End module assignment module business practice explored code bss005 1 s2 reflective report

INTRODUCTIONThis report is based on the Team Building: Hey Summer survey, which examined thepattern of elements for developing marketing strategies, human resource requirements,and finan

Ho Chi Minh City, May 25th, 2023

Student: NGO DIEU DUONG

Student ID: 2245519125

Cohort: K60BF-B

Semester: II

Academic year: 2022-2023

Headteacher: Vo Thi Thanh Hang

Submission date: 25 May 2023

Student’s signature: Ngo Dieu Duong

FOR EXAMINERS ONLY

Grade (in number):

UNIVERSITY OF BEDFORDSHIRE

SCHOOL OF BUSINESS

***

FOREIGN TRADE UNIVERSITY

HO CHI MINH CITY CAMPUS

Student’s full name: Ngo Dieu Duong Student ID: 2245519125

Cohort: K60BF-B Semester: II Academic year: 2021 - 2023 Lecturer: Dr Tran Quoc Trung

Ho Chi Minh City, May 25 th 2023

STATEMENT OF AUTHORSHIP

Except where reference is made in the text of the end-module assignment, thisassignment contains no material published elsewhere or extracted in whole or in partfrom an assignment which I have submitted or qualified for or been awarded anotherdegree or diploma

No other person’s work has been used without due acknowledgements in the end-moduleassignment

This end-module assignment has not been submitted for the evaluation of any othermodules or the award of any degree or diploma in other tertiary institutions

Ho Chi Minh City, May 25 2023th

Ngo Dieu Duong

Table of Contents

STATEMENT OF AUTHORSHIP 3

I INTRODUCTION 6

II MARKETING STRATEGY 7

2.1 Marketing Analysis 7

2.1.1 Marketing Segmentation 7

2.1.1.1 Demongraphics 7

2.1.1.2 Psychographics 7

2.1.1.3 Behavioural 7

2.1.2 Target Market Segment Strategy 8

2.2 7P of Marketing Mix 8

2.2.1 Product 8

2.2.2 Price 9

2.2.3 Place 11

2.2.3.1 Timeline on official fanpage 12

2.2.4 Promotion 12

2.2.4.1 Sales Promotion 12

2.2.4.1 Public Relations 12

2.2.5 People 12

2.2.6 Process 13

2.2.7 Physical evidence 14

2.2.7.1 Package 14

2.2.7.2 Decoration 15

2.2.7.3 Thao Dien venue 16

III HUMAN RESOURCES REQUIREMENTS 17

3.1 Human Resources Plan 18

3.2 Human Resources Onsite Plan 18

3.3 Steps in Recruiting Staff 18

3.3.1 Determine recruitment needs 18

3.3.2 Make a recruitment plan 18

3.3.3 Make a Job Description 18

3.3.4 Advertise Job Description 19

3.3.5 Receiving an screening applications 19

3.3.6 Job offer 19

IV.FINANCIAL DETAILS 20

4.1 Finacial Details 20

4.2 Break-Even Point 21

4.3 Sponsorship Benefits Packages 22

4.4 Cost Evidence Lists 23

4.4.1 Pre-event 23

4.4.2 During-event 24

V BACKUP PLAN 26

5.1 Backup Plan 26

5.2 Risk Levels 27

I INTRODUCTION

This report is based on the Team Building: Hey Summer survey, which examined thepattern of elements for developing marketing strategies, human resource requirements,and financial details for the Team Building event held at Thao Dien village I intend toarrange a team-building event for university students I'm going to introduce my detailedevent plan and the approach I'm going to use to carry out this activity, but first is somebackground information on this event:

Name of event: Hey Summer

Theme of event: Team

Building

Venue: T h a o D i e n Tourist

Village (189-197, Nguyen Van

Huong, Thao Dien, District 2, Ho

Chi Minh);

Onsite Date: 04:00 pm to

09:00 pm Sunday 30/06/2023.

II MARKETING STRATEGY

2.1 Market Analysis

2.1.1 Market Segmentation

2.1.1.1 Demongraphics

Age: 19-21 years old.

Gender: Male, Female, Others.

Average income: under 2.000.000 VND.

Nationality: Vietnamese and other nationalities.

Geo-demongraphics: Ho Chi Minh City (ranging from District 1 to 12, Thu Duc City,

Binh Thanh District, Go Vap Disctrict, Phu Nhuan Disctrict, Tan Phu Disctrict, etc)

I am mostly interested in consumers aged 19 to 21, who are freshmen and sophomoresstudying in Ho Chi Minh City and have an average monthly income of less than1.500.000 VND According to the results of our poll, 96% of freshmen and sophomoresfill out forms, and 80% are interested in team building activities It also demonstrates thatjuniors and seniors will be required to complete internships and prepare for graduationtheses, thus they will be uninterested in the impending team building events

2.1.1.2 Psychographics

Social class: Underclass, Working class.

