CHAPTER 1: INTRODUCTION 1. Topic and Context Today, English is the official language of more than 53 countries and territories, and is the official language of the EU and is the third most widely used language after Chinese and Spanish. Dental. English is a beautiful language, associated with many unique cultural features from the countries that use it. There is no denying that English is an important language in todays global world and it brings many benefits to us. Firstly, learning English helps people communicate and travel easily. Second, English is a good opportunity for each persons career. Third, English gives us access to an incredible amount of information. The English language is the most commonly used language in science, books, magazines, newspapers, movies, and other news or entertainment media. This is a good way to enrich the mind and allow a person to express himself well. English appears everywhere, in all aspects of life and especially TV programs on TV today. There have been many famous English programs on TV that are broadcast at a fixed time frame for the purpose of educating, teaching, and transmitting English knowledge to a large audience. It is estimated that there are between 470 million and over 1 billion English speakers in the world. There are more than 50 Englishspeaking countries, making English the 3rd most popular official language in the world, after Chinese and Spanish. English appears a lot in daily life: on product packaging, names of famous corporations, English bui,... It can be said that the more life develops, the more deeply this language is ingrained. every aspect of our lives. Teaching English to primary school students has received more attention. However, teaching English at primary school level has not been properly framed yet. We must realize that learning English at this time is the beginning for building a basic knowledge foundation for students, a necessary condition for them to progress to higher education. Therefore, teaching English for primary schools is a matter of concern. Investing in children is the way to catch up and develop with the region and the world. Moreover, television provides a large amount of multidimensional, complete, uptodate, practical and reasonable information. Throughout the history of televisions formation and development, the task of educating children through educational programs has always been of the utmost concern and priority. If the education and training system adds new knowledge, television can update the latest, richest and most multidimensional knowledge information to introduce to the audience. Children are the bright future generation of the country and English is becoming an essential condition in modern life. Childrens right is to be educated, to learn to develop comprehensively and to bring out their best potential. To ensure equal access to education and to develop childrens talents, aptitudes, creativity and inventions. Therefore, television is always for childrens attention and preferences. The purpose of television is always towards the needs, feelings and aspirations of children. Programs do not just stop at providing children with an entertainment playground, but also influence their thoughts and feelings, help them perceive and direct childrens activities towards social standards through a television program of instruction. One of the methods to improve the English ability of young people today is to watch foreign shows or programs. Until Vietnam TV station broadcast English programs on channel VTV7 with different formats, it has attracted a large audience. Defining the role of television as a type of media that plays an important role in society is not an exception. Right from its inception, television makers have arranged a certain amount of programs for young students with the desire to play a part in the education of the young generation. Many TV programs for students on VTV7 channel with educational broadcasts have been welcomed by a large number of viewers. Those programs have provided and equipped with diverse knowledge about all areas of life with vivid expression. Therefore, more and more people follow these programs to be able to learn English more easily and gradually become an indispensable program for the young English learning community across the country. TV programs in English do not follow the same simple teaching format as before, but are always renewed so that the audience does not get bored. Each English TV program has its own quality for the audience to remember. VTV7 is the National Education Channel of Vietnam Television Station with many English programs being broadcast to train the audiences English level. Compared with the need to reflect the increasingly dynamic, rich and complex reality, English programs need to promote the advantages and successes achieved to overcome the characteristics of content and expression form. Moreover, in the period of formation and development, the care of education, morality and ideology for primary school students is extremely urgent and should be paid special attention to. Surveying and assessing the current status of Englishlanguage educational programs on VTV7 channel and the team of program producers allows to learn specifically about the causes and limitations affecting the quality of the programs. submit. From there, propose and give solutions to overcome the limitations and existing in order to improve and improve the quality of the program. The effectiveness of the programs is the goal that the station is always aiming for. Proposing measures to improve and improve the quality of English educational television programs in terms of both content and form of presentation in order to attract a large audience of children in primary school will help to improve the prestige of the program. The position and strength of VTV7 channel has grown higher. Therefore, the author chooses the topic Improving the quality of English television programs for primary school students on VTV7 channel to comprehensively assess the quality of English TV programs and propose solutions to improve program quality.
INTRODUCTION
T OPIC AND C ONTEXT
English, the official language in over 53 countries and a key language of the EU, boasts over 1 billion speakers globally Its widespread use offers significant advantages: improved communication and travel, enhanced career prospects, and unparalleled access to information across diverse media This global dominance makes English crucial for personal and professional success in today's interconnected world.
English, spoken in 50 countries, ranks as the world's third most popular official language after Chinese and Spanish Its prevalence is evident in everyday life, from product packaging to global corporations.
"bui", It can be said that the more life develops, the more deeply this language is ingrained every aspect of our lives.
Effective primary school English education is crucial for building a strong foundational knowledge base, essential for future academic success However, current primary English teaching methodologies require refinement to optimize learning outcomes This underscores the critical importance of improving English language instruction at the primary level.
Investing in children is crucial for national development and global competitiveness Television plays a vital role in supplementing education, providing up-to-date and comprehensive information Educational programming on television enhances learning, especially with subjects like English, now essential for modern life.
Every child has the right to a quality education fostering holistic development and maximizing their potential Television programming should prioritize children's needs, preferences, and aspirations, offering not just entertainment but also educational content that shapes their thoughts, feelings, and social understanding.
Watching foreign shows significantly improves English proficiency among young people VTV7's English programs in Vietnam have garnered a large audience due to diverse formats Television plays a crucial societal role, and VTV7's educational programming for students provides valuable knowledge across various life areas, receiving positive viewer response.
English learning TV programs are increasingly popular, offering accessible and gradual learning These programs constantly evolve, avoiding monotony and offering diverse, memorable learning experiences for young English learners nationwide.
VTV7, Vietnam Television's National Education Channel, broadcasts numerous English programs designed to enhance viewers' English proficiency However, to reflect today's dynamic world, these programs must leverage their successes to evolve content and presentation Prioritizing moral and ideological education for primary school students is crucial during this channel's formative years.
