End module assignment module business practice explored code bss005 1 assignment’s table

DJ party 3 27.3% Party Inflatable 2 18,2% Party band 5 45.5% Atmosphere and theme: Hollywood prom theme with Energetic Justification: According to the poll, 63,6% of respondents prefe

END-MODULE ASSIGNMENT

Module: Business Practice Explored

Code: BSS005-1 ASSIGNMENT’S TABLE

Grade (in number):

Student ID: 2145519137

Semester: TI sss ance ccc cece cece eee

(Signature & Full name)

Head teacher: Dr Tran Quoc Trung

Submission date: 27th December 2021 Examiner 2

Ho Chi Minh City, December 2021

END-MODULE ASSIGNMENT

Module: Business Practice Explored

Code: BSS005-1

Business Practice Explored

Student’s full name: Cao Tran Toan Thang Student ID: 2145519137

Cohort: K59BFB Semester: II Academic year: 2021-2022

Lecturer: Dr Tran Quéc Trung

STATEMENT OF AUTHORSHIP

Except where reference is made in the text of the end module Assignment, this assignment contains no material published elsewhere or extracted in a whole or in part from an assignment which I have submitted or qualified for or been awarded another degree or diploma No other person’s work has been used without the acknowledgments

in the end-module assignment This end-module assignment has not been submitted for the evaluation of any other models or the award of any degree or diploma in other tertiary institutions

Ho Chi Minh City, March 29th, 2022

Cao Tran Toan Thang

I Introduction

Iam the event director for the Cyber Show event company The goal of this study is to develop

a prom plan for students from all institutions in Ho Chi Minh City by examining the prom's marketing strategy, human resource requirements, and financial aspects The prom will take place in Van Thanh's tourist village The data for the prom is gathered by a group of students, and each report is written separately, with all data thoroughly studied The marketing strategy discusses the prom's marketing mix, while the human resources requirements analysis discusses the staff's duties and responsibilities Finally, financial details included the budget, cost during the period as well as the break-even point The study concludes with a summary of the investigation's principal conclusions The study will help increasing sales and scheduling the prom in the most efficient manner possible

a) Marketing Strategy

1.Product

Location: Van Thanh restaurant

Justification: As shown in the graph below, 54,5% of respondents chose Van Thanh restaurant Also, the restaurant can accommodate 350 people, making it ideal for a prom I also contacted Van Thanh, they stated the restaurant has a stage and audio/visual equipment

6 (54,5%)

Van Thanh Restaurant

Van Thanh garden

Van Thanh coffee shop 1 (9.1%) Van Thanh pool 1 (9.1%)

Dance club 1 (9.1%)

Time: Sunday 6/11/2022 6pm-9:30pm:

Justification: When asked “do you want to hold the prom in the weekend” About 90,0% of the people choose yes The same result can be seen in the question “When do you want to hold the

prom?” 90,9% of the people choose night This is good since many students have more spare

time on weekends, increasing our consumer base and sales

@ yes

@ Day

@no @ Noon

@ Night

“

Food service: Set party menu for a table of 10 people: Seafood soup, Palace Salad, Fried shrimp with green nuggets Butter chicken wings, Snakehead fish hot pot with cinnamon leaves — Vermicelli, Dessert: Coconut jelly Beer, Soft drinks, Water in Van Thanh service

Justification: Many students prefer buffet parties But Van Thanh does not serve buffet and if

we Buy beverages from a third party (not in Van Thanh) they will adds a significant cost, this will be very costly When we order the Van Thanh set party menu, they will also supply security guards and waitresses We'll save money and time

Entertainment service: Live party band, Dj party, Magic show and Comedy show

Justification: As shown in the survey graph below Party band is the best choice Then there's a

DJ party, magic show, and comedy performance at 27,3% The photo booth isn't included since

I don't think it'll be practical or effective now that everyone has a smartphone Also, hiring a photo booth is expensive, so I believe we can save money and use it on other things

