báo cáo thương hiệu Cỏ mềm homelab

báo cáo thương hiệu doanh nghiệp công ty cỏ mềm Sự thật càng được khẳng định trong lĩnh vực kinh doanh mỹ phẩm thiên nhiên, điển hình là Co Mem HomeLab một trong số ít thương hiệu làm được điều đó. Một thương hiệu “LANH THAT”. Chúng tôi đã nghiên cứu và tìm hiểu rõ hơn ở đâu Co Mem HomeLab đạt được thành công về thương hiệu như vậy và triển khai hiệu quả chiến lược xây dựng thương hiệu như vậy. ở Việt Nam sẽ được thể hiện qua báo cáo này.

VIET NAM MARITIME UNIVERSITY INTERNATIONAL SCHOOL OF EDUCATION

HOW BRAND WORD REPORT

In the context of Vietnam's growing economy and increasingly deep integration into the world economy, domestic businesses have been given many development

opportunities But besides that, businesses also encounter many difficulties and

challenges that need to be overcome Competition among domestic businesses is

already fierce but is now even more fierce because of the participation of foreign businesses And one of the factors that can enhance the competitive power of

businesses is brand Brands today have become more important than ever, given the pace of change, the dynamism of economies and markets, the rapid development of technology and inventions, and the increasingly clear market segmentation A strong brand will bring business opportunities and leverage for other activities, considered a basic weapon in competition

To improve competitiveness and stand firm in the market, businesses need to build a sustainable brand in the hearts of consumers Creating a brand is a process that requiresconstant effort and appropriate investment from the business When creating a brand for yourself, you build a mark that creates an impression for the public to look forward

to, creating a different brand that is not mixed with other brands Today's branding orientation is shifting towards focusing more on the relationship between brands and consumers The truth is further confirmed in the field of natural cosmetics business, typically Co Mem HomeLab - one of the few brands that can do that A brand that is

"LANH & THAT" We have researched and learned more clearly where Co Mem HomeLab has achieved such branding success and effectively implemented such a branding strategy in Vietnam will be shown through this report

A special mention goes to my friend and my family whose discussion, support, and exchange of ideas enhanced the quality of this report Their encouragementand patience were invaluable in completing this report.

While the completion of this report marks the end of a complete research

journey, it also marks the beginning of a deeper appreciation and understanding

of how brands work We hope that this report will serve as an enlightening

resource for future students and researchers interested in exploring the world of branding Although a lot of observations and research have been done during the training process, the report may still have some limitations due to time

constraints and our current level of knowledge Therefore, feedback and

comments from teachers are extremely valuable as they have the potential to enhance the completeness of this report