This study analyzes VTV7's English-language educational programs, identifying limitations impacting quality and proposing solutions for improvement The goal is to enhance program effectiveness and attract a larger primary school audience, ultimately boosting VTV7's prestige.
This study assesses the quality of English language television programs for primary school students on VTV7, proposing improvements to enhance their effectiveness.
F OCUS AND SCOPE
The focus of the research is the quality of English TV programs for primary students on channel VTV7.
The scope of the study is to survey 3 programs:
_ The series "Getting to know English" includes 2 programs "Fun English Grade 1" and "Fun English Grade 2"
_ 5 new English words every day
The survey period is from September 13, 2021 to March 11, 2022.
O JECTIVES AND T ASKS
This thesis analyzes the current quality of VTV7's English language programs for youth, systematizes relevant theories, and proposes improvements.
The author identifies the following main research tasks:
+ Systematize theoretical issues about English television programs for primary students
+ Survey to evaluate and analyze the quality of English programs on VTV7 channel
+ Proposing solutions to improve the quality of English programs for primary students on channel VTV7.
LITERATURE REVIEW
R ESEARCH STATUS RELATED TO THE TOPIC
Nadžida Mesić-Nuhanović's 2019 Master's thesis, "A linguistic analysis of picture books and children's television series," submitted to the University of Salzburg, explores the linguistic features of these media for children.
Television significantly impacts children's language development, primarily influencing vocabulary acquisition, though grammatical effects remain unclear With media consumption a major part of children's lives in Western countries, understanding the influence of television—both positive and negative—is crucial Therefore, creating educational programs that purposefully support children's language development, including vocabulary and grammatical structures, is essential.
Michael Patrick Hindley Rodgers' 2013 Victoria University of Wellington thesis investigated English language learning through television viewing, focusing on comprehension, incidental vocabulary acquisition, lexical coverage, attitudes toward the method, and the impact of captions.
This thesis is organized around individual studies Each study is presented with separate literature review, research questions, methodology, results, discussion, and limitations sections
This thesis explores English language acquisition through watching ten episodes of an American TV program across five studies Study 1 investigates comprehension and its relationship with vocabulary knowledge; Study 2 examines incidental vocabulary acquisition, focusing on frequency and range; Study 3 explores the impact of lexical coverage on comprehension and vocabulary acquisition; Study 4 examines learner attitudes Finally, Study 5 analyzes the effects of captions on all previous findings Chapter 7 discusses the overall findings, pedagogical implications, and limitations.
_ Third, Preschool children’s visual attention to attributes of television.Human Communication Research Fall 1980.Vol 7.No 1.52-67
Children's attention to TV shows is positively correlated with auditory elements like distinctive voices, motion, sound effects, and laughter/applause Conversely, panning footage, eye contact, and still images negatively impact attention Some attributes have a dual effect, depending on whether the child is viewing at the moment of occurrence Ultimately, an attribute's positive or negative influence relates to its perceived clarity in conveying information.
Early childhood television viewing significantly shapes children's visual attention, with learned attributes influencing what captures their gaze This learning is driven by a child's desire to understand and engage with TV programs, fostering a connection between program production attributes and visual attention.
Engaging content, even comedic or suspenseful material, requires clear understanding for enjoyment; much television programming for young children lacks this fundamental clarity.
T HEORETICAL BASIS
Improve means "Increased than before" (According to the press dictionary).
Improving efficiency involves optimizing processes to achieve more within available time and resources Effective improvement hinges on identifying key factors specific to the task or object to maximize value and functionality.
Environmental impact effectiveness necessitates continuous improvement to ensure the functionality of objects and events Enhancement increases the impact of one element or phenomenon on another.
First, “quality" is understood as what creates the dignity and value of a person, thing, or thing Second, "quality" is understood as the concept of
Quality is the essential attribute defining a thing, distinguishing it from others and from mere quantity It encompasses the fundamental properties and characteristics that determine value and purpose, impacting everything from product characteristics meeting user needs to the inherent nature of people and processes Essentially, quality signifies the totality of features making something unique and valuable.
High-quality English television programs for primary school students effectively deliver their propagandistic mission by satisfying audience needs through content and form that maximizes informational impact and promotes program value.
English, a West Germanic language originating in medieval England, is now the world's lingua franca Its name derives from the Angles, a Germanic tribe While closely related to Frisian, its vocabulary reflects significant influence from other Germanic, Latin, and Romance languages, particularly French/Norman.
English, the world's third largest native language, boasts nearly 60 countries as official adopters and surpasses its native speakers in the number of second and foreign language learners, making it the most widely learned second language globally.
English, a language emerging from the Medieval period (5th-15th centuries), boasts a vocabulary rooted in diverse linguistic influences including Germanic, Latin, Romance languages, and French/Norman.
This English language program, produced by a team of reporters, teachers, editors, and technicians, delivers educational content to primary school students via television.
Education encompasses the acquisition of knowledge, skills, and cultural practices through teaching, research, or training, transmitted across generations This process, encompassing both self-directed learning and guided instruction, includes personal experiences shaping thoughts, actions, and feelings.
For each person, education will be formed through many different stages: from preschool education, primary education to secondary education and university.
Education is crucial for human progress, distinguishing us from other animals It fosters wisdom, knowledge, skills, and positive personal development, leading to improved lives.
Education fosters social innovation, strengthens community integration, and promotes responsible individual and societal engagement It equips individuals with the knowledge and skills to navigate life's challenges and adapt to societal and environmental changes.
Television, derived from "tele" (far) and "vision" (seeing), is a mass media platform transmitting information via moving images and sound, enabling "seeing at a distance."
Sino-Vietnamese "television" combines "wireless" (radio) and image transmission The term originates from Greek "tele" (distant) and Latin "vision" (sight), describing its function of transmitting distant images and sound electrically.
Television's strength lies in its visual power, though this also draws criticism Without images, television ceases to be Effective television reporting uses descriptive language, answering who, what, where, and why.