Personality traits: are active language, dynamic, energetic, optimistic, adaptable Hobbies: They like expanding their network with others, reducing stress in their lives,

gaining more experience through teamwork, and developing their communication skills

2.1.1.3 Behavioural

Attitude towards the product: favorable and robust entertainment demand for events of

higher quality and lower cost

Loyalty status: Medium

Customers that are eager to spend money to have a good time throughout the summer are the target audience At the same time, they will be the ones who prefer to purchase real-lifeexperiences As a result, if we meet this potential customer's entertainment requirement,

we will accomplish satisfaction and attract loyal clients for the years to come

According to the survey results in the study "The reality of students' teamwork skills inuniversity of technology " conducted in 2020 by a research team from University oftechnology HCMUT, up to 78% of students admit that their teamwork is ineffective.Taking advantage of this occasion, we intend to provide students with a meaningful TeamBuilding event that will help them enhance their collaboration and communicationabilities.

2.2 7P Marketing Mix

2.2.1 Products

In this marketing plan, my core product is a Team Building event; it is also a product mixbecause it consists of many categories such as outdoor team building activities, acousticband performance, campfire sharing part about real experiences at university, enjoyspecial cuisine in Thao Dien Village, gifts/vouchers from sponsors, which leave manyimpressions on customers, creating trust and long-term relationships as a premise for theproject's return

Outdoor Team Building activities: According to the poll, 88% of people desire to enjoy

outdoor activities, thus we chose outdoor games that are both cerebral and physical :

Intellectual games: Physical games:

Camping & Camfire: 75% of participants choose to have a campfire with listening to

university students' sharing so that this aspect of our event is suitable Furthermore, as theevent's initial goal, this section will improve student interaction and communication

outnumbered vocalists by 36.1% to 30.4% As a result, we decided to hire an acoustic band for the mealtime and campfire&sharing portion for our target clients

Thao Dien dinner time: Thao Dien venue features a set menu that is affordable for

students, and Thao Dien cuisine is good and popular among young people, so participantswill be able to enjoy Thao Dien's dinner

Goodbye gifts: I chose to have this segment towards the end of the event because I want to leave a

strong impact on attendees and make them feel that the organizers care about them It will help boost ourevent's reputation

Typically, attendees at other Team Building events can just attend and enjoy the vividmusic presented by DJs However, I wish to strengthen the link and grow my networkingwith others; so, the Unique Selling Point is the following section: Communicate withGeneration Z Participants will put their personal things they wish to share in papers with

a song request, and the guest band will pick a paper, read the confidential items, and playthat song Participants can immerse themselves in the sharing and music performances;they will have a cozy environment to get close to one another and unwind from theworries of daily life

2.2.2 Price

The Team Building Event tickets are separated into three stages:

- Pre-Sale: 450.000 VND

- Early-Bird: 520.000VND - On event: 700.000 VND

Before giving this price, I researched ticket costs from competitors Color Me Run andHozo International Music Festival, both of which have three stages for selling tickets.Color Me Run and Hozo Festival are well-known, one-of-a-kind sporting and musicalevents Both of these activities are performed outside on a big space, have a similar eventconcept to my Team Building event in that players must utilize physical energy toactivate, and there will be musical performances However, our Team Building eventincludes many more activities for consumers, and in order to suit the entertainment needs

of our target customers, I have meticulously planned how much money I would spend ondecoration to attract customers and leave a positive impression on them As a result, ourrates would be higher, but I am confident that they are acceptable and in line with thequality of the event

According to my poll, up to 80% of university students want to attend an event to engage

in and develop their networking after a hardworking academic year.