Thank you again to everyone who contributed to this report Your efforts played

a vital role in its completion and left a lasting impact on our learning and

development

Table of Contents PREFACE

ACKNOWLEDGMENT

JOB DESCRIPTION AND CONTRIBUTION OF EACH MEMBER

LIST OF PICTURES

LIST OF TABLES

INTRODUCTION

CHAPTER 1: INTRODUCTION OF CO MEM HOMELAB 10

1.1 Introduction of Co Mem HomeLab 10

1.2 Development history of Co Men HomeLab 11

1.3 Co mem Key brand 13

1.3.1 Root Strengths 13

1.3.2 Competitive environment 16

1.3.3 Target 21

1.3.4 Insight 22

1.3.5 Benefits 23

1.3.6 Value, Belief and Personality 24

1.3.7 Reason to believe 25

1.3.8 The Unique Selling Proposition ( USP ) 26

1.3.9 Essence 27

1.4 Factors affecting Co Mem branding 27

1.4.1 Microenvironment Factor 27

1.4.2 Macro Environment Factor 31

1.5 Co Mem HomeLab SWOT Analysis 32

CHAPTER 2: CURRENT STATUS OF CO MEM HOMELAB BRANDING PROCESS 34

2.1 Brand Name 34

2.2 Logo 35

2.3 Slogan 36

2.4 Brand reputation 37

2.5 Packaging 40

2.6 Co Mem HomeLab Advertising Strategies 41

2.6.1 Advertising on social networks 41

2.6.2.Take advantage of Influencer Marketing 43

2.7 Innovation 44

2.8 Community initiatives 46

2.8.1 Co Mem Homelab accompanies the Dream School project to launch the " #5viectot" campaign 46

2.8.2 Co Mem Homelab " joined hands" with Hanh Phuc Xanh to carry out the campaign " Plant forests to preserve water" 48

CHAPTER 3: RECOMMENDATION FOR CO MEM HOMELAB BRANDING 50 CONCLUSION

REFERENCES

JOB DESCRIPTION AND CONTRIBUTION OF EACH MEMBER

4 Nguyen Phuong Thuy – 86402 2.2 Logo

2.3 Slogan2.4 Brand reputation2.7.Innovation

2.6 Co Mem Advertising Strategies

5 Trinh Dieu Linh - 87763 2.1 Brand Name

2.5 Packaging2.8 Community initiatives

6

Dinh Tien Dat - 88020

1.1 Introduction of Co Mem HomeLab 1.2.Development history of Co Men HomeLab.

7 Nguyen Thanh Hai - 88552 Presentation

8 Phung Huu Nghia – 87794 Presentation

9 Tham My Hanh - 93749 1.3 Co mem Key brand

1.3.1 Root Strengths1.3.2.Competitive environment1.3.3 Target

1.3.4 Insight1.3.5 Benefits1.3.6 Value, Belief and Personality1.3.7 Reason to believe

1.3.8 The Unique Selling Proposition ( USP )

1.3.9 EssenceMaking a detail outlines and separate content for each member

LIST OF PICTURES

PICTURES 1: CoMem HomeLab 11

PICTURES 2: Business philosophy of Co Mem 12

PICTURES 3: Co Mem's campaign 13

PICTURES 4: Co Mem’ Unisex Dreamer Perfume 18

PICTURES 5: Charme Angel Perfume 19

PICTURES 6: Morra no 02 lilybell perfume 20

PICTURES 7: "Use friendly packaging" 23

PICTURES 8: “Nude Soap” 24

PICTURES 9: Core value “Lanh & That” 24

PICTURES 10: Positioning graph 28

PICTURES 11: Co Mem Homelab Logo 36

PICTURES 12: Co Mem Homelab slogan 37

PICTURES 13: APEA Asia Inspiration Awards 2021 39

PICTURES 14: Co Mem brand representative received the certificate 39

PICTURES 15 : CoMem HomeLab Packaging 40

PICTURES 16 : CoMem afforestation gift set in collaboration with Green Happiness .41

PICTURES 17: Co Mem HomeLab Fanpage 42

PICTURES 18 : Co Mem HomeLab website 42

PICTURES 19: Co Mem HomeLab’s MV 43

PICTURES 20: Co Mem lead-free silk lipstick 44

PICTURES 21: Hay Hay Co Mem fast-absorbing natural sunscreen SPF 40, PA ++ 60g .44

PICTURES 22: Taptap Co Mem facial cleansing powder reduces acne and hides blackheads 45

PICTURES 23: “Nude Soap” 45

PICTURES 25: Forest planting campaign 48PICTURES 26: Afforestation and forest protection campaign 48

LIST OF TABLES

Table 1 : Compare prices of Soft Grass,Cocoon and Thorakao 29

This report aims to provide a comprehensive view of the brand strategy used by Co Mem HomeLab The report delves into the fundamentals of effective branding and explores how Co Mem successfully executes its brand strategy By examining the keyelements of the messaging, visual identity, and marketing campaign behind Co Mem HomeLab's success and market positioning

In addition to analyzing Co Mem HomeLab's brand strategy, this report also

examines the importance of branding By exploring factors such as brand

differentiation, emotional connection, and creating customer loyalty Co Mem

HomeLab's effective branding goes beyond mere visual elements like logos and slogans; it includes a strategy that easily attracts and connects impressively with the target audience and contributes to creating a unique identity Revolving around the soul are core values to create a consistent image and commitment to customers Core values are the characteristics, the mark that exists consistently in the minds of

customers, creating the deepest impression and making a difference compared to other brands Once you have found a place for yourself in the minds of customers, brand identity will play a role in retaining customers as well as building their loyalty

to the brand Effective branding is fundamental in creating awareness, recognition, and customer loyalty

Furthermore, this report will provide recommendations to enhance Co Mem

HomeLab's brand strategy From the collected information combined with

knowledge, we make judgments and propose solutions to create better brands in the future These recommendations will focus on identifying and capitalizing on existing strengths and new opportunities as well as finding ways to overcome weaknesses and

implementing these recommendations, which provide a completely new direction, CoMem HomeLab can continue to strengthen its market position and succeed in the highly competitive cosmetics industry.