Television's evolution from a mechanical device in the 1800s to today's interactive digital platform is remarkable Guillermo González Camarena's pioneering work in color television transmission in 1940 paved the way for advancements like plasma technology and cable television, enhancing picture quality and channel selection Now, digital television offers interactive applications, programs, movies, and games, catering to diverse tastes and providing internet access similar to computers and smartphones.
Thus, television is understood with many meanings such as "TV", "TV",
R EQUIREMENTS FOR E NGLISH PROGRAMS FOR PRIMARY STUDENTS
Effective television program production requires a robust structure, carefully coordinating all team members and ensuring timely delivery of rich, informative content This structural stability is crucial for attracting viewers and is essential for any successful television program or station.
Successful television production hinges on strong structural construction, balancing simplicity, clarity, and effective communication through a well-ordered combination of elements.
The presenter is the decisive factor in the success of each program.
A skilled MC is crucial to a successful program, leading the event and engaging the audience throughout Their ability to improvise, coupled with a clear, pleasant voice and a sense of humor, makes them the heart of the show.
A successful program hinges on a skilled MC with extensive stage experience, improvisation skills, a captivating voice, and a witty, engaging personality The MC is crucial for delivering the program's message and fostering audience connection.
MC who wants to host a good show needs to ensure:
– Good voice, inspiring, resonant, warm, standard
- Have a serious attitude, always on time.
– Many years of experience standing on stage and handling arising stage situations.
– Stir and lead everyone involved in the program.
Sound is an objectively existing element in social life Three elements of sound (commentary, noise, music) are used in television to inform life.
Television productions use music catalytically to enhance imagery and events, employing it purposefully rather than constantly Each musical selection must align with the program's structure, intent, and thematic ideology, sometimes interweaving with scene sounds Effective music evokes drama rather than simply illustrating it, always serving the content and visual expression of the film.
Television commentary complements real-time viewing, unfolding concurrently with the onscreen action and starting its development during scriptwriting.
Strategic use of ambient sound—including natural elements (rain, wind, water) and human activity (tools, machinery, voices)—enhances the realism and emotional impact of television, influencing viewer perception However, proper intensity and timing are crucial; excessive noise drowns out dialogue and creates discomfort, while overly artificial sounds detract from the television production's authenticity.
Television images are both the medium and message, conveying ideological intent Unlike static visual art, television's dynamic, technically processed images translate three-dimensional space onto a two-dimensional screen.
Television programs use imagery to convey meaning through visual elements like scene composition, camera angles, and movement, reflecting the director's intent The relationships between these images further enhance their expressive power.
There are many forms of transmission for today's television programs such as: Facebook, Youtube, Website, Advertisement,…
Program design hinges on defining its core theme and the perspectives from which it will be presented, thus determining content, format, and target audience This process dictates subsequent methodology and the chosen angle of communication.
It is the interaction, also known as the relationship between the program producer and the audience, between the audience and the audience, etc.
Interactive television programs utilize interconnected elements to explore multiple perspectives on a single issue, potentially yielding both positive and negative outcomes.
Enhancing public service quality requires interactive communication Today's informed public actively participates in media, driving its development Strengthening the producer-audience relationship and fostering audience participation are crucial for television survival.
Journalistic language prioritizes accuracy; even minor errors can lead to reader misinterpretations and societal misunderstandings Precision is paramount due to journalism's social responsibility.
Journalists must master their native language, including grammar, vocabulary, phonetics, and style, while adhering strictly to factual, original events—avoiding fabrication or alteration Proficiency in language combined with accurate reporting is crucial for effective communication; otherwise, writing may lack impact or even cause harm.
Accurate word choice in journalism maximizes communication and safeguards the Vietnamese language's purity News outlets, serving vast audiences including children, significantly influence language use, acting as role models Therefore, superior journalistic language fosters Vietnamese linguistic development.
Pedagogy in English TV shows is shown through:
An English TV show producer's understanding of educational methods
The interaction via English TV program between the host teacher and students
Program producers need to have high intellectual capacity and deep personal creativity
METHODOLOGY
Q UANTITATIVE RESEARCH
This is the most suitable method to produce generalized results that help answer the research problems of the thesis.
Author survey based on 3 English TV shows of channel VTV7.
VTV7, Vietnam's national education channel, collaborates with the Ministry of Education and Training, EBS (Korea), and NHK (Japan) to provide educational programming for students nationwide Its mission is to enhance learning through diverse subjects and engaging visuals, offering access to both domestic and internationally-sourced content.
The author surveyed 3 programs: Series "Getting acquainted with English" including 2 programs "Fun English Grade 1" and "Fun English Grade 2"; Kids Speaking English; 5 new English words every day.
The survey period is from September 13, 2021 to March 11, 2022.
"Getting Used to English," a two-part series ("Fun English Grade 1" and "Fun English Grade 2"), provides high-quality English language learning for Vietnamese first and second graders Endorsed by the Department of Primary Education, Ministry of Education and Training.
The program is a co-production product between VTV7 and RES EnglishSchool System, launched in September 2021.
The series "Getting used to English"
The program is led by a foreign teacher, a Vietnamese teacher and his friend Billy Bug This is also an opportunity for students to practice listening and speaking with native teachers.
The program will help children learn English in a fun and lively way through interesting interactive games and simple everyday communication situations.
In particular, students will practice listening and speaking with native teachers, updated lectures according to the current General Education Program and review with worksheets corresponding to each lecture.
This engaging English program fosters foundational skills and a love of the language in young learners, preparing them for the official Grade 3 curriculum The program also supports school-based initiatives.
1st and 2nd grade students to familiarize themselves with English in the absence of a teacher Teaching 1st and 2nd grade English.
Program broadcast schedule according to the survey time:
Period Broadcast schedule Time slot Time
13/9 – 25/9 Monday to Saturday 14h Almost 30 minutes Fun English
3.1 The broadcast schedule of the Series "Getting acquainted with
The program launched in 2019, the children of primary school age on channel VTV7 met the lovely couple Rooney - Amber in a completely new English program called: "Kids Speaking English".
