End module assignment module business practice explored

Lastly, it enhances our outreach to the target audience and encourages greater participation from university students as collaborators on my project.. The report is structured into three

UNIVERSITY OF BEDFORDSHIRE

SCHOOL OF BUSINESS

-***

-FOREIGN TRADE UNIVERSITY

HO CHI MINH CITY CAMPUS

-*** -

END-MODULE ASSIGNMENT

Module: Business Practice Explored

Code: BSS005-1 FINAL EXAM

Ho Chi Minh City, July 2023

……… Examiner 1 (Signature & Fullname)

……… Examiner 2 (Signature & Fullname)

END-MODULE ASSIGNMENT

Module: Business Practice Explored

Code: BSS005-1 FINAL EXAM

Ho Chi Minh City, July 2023

Lê Ng c Gia Hân ọ

STATEMENT OF AUTHORSHIP 3

CHAPTER 1: INTRODUCTION 5

CHAPTER 2: MARKETING 5

2.1 Product 5

2.2 Price 6

2.3 Place 7

2.4 Promo on 8

2.5 People 8

2.6 Process 9

2.7 Physical Evidence 9

CHAPTER 3: HUMAN RESOURCES 10

3.1Work Breakdown Structure (WBS) 10

3.2 Gan Chart 11

3.3 Risk management 12

CHAPTER 3: FINANCE 17

3.1 Source of funds explana on 17

3.1 Profit, break-even point 18

CHAPTER 4: CONCLUSION 19

CHAPTER 5: APPENDIX 19

CHAPTER 1: INTRODUCTION This report outlines my proposed plan to organize a workshop in Ho Chi Minh City In this scenario, I will take on the role of project leader for the seminar project, which is a collaborative effort between Company X and Hong Bang International University The decision to partner with the IUH is based on several advantageous factors Firstly, it allows us to select the most suitable venue, as I have prior experience organizing events at iuh's Beethoven Hall so I am familiar with their rental costs and support services (evidence provided in the appendix) Secondly, it results in personnel and cost benefits Lastly, it enhances our outreach to the target audience and encourages greater participation from university students as collaborators on my project

The report is structured into three primary sections:

Marketing (Marketing Mix 7Ps)

Human Resource (WBS, Gannt chart, Risk management)

Financial (Source of funds explanation, profit, break-even point_

CHAPTER 2: MARKETING 2.1 Product

The event format chosen is a workshop due to the significant interest of nearly 70% of students in such events, driven by their desire for knowledge and extracurricular points

Figure 1: Source from survey Form

Event details:

- Time 18H30, Sunday, September 24, 2023 :

- Format: Panel discussion between MC and speakers

- Name: "Z-BizBoost" - focusing on Gen Z and business topics based on 60% of students showing interest in Gen Z-related issues and 80% willing to participate in workshops on this topic

Figure 2: Source from survey Form

- Purpose and significance: The seminar serves as a bridge between businesses and students, creating a strong talent pool for the future It offers businesses insights into potential Gen Z human resources, while providing students with valuable information about recruitment methods and growth opportunities within companies

2.2 Price

I will price the ticket at 100,000 VND based on careful consideration of three key factors:

- Firstly, 60% of students expressed their willingness to invest from 80,000 to 100,000 VND for a professional workshop

Figure 3: Source from survey Form

- Second, it is worth noting that this price is relatively higher than the prevailing market price for seminars organized by student clubs Because most of the workshops organized by students will sell tickets for free or range from 15,000 - 60,000 VND However, it's important to emphasize that those seminars are significantly different from the Z-BizBoost seminars that are self-organized and address the specific issues faced by the business

Figure 4: Source from facebook

- Ultimately, setting the fare at 100,000 VND was in line with the finance department's projected revenue target and allowed us to reach our breakeven point

2.3 Place

Beethoven Hall of Hong Bang International University (No 215 Dien Bien Phu, Ward 15, Binh Thanh District, Ho Chi Minh City) was chosen as the venue for the conference for many reasons With a capacity of 500 people and a convenient location near universities such as Foreign Trade, HUTECH, UEF, etc., it helps students to move easily In addition, my previous experience organizing a club competition at Beethoven hall provided valuable insights, including a cost of approximately VND 18 million (Shown in the appendix) including stage, sound, lighting, decoration and post-event cleaning After careful consideration and thorough survey, Beethoven Hall emerged as the perfect choice for the workshop