CHAPTER 1: INTRODUCTION OF CO MEM HOMELAB

1.1 Introduction of Co Mem HomeLab

Co mem HomeLab is a brand that prioritizes natural and safe ingredients to promote

a healthy and beautiful lifestyle Founded in 2015 by master pharmacist Trinh DangThuan Thao, this brand specializes in manufacturing and distributing naturalcosmetics for people of all ages, from children to adults

Their diverse product portfolio includes skin care, hair care, body care, essential oils,perfumes and high-quality makeup, guaranteed to meet your needs and help you takecare of your body and beauty

With a 9,000m2 cosmetics factory certified to meet CGMP standards, Co memHomeLab ensures all production processes are strictly controlled All products aretested in a GLP ISO 17025 laboratory before sale, giving you the assurance that youare only using the best and safest products for your skin and body

Co mem HomeLab is supported by a team of highly qualified and dedicatedpharmacists who are passionate about promoting safe and healthy living With 22stores located in provinces and cities nationwide, Co mem HomeLab is always ready

to serve you quickly and conveniently

If you are looking for a brand you can trust, Co mem HomeLab is the perfect choicefor you Their commitment to natural and safe ingredients, combined with theirdedication to promoting a healthy and beautiful lifestyle, has made them one of themost trusted and trusted brands most respected in the natural cosmetics industry Try

Co mem HomeLab products today and experience the natural benefits of their highquality ingredients!

(Source: https://comem.vn)

1.2 Development history of Co Men HomeLab.

Co Mem Homelab is a famous and popular brand in the natural cosmetics industry.They have built a reputation for providing customers with pure, clean ingredients thatare both safe for the skin and the environment The brand is becoming increasinglypopular as more and more people are concerned about the impact of syntheticchemicals in cosmetics on health and the environment Customers have reportedsignificant improvements in their skin and hair health after using Co Mem Homelabproducts, leading more and more people to incorporate them into their daily routineand contribute to their health healthier lifestyle

In addition to daily production and commercial activities, Co Mem Homelab alsoorganizes many different contests to increase its appeal to consumers The famousphoto contest of the brand "Pregnant dads love pregnant mothers very much" aims toraise awareness and respect for husbands who accompany their wives during thetiring period of pregnancy Co Mem Homelab is committed to its mission of bringinghealth to the community, and they partner with organizations to achieve this goal

Recently, at the beginning of 2021, Co Mem Homelab organized a "lucky money"campaign with the seeds "sow green seeds - welcome peace" to help the lessfortunate and turn their dreams into reality They also organize Livestream eventswith experts to provide and exchange necessary knowledge in daily life to customers.All of these activities have contributed to the prosperity and strong development of

Co Mem Homelab and helped build a loyal customer base

Co Mem Homelab's success can be attributed to its commitment to quality, customersatisfaction and innovation This brand has developed more than 100 product lines invarious basic care industries and reaches more than 4 million customers Everyonecan easily access their products thanks to 31 exclusive stores nationwide Co MemHomelab's pure ingredients bring natural and safe benefits to customers, and theireffectiveness and value have been satisfied by many customers When choosing CoMem Homelab products, customers can trust the brand's commitment to only usingpure, clean ingredients that are safe for both the skin and the environment

PICTURES 3 : Co Mem's campaign

(Source: https://vietnamnet.vn)

1.3 Co mem Key brand

1.3.1 Root Strengths

Quality product manufacturing and supportive policy flexibility.

