We transcend the conventional role of a mental health service provider, evolving into a diverse community interwoven with various practices and compassionate support.. Briefly describe
Company background and purp 1 1.2 Mission and vision stat t 1 HZN nh an n6 he6AgAAẬ)AẢ
Core product and service offerings 2 1.5 Briefly describe your target ‹ 3 1.6 Describe the competition and how you will gain market ShArC s.sssessocsesssscssesssoneee 4 1.7 Define your unique value propositi: 4 1.8 Summarize financial projections for the first few years of business operations
At An Lac, we offer a cohesive range of products and services that cater to the mind, body, and spirit Here's a breakdown to help you craft your core offerings:
Yoga Classes Experience the transformative power of yoga Our diverse class offerings, led by qualified instructors, cater to all levels and goals, promoting improved health, enhanced flexibility, and reduced stress
Personalized Embrace personal growth and achieve work-life balance with our one- Coaching on-one coaching sessions Experienced professionals tailor their guidance to your specific needs, empowering you to reach your full potential
Sound Your Way to Serenity
Sound Bath Immerse yourself in a deeply relaxing and soul-soothing experience Therapy through the vibrations of singing bowls, gongs, and other instruments
Reduce stress, enhance focus, and discover inner peace
Community Foster a sense of belonging and connection We organize engaging Building events and activities that provide a platform for meeting like-minded individuals, sharing experiences, and building meaningful relationships
Product Showcase your brand in our modern and well-designed display area Display Area Attract customer attention and highlight your products in a captivating setting Workshop Host your next seminar, workshop, or corporate event in our spacious Space for Rent | and well-equipped venue We offer everything you need to ensure a successful and productive gathering
Mental Health | Prioritize the well-being of your employees Our team of psychologists Services and HR professionals provide a comprehensive range of services including individual counseling, stress management training, and team- building activities This fosters a positive work environment, reduces stress, and enhances overall performance
1.5 Briefly describe your target customers
We take a holistic approach to well-being, recognizing the connection between mental, physical, and emotional health That's why we offer a diverse range of healing therapies, from yoga and massage therapy for busy professionals seeking stress relief, to sound baths and one- on-one coaching for health-conscious individuals aiming for holistic balance
Individuals seeking to improve their overall well-being: This encompasses those looking to manage stress, enhance physical fitness, improve mental clarity, and achieve a sense of balance in their lives
Busy professionals: People with demanding work schedules who prioritize self-care and are interested in practices like yoga, meditation, or massage therapy to promote relaxation and manage stress
Health-conscious individuals: People interested in natural approaches to wellness and preventive healthcare
1.6 Describe the competition and how you will gain market share
Vietnam's conversation on mental health is catching up to the vast need Millions struggle with mental illness, with Ho Chi Minh City facing a higher burden of depression Market research suggests 1.5 million Vietnamese seek help annually Recognizing this gap,
An Lac steps in to offer a holistic and convenient solution
Competition exists, but An Lac sets itself apart with a comprehensive approach We ditch the traditional therapy mold, offering a diverse menu of services - yoga, sound baths, and coaching alongside counseling This caters to a wider range of preferences, attracting those hesitant about traditional methods
An Lac leverages storytelling in its marketing and communication strategy This approach allows them to capture their target audience's interest and gather valuable insights to shape future strategies Furthermore, transparency in communication fosters trust and emphasizes An Lac's commitment to creating a positive impact on the lives of its clients
By strategically positioning itself on the market map as the "high-performance, affordable” option, An Lac caters to value-conscious customers who prioritize quality and improvement without breaking the bank While offering high-quality services, An Lac remains more accessible price-wise compared to competitors who position themselves as solely high-end luxury experiences
In conclusion, An Lac Holistic Wellness stands out in Ho Chi Minh City's wellness market by prioritizing community building, personalized care, and integrated services This unique approach, coupled with effective communication and a focus on affordability, positions An Lac to capture a significant share of the growing market and become a haven for those seeking a balanced and fulfilling life
1.7 Define your unique value proposition
We will concentrate on unique value propositions below:
Personalized Attention: An Lac recognizes that every person's journey is unique
We offer flexible service packages tailored to individual needs Clients can choose from a variety of therapies and modalities, creating a program that aligns with their preferences and schedules Our experienced team provides personalized guidance and support, ensuring clients feel heard and understood throughout their wellness journey
Vibrant Community: At An Lac, we believe in the power of connection We go beyond just offering services; we cultivate a supportive community through workshops, events, and activities This fosters a sense of belonging and allows individuals to share experiences, learn from one another, and discover shared strengths Our community provides a safe space for open discussion and connection with like-minded individuals
