change management report change management of co mem homelab business

Purposes behind picking Co Mem Homelab as a change the board report...+ 5 CHAPTER 2: DISCUSSION AND ANALYSIS 6 2.1 Specific goals and objectives 6 2.2 Methods for assisting Homelab Soft

REPORT

CHANGE MANAGEMENT OF CO MEM HOMELAB BUSINESS

NGUYEN THI THANH HONG- 20DH121505 DANG VO DAO NHUNG — 20DH121566

HCMC, 5/2023

TABLE OF CONTENTS

CHAPTER 1: INTRODUCE CO MEM HOMELAB 3

1.1 About Co Mem HomeLab Organization 3

1.2 Vision and mission 4

1.3 Purposes behind picking Co Mem Homelab as a change the board report + 5

CHAPTER 2: DISCUSSION AND ANALYSIS 6

2.1 Specific goals and objectives 6 2.2 Methods for assisting Homelab Soft Grass in achieving is objecfiyes 6 2.3 Environmental audit 9 2.4 Organizational audit 1

2.5 The Trigger Events 12

2.6 Implications of changes and the outcomes 13 2.7 Organizational culture for changing 15

2.8 Future Changes 17 CHAPTER Il CONCLUSION AND RECOMMENDATIONS .ssssssssssscsscsscserserseserserseneres 18

3.1 Conclusion 18 3.2 Recommendations 18 References 20

CHAPTER 1: INTRODUCE CO MEM HOMELAB

1.1 About Co Mem HomeLab Organization Co Mem HomeLab Regular Beauty care products Business entity was laid out in 2015 with the fundamental field of action is the creation and conveyance of normal beauty care products The organization was loved and established by drug specialist Trinh Darn Thuan Thao, an expert of pharmacology graduated in France and has 10 years of showing experience at Hanoi College of Drug store With knowledge and experience, the company launches products to meet the community's body care and beauty needs, beginning with the desire to bring a safe and healthy life The company currently offers a wide range of skin and hair care, cosmetics, body care, essential oils, and other products that cater to the requirements of a wide range of customers, from children to adults focuses and for babies The organization claims a beauty care products manufacturing plant with a size of 9000m2, which is ensured to satisfy CGMP guidelines Before reaching customers, all production processes, input materials, and products are tested at a GLP ISO 17025 standard laboratory Additionally, Co Mem is assisted in achieving its objectives by a team of highly skilled and dedicated pharmacists Because of that, Co Delicate has up until this point dispersed its items to all districts of the country, 22 stores situated in areas and urban communities to serve clients expeditiously and helpfully (Thao,

2017)

Towards the objective of sending off protected, unadulterated items, zeroing in just on the planned use, Ms Thuan Thao - an alumni understudy at Hanoi College of Drug store, has insight in innovative work Remaining in the college auditorium for almost 10 years, he has not been reluctant to change the work space, effectively explored and sent off product offerings that are alright for individuals and safe for the earth (Huong L , 2020)

Co Mem HomeLab slowly but surely decides the goal and direction, saying no to counterfeit goods, saying No preservatives, put the use first, and attaching importance to quality and consumer health in the face of growing competition in the cosmetics market

Co mem HomeLab is a Vietnamese herbal cosmetic brand, which were build up by passionated pharmacists All ingredient are selected carefully with neither toxic chemicals nor

environment-damage agents Therefor Co mem’s products are totally safe for kids, pregnant

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women and ones with sensitive skin Since the brand’s inception, Co mem have grown for 3

years Keeping those core values, we was asked to re-design the packaging with Vietnamese colours and patterns to tell a proud story about products made in Vietnam Firstly, we sketch the motifs which were inspired by Hang Trong folk paintings Then, we develop traditional motifs into creative patterns in order to preserve the spirit, well-established values and suit the contemporary aesthetic of Viet people Finally, we believe that through this project, Vietnamese cultural values will be gradually and continuously connected, creatively integrated and truly existed in our modern lives (Nguyen T M., 2018)

Determined to construct a brand in view of item quality, bringing regular product offerings nearer to customers The production and development team of the company has used their own expertise and enthusiasm to produce increasingly more diverse and richer product lines for the

cosmetic market (Huong A , 2020)

Specifically, the variety of clients is additionally one of the center missions and values that Co Mem Homelab is continuously going for the gold Products are not used by certain groups, especially children and women who are pregnant or breastfeeding However, the manufacturer of Co Mem products guarantees that they can be used safely on all subjects, including the aforementioned delicate ones This is also one of the highlights and benefits that help Co Mem stand out in today’s competitive market more and more (Đức, 2022)