As environmental and health issues are highlighted, sounding the alarm bells formodern man, "sustainable development" is increasingly becoming a strong globaltrend, and the cosmetics market is no exception As of 2016, statistics show that 34%

of beauty products sold in the Asia Pacific region come with a sustainable, organicmessage

This trend of beauty is spreading throughout the world, conquering every believer inAsian beauty An article in ScienceDirect (2019) even concluded that sustainability isimpacting every step of the cosmetics lifecycle

Accordingly, cosmetic formulators tend to produce products based on sustainablecriteria, specifically: long-term use without harm to humans (safe for humans) andwithout pollution to the environment (healthy for the earth)

The first important criterion of sustainable development is environmental protection.Specifically, in the production process, the brands prioritize the choice of greeningredients, and the application of green technology, which helps reduce waste, andcarbon emissions to the environment as well as limiting water consumption.

The second criterion is safety with people The selection of raw materials, naturalingredients in the right proportions, free of chemicals, typically preservatives that areharmful to health when used for a long time is also one of the important factors in thenew-age cosmetics industry With this in mind, brands need to do more research tofind the optimal preservation strategy, so that these substances don't get oxidized.They even accept that the price may be higher, but more importantly, the product issafer for the health of the consumer

In Vietnam, some brands recognize the importance of developing products in linewith global sustainable trends Despite facing many challenges such as costs,production, and conservation, Thanks to capturing the shifting trend of consumers,investing in products, and catching up with the global sustainable development trend

by using the best natural and genuine, local, environmentally friendly raw materials,

Co Mem HomeLab has succeeded

Co Mem is an impressive model of success in the Vietnamese cosmetics industry.Understanding that this brand has created beauty products that are all natural, safe forcustomers to use, safe for their health, and environmentally friendly

The brand has steadily conquered consumers with true products” Lanh & That”,which are products that are safe for humans with minimal, pure ingredients, focused

on the purpose of use:

For example, hair care products focused only on the function of helping skin, hairfrom the root rather than the fake feel of hand-woven from silicone

Co Mem products are also transparent in their natural origin: hollow floors, granules,green tea, almonds (containing 95-100% of the ingredients), do not use harmfulingredients or risk harm to human health, and do not accumulate toxins when used for

a long time In particular, all products are registered and meet quality standards, aretested to meet the criteria, safe for pregnant and lactating mothers

Founder of Co Mem is also committed to "sustainable development" while adhering

to the "healthy for the earth" criteria Accordingly, Co Mem uses the maximum

amount of indigenous raw materials, does not emit, and does not produce residues oftoxic substances harmful to the environment and flora and fauna.

The brand's products from shampoo, bath leaf, natural soap, and apple balm allhave eco-friendly or recyclable packaging Capturing the world's trends, investing inproducts/cosmetics of natural origin healthily and authentically, and going from R&D

to production before reaching the consumer, Co Mem has been making steady steps

on the journey to success and has the opportunity to go far in the future Co Memcosmetics are extracted from nature, with no foaming agents, no preservatives, notoxic flavors, and no silicone to protect the user and the environment

After 8 years of establishment, Co Mem HomeLab is one of the Vietnamese naturalcosmetics brands chosen by many domestic and international business partners,thanks to the perseverance of the goal of creating "Lanh & That"

Every Co Mem product is quality-registered, meets medical standards, is publiclytraded, not just sold online, and circulated internally

Honest People is also a "special property" at Co Mem, where from the youngest tothe oldest, we are imbued with the same principle: always be honest with ourcustomers and partners We're honest about the product, we're honest about theutility, we're honest about the relevance to our customers Living honestly is theeasiest way to live

At Co Mem, 100% of the products have a quality declaration, which is checked bythe inspection agency of the Ministry of Health before being put on the market, sothat consumers can be assured of a product line of clear origin, a reputable brand andtransparency with the law

Accordingly, all products are manufactured with the SSIC (Safe and SustainableIndex of Cosmetics) which includes safety criteria such as no harmful ingredients, noaccumulated toxins, no dependence on the product, and maximum natural origin

The sustainability criteria include maximum use of indigenous ingredients, noemissions and residues of toxic substances into the environment, use ofenvironmentally friendly or easily recyclable packaging, and no use of ingredients ofextinct or rare plant and animal origin

To better serve their customers, if they want to go to the place to try the product, CoMem has launched two stores in Hanoi and a branch in Ho Chi Minh City To meetthe best, limit the products in stock, the expiration of which affects its customers.