Holistic Approach: We understand that mental health is interconnected with physical and emotional well-being To address this, An Lac offers a comprehensive range of services encompassing various mind-body-spirit modalities These may include yoga, massage, meditation, sound baths, tarot sessions, and one-on-one coaching This holistic approach allows clients to explore diverse pathways to healing, fostering inner peace and overall well- being
Seamless Service Integration: Clients at An Lac benefit from the convenience of integrated services They can access various modalities under one roof, eliminating the need to schedule and manage appointments with different providers This streamlined approach saves time and ensures a smooth and cohesive experience throughout the wellness journey
1.8 Summarize financial projections for the first few years of business operations
An Lac Holistic Wellness shows exciting potential for revenue growth between 2024 and 2028 Data analysis predicts steady growth at a mid-to-high percentage rate, with a significant surge expected in 2027-2028 During this period, the growth rate 1s projected to reach a peak of 31.25%, effectively doubling An Lac’s revenue from VND 2.247 billion in
Introduce our An Lac holistic center 5
Name: An Lac Holistic Centre
Location: Villa An Phu, Street No 5, An Phu Ward (former District 2), Thu Duc City
An Lac eae ee 8) Ce for ine
Despite reported low rates of mental health issues in Vietnam according to available studies, there 1s a common belief that these issues are on the rise, particularly among children and adolescents High expectations and pressure from family and schools regarding academic performance and social standards, including early marriage, often place girls at a disadvantage compared to boys Increased exposure to the internet also poses potential risk factors for social and psychological well-being, leading to feelings of isolation, anxiety, depression, and in some cases, suicide While mental health and social support services are now being provided through shelters, social work, psychiatric hospitals, and school counseling rooms, the quality and coverage of these services remain limited and often focus primarily on severe mental disorders
Understanding that mental health extends beyond mere thoughts, we recognize its intricate links to physical and emotional well-being That's why we offer an array of healing therapies, from sound baths to one-on-one coaching These practices nourish the soul, soothe the body, and empower individuals on their journey of self-discovery, leading to a life filled with vitality and purpose.
Explain the nature of the industry 7
In the overall Vietnam market, mental health is the cornerstone of individuals’ overall health and effective functioning, encompassing not only the absence of mental disorders but also cognitive abilities, learning, emotional understanding, and interpersonal reactions It represents a state of balance within the body and with the environment, influenced by various physical, psychological, social, cultural, and spiritual factors The interconnection between mental and physical health is undeniable
In the Asia-Pacific region, over 100 million people suffer from mental health disorders, with depression alone contributing to 5.73% of the disease burden In Vietnam, Central Mental Hospital 1 reported a prevalence of common mental disorders at 14.2% in
2014, with depression accounting for 2.45% The suicide rate in 2015 was 5.87 per 100,000 individuals Currently, the WHO office in Vietnam is assisting the Ministry of Health in integrating mental health into primary healthcare services
The prevalence of mental health issues in Vietnam among children and adolescents ranges from 8% to 29%, with variations based on province, gender, and respondent characteristics A recent epidemiological survey conducted in a nationally representative sample of 10 out of 63 provinces revealed an average prevalence of mental health issues among children at approximately 12%, equivalent to over 3 million children in need of mental health services
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The mental health status across different generations
The statistics indicate the mental health status across different generations as follows: 45% for Generation Z, 56% for Millennials, 51% for Generation X, and 70% for Baby Boomers
Primary risk factors for adolescent mental health include emotional isolation, exacerbated by societal pressures such as early marriage or unintended school dropout Access to modern technology also poses risks, with adolescents, especially girls, susceptible to online harassment Negative perceptions of physical attributes, particularly among girls, contribute to mental health risks, leading to concerns about body image and potential discrimination in school activities
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Several reasons why young people seek mental health professionals
There are several reasons why young people seek mental health professionals, according to a report from 2014 - 2015 These reasons range from issues with friends to feelings of despair
An Lac stands out as a formidable leader in the holistic wellness landscape, boasting diverse healing activities and workshops tailored to individual needs and preferences Its commitment to cultivating a friendly and healing environment fosters a sense of comfort and safety crucial for effective healing and personal growth With qualified instructors providing expert guidance, participants receive top-notch support throughout their wellness journey, ensuring quality service delivery Furthermore, An Lac's strong community focus fosters connections and support networks among members, promoting a sense of belonging and mutual encouragement
