unit 14 business intelligence 2

notes, although you will not be penalised for exceeding the total word limit.Unit Learning OutcomesLO1 Discuss business processes and the mechanisms used to support business decision-mak

Higher Nationals in Computing

Unit 14: BUSINESS INTELLIGENCE

ASSIGNMENT 1 FRONT SHEETQualification BTEC Level 5 HND Diploma in Computing

Unit number and title Unit 14: Business Intelligence

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Unit Number and Title 14: Business Intelligence

notes, although you will not be penalised for exceeding the total word limit.

Unit Learning Outcomes

LO1 Discuss business processes and the mechanisms used to support business decision-making LO2 Compare the tools and technologies associated with business intelligence functionality

Assignment Brief

Your company is currently working in [Assumed Domain] for 2 years For a new, young company, thecompetition in the market is very high Therefore, the Board of Director has decided to apply Business Intelligence to improve the company business process by making better decisions

The Board of Directors assigns a small group including you in Research & Development Department

to study business intelligence to apply for the company in the coming years

You need to research about business processes and decision support processes in the company andidentify the types of data (unstructured, semi-structured or structured) generated by these

processes with examples You also need to research about current software used in the business process or decision support process and evaluate these usages (benefits and drawbacks)

Next you need to understand the types of support for decision-making at different levels

(operational, tactical and strategic) within the company and study which business intelligence features can help on that types of support Study the information systems or technologies (of BI) can

be used in this case, compare and contrast them to conclude which should be used

Your group needs to present the research results to the board in a presentation of 30 minutes

Learning Outcomes and Assessment Criteria

LO1 Discuss business processes and the mechanisms used to

support business decision-making

D1 Evaluate the benefits

and drawbacks of using application software as a mechanism for business processing

the terms ‘Business Process’ and

P2 Compare the types of

support available for business

decision-making at varying

levels within an organisation.

M2 Justify, with specific examples, the key features of business intelligence functionality.

Table of ContentsUnit 14: BUSINESS INTELLIGENCE

1.1 Important of Business Process

1.2 Types of data in Business intelligence

I Introduction

⮚ An ifood company wants to generate the most profit for its next direct marketing campaign, scheduled for next month For increased efficiency in the sale of these products that range from food and beverage to product location and condition reports With business intelligence will helpthe company better, can operate more efficiently Through statistics and data analysis, it can enhance support by monitoring and optimizing usage, providing intelligence to see the status of consumers in other conditions together know how to purchase products and thereby anticipate customer service needs Of course, in this mission we will talk about business intelligence and how it can help you in your business/project It is increasingly important for businesses to have a clear view of all their data to stay competitive, which is where business intelligence (BI) tools come in After all, almost 50% of all businesses are already using BI tools, and forecasts continue

to show growth in the coming year Having insight into how a business works can be the difference between success and failure Of course, having a clear view of all their data is becoming increasingly important for businesses, and having insight into how a business is performing can be the difference between success and failure Fail Discuss different types of data and different tools that can help your company

II Data

Dataset

https://www.kaggle.com/datasets/jackdaoud/marketing-data/versions/1?resource=download

⮚ It is used to recruit data analysts for iFood

⮚ This is a database that represents the marketing of a company or store expressed through 28 variables related to marketing data (ID, Year_birth, Education, Income, Dt_Customer, ) More specifically, variables provide detailed information about: 2.240 customer profile information, Products purchased by customer, Campaign success or failure, Channel performance of the job

⮚ As you can see this image is inside the file name “marketing_data.csv”, it includes all the data mined from the customers including Customer Unique Identifier, Customer Birth Year, conditions status of the family, along with the quantity of goods purchased, etc along with 28 columns withtheir specifications

⮚ In the figure below is the data set in the file " " from 28 variables, which are fully included in figure two With this dataset, they can ask us to extract data from the current state and allowthe company to perform Statistical Analysis and Data Visualization of past and present customers.

⮚ An ifood company wants to make the most of its next direct marketing campaign, scheduled for next month for this reason A pilot campaign involving 2,240 customers was carried out,

inclusion in the analysis.

⮚ After analyzing and summarizing the data, it will produce The total cost of the sample campaign was 6,720MU and the revenue generated by the customers who accepted the offerwas 3,674MU Globally the campaign had a profit of -3,046MU and the success rate of the campaign was 15%

and ‘Supporting Processes’ (P1).

1 Business Process

A series of activities that are linked together to achieve an organization's goals Activities are assigned tostakeholders They will do a specific job for the purpose of providing a product or service, which your Company can use to track, test and monitor your business processes Following are some of the business processes for the company:

● Sale process: Also known as the sales cycle – is the method your company needs to follow in order to sell its products or services to customers It involves a series of steps, from the initial contact with the prospect to the final sale The sales process is similar to developing a relationship with a new person

● Plan process: Diagnosing a company's internal strengths and weaknesses, improving its effectiveness, figuring out how it will compete with rival companies in the future, and setting measurable progress milestones

● Reach customer process: Refers to the number of targeted current or potential customers that you can reach with your marketing message

1.1 Important of Business Process

● Reduced risk and expenditure: A business process lays out the most efficient way to do a job, taking into account future shortcomings This reduces risk and expense

● Reduced human error: Tasks are given to people who are more capable, thereby reducing therisk of human error

● Collaboration - Working together as a team in a process and optimising the way the business works.