An English communication program for primary students With a duration of
Fifteen-minute broadcasts teach children English through relatable experiences like washing dishes and helping elders, fostering daily English communication skills Each episode emphasizes vocabulary and sentence patterns for confident, effective English learning The show features two child protagonists.
This charming children's program follows the heartwarming yet chaotic adventures of two brothers, teaching young viewers essential vocabulary and practical communication skills through relatable scenarios like cleaning, dishwashing, and waste sorting, alongside fun learning and play experiences.
This unscripted show features relatable, everyday stories and experiences of two brothers, showcasing their natural, improvisational handling of situations Young viewers connect with familiar scenarios while learning practical English usage, demonstrating that English communication practice can be easily integrated into daily life.
Program broadcast schedule according to the survey time:
Period Broadcast schedule Time slot Time
3.2 Kids Speaking English program broadcast schedule
This engaging morning English program for 2-9 year olds uses lively native teachers to introduce five new words daily through visuals, audio, and relatable real-life examples, ensuring a fun and effective learning experience.
Launched in 2015 on VTV7, the English learning program, a collaboration between the Education Program Production Center (VTV7) and RES English Center, features a 2021 update incorporating a smart reading pen This pen provides accurate pronunciation of words, aiding both children and parents in efficient vocabulary acquisition.
This season introduces energetic teacher Paul, whose engaging teaching style and rich body language make vocabulary acquisition fun and fast for children Modern, vibrant visuals further enhance the program's immersive learning environment.
Program broadcast schedule according to the survey time:
Period Broadcast schedule Time slot Time
3.3 Program broadcast schedule of 5 new English words every day
A Google Form survey, comprising ten multiple-choice questions, gathered data from 200 Hanoi primary school students for a thesis on English TV program viewing habits on VTV7 The survey aimed to assess students' knowledge gained from the program and solicit their suggestions for improvement.
To take this survey, it only takes about 3 minutes for each student to participate All surveys were completed in full, 200 survey results were included in the analysis.
Through the survey, the author collects statistics for each issue related to the quality of English TV programs.
Q UALITATIVE RESEARCH
_ Consult and survey audience opinions through interactions on VTV7 website, VTV7 Kids facebook fanpage, Youtube channel VTV7 Kids.
Social media engagement, including likes and comments, provides valuable feedback from parents and students, enabling assessment of program quality.
_ In order to have a better insight into the quality of primary school children's educational programs on VTV7, the author conducted interviews with 2 producers - directors of all 3 programs.
An Duong Nguyen, producer-director of the "Getting to Know English" series ("Fun 1st Grade English," "Fun 2nd Grade English," and "Kids Speaking English"), was interviewed via email over two days.
Mr Ninh Quang Truong, producer-director of the "5 New English Words Every Day" program, was interviewed by phone His responses were recorded with his permission.
In-depth interviewing is often time consuming and cannot reach many people,but it is effective in simulating the attitudes, motivations and detailed emotions of the interviewee.
FINDINGS
C ONTENT
This engaging program captivates young viewers with its modern, dramatic storyline and illustrative examples, ensuring a captivating and educational experience for primary school students.
Learn five new English words daily with our engaging series, featuring native English teachers alongside local instructors Our "Kids Speaking English" program uses child characters discussing age-appropriate topics, making English learning fun and accessible for elementary school students This builds upon the success of our "Fun 1st Grade English" and "Fun 2nd Grade English" programs.
5 new English words every day
This English learning program introduces five key vocabulary words, visually reinforced with everyday illustrations, teaching pronunciation through letter-by-letter phonetic segmentation led by a foreign teacher.
The series of getting to know English includes "Fun 1st grade English",
This is a more comprehensive English-taught program in each episode with broader topics than the other 2 programs and also has a longer duration.
VTV7's children's English program opens with a memorable alphabet song, instantly signaling the show's start Featuring two foreign and two Vietnamese teachers, plus the popular character Billy Bug, the 30-minute program balances English immersion with familiar cultural context Each episode uses songs and interactive activities, including picture examples and personal anecdotes from children, to teach vocabulary, sentence structures, and the day's lesson topic.
This English program uses realistic conversations between two young people to teach key phrases and vocabulary within relevant contexts.
At the end of the program, you will summarize and ask questions to the young audience about the recent topic.
According to statistics from 200 survey questionnaires, students at primary schools in Hanoi have 40 students watching the program with the question
"What is the reason you like to watch English programs on VTV7?" There are
25 answer sheets because the program is interesting, attractive and fun, 10 votes are given by teachers and presenters, and 5 answers are given for acquiring knowledge and learning more effectively.
Interesting, attractive, fun program Teacher, presenter
Acquire knowledge, learn more effectively
4.1 Why do you like watching English TV programs on VTV7 ?
Only 40% of surveyed primary school students (100/250) watch English programs on VTV7, likely due to busy schedules However, the program's engaging content, evidenced by 55% positive feedback, and the use of teachers from reputable English language centers and student participants, suggest successful content and format.
Parents find the program's rapid, nonverbal teaching style challenging, requiring simplified explanations Sticking to a Grade 1-2 English vocabulary will improve both learning and review.
A viewer survey of three VTV7 English education programs revealed that "Getting Acquainted with the English Language," encompassing "Fun 1st Grade English," had the highest viewership.
"fun 2nd grade English" 45%, 35% rate "5 new English words every day" and
Kids speaking English 5 new English words everyday Series
4.2 Which English program do you often watch on VTV7 channel below?
The 2 programs "Fun English Grade 1" and "Fun English Grade 2" in the Series "Getting to know English" are watched the most by primary school students This is also a program with a longer broadcast time than the other 2 programs Based on the criteria evaluated by the author in terms of duration, quality of content, teachers, characters, interactivity, and teaching knowledge, this program has all the right factors to attract students more than other programs.