Despite its strengths, An Lac faces challenges such as limited brand awareness and perceived service scope constraints, potentially hindering its growth Additionally, the absence of certification for programs and instructors may raise credibility concerns among prospective clients However, the center has opportunities to thrive through collaborations, leveraging the growing mental healthcare industry in Vietnam, and embracing online services for broader accessibility
An Lac must navigate threats such as unofficial treatments and economic downturns that could impact its reputation and revenue The emergence of new competitors also poses challenges, requiring strategic adaptations to maintain its competitive edge By addressing weaknesses while leveraging strengths and opportunities, An Lac can continue to serve as a beacon of holistic wellness in Vietnam's evolving wellness landscape
With a commitment to offering diverse healing activities and workshops tailored to individual preferences, An Lac has established itself as a beacon of comprehensive well- being This historical timeline sets the stage for exploring An Lac's evolution over time, highlighting its dedication to cultivating a welcoming and nurturing environment conducive to healing and personal growth
Year Goals Strategies and Actions
2024 Establish a robust brand Launch targeted Facebook Ads campaigns
Ipresence through various Engage with customers through social media marketing initiatives, | platforms focusing on Facebook Ads Enhance website visibility and functionality
2025 Enhance brand awareness Create engaging content for social media through: platforms
Creating engaging content Increase interaction on TikTok Increasing interaction on Improve website design and user experience TikTok
2026 Increase sales revenue and Implement customer loyalty programs and brand engagement, foster a | incentives to encourage repeat visits creative community Organize community-building events and gatherings Offer personalized healing experiences tailored to individual needs
2027 Strengthen An Lacs Conduct research to identify emerging trends position as a leader in holistic | and incorporate them into An Lac's offerings healing and — sustainability Invest in eco-friendly initiatives and practices to efforts minimize environmental impact
Collaborate with local communities to support sustainability initiatives
2028 Continuously innovate Regularly assess market trends and adjust land evolve to meet changing | offerings accordingly client needs and preferences Introduce new healing modalities and techniques to provide diverse options for clients Foster partnerships with like-minded organizations to expand An Lac's reach and impact
3.1 Describe your product or service and the problem it is solving
An Lac, We're not simply a mental health service provider but a vibrant community woven from diverse practices and compassionate care Our welcoming community provides a safe space to explore your inner landscape, free from judgment We believe in the power of connection and foster a spirit of belonging where you can share your experiences, learn from others, and discover your strengths
An Lac provides various main services such as:
Services for Business to Customer model
Yoga Classes: We offer high-quality yoga classes for individuals These classes help improve health, enhance flexibility, and reduce stress We have a team of professional instructors and modern equipment to ensure the best experience for our students
Estimated Size of the Market (including customer testing, market testing) 00 12
Vietnam's mental health landscape is steadily climbing, fueled by a growing understanding of the importance of emotional well-being, which translates into a promising market brimming with potential The World Health Organization (WHO) paints a clear picture of the significant need, estimating that a staggering 14 million Vietnamese grapple with mental illness Notably, Ho Chi Minh City, a vibrant metropolis, appears to face a particularly acute challenge Here, the prevalence of depression (9.5%) stands significantly higher compared to the national average of 2.47% These statistics highlight a concerning disparity and an urgent need for accessible mental health services within the city
However, statistics only tell part of the story To truly understand the market and tailor our approach effectively, we embarked on a comprehensive market research initiative This in-depth research sheds light on the estimated annual number of Vietnamese individuals actively seeking mental health services — a figure hovering around 1.5 million individuals with an annual value of approximately $150 million This number paints a vivid picture of the vast demand for support across the nation
In essence, our market research stands as a cornerstone of our approach By meticulously examining the Vietnamese mental health landscape, with a particular focus on
Ho Chi Minh City, we can ensure our services are not only relevant but also readily accessible to those who need them most This commitment to understanding the market allows us to create a positive impact and contribute to a future where mental well-being is a priority for all Vietnamese citizens
Ho Chi Minh City mental patients compared to
= Total population suffering from mental illness
= Average of other cities and provinces
Pie chart showing the distribution of HCMC mental patients compared to Vietnam (2023- 2024)
Over the past month, how often have you been stressed?