These two criteria demonstrate that university students have a high entertainmentdemand, and numerous internal factors influence pricing strategy, including Thao Dienvenue rent, employee pay, and the cost of decorations

I will run Facebook advertisements through Facebook's advertisements Manager for twomonths in order to promote three stages of selling tickets I can increase ticket sales byusing this platform since it allows me to access a large number of clients across 12 districts

in Ho Chi Minh City When clients can buy tickets online without having to go out, thisdistribution channel fits the 4Cs Marketing model's Convenience to buy andCommunication pieces

2.2.4.1 Sales Promotion:

During the early-bird period, I will construct a combo group of 25 for only 1,755,000VND, which means that if customers buy a group of 5, they will receive a 10% discount;this promotion is only valid for the first 5 groups

The sales team will notify customers about the event by setting up communication booths

at campuses When customers play minigames and buy tickets, they will be given a table,pamphlet, and standee about the event, as well as little goodies such as certificates for30% off at the cafe or masks from the event's sponsors

2.2.4.2 Public Relations:

There will be a minigame in which participants must tag three friends in the comments onthe fanpage's post and share in public mode in order to attract students and raiseawareness of the event Winners of the minigame will receive small gifts from thesponsors (backpack, notebook, pens, and so on)

Furthermore, we will focus on teamwork material that draws on client stories tosympathize and provide better solutions

2.2.5 People

Despite the fact that each department and each individual has various roles, tasks, andobligations, they all strive for the same goal of sales, market share, and profit If topleadership makes decisions, individuals who implement strategic planning play anequally vital and indispensable role As a result, The Organizer has a clear goal: profitand a higher reputation for the event

Customers are provided with services based on their evaluation criteria, as well asservices impacted by a variety of psychological and spiritual elements As a result, whenhiring human resources, I will establish broad qualifications such as experience, goodlooks, patience, and communication skills Officers and logistical personnel are amongthe employees I require for this occasion

2.2.6 Process

To demonstrate the most detailed operation before, during, and after the event, I will use aGantt Chart to track the work progress of the teams and ensure the potential ofimplementation

I used a vibrant palette hue for the summer concept to give my consumers the feeling of a lively summer.

2.2.7.1 Package

When clients finish ordering tickets, our team will deliver them along with the packaging

of preparation items that customers do not need to purchase elsewhere This will raisetheir expectations and make them feel good about the event's customer service

- 01 ticket;

- 01 event information brochure; - 01 bracelet for entry;

2.2.7.2 Decoration

In the pre-event, offline booth

at universities to sales tickets

will have leaflets and standee

I'll set up the stage in a summer mood style, with live sound and lighting, and an EDMplaylist to get the party started Standees and leaflets will be used to decorate offlinebooths at universities In addition, to emphasize the summer feel and the event's USP, Iwill adorn patterned rugs, lazy pillows, and picture booths.

2.2.7.3 Thao Dien venue

- Location: Thao Dien venue has a large area of 20,000 m and it close to the city center,2

so this place becomes a familiar and attractive meeting place for Gen Z

It was bulit according to the model of an eco-tourism area, As soon as guests enteringThao Dien's space, Visitors will experience a space imbued with Vietnamese culture byfamiliar traditional architecture Considered the first 5-star riverview resort in Ho ChiMinh City Ho Chi Minh City, Thao Dien Village includes service areas: Beauty & spaservice area (Viet Authentic Spa); Restaurant area with 4 restaurants: Ngon Restaurantwith Vietnamese cuisine, Chaba Thai with Thai style, Tama Gawa Shushi Bar withJapanese style, Villa Romain Italian with Italian style; Hotel; Event House (Van MieuEvent House); Water puppet show house; Gym – bodybuilding; Children's play area

- Cuisine: feeds guests cuisine from Vietnam's three regions as well as European dishes

that are popular with both Vietnamese and foreign visitors

III HUMAN RESOURCES REQUIREMENTS

3.1 Human Resources Plan

3.2 Human Resource Onsite Plan

3.3 Steps in Recruiting Staff

3.3.1 Determine recruitment needs

The recruitment process begins with assessing my teamate’s demands; our organization need people who can multitask, have good teamwork abilities, are attractive, and patient

3.3.2 Make a recruitment plan

Once the correct employment needs have been identified, recruitment should begin quickly

in order to hire the right individual at the right time

3.3.3 Make a Job Description

Our hiring team will begin by creating a job description with a prioritized list of jobrequirements, special qualities, desired characteristics, and required experience Salaryand benefit information will also be included in the job description

3.3.4 Advertise Job Description

To find the right individual at the right moment, we will post it on LinkedIn and manyrecruitment websites such as YBOX, Joboko, and others

3.3.5 Receiving and screening applications

This process will include reading CVs, phone screening (approximately 10-15 minutes,asking questions and assessing candidates' attitudes), and examining social medianetworks (LinkedIn, Facebook, and so on)

3.3.6 Job offer

We will make an initial offer once top applicants have been found The salary, benefits,paid time off, start date, potential severance compensation, working remotely policy,included business equipment, and other terms and conditions of employment will becontained in the offer letter

3.3.7 Hired

Following negotiation, once the candidates accept the employment offer, we will confirm

on the e - confirmation letter through email, and they will become official members of theevent organizers