All 3 English TV programs have close and attractive topics Each broadcast will be a different topic, reaching primary school students to learn English in a fun and lively way through interesting interactive games and simple everyday communication situations With 2 programs "5 minutes to learn English every day" and "Series "Get to know English" including 2 programs
"Kids Speaking English" differentiates itself from "Happy Grade 1 English" and "Fun 2nd Grade English" by introducing vocabulary through engaging stories and relatable scenarios, then showcasing practical application via interactive student conversations, vividly illustrating the lesson's core concepts.
Survey on broadcast topics of 3 English TV programs on VTV7 channel from September 13, 2021 to March 11, 2022.
5 new English words every day
4.3 The broadcast topic of the program “5 new English words every day” during the survey period
9 Bed making and Clothes folding
4.4 The broadcast topic of the program "Kids speaking English" was broadcast during the survey period
The series of getting to know English includes “Fun 1st Grade English”, “Fun 2nd Grade English”
2 Voice commands in the classroom
4 Vocabulary on the topic “My garden”
6 Learn how to ask and answer sample “what is this?”
7 Learning about colors and the theme “My crayons”
9 Learn how to say “I have…”
10 Learn vocabulary about the topic "My room"
12 Learn how to say “This is…”
15 Expression of ability can do with "Can"
16 Review about colors, animals and objects
17 Vocabulary on the topic “My friends”
19 How to ask and answer questions with "How many?"
20 Learn vocabulary about the topic “My classroom”
22 Learn how to ask and answer questions with "How many?"
23 Learn vocabulary about the topic: My body” – My body
25 Learn how to express the voice command “Touch your head”
26 Learn vocabulary about the topic “My food” – My food
28 Learn how to express the sentence pattern “I like…”
29 Learn vocabulary about the topic “My drink” – My drink
31 Learn how to express yourself with the sentence pattern “I love…”
4.5 The broadcast topic of the program "Happy Grade 1 English" was broadcast during the survey period
1 How to say hello of the day
2 Voice commands in the classroom
3 Learn about letter “N” and sentence pattern “How many?…” in English
6 Some parts of the human body
7 How to express activities you usually do in your free time
9 How to express activities you usually do in your free time
10 Learn vocabulary about some of the characters in fairy tales
12 Learn how to ask and answer with “Where”?
15 Imperative sentences related to shapes
16 Review shapes, colors and more
17 Learn about numbers from 16 to 20
19 How to ask and answer about shapes with the structure
20 Learn vocabulary about the topic of clothes
22 How to use present continuous
25 Learn how to express status with the vocabulary “happy” and “thirsty”
26 Learn some vocabulary on the topic of means of transport
28 Learn how to ask and answer somewhere by any means
29 Learn vocabulary and structures to express games
4.6 The broadcast topic of the program "Happy Grade 2 English" during the survey time
Three educational programs offer diverse, age-appropriate content perfectly aligned with elementary school curricula Each program features clearly defined lessons for structured learning.
Interactive elements boost viewer engagement, gathering feedback to enhance audience satisfaction and tailor content to target demographics, providing a platform for young voices.
Interactive lesson content uses multi-dimensional engagement, moving beyond one-way instruction Primary students actively absorb knowledge, provide feedback, and interact with instructors' voices Gamified programs, scenarios, and child-driven narratives foster a fun, engaging, and highly interactive learning environment.
English TV programs boost interactivity through engaging alphabet theme songs, captivating lesson introductions, and varied lesson structures avoiding classroom monotony Interactive games, teacher-led stories, and peer-to-peer conversations maintain student engagement, fostering curiosity and ensuring consistent viewing.
Example: In the "Getting to know English" Series program, there are "fun 1st grade English" and "fun 2nd grade English".
F ORM OF EXPRESSION
As observed, the 3 programs all have the same structure of a TV show
_ The presenter appeared to introduce greetings
_ Introduction to the topic in today's episode
_ Enter the lesson (Including various English learning parts through stories, situations, guessing pictures, pictures, remembering words, learning through songs, )
_ End of the program with a soundtrack (Introduction of the organizer, producer, the participation of the characters performing the program)
Educational TV programs for elementary students benefit from familiar structures, including opening and closing theme songs, to enhance memorability and engagement A recognizable format, like that used in "Good night baby," creates a positive viewing experience and strengthens brand recall Consistent use of familiar elements is crucial for impacting young audiences.
All 3 programs have a stable duration, broadcast in a fixed time frame, targeting a clear audience, which will help the program impress the audience, meet the basic needs of knowledge, content, entertainment for students to easily receive The structure of a television program plays an important role in enhancing the quality of that program.
Catch " [Program Name]" on VTV7, or stream replays Monday-Friday via [Platform/Method of online viewing, e.g., the VTV7 website, our app].
_ Fanpage facebook VTV7 Kids: English grade 1 is fun, English grade 2 is fun, 5 new English words every day.
VTV7 and VTV7 Kids YouTube channels offer English language learning content for first and second graders, including "5 New English Words Every Day" (previously aired in 2018 and 2019) Viewers can access a two-month archive of shows like "Funny 1st Grade English," "Funny 2nd Grade English," "5 New English Words Every Day," and "Kids Speaking English" on VTVgo.vn.
The question posed to primary school students when watching English TV programs on VTV7 by which media received the following results:
Television Social network Other vehicles
4.9 What media do you watch English programs on channel VTV7?
English TV programs on VTV7 are the primary source for 50% of students, followed by social media platforms like Facebook and YouTube at 42% Other media sources represent a smaller viewership.
8 of you who have chosen to watch by other means, VTVgo.vn by phone or computer, so that you can review older numbers quickly with high spirit of learning.
Program music, including theme, background, interlude, and cut music with added sound effects, enhances realism and creates a unique sonic identity.
"A Phonics Song" features theme music played twice—once at the beginning and again at the end—each time for 1 minute and 30 seconds.
Develop a distinctive program theme song—a sonic logo—easily recognizable by children, instantly identifying the show by its unique musical identity.
Engaging background music in the program dynamically adjusts volume; quieter during teacher instruction, louder during visual presentations, creating a fun, educationally-appropriate listening experience.
English TV show audio enhances language learning by introducing vocabulary, providing contextual examples, and engaging learners through integrated narration, boosting engagement and suitability for supplemental activities.
