Trang 1 SCHOOL OF BUSINESS---***---HO CHI MINH CITY CAMPUS---***---MID-TERM ASSIGNMENTModule: Leadership and ManagementCode: BSS028-2START UP HEALTHY FOOD AND BEVERAGEHo Chi Minh City, O
UNIVERSITY OF BEDFORDSHIRE FOREIGN TRADE UNIVERSITY SCHOOL OF BUSINESS HO CHI MINH CITY CAMPUS *** *** MID-TERM ASSIGNMENT Module: Leadership and Management Code: BSS028-2 START UP HEALTHY FOOD AND BEVERAGE FOR EXAMINERS ONLY Student: NGUYỄN THỊ PHƯƠNG LOAN Student ID: 2145519038 Cohort: K59BF-C Semester: I Academic year: 2022-2023 Headteacher: Nguyen Thi Thao Submission date: 08 October 2022 Student’s signature: Loan Ho Chi Minh City, Oct 2022 Grade (in number): ……………… Grade (in words): ……………… Examiner (Signature & Fullname) ……………… Examiner (Signature & Fullname) ……………… UNIVERSITY OF BEDFORDSHIRE FOREIGN TRADE UNIVERSITY SCHOOL OF BUSINESS HO CHI MINH CITY CAMPUS *** *** MID-TERM ASSIGNMENT Module: Leadership and Management Code: BSS028-2 START UP HEALTHY FOOD AND BEVERAGE Student’s fullname: NGUYỄN THỊ PHƯƠNG LOAN Student ID: 2145519038 Cohort: K59BF-C Semester: I Academic year: 2022-2023 Lecturer: MSc Le Son Dai Ho Chi Minh City, October 2022 STATEMENT OF AUTHORSHIP Except where reference is made in the text of the end-module assignment, this assignment contains no material published elsewhere or extracted in whole or in part from an assignment that I have submitted or qualified for or been awarded another degree or diploma No other person’s work has been used without due acknowledgment in the endmodule assignment This end-module assignment has not been submitted for the evaluation of any other modules or the award of any degree or diploma in other tertiary institutions Ho Chi Minh City, October 2022 Nguyen Thi Phuong Loan Table of Contents STATEMENT OF AUTHORSHIP I- Introduction 1.1 Background and rationale .3 II-Strategic Plan .4 2.1 Objectives .4 2.2 Business environment analysis 2.2.1 External environment .4 2.3 Internal analysis 2.4 SWOT ANALYSIS 2.5 Strategy .8 III Action Plan .8 3.1 Timeline 3.2 Financial Plan 10 3.3 Human resource managemnt .13 IV Control method and Risk Management 15 4.1 Control method 15 4.2 Risk management .16 V-Conclusion 17 VI-References .18 I- Introduction 1.1 Background and rationale The economy of our nation is expanding steadily and more, especially in the wake of the worst pandemic(COVID-19) in recorded history As a result, people are becoming more concerned with their own and their families health, and it is predicted that within three to five years, they will alter their eating patterns Human activities will progress toward modernity, science, and equilibrium A new industry, nutritious food, and beverages have a strong following and positive reception from the public today Due to the growth of the internet, social networks, and the impact of food influencers, fitness influencers have brought into Vietnam healthy eating habits and lifestyles from the US, Japan, and Korea, including detox, salads, and fruit juice intake The necessity of individuals in the modern period is to eat healthily in order to live long, healthy lives, and have skin that lasts forever at the age of 18 Google returned 351,000,000 results for the query "Detox" on September 19, 2022, 2,8000000 results for the phrase "Eat healthily," and 2,560,000,000 results for the phrase "Lose weight." This demonstrates how popular the healthy nutrition movement is all throughout the world, including in Vietnam A potential market creates high demand, but while supply is high, demand must also rise to satisfy customers hence creating economic prospects with a focus on noteworthy issues related to eating and drinking healthfully, such as vegetarianism, Organic Foods Nut Milk: A Healthy Alternative to Food Additives Eat nutritious diets that emphasize beneficial carbs like oats, black bread, and vegetable-based noodles, and cleanse the body in just days with foods like celery, kale, rocket, and other veggies Provide enough vitamins to help skin look attractive and glow, and some fruits in the West, including blueberries and chia seeds, can substitute soft drinks with healthier alternatives that are high in carbs but low in calories We concentrate on businesspeople, office professionals, and women with steady earnings in the 20– 40 age range because the price of the product must be relatively high After all, it is an organic product We will create a store that focuses on detox with low-calorie bread and pastries since people in Ho Chi Minh City have good living standards and many companies, which affect their body shape and skin - Store name: H4H (Healthy for health) - Location: Center of District - Business field: Eat clean and detox water, detox the body, focus