1.2 Vision and mission

Vision By 2025, Soft Grass wants to be the natural cosmetics brand with the most trust in Vietnam 1.2.2 Mission The goal of Soft Grass is to make a change It wants to replace toxic products in the family with safe herbal products, so all Grass products use only natural and pure ingredients and use as few chemicals as possible non-biodegradable buildups destructive to the climate 100 percent of the creation staff at Delicate Grass have the mastery of Drug specialists with a genuine obligation to the reported fixings and guarantee that the item is quality controlled by the guidelines (Scoure, 2023)

Core Values The words "BETTER" and "TRUE" are the foundation of Co Mem Homelab core value: safe goods and trustworthy people The wellbeing of the item comes from being

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unadulterated from nature and safe for wellbeing and the climate Rice, cinnamon, melaleuca, basil, coriander seeds, green tea, and other Vietnamese ingredients are all present in Co Mem’s raw materials It is guaranteed that the products do not contain any harmful chemicals Even though many products do not contain any chemicals or additives, they have a short shelf life and require a lot of inventory, so producing small batches costs more to ensure users’ absolute safety What's more, the items are continually improved and refined in the soul of craftsmans, regarding the complexity and fastidiousness of everything about trim, cutting, wrapping paper, and so on Create Vietnamese cultural features by drawing sketches of the Hang Drum (Trang,

2020)

1.3 Purposes behind picking Co Mem Homelab as a change the board report Here are a portion of the advantages and qualities of Co Mem Homelab that we accept can be

depended upon to finish the change the executives report (Thinh, 2022)

e Effective specialty unit; Co Mem Homelab has built a successful business and

established itself as a leading soft grass supplier A valuable lesson in effective change management can be learned by studying and evaluating the factors that have contributed to their success

e Changing the business plan: Homelab delicate grass has rolled out significant improvements in its business technique, including administration development, innovation advancement, market extension and spotlight on quality The report could zero in on examining this change cycle and procedure, including the means taken and the outcomes accomplished

e Management of change that works: An illustration of successful change management can be found in studying Homelab's approach to managing business operations change

You can break down the techniques, devices and cycles that have been utilized to make

progress and the difficulties that have been defeated in the change interaction e Inrelation to management as a field: Reporting on change management in a real-world

business like Co Mem Homelab can offer an approach to management that is both practical and applied You can build your knowledge and skills in change management in any field by researching and analyzing the soft grass industry's processes, strategies, and techniques

e Industry Differentiation: Homelab Soft Grass has special advantages and strengths

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CHAPTER 2: DISCUSSION AND ANALYSIS 2.1 Specific goals and objectives

With the intention of bringing natural product lines closer to consumers and building a brand based on product quality The production and development team of the company has used their own expertise and enthusiasm to produce increasingly more diverse and richer product lines for the cosmetic market (Duong, 2021)

Co Mem Homelab’s specific objectives include: e Giving excellent delicate grass items: The primary objective of Homelab is to provide

soft grass of superior quality, ensuring that clients receive fresh produce that satisfies quality requirements

e Taking care of a wide range of customers' needs: Homelab delicate grass intends to meet the different requirements of clients, including extra administrations, for example, bonsai planting, garden plan and development They create a wide range of services to

meet the needs of every customer

e Enhance production effectiveness: To meet the market's growing demands, Homelab

aims to increase production efficiency They utilize trend setting innovation and

proficient assembling cycles to improve their scale and creation abilities e Expanding the distribution and market: Homelab wants to expand its distribution and

market reach They search for chances to work with accomplices and wholesalers to atrive at clients in new districts and extend their presence on the lookout

e Creating a powerful brand image: In the soft grass industry, Homelab wants to establish a solid and well-known brand They are focused on guaranteeing item quality and consumer loyalty, in this way fabricating trust and reinforcing their image

These objectives mean to situate Homelab Delicate Grass as a main endeavor in the delicate grass industry and best address the issues of clients (Tra, 2022)

2.2 Methods for assisting Homelab Soft Grass in achieving its objectives

The following is a description of Co Mem’s method for achieving their objectives in accordance with company standards and budgets:

e Analyses and research on the market: Homelab conducts market research to evaluate the soft grass industry's competition and growth potential, as well as to comprehend