● Improved customer focus: A business process continuously updates your company with information relating to the needs of the customer and reviews about the service or product they receive

● Effective communication: Using market research and reviews, you can communicate much better with the customer

● Improved time management: Certain activities can be done more efficiently thanks to the development of strategies and flowcharts

● Ability to adapt to new technology: Business processes can be improved by taking advantage

of the latest technologies

1.2 Types of data in Business intelligence

All data is not created equal Some data is structured, but most of it is unstructured Structured and unstructured data is sourced, collected and scaled in different ways, and each one resides in a different type of database

⮚ In this dataset we can see that it is used for structured data such as include (Year_birth, Education, inhome, Marial_st, etc).

⮚ The use of Structured Data in this dataset will create quite a positive impact for the company in the future because of the usefulness of structured data, many companies have used it for analysis., store data

⮚ With its use the company can manage the data stored in the database or manage the order, efficiently

1.2.2 Unstructured data

Unstructured data stores contain a wealth of information that can be used to guide business decisions, in this section am going to talk about how we got it and how those information could be useful for our organisation:

● First source would be social media, customers often leave comments on what they like about the place, the price, People talk about their opinion on said place in social media a lot, by collecting these information we can analyse what the customer think about the place, listing the pros and cons

IFood, so they send IFood an email expressing said interest The content would often be how said spot inside IFood is more attractive than other placesUnstructured data is becoming more and more an extremely fertile thing today, because

it contains a large amount of information that was once unexplorable, but with the use ofinformation development as it is today, that information can already be collected and used, and there have been many large companies in the world that have applied and used unstructured data to exploit information and data

1.2.3 Semi-structured data

Collecting semi-structured have become a popular trend for businesses that look forward

to expanding and gaining profit Our are no different, here is a list of of information we collect to further understand the user:

2 Supporting Process

⮚ Support processes that support the smooth functioning of business processes They may not be directly involved in the creation of the final product or service, but they do play an important role in ensuring that the overall process runs smoothly, maintaining product integrity or services developed by key processes, ensure that products and processes adhere to predefined terms and plans, the supporting processes that accompany the “main processes” do not usually lead tothe organization's end products, but indirectly contribute to added value, and documentation, configuration management, verification, training, and testing are all supporting processes

⮚ For example, in the field of food sales, the support processes will support different parts as well

as many areas including providing information technology, financial and human resources

technology services protect as well as collect and store customer information, Finance can know the company's expenses, profits or losses, goods can manage the quantity of products If the company lacks or respects any food, Human resources can manage the employees in the company's departments,

The objective of supporting process

✔ Define necessary to record all the information produced

✔ Incorporate activities to identify, control, and statistical evaluation of configurations

✔ Define activities to objectively ensure that software products meet the specified requirements

✔ Specify activities (for the acquirer, the supplier or independent organization) to check software products and services

✔ Determine activities (customer, supplier or organization independent) to validate the software products of the software project

✔ Perform peer review of both technical and administrative aspects

✔ Specify the activities to determine compliance with the requirements, plans and contracts.

✔ Specify a process to analyze and eliminate (solve) the problems (including disagreements), regardless of their nature or origin, which are discovered during the execution of the development, operation, and other processes

3 DFD

IV Compare the types of support available for business decision-making at varying levels within an organization (P2).

1 Decision Making and Decision-Support Systems (DDS)

It helps managers make decisions about the most efficient way to stage deliveries to loading points based on production requirements, routes and timeframes Such systems have powerful analytical capabilities that assist managers in the decision-making process

2 Type of Decision

⮚ The strategic level needs to scan and analyze the external environment to find information.

⮚ The strategic level helps to achieve the goals in the best possible way, it always ensures the future of development

⮚ The strategic level involves multiple segments or sections when collecting inputs

o Emerging technology

o Competition

o Consumer Choices

o Economic, social and political change

2.1.2 Data type used and Executor

⮚ The strategic level is concerned with deciding and developing the future plans of the company so this implementation will always be delegated to the senior management in the company such as the president, director, deputy director

⮚ The strategic level of information is always mixed from pictures, videos, and don't know exactly, because of these chaos, it always has no fixed structure, so I have concluded that at this level is the use of unstructured data and

2.2.1 Understand

⮚ Depending on the type of company and the growth of the company, it can be planned in the mid-range

⮚ The tactical level always focuses on a specific part to analyze and implement the goal

2.2.2 Data type used and Executor

⮚ This level of organization is dominated by middle managers, department heads, supervisors, etc Users at this level typically monitor user activities at the operations management level

⮚ Tactical users make semi-structured decisions Decisions are partly based on set guidelines and judgment calls

2.3.2 Data type used and Executor

⮚ Because this is the level that is carried out in detail about a specific purpose of the day, as well as evaluating and analyzing small problems in a large project, the people who do it in the company will often be groups, teams, members, and low-level managers perform these tasks

⮚ This will also be a small project that needs to be done and has data for specific analysis because at this level, structured data will be used to perform

3.1 Tableau

● Tableau is a software that supports data analysis and visualization (Data Visualization), widely used in the BI (Business Intelligence) industry Like Excel, Tableau helps aggregate data, but at a higher level when it comes to converting this data from series of numbers into visual images and charts

3.2 Microsoft Power BI

● Power BI is a unified, scalable platform for self-service and enterprise intelligence (BI) Connect and visualize any data, and seamlessly stream visualizations into the apps you use every day

1 Efficiency Process large volumes of data quickly It faster but handle limited data

3 Easy to use Power BI has the advantage of ease

of use because it has familiar interface

Harder to use when you have tolearn more

5 Community Microsoft Power BI is relatively

nascent in the market compared to Tableau and therefore has a smaller community

More customer community

6 Age of life Born and released in 2011 Born and released in 2004

7 Price Power BI is cheaper than Tableau

software

Tableau is more expensive