mainly on fruit juices, detox water, and beautiful Document continues below Discover more from: Leadership Trường Đại học Ngoại… 129 documents Go to course 27 Group - Analysis of Elon Musk’s leadership and its… Leadership 100% (7) Chap 4ưrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr Leadership 100% (2) Ky nang lanh dao giao trinh 32 Leadership 100% (2) Assignment: Report an interview with leaders Leadership 03 18 February, questions and answers Leadership 100% (2) 100% (2) [123doc] - bai-tap-cau-bidong-trong-tieng-anh-part1 Leadership 100% (2) - Business products: Set of drinks with snacks such as granola bars, whole wheat bread, rye bread, cereals, biscotti cakes, organic food sources - Business model: Small shop (50m2) - Business form: Traditional combined with online II-Strategic Plan 2.1 Objectives Estimated time: 03/11/2022-03/08/2023 Implementation progress: -Preparation period: 03/11/2021-> 30/03/2023 - Deployment period: 1/04/2023->19/07/2023 -The period ends: 20/07/2023->03/08/2023 - H4H shop has become a hangout place for office workers, healthy lifestyle lovers, and women in their 20s to 40s - A cool space with a tropical vibe to create relaxing psychology for customers - Keeping 80% of the number of customers stable for the shop - H4H Healthy food and beverages meet all criteria of healthy eating, beautiful but delicious - Conduct a customer survey during the Preparation period - Ensuring food safety and hygiene, customer service is always at the top - Reach customers via social platforms including creating a Facebook fan page, Instagram, collaborating with KOL, TikTok who inspire a healthy lifestyle 2.2 Business environment analysis 2.2.1 External environment Political and legal forces: Tax Law: Because the gourmet is following a sensible spending plan, it will be unfavorable if the government imposes a hefty tax on the small-scale drink shop business Customers will inevitably switch to more inexpensive low-cost suppliers as taxes and prices rise Therefore, adjustments to the tax structure could have a negative impact on sales and productivity Food and Beverages safety regulations: Since the detox, fruit juice business specializes in selling veggies and fruits, it is required to adhere to extremely stringent food safety and other health regulations The store must specify if the fruits, vegetables, and vegetables are clean, safe, and beneficial to customers' health, as well as the quality of the food preservation system, hygienic practices, and food transportation Economic Salary increase: According to the Ministry of Planning and Investment's General Statistics Office, the average monthly pay of workers in the first half of this year has a tendency to rise in comparison to the same period in 2021 This implies that every year, consumers have more money to spend This normally has an influence on sectors like consumer electronics, but it also has an impact on the food and beverage sectors As customers become wealthier, they start to prioritize their health Additionally, as money rises, people are more likely to purchase goods of higher quality, including drinks, organic food, detox, body detox, and products that promote beautiful skin Sociocultural Health Awareness: The way that society views health has undergone a significant shift in the twenty-first century The largest pandemic of the last century, known as COVID-19, has had the most influence and effect on how people think about health globally Making healthy decisions is more popular than ever, and as a result, people are spending more time exercising, eating healthier, and quitting bad habits Numerous studies have demonstrated the detrimental effects of coffee's high caffeine content Many people are giving up caffeinated drinks as part of a healthconscious movement in order to have better moods, sleep, and other things As a result, people might need to eat meals that are low in calories yet high in vitamins in order for our healthy shop to satisfy customer demand Technological E-commerce: People who distance themselves from others during the COVID-19 epidemic have developed a new perception that has fueled the growth of e-commerce and online enterprises In order to mix online and offline sales, my healthy store will connect to digital applications like Shoppee Food, Grab, and Baemin Automation: The food sector is utilizing a growing number of different types of automation The use of self-checkout displays at fast food restaurants like McDonald's is maybe the best example I will benefit from this feature by using Cukcuk Cafe Management Software because it automates the service process and reduces personnel costs - Strictly regulate fraud and loss To find