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customer needs and trends They are able to develop the ideal growth strategy as a result of this aid in identifying opportunities and challenges

e Developing a business plan: Homelab Soft Grass develops a comprehensive business strategy on the basis of data from market research This strategy addresses competitive

and marketing factors, as well as customers, products and services, objectives, and

scope of activities e Budget and resource management: Co Mem Homelab oversees assets and spending

plan really to guarantee a harmony between organization prerequisites and capacities

They allocate the necessary human, material, equipment, and financial resources to

production and business activities appropriately e Managing Product Quality: Homelab Soft Grass employs a quality management

system to guarantee the compliance of its soft grass products with specifications and quality standards From production to final inspection before shipping, they control the quality

e Creation Interaction Streamlining: Homelab Soft Grass makes the production process more efficient and less wasteful by optimizing it They use the board strategies like Lean or Six Sigma to distinguish and wipe out superfluous exercises, further develop

work process, and boost creation efficiency

® Management of the Supply Chain: Homelab stringently deals with the store network to guarantee the inventory meets creation and conveyance needs They control supply chain risks, establish partnerships with dependable suppliers, and guarantee supply

continuity

e Promotion and marketing: Delicate Grass Homelab carries out advertising and special exercises to expand attention to their image and items They utilize various media, online channels and showcasing procedures to reach and draw in expected clients ® Improvement and evaluation: Homelab consistently assesses and works on its tasks to

guarantee arrangement with the organization's objectives and guidelines They adjust and enhance their strategies by monitoring performance metrics, customer feedback, campaign success, and business activities

Current Soft Grass brand positioning: Co Mem HomeLab is known as one of the most prestigious and well-known natural cosmetic brands in Vietnam, offering healthy beauty products and Real Brand situating as per item qualities The fixings that make up the item All

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items are gotten from nature, without the utilization of any unsafe synthetic substances some other Each Soft Grass product is accompanied by the message "Good and true.” True in the value of each product and healthy in the materials used The raw materials Co Mem uses only all-natural ingredients, the majority of which are made from pure Vietnamese herbs These well-known components include: espresso powder, honey, vegetable oil, spices, reyuvenating oils, earthy colored rice, Green tea, cajeput rejuvenating oil, cinnamon, coriander seeds are joined together to frame various items items with loosening up scent that are ok for clients and make a dim delight impact climate cordial and upgrade the worth of Vietnamese spices In addition, products are continually improved and refined in the spirit of artisans, who appreciate the subtlety and precision of molding, cutting, and wrapping paper textures Textures The packaging was drew by artist Hang Trong, who created a literary feature on Vietnamese culture

(Mém, 2023)

Evaluate the ongoing brand situating of Co Mem Homelab: The brand situating as indicated by the qualities of Delicate Grass is predictable with the brand picture items that the business goes for the gold and Valid, in accordance with the business’ objectives Karma The tranquility and purity of each Soft Grass product has gradually earned customers’ trust and loyalty Under the direction of CEO and founder Thuan Thao, Homelab has tried a lot to compete with other competitors in the market Over time, the soft grass has formed and grown strongly, able to stand side by side (Anh T , 2019)

3.| The rate of demand for 0.09 3 0.27

cosmetics is increasing 4.| Cosmetic brands _ that 0.09 1 0.09

define consumer style

5.| The demand for beauty 0.08 2 0.16

and self-care is becoming more and more popular

considered to be in the golden population structure period 9.| The advancement of 0.1 2 0.2

science and technology

trust in domestic cosmetic brands

14 Ensure absolute safety for 0.08 2 0.16

users when using Total points 1 1.88

Based on the above analysis, product cost is an important factor for customers to stay or not The product price of Co Vai has always remained stable according to the market and the income of customers is in the direction of stability, choosing a reputable and good product is very important at the moment

Soft grass does a great job of redefining the use of natural cosmetics by customers The production of care products specifically for both pregnant and sensitive people when using skin care products will help customers have more choices for themselves The use of pure natural products is also directing customers towards environmental protection as well as helping the country's economy In addition, the demand for skin care products as well as the body of pregnant mothers or people who are sensitive to the ingredients of skin care products is increasing day by day, with the introduction of Soft Grass many products at the present time are very correct Because it is a natural product, the raw materials of soft grass products are easier to find and easier to gain trust from customers (index 0.09)

However, there are still some limitations such as competition with other brands of skin care products (importance index 0.07) Skin care products on the Vietnamese market are growing continuously, so it is inevitable that Co Tieu will compete with other big brands And Co Soft is adomestic production company, so the production line will not be as professional as other foreign brands and exporting to foreign markets is also more risky

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