Co Mem has adopted professional sales management software Co Mem's websitecan monitor how much they sell each day, and it adds up-to-the-minute alerts, andsales alerts to get to customers as quickly as possible

Concerns about harmful chemicals in industrial lipsticks and skin-care products havecaused many women to become increasingly interested in safe, naturally sourcedlipstick products Friendly, peaceful, yet deeply human, Co Mem is increasinglygaining the trust of consumers

1.3.2 Competitive environment

Direct competitors:

About the Market: In Vietnam, the natural cosmetics market has appeared many

famous foreign brands such as The Body Shop, Innisfree, The Face Shop, TheOrdinary There are also natural cosmetics businesses from Vietnam such asCocoon, Thorakao, Herbal, Green Garden

With a large number of natural cosmetics companies, competition is becoming moreand more fierce It can be said that the natural cosmetics market is perfectlycompetitive The reason is because in those years people tend to care more abouthealth as well as environmental issues Organic and natural products fully meet all ofthe above concerns Along with the development and influence of animal rightsorganizations, people are more aware of actions that affect animals, such as theproduction of animal-based cosmetics or testing on animals Natural cosmetic brandssuch as Co Mem HomeLab were born to meet the above trends of customer interest.The increasing number of customers leads to an increase in the number of businesses

to meet the needs of each customer segment Each business will have different goalsand development directions to create a difference that makes customers identify thecompany's brand and products

Determination criteria: Current competitors of Co Mem HomeLab are businesseswith similar production directions (strong in R&D - Research & Development), havetheir own formulas, self-production and distribution Based on the target customerand product strategies, The Body Shop and Innisfree can be identified as two direct

competitors of Co Mem HomeLab These are also two brands that have been quitesuccessful in the Vietnamese market recently:

● The Body Shop:

Famous British cosmetics brand, specializing in providing products using onlynatural ingredients

Providing very diverse product lines suitable for many different customer groupsfrom multi-care and body care products

The packaging is designed with eye-catching packaging and fresh natural images.Although not sophisticated, it clearly shows images and color samples of the abovenatural ingredients and products

The company's product lines are not tested on animals

The price is quite high because it is a long-standing and reputable product withorganic ingredients that help care for and treat skin effectively However, the price ofthe product is completely worth the quality of the product

● Innisfree:

Natural cosmetics brand belonging to the Korean cosmetics group Amore Pacific

Specializing in manufacturing and supplying skin care products for both men andwomen

Product ingredients are made from natural ingredients

The company uses unique packaging that is friendly to adults and ingredients aretaken from the beautiful Jeju region of Korea

Packaging material is made from recycled materials, environmentally friendly

This brand belongs to the affordable price segment in Korea

Products range in price from over 100k to over 500k depending on the product

The Health - Beauty industry is characterized by rapid change, therefore knowledge

of this business in general and knowledge of the industry in particular need to beregularly updated Product R&D speed and capacity must be market-oriented instead

of following trends to ensure future development

About the product: Perfume is a constantly developing product and is useful for

people working in the fashion industry and office in everyday life as it increases confidence, hides unpleasant body odor and shows one's personality The growth ofthe perfume market is mainly influenced by unpredictable and constantly changingfashion trends Therefore, the fragrance companies in the market are focusing ondeveloping interesting, unique and new fragrances to appeal to different groups ofconsumers around the world The following two perfume brands can be consideredworthy competitors to Co Mem's perfume line:

(Source:https://comem.vn)

● Charme

PICTURES 5 : Charme Angel Perfume

(Source:https://nuochoantshop.com)

Charme was born as a highlight on the colorful perfume "picture", giving users morechoices Because of the product quality characteristics that are constantly improved,Charme Perfume has quickly gained trust and become a familiar choice for manycustomers Charme Perfume always meets the criteria of ensuring a classy scent,impressive scent retention, and most importantly, an average price, making it easy forcustomers to own Charme perfume is the only company produced in Vietnam using

a formula completely transferred from Europe with modern conditioning, extraction,and cutting technology

With all the enthusiasm and desire to breathe a new breeze into the Vietnameseperfume market, contemporary fragrances according to brands around the world,radiate well, and last for an extremely long time at a price that anyone can use That'swhy since its launch, Charme has won the hearts of customers and famous actors and

Morra's special feature is to apply the model SELFFEEL SELFCREATE PERSONALIZE YOUR IDENTITY, which has attracted hundreds of thousands ofcustomers who want to experience it to create their personality.

