meet to discuss ideas and plans This negotiation stage is critical because the more the issue is explained, the more likely the hirer will do the organizers' will Attached are the human labor standards that the event manager is expected to follow, such as conduct, mood, working time, and work process Finally, they must be monitored to determine whether their performance is adequate to make timely adjustments We estimate that this mini show needs approximately 50 people for operating

2.6 Process

It is critical to take comprehensive notes of the process to ensure that the mini show runs

as efficiently and effectively as possible The program's highlight is the job procedure -Forming concepts, idea for the show

-Drawing Gantt chart

-Making timeline onsite, MC script

-Design poster, tickets

-Choosing venue and making cost table

-Preparation and decoration

2.7 Physical evidence

Come to our minishow to see vibrant, light-filled acts Not only that, each performance display conveys a love message in order to create consciousness You can also purchase some of our goods if you want to preserve your recollections

CHAPTER THREE: Human resource management

3.1 Discussion

To ensure that the program runs smoothly, it is critical to assist the event staff in understanding the program, concept idea, and decoration As a result, after agreeing on the overall schedule, negotiation and discussion will take place

3.2 Human resource management onsite

People will be in charge of the dissimilar area during onsite At the beginning of the show, human resource work outside is more than inside in order to make sure audiences and guests can enter the minishow without confusion During the minishow, the number

of people responsible for inside the venue is lot to operate the show smoothly

Human resource management plan

Time Zone Tasks

In charge of

Detail description Quantity Name

Phone numb er

5h30-6h15

Main gate Directing 1

- Instructing of the way to parking and checking area Check-in

area

Checking participant

s list

2

- Ensuring the check list and participants list Photograp

hy area

Camerame n

- Shooting photo Supporting 2

- Set up standee

- Ensure the light setting

6h15-7h Main gate Directing 1

- Instructing of the way to parking and checking area

area participant

s list

check list and participants list Photograp

hy area

Camerame n

- Shooting photo Supporting 2

- Set up standee

- Ensure the light setting

Assigning Hall Personnel

5h-6h Elevator

lobby Instruciton 2

- Instructing people in the right seat (in team, in zone

of illumi, newbie)

6h-7h Elevator

lobby Instruciton 2

- Instructing people in the right seat (in team, in zone

of illumi, newbie)

General supervision

5h-6h

Monitor people in their assigned location

1

6h-7h

Monitor people in their assigned location

1

7h-8h

Monitor people in their assigned location

1

8h-9h

Monitor people in their assigned location

1

Human labors follow MC flow

out the

show

Behind the

stage

Follow flow MC 1

- Follow flow MC

- Welcome MC

-Communicatin

g with MC to manage the incident

3.3 Expenditure and revenue

To ensure the project's success, the expenses must be calculated in order to prevent over-budgeting Furthermore, the cost calculation will assist in the management of expenditures in order to avoid spending on unnecessary products

Cost table

No

Category Unit Quantity

Price per unit Price Total

A Hall

1 Venue 1

10,000,00 0 10,000,00 0 10,000,00 0

Total (A) 10,000,00 0

B Stage - Sound and Light equipment

1 Stage

Packe

t 1 7,000,000 7,000,000 7,000,000

2 Sound and Light

Packe

t 1 6,000,000 6,000,000 6,000,000

4 Walkie talkie

Packe

t 1 500,000 500,000 500,000

Total (B) 13,500,00 0

C Printing, Decorating, and Marketing

1 Early birds Ticket Pcs 50 1,000 50,000 50,000

2 Normal tickets Pcs 200 1,000 200,000 200,000

3 V.I.P tickets Pcs 70 1,000 70,000 70,000

5

Organizer's name

tag Pcs 20 1,000 20,000 20,000

7 Poster Pcs 2 50,000 100,000 100,000

8 Banner Pcs 1 50,000 50,000 50,000

9 card Pcs 70 1,500 105,000 105,000

10 Hand fan Pcs 40 5,000 200,000 200,000

11 Handheld hashtags Pcs 2 70,000 140,000 140,000

12 Back drop Pcs 1 120,000 120,000 120,000 13

Stage decoration

foam Pcs 5 40,000 200,000 200,000

14 Standee at the booth Pcs 1 100,000 100,000 100,000

15 Run facebook ad

Packe

t 1 1,000,000 1,000,000 1,000,000

D Staff cost

1

Filming,

photography

Packe

t 1 8,000,000 8,000,000 8,000,000

2 Supporters

Peopl

e 20 500,000

10,000,00 0 10,000,00 0

Total (D)

18,000,00 0

E Food and beverage

1 Aquafina Box 13 120,000 600,000 1,560,000

2 Lunch Pcs 20 30,000 600,000 600,000

3 Cookies Pcs 300 5,000 800,000 800,000

F Gift

1 Flower

Bunc

h 2 400,000 800,000 800,000

G Singers

1 MC RMIT 2,000,000 2,000,000 2,000,000

2 TCM 2,000,000 2,000,000 2,000,000

3 The Glam 2,000,000 2,000,000 2,000,000

Total (A,B,C,D,E,F,G)

53,645,00 0 Currency VNĐ

Revenue table

Quantity Price Total (vnđ)

Early bird tickets 50 150.000 7.500.000

Normal tickets 200 200.000 40.000.000 V.I.P tickets 70 230.000 16.100.000

SUM 63.600.000

According to above charts, fixed cost related to the fixed expense for the event like: banner, venue, stage,…with total is 51,285,000vnđ whereas variable cost are beverage or supplies for attendances of events with total of 2,360,000vnđ Price are revenue from tickets

Break-even point= Fixed cost / (Price – Variable cost)=51,285,000 / (63,600,000 – 2,360,000) = 0,837

CHAPTER FOUR: Conclusion

Following calculation, the expenses and profits are deemed to be reasonably fair, with no significant difference or loss Moreover, with marketing and human resources management plan aforementioned, the mini show called Love roulette’ may put into ‘

practice