DJ party 3 (27.3%)

Party Inflatable 2 (18,2%)

Party band 5 (45.5%)

Atmosphere and theme: Hollywood prom theme with Energetic

Justification: According to the poll, 63,6% of respondents prefer a Hollywood prom theme, and 80% desire an energetic prom

Masquerade Ball Theme

Hollywood Prom Theme Ibiza Club Theme

0 (0%)

Woodsy Garden Party 3073)

Neon Lights 4 (36,4%)

@ Classical

@ Romantic

@ Energetic

@ Luxury

2.Price: 900.000 VND for a ticket

Justification: The first priority is to sell tickets at a price that is both affordable and profitable According to the survey, many students prefer 300.000 to 500.000 VND After calculating all costs, I realized that price range is no longer possible So 900.000 is the price at which we can easily break even and achieve profits

3.Promotion

Create a Facebook page, cooperate other university (UEF, HUTECH, UEH) to advertise the

prom

Sales promotion: 5% off tickets for social media sharing and referring 5 people to the prom

collaborate with other university in order to promote our prom to all students Also, I suggest

we create a Facebook fanpage for prom questions According to the study, Facebook receives 72,7% of the votes, so I created our Facebook profile to promote our prom To encourage sales, I'd like to offer a 5% discount to customers who promote the prom on social media and recommend five friends

@ Facebook

@ Instagram

@ Twitter

@ Youtube

@ Tiktok

@ | don't use social media

4.Place

Online: Facebook ticket registration links, company email Customers can through bank account, credit card Or pay in cash when the shipper deliver the tickets

Offline: FTU or Other university (UEF, HUTECH, UEH), at the Cyber Show or Van Thanh Payment: Pay in cash

Justification: There will be two ways to buy tickets, online and offline, so anyone can buy tickets Ticket registration links will be promoted on Facebook The link will ask for name, school, address, and phone number The customer can either pay by credit card upfront, then wait for the shipper to deliver the ticket, or pay in cash when the shipper arrives Customers can purchase tickets directly from FTU, other university, Cyber Show or Van Thanh

5 Physical evidence:

board, eyes catching tickets Electric Candles Abstract Paintings White and gold balloons Yellow star stickers on the wall

Justification: According to the poll, 80% want a energetic prom It's possible to create an upbeat atmosphere with strong beat instruments like bass and electric guitar A romantic or classical prom can be achieved using soft instruments It will be like being at an art show with the abstract artworks on the walls Also, placing candles on the dining table adds to the romantic atmosphere

I think we should only use electric candles to avoid fires The balloons will be used to decorate the front gate We will ensure that the speakers, electrical board, and instruments are all in perfect working order

6 People

Event director, Sale event, 2D and 3D graphic designers, audio and visual technician, security guard, receptionists, medical staffs, accountant, a live band, DJ, magician, helpers, comedian,

MC, waitress

Justification: We need an event director to plan and execute the event Sale event to advise on prom equipment and ideas Tickets and videos require 2D and 3D graphic design The audio and video technician will be in charge of the prom's sound and lighting Security will be responsible for the security Receptionists will greet customers Medical personnel will be ready for any emergency Waitress will serve the food The accountant will calculate costs and revenue When asked "What type of entertainment would you like to see at this prom?” A live band is required, according to 45.5% of respondents Additionally, we require a DJ, a magician, and a comedian, as DJ parties are selected 27.3% of the time The Helpers will assist the director and MC, while the MC's primary responsibility will be to run the prom

7 Process

Pre-event During Event Post-event

Planning and risk managing

-Product survey: location, time,

menu, program

- The sale event employees and

accountants will collaborate to

set goals and objectives, as well

as budget and money Also, the

sale event personnel will identify

and establish partnerships,

sponsors, and plan the prom

timeline

-Prepare emergency like

Customers get food poisoning, or

there is a fight, argument

occurred Bad Weather or

equipment and machinery get

damaged

Picking customers: The parking lot security guards will help guests park the vehicles and coordinate the traffic