-Indirect competitors:

It is located in the beauty cosmetics industry group, plus the diversity of theVietnamese perfume market Natural perfume products are not only subject to directcompetition from other brands but also from alternative products, also known asindirect competitors such as perfumed shower gel, and deodorant roll-on Perfume,scented body lotion products with 2 1 effects but the price is much cheaper thanperfumes with only 1 effect but the price is higher

1.3.3 Target

Realizing that competition in the cosmetics market is increasingly fierce, Co MemHomeLab determines their goals and direction slowly but surely, attach importance toquality and consumer health, say no to counterfeit products, say no to preservativesproducts, and put the use of the products on the top goal

The customer base that Co Mem targets is those who prefer healthy natural productsthat do not harm the skin or health The target customer segment is identified aswomen who have healthcare knowledge and care about themselves and their lovedones

However, currently, Co Mem's products only focus on female customers, so thegroup plans to expand the brand to products for men, the main products revolvingaround skin care

● Brand expansion orientation:

Normally, when talking about beauty, people often think of women and girls who arewilling to spend time, effort, and money on maintaining their appearance andnurturing their skin We always think that only women need to take care of their skin,but the truth is that this is not the case at all Men also have skin problems, and men'sskin also needs to be cared for, maintained, and cherished However, beauty productsfor women are not always suitable for men's skin Because of the need to haveskincare products suitable for men's skin, Co Mem HomeLab aims to expand itscustomer base towards men, promoting the production of products for men

Brand name: Homelab for men

Main products: revolve around skincare

There are many reasons why men need facial care, first of all, facial care helps reducethe risk of dermatological diseases such as acne, inflammation, or, more seriously,skin cancer The reason is that men are often exposed to the sun, dust, andenvironmental pollution more than women, which causes their skin to become darkand exposed to ultraviolet rays, which have a negative effect on the skin In addition,men's skin is often more oily If not taken care of, it will cause acne and enlarged

and more elegant A man with a good appearance is always attractive and has morechances of success at work Furthermore, a bright face and beautiful appearance alsohelp men feel more confident in all situations, especially when interacting withpartners or friends of the opposite sex.

Products for men such as Facial cleanser, Lotion, Sunscreen, Exfoliators, Toner,Serum, and Facial soap

Highlights of the product: As a brand line of Co Mem, these products also aim to be

"green" cosmetics with the words "Lanh & That”

These products are all made from herbs, nuts, and 100% natural ingredients, healthyand real, non-irritating, easy to use, effective in improving and beautifying the skin,and treating various diseases Completely cured skin problems

Target customers: 18-30 years old

The group focuses on male consumers between the ages of 18 and 30 because menbetween the ages of 18 and 30 are already concerned about self-image, have income

to spend, and are more likely to be affected influenced by advertising

1.3.4 Insight

Safe for everyone's health and environmental protection Co Mem is committed to

"sustainable development" while adhering to the "healthy for the earth" criteria

Young people love to use green products and build their own image and personalitythrough the characteristic scent produced purely naturally Co Mem HomeLab willgive them confidence with its signature fragrance and distinctive highlights of itsnatural, safe, and wholesome fragrance And the cosmetic products are soft, benign,and don't cause too much skin treatment to feel confident using

1.3.5 Benefits

The herbal cosmetics company has attached a "Good and True" message to everyproduct Co Mem creates HONEST in the materials used and TRUE in the value eachproduct brings

The products of Co Mem are mostly derived from Vietnamese herbs Familiaringredients such as coffee, brown rice, green tea, castor oil, cinnamon, flavorings,scents, are combined to create a variety of products with a relaxing aroma that issafe for the user, environmentally friendly and enhances the value of Vietnameseherbs

The Philosophy of “Lanh & That” is not only good for humans but also good for theearth Co Mem has implemented many environmental protection campaigns such as