Learn five new English words daily with our "Getting to Know English" series "Fun English Grade 1" and "Fun English Grade 2" incorporate engaging sound effects, like clapping and stomping, to illustrate classroom activities.
“Kids speaking English” will have realistic sounds of familiar surroundings mixed with the program's background music.
In general, the sound of the program is not too much or too little, does not make listeners uncomfortable and completely matches the monitoring criteria of the children.
VTV7's English educational programs for students prioritize artistic visuals and relatable content Program imagery uses specific color palettes to enhance thematic understanding.
High-quality visuals and dynamic graphic elements engage primary school students, offering unique expressive opportunities.
Example: In the program “5 new English words every day” number 36
This article introduces washing machines with an illustrative video showcasing their functionality and a creative cardboard model designed to engage viewers.
Engaging hosts are crucial for a successful English TV program aimed at primary school students; their ability directly impacts the show's effectiveness, making careful presenter selection paramount.
E VALUATION OF THE QUALITY OF E NGLISH TV PROGRAMS FOR
_ Meet the requirements of the right target groups and receive the response of teachers, students and the Ministry of Education and Training.
Mr An Duong Nguyen: “Kids speaking English”, “Fun 1st grade English”,
VTV7's "Fun 2nd Grade English" and "Kids Speaking English" are elementary English programs targeting different skill levels "Kids Speaking English" focuses on advanced primary students, enhancing their conversational English skills, cultural understanding, and communication strategies in everyday situations.
This engaging English program, exceeding typical school curricula, has garnered significant student interest in urban areas Parent surveys reveal children enjoy its natural, pressure-free learning environment, often mimicking its conversational style at home The program fosters fun, innovative listening and speaking skills.
"Fun 1st Grade English" and "Fun 2nd Grade English" provide free supplemental English learning materials for Vietnamese first and second graders, addressing a national disparity in early English education Designed to support both teachers and students, these programs bridge the gap for students in underserved areas who don't begin compulsory English study until grade 4, ultimately improving English proficiency nationwide Endorsed by the Ministry of Education and Training, these resources are now available in primary schools across the country.
VTV7's YouTube and Facebook channels received overwhelming positive feedback from teachers and parents who found the program significantly reduced teaching time and student guidance, particularly during the challenging COVID-19 school closures and limited learning resources.
This English-language program garnered overwhelmingly positive feedback from children, parents, and teachers alike Its success led to the production of three seasons.
_ The content of program knowledge is diverse, closely following the teaching program of the Ministry of Education and Training
Familiar English learning resources, when presented with fresh perspectives and innovative applications, remain highly effective and versatile for elementary students.
VTV7's English language programs cultivate strong identities through consistent branding A unique "Phonics Song" intro, featuring distinct visuals and characters for each show, ensures immediate program recognition by young viewers.
Regarding the logo, the program's intro in each transition is also creative, easy to listen to, easy to remember, forming familiar characteristics.
_ English TV programs that children see as a funny cartoon, it is both learning and entertaining.
English TV programs successfully engage students in grades 1-5, demonstrating the program's effectiveness and appeal to the target primary school audience.
Student object Number of survey participants
4.10 Number of students participating in the survey by elementary grades.
Student object Series "Getting to know English”
5 new English words every day
4.11 Percentage of students in elementary grades who follow 3 programs.
From the table above it can be seen clearly:
First and second graders primarily watched "Getting Used to English," encompassing "Fun English in Grade 1" and "Fun English in Grade 2." A small number of children viewed the other two programs.
Students in grades 3, 4, and 5 have a few friends who watch the series
Master English with fun, engaging programs for 1st and 2nd graders Our "Kids Speaking English" and "5 New English Words Every Day" programs are especially popular with 3rd and 4th graders seeking English language development and review.
_ The time of debut contributes to the success of English TV shows.
Six years ago, a lack of educational and entertaining children's programs, especially in English, prompted the creation of this program Meeting a significant need, it provides a well-rounded, engaging academic experience, crucial given the importance of English as a key skill in today's society The program's timely release and effective delivery are key to its success.
VTV7, Vietnam Television's National Education Channel, broadcasts educational programming for students of all ages, and is particularly recognized for its English language shows for elementary school children.
_ The popularity of these programs is not known to all primary school students.
Only 40% of surveyed students (100/250) watched the English educational program on VTV7, indicating low audience reach However, high demand exists among regular viewers, with many watching daily.
150 students who have never watched make up 60% of the 250 students participating in the survey
78 students regularly watch the school curriculum accounted for 31.2%
12 students who sometimes watch the AGMs accounted for 4.8%
2 students who have never watched the program accounted for 0.8%.
4.12 Do you watch English TV programs on VTV7 ?
The question in the paper-based survey "What are the reasons why you have never watched it?", the author received the following results:
Don't have time Unknow Don't like Unnecessary
4.13 The reason elementary school students never watch
A survey of 250 primary school students revealed that 150 were unfamiliar with the English TV program on VTV7 Of those, 80% cited unawareness, 13.3% lacked time, and the remaining responses indicated dislike (4%) or irrelevance (2.7%) The program's impact on viewers was limited, with less than half reporting improved English knowledge (44%), while 24% reported no impact Improvements in communication skills, daily English learning habits, and academic performance were also reported by a small percentage of students.
Form the habit of learning English Communication and behavioral skills Improve English knowledge Study harder, listen to teachers, grandparents, parents
4.14 Which of the following information did you get after watching TV shows on VTV7 ?
The program's inconsistent broadcast order, sometimes airing episodes out of sequence, disrupts the logical flow of lessons and hinders student learning.
The current broadcast schedule of the 3 programs is divided by weekdays.
• 5 new English words every day from Monday to Friday
• Kids speaking English is shown on Mondays, Wednesdays and Fridays
• English class 1 has fun on Tuesdays, Thursdays, and Saturdays
• English class 2 is shown on Mondays, Wednesdays, and Fridays
DISCUSSION
To create engaging television programs for primary school students and attract a large audience, research reveals key requirements for high-quality children's content These include understanding children's viewing preferences and tailoring programs to meet their specific needs.