2.4 Promotion

- Online marketing: The main communication channels will be Facebook and the website

Figure 5: Source from survey Form

- Offline marketing: Posters and flyers will be distributed across the university campus to attract attention and drive registrations Addi onally, collaborators will be stationed at the booth to sell tickets at the partner school of Hong Bang International University (HIU)

2.5 People

- Target audience: students in Binh Thanh district

- Employee:

Figure 6:Organization structure

There are 25 employees in total, with 10 in the Marketing-Technique Department and 13 in the C&O Department The remaining 2 employees are Project Leaders (PL) and MC Out of these 23 employees, I will pay salaries to only 13 people The other 10 collaborators are students from HIU who won't receive a salary Instead, they will be rewarded with training points by the school for their participation in the organization Additionally, these students will have the opportunity to

gain practical experience at ABC company and enjoy the same benefits as listed in Table 23 in the appendix

- 19h05 - 19h25 Talk Show - Part 1: Big Z-picture

- 19h25 - 19h55 Teabreak & Minigame

- 19h55 - 20h25 Talk Show - Part 2: C-Vision

2.7 Physical Evidence

- Facilities and equipment for the workshop are mostly provided by HIU school (as shown in appendix) The only item that needs to be purchased separately is walkie-talkies

- Uniforms: 24 pcs, white color, with company logo as shown

- Livery & artifacts: Visual elements such as backdrop, posters, and displays that reinforce the branding and theme of the workshop

- Signage: Clear and informative signage helps participants navigate the venue and find essential locations or activities during the workshop

- Symbol: logos that can be used in promotional materials, social media posts, visual widgets, and

Shorten the goal completion time Reduced control and flexibility

Optimize all marketing activities, brand

positioning

Manage work by KPI, instead of monitoring 8

working hours of employees

Improve efficiency and productivity by

professionalizing each position

- Collaborator/ Volunteers Hiring student collaborators for seminars presents several valuable : advantages Their empathetic understanding of the target allows us to gain insightful audience perspectives effortlessly In addition, by prioritizing students with prior organizational experience,

we can minimize the need for extensive training while maintaining stable and high-quality performance, as evaluated by department managers Notably, this approach significantly reduces costs compared to hiring individuals for various tasks like logistic However, engaging unpaid s.collaborators demands an enticing benefits package

3.2 Gantt Chart

Figure 8 Gantt chart :

This Gantt chart shows a total of 84 employees involved in the project from the beginning to the end, with a major focus on tasks leading up to the workshop day The Marketing and Event departments require more human resources compared to other positions In the initial stage, there will be 10 collaborators, with 3 in the Marketing department and 4 supporting the Event team under the Event Coordinator's supervision The remaining collaborators will handle tasks such as sending surveys and printing, managed by the HR Manager On the other hand, the Financial department requires only one person, as the workload is not extensive but requires expertise and security

Inherent Risk (IR): High (H)

- Extensively promote program on various media channels

- Seek collaborations with other organizations

- On-Site Support: Ensure sufficient staff for seamless event management

Guests arriving late I:M

P:M - Delayed program timeline may impact other attendees

- Keep in touch and update late guests

- Reserve seats for them

- Plan with flexibility

- Welcome them warmly

IR: Medium - Provide event info

afterwards

MC arriving late I: M

P: M - Delayed program timeline may impact other attendees

IR: Medium

- Notify and contact the late

MC immediately

- Consider a backup MC if available

- Provide specific instructionand support upon their arriva

- Adjust the program if necessary

- Continue the event with other segments if needed

MC is absent I: H

P: L - Delayed program timeline may impact other attendees

IR: Medium

-Hold emergency meeting with organizing team Find replacement MC or speaker, or delegate from team

Inform audience about change

Adjust schedule accordinglyCommunicate updates and manage event smoothly

The program is running

behind schedule

I: MP: H - harm the workshop experience and the organization's reputation

IR: High

- Prioritize essential segmen

- Update participants about the delay

- Reorganize time slots

- Delegate responsibilities tostreamline

- Stay flexible and make adjustments

- Balance catching up with quality

Technical equipment such

as sound, lighting, and

power encountered issues

I: MP: M - harm the workshop experience and the organization's reputation

IR: Medium

- Stay calm and composed

- Have a backup plan ready

- Seek technical support if available

- Inform participants about the situation

- Try to resolve the issue promptly

Low interaction

throughout the event

I: MP: L - make the workshop atmosphere quiet and tense

IR: Low

- Engage participants with polls or Q&A sessions

- Encourage audience participation

- Use interactive technology

Issues with the crowd,

disruptive elements, and

disorder

I: HP: L - impact the organization'simage and hinder participant interaction and networking

