CHƯƠNG TRÌNH MÔN HỌC / MÔ ĐUN Tên môn học: TIẾNG ANH NGHIỆP VỤ BÁN HÀNG - HỆ TRUNG CẤP Mã môn học: MH23 Thời gian thực hiện môn học/ mô đun: 45 giờ.. UnitVocabularyUse of EnglishLanguag
Trang 1Ban hành kèm theo Quyết định số: 368ĐT/QĐ- CĐXD1 ngày 10 tháng 8 năm 2021
của Hiệu trưởng trường CĐXD số 1
Hà Nội, năm 2021
Trang 2TUYÊN BỐ BẢN QUYỀN
Tài liệu này thuộc loại sách giáo trình nên các nguồn thông tin có thể được phép dùng nguyên bản hoặc trích dùng cho các mục đích về đào tạo và tham khảo
Mọi mục đích khác mang tính lệch lạc hoặc sử dụng với mục đích kinh doanh thiếu lành mạnh sẽ bị nghiêm cấm
Trang 3CHƯƠNG TRÌNH MÔN HỌC / MÔ ĐUN
Tên môn học: TIẾNG ANH NGHIỆP VỤ BÁN HÀNG - HỆ TRUNG CẤP Mã môn học: MH23
Thời gian thực hiện môn học/ mô đun: 45 giờ Trong đó:
- Lý thuyết: 15 giờ; - Thực hành, thí nghiệm, thảo luận, bải tập: 28 giờ; - Kiểm tra: 2 giờ
I Vị trí, tính chất của môn học/ mô đun
- Vị trí: + Môn học được bố trí ở kỳ học thứ 3 + Môn học tiên quyết: Tiếng Anh - Tính chất: là môn học chuyên ngành
II Mục tiêu môn học / mô đun
Học xong môn học / mô đun này người học sẽ có khả năng:
2.2 Kỹ năng viết: viết câu đơn, câu ghép, hoặc đoạn văn ngắn (khoảng 100 từ) về các tình huống thương mại, với mức độ vừa phải
2.3 Kỹ năng khác: làm việc theo nhóm khai thác thông tin hiệu quả bằng tiếng Anh trên sách báo, Internet, … giao tiếp hiệu quả bằng tiếng Anh
II.3.Năng lực tự chủ và trách nhiệm
3.1 Tự học tập, tích lũy kiến thức, kinh nghiệm để nâng cao trình độ sử dụng tiếng Anh trong thương mại điện tử
3.2 Tự chủ trong công việc, có sáng kiến trong thực hiện nhiệm vụ được giao
Trang 4III Nội dung môn học/ mô đun Số
TT Tên các bài trong mô đun
Thời gian (giờ) Tổng
số
Lý thuyết
TH,TN, TL,BT
Kiểm tra
Trang 5Construction Technical College No 1 Foreign Language and Informatics Centre
ENGLISH IN
E-COMMERCE
(For major in e-commerce – internal use only)
Hanoi, 2021
Trang 6ACKNOWLEDGEMENTS
The edition of English in E-commerce – Student book is designed for students whose major is in E-
commerce at Construction Technical College No 1 only This material includes topics that reflect
the most common understanding of e-commerce and combines the use of language and a strong vocabulary syllabus with specialist terms that learners need for success in their chosen field
We would like to express our great thanks to David Cotton, D.Falvey & S.Kent – authors of Market
Leader 3rd edition – Elementary Student’s book (2012); Martyn Hobbs & Julia S Keddle - authors of Commerce 1 (2010) and Joan Saslow and Ellen Ascher – authors of Top Notch (2015) along with
other necessary references in completion of this material
Trang 7UnitVocabularyUse of EnglishLanguage skills
Unit 1The business environment
Unit 2E-commerce
p6
Types of e-commerce
to spend money to change one’s mind
Listening: A lesson on ebay
Speaking: Talk about online shopping habit Reading: Clicks-and-mortar
Writing: Write about the importance of e-
commerce
Consolidation 1
p11
Unit 3 Sales
p13
Choosing a product / service
Describing a product
Listening: Describing a product Speaking: Talk about products / services you
buy
Reading: Uniqlo: a global success story Writing: Write a product advertisement
Unit 4 Advertising and marketing
p18
Advertising and markets The four Ps
How to say numbers
Listening: Good and bad advertising Speaking: Talk about mediums of
advertising
Reading: TV commercials Writing: Write about your favorite advert
Trang 8OVERVIEW Vocabulary
Jobs and work
1A VOCABULARY Jobs and work
1 Read the text below about Kerstin’s job Complete it with the given words
work with work under in charge of responsible run work on work for responsibilities deal with manage
“I 1 a large European car maker I 2 car design In fact, I 3 the design department and I
It's very interesting One of my main 6 is to make sure that new model designs are finished on time I'm also
people in the company I'm 9 for co-ordination between design and production: I 10 managers at our manufacturing plants.”