_ Raise awareness and responsibility for improving educational activities for children.
Effective televised teaching requires strong leadership and collaboration between program implementers and all levels of management to ensure optimal results.
_ Innovation in program production organization.
VTV7's programming success hinges on innovative, child-centric content Meeting the needs of its primary school audience is key to cultivating viewer loyalty.
About the form of the program: The rich, vivid, highlighting form of expression will convey the content in a full and attractive way.
_ More variety of instructors to create more styles and excitement for students.
The presenter's faces play the role of attracting the audience to watch and contribute to vividly conveying the message and knowledge of the CTTHTA.
Effective presenters engage children by smoothly transitioning between topics, understanding child psychology, and connecting presentations to program content for a diverse and engaging experience.
In order to have a team of professional showrunners, leaders need to have a clear and concise recruitment plan with mandatory requirements.
_ Invest in sound, graphics, and technical equipment to create stimulation and inspiration.
Sound plays a big role in creating tempo, rhythm, drama for the show.
Television facilities also need to be strengthened such as mobile equipment, new technology, artifact, effects, etc to serve the public broadcasts.
Enhance the vibrancy of images with graphics The graphic clips, illustrating the content to be conveyed will make the program easier to watch and more eye-catching.
Ninh Quang Truong emphasizes the crucial need to accurately identify societal needs and define clear program objectives A successful program, whether educational, inspirational, or exam-focused, requires precise task setting to avoid responsibility diffusion While motivating, TV shows alone cannot replace the roles of schools, teachers, and parents in student development.
_ Improving the quality of the production team in English TV shows.
In order to improve the quality, it is necessary to change, foster and improve karma English TV program production team.
Combine the capabilities of a young production team with an experienced production team.
Creating innovative children's television requires understanding primary school students' needs and unmet desires to develop engaging and relevant programming This necessitates a deep understanding of their realities and perspectives.
Build a good working environment so that you can bring out your full potential and forte.
Participate in training classes, hone and improve skills to make a program more attractive in many aspects.
Create for yourself a working style in choosing issues, strict programmatic content and adaptability to modern journalism style, strong political will, knowledge of technical equipment , fluent in foreign languages.
As psychologists, experts in the program's audience, to grasp the needs in this development period.
_ Strengthen the media team to invest in communication campaigns.
Ninh Quang Truong reflects on his show "5 new English words every day," noting its success despite limited resources six years ago when the Vietnamese market lacked comparable children's English learning products He acknowledges the current market saturation with competing apps and commercial products, suggesting a different outcome with more time and a stronger team.
_ Coordinating resources for implementation and cooperation for English TV programs.
VTV7 leverages program production and brand development to maximize added value, partnering with media companies and socio-economic organizations for professional content creation.
Implement television socialization Coordinate, produce, provide programs with economic and social organizations to build and implement content.
Implement strategies to build, manage, exploit brands and added values.
Build an online switchboard, create a separate forum for viewers, and interact with the channel effectively.
In conjunction with the Children's Protection Fund, organize charity activities. Cooperate with organizations, companies, training centers, practice English learning skills for young people.
_ Learn from experience in organizing production from children's VAs from abroad.
_ Forming a committee to maintain content for programs.
An expert Advisory Board, comprised of education and psychology specialists, ensures high-quality program content Their expertise informs program design, anticipating primary school student needs, and provides crucial pre-air content censorship alongside the room manager and channel leader.
CONCLUSION
Through research on the thesis "Improving the quality of English television programs for primary school students on VTV7 channel", the following conclusions have been drawn:
This thesis analyzes the content, format, and production of VTV7's English TV programs for primary school students, highlighting successes and limitations Current shortcomings in content and format hinder the program's wider development and reach.
This article proposes practical solutions to enhance English TV program quality, prioritizing immediate improvements in content, production organization, and team expertise alongside long-term goals like equipment modernization, contingent on available resources and timelines.
A survey of 250 primary school students revealed valuable insights into their engagement with an English TV program, including viewing habits, information retention, and social media follower counts Data-driven conclusions on student evaluations, comments, and suggestions informed content and format adjustments, ultimately improving program quality.
Understanding primary school students' media consumption is crucial for broadcasters to develop successful and relevant programming Methodical research into audience demand ensures program longevity and growth.
VTV7, launched six years ago, is a unique educational channel broadcasting English programs designed to teach, disseminate knowledge, and inspire students nationwide Its programming supports learners across the country in various subjects, providing equitable access to educational resources through television.
This thesis, grounded in robust theory and rigorous scientific research, offers a valuable resource for television program producers and related entities seeking to enhance English-language programming quality, particularly on VTV7.
1 Anderson, D R., and Levin, S R and Lorch, E.P The ef- fects of TV program pacing on the behavior of preschool children AV
2 Assoc Prof & PhD Nguyen Van Dung (2004) Newspapers with children Sub-Institute of Journalism and Communication, Faculty of
3 Assoc Prof Dr Ta Ngoc Tan (2001) Mass Communication National Politics,p.127
4 Assoc.Prof.Dr Duong Xuan Son (2009) Television Journalism
5 Assoc Prof Dr Ta Ngoc Tan (2001) Mass communication National Politics P.142
6 Brigitte and Didier Deormeaux (2003) Television Reportage. Television Reportage, p.127
7 Duong Xuan Son (2009) The author's TV journalism textbook.Ha Noi national university.
9 Friedrich, L.K and Stein, A.H (1972) A gressive and Prosocial
Television Programs and the Natural Behaviour of Preschool Children Child Development 38 (4, p51).
10 Friedrich, L.K and Stein, A.H., (1975) Prosocial Television and
Young Children: The Effects of Verbal Labeling and Role Playing on Learning and Behaviour.Child Development, 46, p.27–38.
Ho Chi Minh City Television Station's statistics reveal a low percentage of children's programming Huynh Mai Hương's discussion advocates for dedicated children's television programming, analyzing the reasons behind this deficit and proposing solutions to improve children's access to age-appropriate content.
