End module assignment module business practiced explored code bss005 1 s2 sparkle in october event

company decide to make a budget plan in that the ticket fee is no more than 200 000 VND per person.. Binh Thanh, the top three are: «» Vinhomes Central Park » Sala Park... However, locat

UNIVERSITY OF BEDFORDSHIRE FOREIGN TRADE UNIVERSITY

Ho Chi Minh City, May 2023

Ho Chi Minh City, May 2023

STATEMENT OF AUTHORSHIP

Except where reference is made in the text of the end-module assignment, this assignment contains no material published elsewhere or extracted in whole or in part from an assignment which I have submitted or qualified for or been awarded another degree or diploma

No other person’s work has been used without due acknowledgements in the end- module assignment

This end-module assignment has not been submitted for the evaluation of any other modules or the award of any degree or diploma in other tertiary institutions

Ho Chi Minh City, May 2023

Ta Thi Thanh Tam

TABLE OF CONTENTS

Page

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- In this semester, our company will hold an event named Sparkle in October for university students studying in Ho Chi Minh city In order to gain a clear overview for the needs of this event, we - the event organizers - have done research into the factors affecting students’ decision when choosing an event Based on the expectations of our customers, we have prepared a detailed event plan which consists of the three main sections namely are: marketing mix, human resource requirements and financial details

2 Marketing Mix (7he survey link is in the references section)

@ Mineral water

In terms of drinks, half of the respondents would like to consume

mineral water so in our event, we will serve this drink

After having done the survey, our company decided to choose snack, rice paper as the main food because the majorities of guests would love

to eat (61.4% for snack and 48.2% for rice paper) Besides, sponge cake will be prepared in case some participants can not eat the two prior food

One indispensible activity in our event is giving thankful gift to the participants as the research showed that having gift is one of the reasons attracting guests As a result, our company have to think of the gifts that can highly impressed the participants (the packaging will also

be carefully-prepared) During the event, participants will take part in some activities and of course, the top 3 players will receive gifts as

well

Mở rộng mối quan hệ 46 (55.4%) Giải toả căng thẳng 25 (30.1%)

2.2) Price:

and if the event is paid, it will mostly below 200 000 VND Therefore, it is not surprising to see that 59% of the participants are willing to pay less than 200 000 VND for an event

company decide to make a budget plan in that the ticket fee is

no more than 200 000 VND per person

Payment method: Customer can pay via Momo or Banking Detailed information will be updated soon on our Fanpage

Chi phí cho sự kiện bạn tham gia gần nhất là?

place in the park, the second proportion belongs to those who want the event

be held somewhere near their current locations After having gained a deeper insight into the temporary address, we found out that approximately 75% of our guests are living in Binh Thanh, Ho Chi Minh City

Binh Thanh, the top three are:

«» Vinhomes Central Park

» Sala Park

We agreed that both Sala and Thanh Da Park are popular in Binh Thanh However, location in Sala and Thanh Da Park means participants have to travel far more distance from the central city in comparison with Vinhomes Central Park What more is that, there is only one big street (Binh Quoi) to get to Thanh Da Park, which explained for the traffic jam during rush hour

After having chaired the meeting with all the organizers, our event team choose Vinhomes Central Park as the location of the event because of many advantages it has brought about:

1 Lessen the travel time between neighboring districts

2 Have lots of car parking lot nearby

3 Participants can move inside the Landmark in case of severe weather

4 Participants can take photos almost every corner in this park

5, There is no criminal activity taken placed in the past

Khu vực bạn hiện dang sinh sống

@ Nha thi dau

@ Ché nao gan nha xiu Ngoài trời mát mẻ là được

2.4) Promotion

It is clear that Facebook, Instagram and Tiktok are the top three most- used social media platform by our participants Therefore, we have decided to create social account on these platforms so that people can get access to the event much easier

e Means to maintain contacts: E-mail and social media

platform

After having registered the event, our participants will be notified about upcoming information via E-mail, we will also update on our social media account as well The reason why we choose E-mail as the main method of communication is explained in the bar chart below

Bạn thường dùng mạng xã hội nào?

e Customers: As mentioned before, our customers are those who

are currently studying in Ho Chi Minh city

Besides, the majorities of our customers were born in 2004

® Employees:

In order to make this event cost as low as possible, our company decide to recruit some volunteers The contract of partnership agreement will be followed throughout the event The positions for volunteer that we are going to recruit include:

Manage the nur

Send out a reminder

about the even

Sell ticket online

fy the closing date

hard to meet their deadlines

4Jun 24Jun 14Ju 3-Aug 23-Aug 12-Sep 2-Oct 22-Oct

Thời gian bạn rảnh trong ngày?

our respondents are free in this time

Saturday in October The exact day for the event will be published later but it absolutely be Saturday because nearly

Thời gian trong tuần bạn có thế tham gia sự kiện?