Useful language
responsible for verb + _ing
One of my responsibilities is to make sure / making sure that new designs are finished on time
Trang 9A full-time job is for the whole of the normal working week; a part-time job is for
less time than that
You say that someone works full-time or part-time A permanent job does not finish after a fixed period; a temporary job finishes after a
fixed period
2 Read types of job Write about each person’s type of job below using the words in brackets
1 I'm Alicia I work in a public library in the afternoons from two until six (I/job)
I have a part-time job.
2 My husband works in an office from 9 am to 5.30 pm (he/job) 3 Our daughter works in a bank from eight till five every day (she/work) 4 I'm David and I work in a café from 8 pm until midnight (I/work) 5 My wife works in local government and she can have this job for as long as she wants it
(she/job) 6 Our son is working on a farm for four weeks (he/job) 7 Our daughter is working in an office for three weeks (she/work)
3 Choose three jobs from A Use phrases from B to write five sentences about each job
EXAMPLE
A bank cl erk deals wit h money and meet s people.
A bank clerk database administrator market researcher sales representative
computer operator personal assistant secretary
B ask people questions arrange meetings deal with money meet people send emails and letters attend meetings sell products
do research travel organize information make phone calls use a computer write reports
Trang 10develop improve increase lead set up train
KARADA MODE PLC EUROPEAN MANAGER €95K + CAR
Are you the person we are looking for?
• 4 sales in all markets (make more) • 5 new products (create)
• 6 communication between our head office and local branches (make better)
THE PERSON
In your present job, you: • 1 a large department in the clothing industry (control) • 2 budgets (think about the future)
• 3 sales conferences and exhibitions (arrange) • 4 customers, suppliers and their problems (take action) • 5 employees and sales teams to get the best results (encourage)
4 Complete the first part of the advertisement below with the verbs from the box Use the words in brackets to help you
5 Complete the second part of the advertisement with the verbs from the box
6 Describe one’s role in his/her present job Use the verbs from Exercises 4 and 5
In my present job, I lead a team of three…
Trang 111B READING Company profile: Amazon.com
1 Discuss the following questions with a partner
• Where does your family buy books, computers, flights, food? • Do you buy things on the Net?
• What are the advantages and disadvantages of e-shopping?
2 Now read about Amazon.com, then answer the questions
Amazon.com
Amazon.com is a website where millions of customers in over 200 countries can buy a wide range of goods online They sell both products and services These include books, CDs, DVDs and computer games, clothes, computers, mobile phones, cameras, and travel services You can also rent DVDs This amounts to tens of millions of items The company is based in Seattle, in the United States, but it has an international division with localized languages, products, and customer service Amazon doesn't have just one website, but six global websites.Amazon does not say precisely how many it employs, but it is probably over 5,000 people It also offers tailored services, product reviews, a secure payment system, and the opportunity to 'look inside' over 250,000 books Amazon's incredibly powerful database manages product flow, interacts with consumers, offers a fast service, and gets business intelligence It doubles in size every year, and is updated six times a day However Amazon does make mistakes It once offered pocket computers for £7 instead of £192 Some people ordered 50 computers before Amazon temporarily closed its website!