-Receptionist will greet and direct guests to their seats

Cleaning:

Helpers, Event director and audio and visual technician will clean up the backstage, waitress will clean up the table

Decoration and Preparation:

-| week to prom, Prepare the

stage and decorate the prom with

a Hollywood prom theme Please

note that all music instruments,

technical equipment, etc must be

readied 3 hours before the party

-2D designers will design the

ticket and Flyers

-3D designers will edit video for

the electric board

Serving customers:

-The waitress will Give the food, Beverages and Desserts

Prolong the effect:

Once the prom is over, the Event Director and Sale Event will summarize and execute various post-production operations to assist prolong the prom's effect

Promoting:

Create marketing plans to meet

company goals

-University advertising

-Facebook advertising

-Sale event personnel will

promote the prom on Facebook

Perform shows:

The MC will introduce the

prom and keep it on schedule The band will put

up aconcert Then a magician and a comedian will perform Then MC will instruct clients to play minigames

Pay salary:

Accountants will summarize and calculate the income to paid to employees

Selling tickets

Other university offices will sell

tickets

Managing Fanpage to buy

tickets

Helpers will sell and deliver

tickets Tickets can be purchased Coordinate the prom and

security:

The event director will control and direct the shows and arrange workers’

online, at FTU, other colleges, or

Van Thanh

working positions in the

party

-Technicians will control the light and sound system -Securities must prepare any

emergency

Allocate work to employees:

Assign staff to specific positions

and duties Preparation of tables,

chairs, and carpets

The final shows:

-The band will play soft and classical music for school dance

-The final show is DJ party -After the prom, the receptionist would stand in the hallway and say goodbye to customers The parking lot security guards will assist guests and coordinate traffic

Check attendance through e-

mail:

-Confirm attendance by sending

e-mail to all consumers

Justification: Prior to the prom, we must create a show strategy and manage risks to ensure that the prom runs successfully Following that, we must decorate the prom in a Hollywood motif

To enhance sales, we must market the prom to students at other universities in Ho Chi Minh City as well as on Facebook After we sell the tickets, we must assign tasks to personnel and track attendance in order to balance the food supply and answer customers’ questions The prom will proceed according to schedule during the event When the prom concludes, we will be responsible for cleaning the stage and eateries To boost our company's trust, we must extend the prom's effect and receive feedback in order to correct our errors for future events

b) Human resources:

To reduce the expense, I will be the event director, my cost will be my salary

Requirements &

Role No.| qualifications

Responsibility/Job

description Location Start time End time

Unit cost

Skills in planning, (Company analyzing, and salary coordinating are

necessary Follows up on all

Assembling a prom planning

team Ability to [Recruits and trains

Event prioritize tasks event organizers 1-2 weeks

director and solve Policy-making for before the |9hPM

(me) 1 |problems events Backstage [prom 6/11/2022

degree in

marketing Event

planning Assist with

experience equipment,

preferred Sales llocations, and

experience prom ideas, as well

Organizational as securing many

and consumers Help 1-2 weeks

communication |with contracts and before the |9hPM

Sale event |1 [skills receivables Office prom 6/11/2022

design skills, SM VND Know design

software and -Design, print

technology tickets Flyers, edit

A keen sense of _ |video for the

2D and 3D symmetry electric board and 1 week

graphic Keep track of Design fanpage before the |9hPM

designers |4 _ |deadlines Backstage [prom 6/11/2022

Set up tables Provided Experience with |Inform the kitchen by Van developing a staff of the order (Thanh

constructive Serve food and

working and drinks Inspect

interpersonal dishes and

relationships with [kitchenware for

colleagues and cleanliness and

customers Great presentation Set

interpersonal and |the table and keep

communication _ |the eating area tidy

skills Carry dirty dishes

Good physical to kitchen for 4PM 9hPM

Waitress |30 |condition cleaning Restaurant |6/11/2022 6/11/2022