2.6.2) During the event

check if everything is well-prepared

o Reaffirm with the volunteers to make sure them all remember their duties

When the event starts, all the process will be followed by the timeline

- Take photo at the standee

- Provide drinks for guests

- Reward the top player

- Give presents to all the

2.7)

2.6.3) Post-event:

make next time

Decoration: At the center of the park, we will place a standee decorated

with balloons

1 | - Prepare a budget plan for | - Have a bachelor’s | - Pre-event,

receipts, number of tickets sold

- Pay funds for employees

content

event

platform to attract viewers | and good at writing

Logistician

event

- Set up the event site

- Check guest attendance

- Prepare reward and | transportation and

instructions to the | 12 groups

participants if anyone have trouble when taking part in workshop

- Take part in the team building game in case there 1s not enough participants Cleaner

and after

the event

+ Fixed cost: (only happens when our company can recruit volunteers)

sanitizer before entering the event site and using meals

" Picture frame (for top 1): 22 000

> The valuation of the reward: 8 850 + 31 200 + 22 000 + 9 900 =71 950

Receptionist: The salary for receptionist is fluctuated from 15 000 to 25 000 VND per hour Our company want to hire a receptionist able to work 4 hours a day within 4 days, each day our company will pay 20 000 per hour Therefore, the cost for receptionist rental will be:

20 000*4*4= 320 000 Cleaning staff: The salary for cleaning staff is around 6 million/month ® The average money cleaner get in l-hour working will be 25 000 Our company will pay a competitive price of 30 000 per hour if cleaning staffs agree to meet our requirements in the job description Cleaners will work for 3 hours when the event takes place Our company are going to hire 4 cleaning staff, so the costs will account for:

30 000*3*4= 360 000 Volunteer:

For those who are cameramen and logisticians, our company will provide 50

000 per day as fuel-money support The cost will be:

Snack: Our company choose brand Oishi, the cost of one serving is 2 000 Sponge Cake: we going to serve “Solite cake” of “Kinh Do” Solite is not a strange name to the Vietnamese Therefore, we hope the guests will enjoy this sweet cake The market price of one serving is 2 500

Beverage

Mineral water: Lavie Price: 3000/1 bottle

We choose Lavie because it is ranked first among the top bottled water in Vienam Besides, Lavie is under the quality- supervision of Nestlé Water, a world leader in bottled drinking water, LaVie is bottled by a closed process at the source without any chemical treatment

decide to buy the one which costs 2 999,

" Kraft paper bag: 3 300

> Total gift value=12530

Variables costs per unit

Total Revenue=Price*Quantity Sold (1)

Total Cost= Fixed Cost + Variable Cost= Fixed Cost + (Variable Cost per Unit* Quantity Sold) (2)

Because the majority of our participants want the ticket fee lower than 200 000 VND so our event team have decided to sell our ticket at 100 000 VND

To calculate break even point, we have to solve:

(1) =(2) & 100 000 * Quantity Sold = 2 029 928 + (42 829* Quantity Sold)

© Quantity Sold ~ 36 tickets

Therefore, we need to sell at least 36 tickets at the price of 100 000 to break the even point

“* However, we have also prepared another financial planning in case we cannot hire any volunteers The salary for cameraman, content creator has been obtained by calling direct to the service provider

Variables costs per unit

100 000 * Quantity Sold = 3 829 928 + (42 829* Quantity Sold)

> Quantity sold ~ 67 tickets

RISK MANAGEMENT

In order to make the event operate smoothly, our company have listed some risks that can occurs and take some preventions beforehand

Types of risks:

“* Bad weather

participants may catch a fever

“* Improper placement of equipment:

management that targeted 36 guests if there is no improper thing happens and 67 guest in case there is no volunteer join our event By following the 7Ps and risk matrix strategy, we hope that our event will soon reach out to the customers and create wonderful memories to

everyone

5, REFERENCES

Link to the survey: Sparkle in October - Google Forms

https://the7.vn/xu-huong-digital-marketing/social-media/facebook/gia-chay-quang-cao- facebook-16211/

Theo bang trén, tai Viét Nam hién tai gia méi Iuet nhap chuét (CPC) lA $0.06 (~1,404VNB), va $0.96 (~22,478VN) là giá cho mỗi 1000 lượt hiển thị (CPM)

https://toplist.vn/top-list/thuong-hieu-nuoc-khoang-thien-nhien-chat-luong-nhat-hien-nay-

28822 htm

Top 10 Thương hiệu nước khoảng thiền nhiên

chât lượng nhât hiện nay

SD © 16482%0 OV OOS KEI Co

Chung ta đều biết nước cực kỳ quan trọng đối với sức khỏe con người,

nước là nhân tố hàng đầu duy trì sự sống Người tiêu dùng thông

minh, ngày càng hiểu rõ xem thêm

O2080000000

(, Nước khoáng LaVie >

GD ŒD

Với 100 nhà máy đặt tại 35 quốc gia, Nestlé Water sở hữu 52 nhãn hiệu đáp ứng

nhu cầu khách hàng khác nhau tại mỗi quốc gia Là công ty hàng đầu thế giới,

Nestle Water thường xuyên triển khai các hoạt động nghiên cứu nhằm giúp người

tiêu dùng hiểu rõ hơn vai trò quan trọng của nước uống đối với sức khỏe Ngoài ra,

công ty luôn đặt ván đề bảo vệ môi trường là ưu tiên hàng đầu trong các hoạt động

doanh nghiệp Từ năm 2010 đến nay, Nestle Water không ngừng cải tiến bao bì,

giảm thiếu trọng lượng chai nhựa xuống mức thấp nhất (giảm 9%/ lít so với trước

đây) Đồng thời, thu gom và tái sự dụng nguyên liệu, hạn chế tối đa việc tác động

đến môi trường trong quá trình vận chuyền là những tiêu chí công ty đang hướng

tới.

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Size Túi (Cm) 16°10°10cm 20X15X15em 22x16x8

30x25x12 30x30x10 37x27x10 x 19x15x7 32x23x6 ( Túi Ngang) 15x12