discrepancies, automatically compare invoices with orders, provisional slips, and processing slips Manage the issue of returned items and canceled orders to prevent losses, and compare actual usage patterns to the norm to lower losses Environmental My healthy store prioritizes foods that are low in sugar, high in fiber, and low in calories, but nevertheless packed with nutrients and free of hazardous additives, therefore I focus on organic foods that are not only regarded as clean food but also have a high nutritional content that is good for consumers' health Because of these factors, farmers are not allowed to use artificial chemicals (pesticides, chemical fertilizers, colorants, preservatives, etc.) Avoid growing with genetically modified organisms (GMOs) and other antibiotics All evidence can prove that choosing healthy food not only boots their health but also protects the environment (With all-natural farming and high technology, it can lead to increased costs for consumers) 2.3 Internal analysis • Food and Beverage -In the food and beverage department, the perishability of food is an important factor that can affect the final product Like the input of vegetables and flour, we will consider how long the shelf life of a product will be and storage to maintain freshness, freshness, and on-time delivery - We avoid "Food Waste" as it greatly affects input cost control and planning • Employee -Staff shortages often coincide with peak sales activity -Recruiting students to work part-time can save money, but there are potentially threatening effects on the business such as illness, absence, and no replacement Moreover, poor supervision leads to poor employee outcomes -Internal conflicts between employees and managers • Promotion - This is one of the basic requirements for successful promotion instead of announcing our new product or service, we'll offer it as part of a special introductory deal - For the first month of opening, we'll give a Buy One Get One voucher, package or discount package, run a brand new launch promotion • Control cash and prices - 60% of transactions at the shop can is done on a cash basis and therefore needs good control Using electronic software that supports remote control such as Cuk Cuk, SaboFnB - Setting the right price for the menu and drink list is one thing that we will pay attention to, especially when food prices fluctuate doan h thu - Planned size of Healthy health shop -Write down the target and revenue Market research and survey - Thị trườn g tổng quan ngàn h - Đối thủ cạnh tranh - (25/12/2021 17/01/2023) Market Research Analyst 10 Nhu cầu khách hàng - Thị trườn g tổng quan ngàn h - Đối thủ cạnh tranh 11 Nhu cầu khách hàng -Market overview industry -Competitor -Customer need Site selection and layout Lựa chọn vị trí mặt quán cafe - Bố trí (17/01/2023 30/01/2023) business owners 12 mặt quán cafe Lựa chọn vị trí mặt quán cafe - Bố trí mặt 13 quán cafe Financial planning Building menu, serving process Deploymen t phase Planning to manage and operate the cafe Marketing plan for coffee shop Apply for a business license, food safety paper Capital mobilization Buy blueprints, recipes enter into various types of contracts with suppliers Construction of facilities - Choose the location of the cafe - Design ideas suitable for the premises of the cafe -Capital structure -Initial capital requirement-Working capital requirementEmployee salary cost by month/quarter/year - Forecast of expected revenue and operating expenses in year, years -How long we plan to recover your capital, how many months can you suffer losses in the first month? -Supplier selection -Purchase planning - Employee management plan - Business management plan (31/01/202326/02/2023) business owners (27/02/202309/03/2023) nutritionist, business owners (10/03/202330/03/2023) business owners, marketers (1/4/202327/4/2023) business owners (1/4/202313/04/2023) (28/04/202310/05/2023) business owners, designer business owners (11/05/202305/07/2023) business owners, decorater,designer, - -Water system -Build according to the business owners 14 existing design table -Purchase furniture and other necessary items -Decorate Recruitment for -Recruiting staff, positions in the security guards, company accountants, managers for the restaurant Import of raw materials End phase Officially put into operation in the actual market Officially put into operation in the actual market 3.2 Financial Plan Menu Healthy food worker (18/06/202301/07/2023) business owners,marketer (06/07/202319/07/2023) employee, store manager, accountant business owners ,store manager, nutritionist - (20/07/202302/08/2023) - 03/08/2023 15 Menu Beverages 16 POSITION No.Of Staff Salary/Year/Person Total(VND)