GenZ Gen Y/Millennials Gen X Baby Boomer
Survey of how often different generations in Vietnam experience stress over the past few months 4.2 Target Market Segment(s):
Vietnam's burgeoning mental health field presents a wealth of opportunities to connect with distinct target segments Younger Vietnamese, often exposed to Western ideas about mental health through education and social media, may be more receptive to seeking professional mental help This could encompass university students facing academic pressures and the transition to adulthood, young professionals navigating demanding careers, and young families experiencing the joys and challenges of parenthood
While major urban centers like Ho Chi Minh City might have a higher concentration of private mental health facilities, a significant segment lies within the corporate professional sphere The fast-paced work environment, with its inherent stress levels and demanding schedules, can create a need for mental health services These professionals often face pressures to perform, long working hours, and potentially competitive environments
This brings us to the expatriate community, who often face unique challenges like cultural adjustment, isolation, and language barriers within these same urban environments Our center can cater to this segment by offering services in English and employing therapists familiar with the specific challenges faced by expats, ensuring they feel understood and supported
Moving beyond demographics, consider targeting individuals with specific mental health needs This could include those struggling with common conditions like anxiety, depression, or work-related stress Parents dealing with childhood behavioral issues or individuals seeking recovery from addiction could also find solace and support through your specialized services
Finally, consider cultivating a powerful ally: the "stigma fighters.” These are social media influencers, community leaders, and mental health advocacy organizations who are open about mental health and actively challenge the stigma surrounding it By partnering with these groups, your center can amplify its message of mental well-being and reach a wider audience Understanding and catering to these diverse segments allows you to tailor your approach and become a significant force for positive change in Vietnam's evolving mental healthcare landscape
Demographic distribution of the 1.5 million mental health service seekers
Young adults Corporate Expat Specific Stigma Others
(25-40 years professionals community NeedsGroups _ Fighters old)
Bar graph showing the demographic distribution of 1.5 million mental service seekers in
* Age: 25-40 years old * For young adults: Focus on
* Gender: All ip Younger Vietnamese ơ accessibility, convenience, affordability, R es
* Location: Urban areas and issues relevant to their age group
* Income Status: Middle-High Corporate professional
* Risk factors: For workplaces: Highlight work-life
Facing academic/work life SSPE S ESERIES) balance, stress management Feet ar) Individuals with specific techniques, and overcoming pressures Stress levels and mental health needs related to mental health demanding schedules *Stigma fighters"
Challenges faced by For other communities: Emphasize (oder le) outreach programs, reducing stigma, Actively challenge the and normalizing mental health mental health stigma conversations
STP analysis of the current mental health industry of HCMC, Vietnam
4.2.4 The Competitive Landscape in Vietnamese Mental Health
The Vietnamese mental healthcare landscape stands at a pivotal juncture Exciting growth marks the industry, fueled by a growing awareness of mental well-being and a burgeoning demand for accessible services However, it's crucial to recognize that this field is still relatively young This translates to a developing competitive landscape, one that presents a unique blend of opportunities and challenges for our new mental health center
The competitive landscape in Vietnamese mental healthcare presents a unique situation — one marked by both scarcity and opportunity Currently, the field experiences a shortage of established competitors Public options, while present, are often overburdened and struggle with limited resources This can translate to long wait times and a lack of personalized care, leaving many individuals frustrated and underserved Private facilities, particularly in major cities like Ho Chi Minh City, might exist, but their availability can be limited, and their services can come at a premium cost
This scarcity presents a golden opportunity for our new mental health center to establish itself as a leader in the field By prioritizing accessibility and affordability, we can fill a critical gap in the market Imagine offering high-quality, evidence-based care at a reasonable price point, creating a welcoming environment that caters to a wider range of income levels This approach can attract a significant client base seeking a positive and effective mental health experience
While the Vietnamese mental health industry is on the cusp of exciting growth, there are undeniable hurdles that require careful consideration One of the most prominent challenges lies in the very nature of the current landscape: fragmentation A diverse range of providers — hospitals, clinics, and individual practitioners — operate across the spectrum, creating a confusing maze for potential clients seeking the right fit for their specific needs This fragmentation, however, presents a unique opportunity for our center to shine By adopting a comprehensive and centralized approach, we can establish yourselves as a one-stop shop for mental health services Imagine a client no longer needing to navigate a labyrinth of options, unsure of which provider offers the most appropriate services Our center can become a haven, offering a cohesive range of evidence-based treatments under one roof
Another significant challenge lies in the current shortage of qualified professionals While experienced practitioners undoubtedly exist, there's a gap in the availability of therapists trained in modern, evidence-based therapies like Cognitive Behavioral Therapy (CBT) This challenge, however, can be reframed as a powerful opportunity for our center to position itself as a leader in innovative and effective treatment options By actively recruiting and training therapists in these newer approaches, we can establish ourselves at the forefront of the industry's evolution This commitment to staying ahead of the curve not only attracts clients seeking the most up-to-date treatments but also fosters a reputation for excellence within the Vietnamese mental health landscape Imagine a world where clients actively seek out our center because they know we offer the latest, scientifically proven therapies delivered by highly qualified professionals By tackling the challenge of a workforce gap head-on, we can transform it into a springboard for leadership and innovation
In conclusion, while challenges undeniably exist in the fragmented Vietnamese mental health market, these very hurdles present exciting opportunities for our center By offering a comprehensive and centralized approach, and by actively recruiting and training therapists in cutting-edge therapies, we can not only stand out from the crowd but also establish ourselves as a leader in the field This commitment to progress ensures our center is well-positioned to meet the evolving needs of clients and the Vietnamese mental health landscape as a whole 4.3 Offering provides a solution to target segment(s)