1 What is Amazon.com? 2 What sort of things does it sell? 3 How many products does it have? 4 Where is Amazon based?
5 How many websites does it have? 6 How many people work for Amazon? 7 What are some of Amazon's key features? 8 Does anything ever go wrong?
3 Read the text again and match the following key terms in A with the definitions in B
1 range 2 customer service 3 secure payment 4 product flow 5 to update
a) a safe way to pay online b) a group of products of the same type c) to give the most recent information d) the continuous movement of something being sold e) the act of taking care of the buyer's needs
Trang 121C SKILL DEVELOPMENT
1 Listen to Maria, a customer sales assistant, describing how she spends a typical day Tick the activities she mentions
fill in time sheets
2 Listen again and decide if the sentences are true (T) or false (F)
1 Maria makes a coffee before her morning meeting 2 In the morning she meets people from all over the world 3 She has to make a lot of phone calls in her job
4 She doesn't like sending faxes because it's boring 5 She surfs the Net five or six times during the day 6 She has to fill in a time sheet at the end of her day
3 WRITING A friend is looking for a job in your field Complete the following email Explain to
him/her about your job (you can choose one), the company you work for, your responsibilities and the essential qualities needed for the job
Trang 13
RVIEW
OVERVIEW Vocabulary
The computer’s components, commands Internet activities
2A VOCABULARY The computer’s components, commands & Internet activities
1 Read the computer’s screen and complete sentences with words from it
Trang 141 Oh, no! I just lost all the work because I forgot to the file 2 You can’t if the printer isn’t turned on
3 To a word, move the cursor over the word and highlight it 4 You don’t have to type the entire paragraph again Just copy and it where
you need it 5 I tried to the icon but nothing happened What did I do wrong? 6 The has a list of icons that provide a quick way to use computer commands 7 To see information on the product, to the bottom of the page
8 Your article is great but quite long Could you a few words?
2 Use the icon prompts to complete the conversation
A: Could you take a look at this? B: Sure What’s the problem? A: Well, I clicked on the toolbar to (1) my document, and now
everything is gone! B: Don’t worry You probably clicked on the (2) icon Just move your
cursor and click on this icon to (3) it A: Oh… There it is! Thank you!
Useful language
An infinitive can be used to express a purpose
To see more information on the product, I clicked on the toolbar to print
I joined facebook to connect with my friends
3 Answer each question in your own words, using infinitive of purpose
1 Why do people join social networking sites? 2 Why do people send instant messages? 3 Why do people surf the Internet? 4 Why do people shop online? 5 Why are you studying English?
Trang 154 Match the following Internet activities with their definitions
1 surf the Internet a) place a document or photo into an e-mail
5 download an application e) visit a lot of different websites on the Internet
6 send an instant message f) chat with someone online by typing messages
7 attach a file
g) send an e-mail or post a message with the address of a website
8 join an online group h) download a program to play games or perform
tasks from Apple or Google store
5 Listen to George Thomas and Sonia Castro describing how they use the Internet Write a check mark next to the activities each person does
Trang 162B READING. Computer viruses
1 Discuss the following questions with a partner
• What kind of problems do you have on the Internet? • What kind of internet problems do you hear about on the news?
2 Now read the text, then decide True (T) or False (F) for statements Computer viruses are getting harder to prevent
“We’re losing the battle against computer viruses,” says David Farber, professor of computer science at Carnegie Mellon University These viruses can enter computer systems through junk e- mails from hackers and slow down computers Sometimes, they causewhole office computer systems to crash – in both large and small companies.Companies have been trying for years to protect themselves with anti-virus programs, but hackers are creating newer, improved viruses faster than these programs can keep up with
1 David Farber says that we are winning the fight against computer viruses 2 Viruses help to speed up the computer systems
3 Computer system crashes only happen at small companies 4 Anti-virus programs help to prevent computer viruses 5 Anti-virus programs can keep up with viruses
3 Read the text again and match the terms in A with the definitions in B
1 a hacker 2 a computer virus 3 junk e-mail 4 anti-virus program
a) a software that causes problems in computers b) a program that tries to stop the spread of viruses c) an advertisement you didn’t ask for
d) a person who enters computer systems without permission
Trang 17“ Mary spends a lot of time online She uses her tablet to meet new people
and keep in touch with friends.”