"Use friendly packaging" or “Nude Soap” - less waste from paper boxes and net bags.These programs are well-received and well-liked by their customers

PICTURES 7 : "Use friendly packaging"

(Source: https://www.pinterest.com/pin/769341548835424938/)

PICTURES 8: “Nude Soap”

(Source: https://comem.vn)

Media strategies have made Homelab Soft Grass widely known, changing theperceived attitude of customers towards using products from nature The trend ofgreen beauty is becoming more and more popular, not only for girls but spread to theentire Vietnamese community

1.3.6 Value, Belief and Personality

PICTURES 9: Core value “Lanh & That”

(Source: https://comem.vn)

The core value of Co Mem HomeLab is “Lanh & That '' Safe products, honestpeople They want to create high-quality, natural cosmetic products that do not harmthe skin

Co Mem HomeLab aims to provide natural beauty products, using fair organicingredients and free of harmful chemicals They want to raise environmentalawareness among customers and use sustainable production methods The ultimategoal of the company may be to help women be confident and shine with naturalbeauty

The safety of the product comes from pure nature, safe for health and theenvironment All of Co Mem's ingredients are imbued with the unique cultural spirit

of Vietnamese ingredients such as rice, cinnamon, cajuput, basil, coriander seeds,green tea, enhancing the value of Vietnamese herbal sources The product isguaranteed to contain no toxic chemicals, "bring nature to consumers' health”

Many products do not use additives or chemicals even though the usage time is short,there is not much inventory, and they are only produced in small batches withoutincreasing costs, providing absolute safety for users

Besides, the product is constantly improved and refined in accordance with the spirit

of the artisan, promoting sophistication and meticulousness in every detail fromshaping, cutting, and wrapping paper The packaging design is artfully crafted byHang Trong artisan, and has created a unique feature of Vietnamese culture througheach product packaging of Co Mem

1.3.7 Reason to believe

Co Mem HomeLab is a favorite cosmetics brand in the Vietnamese market All of CoMem's cosmetic lines are made with 100% natural ingredients, free of toxicpreservatives As a result, Co Mem’s natural cosmetics have succeeded in reachingconsumers' hearts

With the criteria of “Lanh & That”, CoMem always sends environmental messages

on its products Wanting to create a line of cosmetics that are safe, and wholesome,

Therefore, customers can be completely assured of the origin of the origin, as well asthe quality of the products of HomeLab.

All Co Mem’s natural cosmetic lines are using the most advanced and modern beautytechnologies, with CGMP standard cosmetic production lines

Since its establishment, Co Mem has always prioritized product quality Therefore,100% of the products of the soft grass home lab before being launched on the markethave to go through four strict quality checks From the source of the raw materials tothe quality of the finished product, All procedures are carried out strictly inlaboratories that meet GLP ISO 17025 standards

In addition, the products are carefully evaluated and quality-checked by leadingexperts and doctors in Vietnam.The staff producing at the factory is 100%pharmacist-specialized with an honest commitment to the ingredients published

Co Mem HomeLab is increasingly gaining recognition from a variety of differentaudiences, not only from the main audience that the brand initially always targetedfrom women and children, but with the trend of green living, the audience ofHomelab soft grass is also gradually expanding, especially young potential customersexpressed through the brand is gradually expanding promotion on emerging mediaplatforms

Therefore, customers can be assured of the quality standards of Co Mem’s products

1.3.8 The Unique Selling Proposition ( USP )

Today, most things around us contain at least some harmful chemicals, from plasticbottles to soap, to bath milk, to cosmetics, even to everyday food Aware of this, Co

Mem has been researching and refining products that are as green as Grass All of Co

Mem’s cosmetic lines are made from natural and organic ingredients without the use

of any toxic preservatives With a rich variety of varieties, patterns, shapes, sizes, andmost importantly, the safety and health of its products, Co Mem is gaining the loveand trust of its discerning customers

Maybe the person who makes the "green" breath of Soft Grass is a lover of beautyand nature And so these products are all derived from natural herbs: from lipsticks tolip balms “soft as rice”, and durable, unleaded silk lipsticks, to skin care lines likefacial powders, toners, serums, hair care, bath products, baby products,