12 Kieu Manh Ha (2015) Improving the quality of news television programs Master's Thesis in Journalism.
13 Le Thi Hong Van (2007) Improving the quality of television reportage of Nam Dinh Radio and Television Station The author's university graduation thesis.
This thesis analyzes television reportage quality at a Radio-Television Station, proposing solutions for improvement The research focuses solely on enhancing reportage quality.
14 Michael Patrick Hindley Rodgers (2013) English language learning through viewing television: An investigation of comprehension, incidental vocabulary acquisition, lexical coverage, attitudes, and captions A thesis submitted to Victoria University of Wellington.
15 Nadžida Mesic-Nuhanović.(2019) A linguistic analysis of picture books and children's television series A thesis submitted to the
University of Salzburg in fulfillment of the requirements for the degree of Master of Education
16 Nguyen Thu Huyen (2001) Children do media for children Graduate thesis University of Social Sciences and Humanities.
17 Nguyen Thi Hong Van (2001) Journalism for children of the Ho Chi Minh Communist Youth Union University graduation thesis.
18 Nguyen Thi Van Ngoc (2001) Children's TV program and approach to young audiences Graduate thesis University of Social Sciences and
19 Nguyen Thi Thu Hien (2011) Improving the quality of VietnamTelevision's news programs Master thesis.
This research assesses the quality of Vietnam Television's 19h news program, identifies factors negatively impacting its quality, and proposes solutions for improvement.
20.Nguyen Thi Van Ngoc (2001) Television programs for children and how to reach young audiences Graduation thesis of the Faculty of
21 Nguyen Hoai Huong (1996) Editor of children's television programs.
Graduate thesis, Faculty of Journalism, Hanoi National University.
22.Nguyen Nhu Y Vietnamese Great Dictionary, p.47
23.PhD Nguyen Ngoc Oanh (2009) Journalism skills for children today.
Doctoral thesis of mass communication Academy of Journalism and
The thesis examines and analyzes the current situation of children's journalism, and presents the skills of children's journalism today.
Vietnam Television's Youth and International Relations Departments hosted a children's television workshop in Can Tho, featuring presentations on pre-new era challenges, as part of the 30th National Television Festival.
25 Stein, A.H and Friedrich, L.K., (1972) Television Content and Young Children’s Behaviour In J.P Murray, E.A Rubenstein and G.A. Comstock (Eds)Television and Social Behaviour Washington DC., US Government Printing Office.
26 Shalom M Fisch, Rosemarie T Truglio (2000) G Is for Growing:
Thirty Years of Research on Children and Sesame Street A Review of
Research on the Educational and Social Impact of Sesame Street NewYork: Routledge.
27 Socialization of education in the Education Law of the Socialist
Republic of Vietnam (No 38/2005/QH11 dated June 14, 2005), p.12
28 The educational program in the Education Law of the Socialist
Republic of Vietnam (No 38/2005/QH11 dated June 14)
29 Tran Thi Thu Huong (2005) Educating teenagers and children on
Vietnam Television Master's Thesis in Mass Communication.
Academy of Journalism and Communication.
30 Tran Thi Kim Dung (2015) Improving the quality of the program according to the current news of the VOV1 system, the Voice of Vietnam Master's Thesis in Journalism.
31 Truong Thi Phuong Thao (2007) Improving the quality of radio news programs on Quang Binh Radio and Television The author's university graduation thesis.
This study assesses the quality of radio news broadcasts in Quang Binh, identifies shortcomings, and proposes improvements for radio and television news programs.
32 Tran Bao Khanh (2003) Production of television programs by authors, cultural and information publishers.
This book analyzes TV show production, aiming to improve VTV7's elementary English programs It explores program creation strategies to enhance content effectiveness and address identified weaknesses.
33 The Institute of Linguistics (1998) Vietnamese dictionary, p.46
34 Vu Thi Thu Hien (2017) Educational properties in entertainment programs purchased with foreign copyrights on Bibi channel - VietnamTelevision Master's Thesis in Journalism.
An Duong Nguyen, producer and director of the "Kids Speaking English" program and the "Getting to Know English" series (including "Fun 1st Grade English" and "Fun 2nd Grade English"), was interviewed.
1 As a producer - director of two programs "Kids
Speaking English" and Series "Getting to know English" including "Fun 1st grade English" and
"Fun 2nd Grade English" is a successful educational program teaching English to elementary school students Since its launch, the program has achieved [quantifiable achievement, e.g., a significant increase in student English proficiency] exceeding its initial goals of [original goal, e.g., improving basic literacy and comprehension].
2 What are the necessary elements to create an
English TV program for elementary school students like today? How long did it take you and the program to accomplish this?
3 During the production process, difficulties inevitably affected the show So what are those difficulties? How has the program improved?
4 What are the strengths and weaknesses of the two current programs? How does this affect the quality of the program?
5 In your opinion, what are the necessary criteria to evaluate a successful English TV program?
6 Educational television plays a number of roles in the development of children's knowledge, especially in
English educational television Based on what to evaluate whether the knowledge conveyed through the program to primary school students has been effective or not?
7 How effective has the program been in promoting the awareness of English learning among students at this age?
8 In your opinion, in order to improve the quality of
English TV programs on VTV7 for primary school students, what issues need to be changed or paid attention to?
The set of interview questions for Mr Ninh Quang Truong, producer and director of the program " 5 new English words every day"
1 As a producer - director of the show
The "5 new English words every day" program, popular among primary school students, has significantly expanded English vocabulary acquisition, exceeding its initial goal of daily word learning Its success is measurable through increased student engagement and improved English proficiency.
2 What are the necessary elements to create an
English TV program for elementary school students like today?
3 During the production process, difficulties inevitably affected the show So what are those difficulties ?
4 What are the strengths and weaknesses of the current program? How does this affect the quality of the program?
5 In your opinion, what are the necessary criteria to evaluate a successful English TV program ?
6 At present, what specific issues do you think the program needs to be exploited and promoted on to improve the program's quality ?