IR: Medium

- Prioritize safety and security

- Address disruptive individuals calmly

- Involve security or event staff if necessary

- Communicate with the crowd to maintain order

- Reorganize seating or layout if feasible

- Establish clear event guidelines and rules

Fire and explosion

incident

I: HP: L - The workshop will becanceled, affecting lives

IR: Medium

- Activate fire alarm and aleeveryone

- Evacuate to designateassembly points

- Call emergency services anprovide location details

- Use fire extinguishers trained and safe

- Follow instructions ofemergency responders

- Offer basic first aid if trained

- Comfort and reassuraffected individuals whilewaiting for help

Scenario Risk to project Mitigation PlanYour Training Manager gets sick and

misses a week of training

I: HP: L - The workshopwill be canceled

IR: Medium

Accept - This factorcannot be controlled

You cannot hire enough employees in

time to train them before launch

I: HP: M - slow project progress, affecting workshop quality

IR: High

- Start recruitment early

- Use multiple recruitment channels

- Conduct screening

pre Offer competitive compensation

- Onboard and train in phases

- Consider temporary staff

- Cross-train existing team members

More than 50% of employees quit after

a difficult training process, leaving the

company short-staffed

I: HP: M - slow project progress, affecting workshop quality

IR: High

- Improve training program

- Provide ongoing support

- Offer competitive compensation and benefits

- Conduct exit interviews

- Create a positive workenvironment

- Recognize and rewardachievements

CHAPTER 3: FINANCE 3.1 Source of funds explanation

Figure 9 Budget table :

- Upon initial inspection of the budget table, it may raise concerns due to the presence of 0 dong However, this is a rational and well-planned budgeting approach for the following reasons:

 The speakers for the workshop are esteemed senior managers of the company, and as such, there is no cost associated with their invitation Hence, the speaker's expenses are recorded

as 0 VNĐ;

 Advertising expenses are also accounted for under Digital Marketing Services, resulting in

a cost of 0 VNĐ;

Figure 10: Source from internet

 Since the collaborators are students, it is not appropriate to pay them when they are the workshop's audience Instead, they will enjoy the benefits shown in Figure 2 Therefore, the budget allocation for this item will be 0 VNĐ;

 All other expenses (equipment, technical support, and post-event cleanup), excluding the ones mentioned above, are generously sponsored by HIU through our collaboration with the organization

- Regarding the remaining expenses (> 0 VNĐ), I have conducted research on the internet and referred to previous projects I have undertaken (evidence is provided in the appendix) From this,

I have selected positions with optimal salaries that align with the project's budget

3.1 Profit, break-even point

- Profit = Revenue Cost –

= Ticket Price x Quantity Sold ( Fixed Cost + –   Variable cost)

= 100.000 x 500 (33.020.000 + 3.185.000) –

= 13.795.000 VNĐ

*This is the profit in the absence of 10% additional costs incurred

=> It indicates the positive financial outcome of the workshop, as the revenue exceeded the total costs, resulting in a profit

- Break-even point =  Fixed Cost

Ticket Price − Variable cost 𝑝𝑒𝑟 𝑢𝑛𝑖𝑡

= 100 000. 33 020 000 −(.3.185 000..

)

- Marketing strategy carefully designed to target the right audience, with ticket prices set at 100,000 VND based on extensive research and market analysis The Beethoven Hall of Hong Bang International University is an ideal, spacious and convenient location for students from neighboring universities Our advertising efforts include both online and offline channels to reach

a wider audience

- Regarding human resources, we strategically use digital marketing services to enhance marketing efficiency We've also hired student collaborators for key roles, leveraging their empathy and audience understanding Although unpaid, they'll receive training points, practical experience, and benefits outlined in the appendix The Gantt chart shows the project timeline and resource allocation, priority focused on pre-workshop tasks To manage risks, we've identified scenarios and devised mitigation plans

- Financially, the budget allocation has been thoughtfully planned, with the expenses meticulously analyzed The profit forecast shows a positive outcome, and the break-even point represents the number of tickets needed to cover all costs

CHAPTER 5: APPENDIX

4.1 source price set backdrop