“Gary spends a lot of time online with his smartphone He uploads photos
and watches movies”
2C SKILL DEVELOPMENT.
1 Complete the survey about your own Internet use
Internet User Survey
1 I usually spend hours a week online
☐ 1-10 ☐ 11- 20 ☐ 21- 30 ☐ 31- 40 ☐ 41- 50 ☐ over 50
2 I use …
3 I use the Internet
☐ for study ☐ for fun ☐ I never use the Internet
4 I use the Internet …
☐ to search for new webs ☐ to upload photos ☐ to download photos ☐ to shop for things ☐ to take classes ☐ to design websites ☐ to look up information
☐ to send instant messages ☐ to keep in touch with friends ☐ to keep in touch with family ☐ to meet new people
☐ to watch movies ☐ to sell things ☐ to practice English
☐ to download music ☐ to upload videos ☐ to download videos ☐ to use e-mail ☐ to play games ☐ to read news ☐ other …………
2 Walk around your classroom and ask your classmates about their Internet use Ask questions to get more information and take notes
is good at Internet use spends a lot of time on the Internet doesn’t like using the Internet uses the Internet to meet people uses the Internet to sell something uses the Internet for shopping
3 Tell your class what you found out about your classmates and how they use the Internet
Trang 18deal with develop improve increase
Consolidation
1 Read the text and replace each phrase in underline with the correct form of a verb from the box
Piers Kohl has a very exciting job at Inventa Last year, he started a new branch in Barcelona He had to make more sales in the Spanish market and create new products He was in charge of a team of 12 This year, his role is mainly to teach new staff and to make communication better between the various branches of Inventa in the region He also has to do something about customers' problems and think about future budgets Sometimes, he also arranges sales
conferences Piers is never bored!
4 teach -> 5 in charge of ->
9 arranges ->
2 Complete the sentences with the words or phrases from the box
temporary worked in market researcher part-time
1 Chloe worked for HBC company for five weeks It was a job 2 Have you the food industry?
3 I am training for new staff 4 I work 40 hours a week It’s a job 5 I have a number of projects for local branches 6 If you work only 20 hours a week, you work 7 A deal with money and customers
8 A collects information about customers, products and markets
3 Form correct sentences by matching the sentence beginnings on the left to the phrases on the right
2 You need to know an Internet address … b to send it with an e-mail 3 You can send an instant message … c to see websites you visit or files you create
6 You scroll down in the scroll bar f to add your comments to an online discussion
Trang 19Sales/Account Manager
Salary: £24,000 per year
Edinburgh-based company is seeking a person with sales experience to
(1) sales worldwide and to (2) a large department in the clothing industry
The person will also need to (3) communication between our production, sales and marketing departments
Background in clothing manufacturing essential
Please contact: Sarah Atkinson
Bebop offers excellent training and promotion
(6) Call Paul Glover on 020 4456 1090
Telesales Executive
Salary: £20,000 per year
Our Telesales Executive will have the
(4) to make effective phone calls to marketing contacts and to
Sales Manager
Salary: £26,000 per year
Conference and Events Company urgently requires a Sales Manager to
(7) a team of 8 telesales executives You will (8) the team and (9) all sales staff and their problems In addition, you will
(10) future marketing campaigns and
(3) a new marketing strategy Background of the candidate: experience in telesales and direct sales, at least 3 years' management
4 Choose the word or phrase that correctly completes each sentence 1 When you drag your cursor across text, you ( save it / highlight it / cut it ) 2 You will lose your file if you ( close it / print it / change it ) before saving it 3 A ( link / touchpad / pull-down menu ) is a list of choices you see when you click on something 4 A ( tool bar / scroll bar / cursor ) is at the top of your screen and gives you choices like “file”
5 Complete the job advertisement with the best words