(Tiểu luận) leadership and management start up healthy food and beverage

Trang 1 SCHOOL OF BUSINESS---***---HO CHI MINH CITY CAMPUS---***---MID-TERM ASSIGNMENTModule: Leadership and ManagementCode: BSS028-2START UP HEALTHY FOOD AND BEVERAGEHo Chi Minh City, O

START UP HEALTHY FOOD AND BEVERAGE

Ho Chi Minh City, Oct 2022

Student: NGUYỄN THỊ PHƯƠNG LOAN

Student ID: 2145519038

Cohort: K59BF-C

Semester: I

Academic year: 2022-2023

Headteacher: Nguyen Thi Thao

Submission date: 08 October 2022

Student’s signature: Loan

FOR EXAMINERS ONLY

Grade (in number):

START UP HEALTHY FOOD AND BEVERAGE

Student’s fullname: NGUYỄN THỊ PHƯƠNG LOAN

Student ID: 2145519038 Cohort: K59BF-C Semester: I Academic year: 2022-2023 Lecturer: MSc Le Son Dai

Ho Chi Minh City, October 2022

Ho Chi Minh City, October 2022.

Nguyen Thi Phuong Loan

1 Table of Contents

STATEMENT OF AUTHORSHIP 1

I- Introduction 3

1.1 Background and rationale 3

II-Strategic Plan 4

2.1 Objectives 4

2.2 Business environment analysis 4

2.2.1 External environment 4

2.3 Internal analysis 6

2.4 SWOT ANALYSIS 7

2.5 Strategy 8

III Action Plan 8

3.1 Timeline 8

3.2 Financial Plan 10

3.3 Human resource managemnt 13

IV Control method and Risk Management 15

4.1 Control method 15

4.2 Risk management 16

V-Conclusion 17

VI-References 18

I- Introduction

1.1 Background and rationale

The economy of our nation is expanding steadily and more, especially in the wake of the worstpandemic(COVID-19) in recorded history As a result, people are becoming more concerned withtheir own and their families health, and it is predicted that within three to five years, they willalter their eating patterns Human activities will progress toward modernity, science, andequilibrium

A new industry, nutritious food, and beverages have a strong following and positive receptionfrom the public today Due to the growth of the internet, social networks, and the impact of foodinfluencers, fitness influencers have brought into Vietnam healthy eating habits and lifestylesfrom the US, Japan, and Korea, including detox, salads, and fruit juice intake

The necessity of individuals in the modern period is to eat healthily in order to live long, healthylives, and have skin that lasts forever at the age of 18

Google returned 351,000,000 results for the query "Detox" on September 19, 2022, 2,8000000results for the phrase "Eat healthily," and 2,560,000,000 results for the phrase "Lose weight."This demonstrates how popular the healthy nutrition movement is all throughout the world,including in Vietnam A potential market creates high demand, but while supply is high, demandmust also rise to satisfy customers hence creating economic prospects with a focus onnoteworthy issues related to eating and drinking healthfully, such as vegetarianism, OrganicFoods Nut Milk: A Healthy Alternative to Food Additives Eat nutritious diets that emphasizebeneficial carbs like oats, black bread, and vegetable-based noodles, and cleanse the body in just

7 days with foods like celery, kale, rocket, and other veggies Provide enough vitamins to helpskin look attractive and glow, and some fruits in the West, including blueberries and chia seeds,can substitute soft drinks with healthier alternatives that are high in carbs but low in calories Weconcentrate on businesspeople, office professionals, and women with steady earnings in the 20–

40 age range because the price of the product must be relatively high After all, it is an organicproduct We will create a store that focuses on detox with low-calorie bread and pastries sincepeople in Ho Chi Minh City have good living standards and many companies, which affect theirbody shape and skin

- Store name: H4H (Healthy for health)

- Location: Center of District 1

- Business field: Eat clean and detox water, detox the body, focus mainly on fruit juices, detox

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- Business products: Set of drinks with snacks such as granola bars, whole wheat bread, ryebread, cereals, biscotti cakes, organic food sources

- Business model: Small shop (50m2)

- Business form: Traditional combined with online

-The period ends: 20/07/2023->03/08/2023

- H4H shop has become a hangout place for office workers, healthy lifestyle lovers, and women

in their 20s to 40s

- A cool space with a tropical vibe to create relaxing psychology for customers

- Keeping 80% of the number of customers stable for the shop

- H4H Healthy food and beverages meet all 3 criteria of healthy eating, beautiful but delicious

- Conduct a customer survey during the Preparation period

- Ensuring food safety and hygiene, customer service is always at the top

- Reach customers via social platforms including creating a Facebook fan page, Instagram,collaborating with KOL, TikTok who inspire a healthy lifestyle

2.2 Business environment analysis

2.2.1 External environment

Political and legal forces:

Tax Law: Because the gourmet is following a sensible spending plan, it will be unfavorable if thegovernment imposes a hefty tax on the small-scale drink shop business Customers willinevitably switch to more inexpensive low-cost suppliers as taxes and prices rise Therefore,adjustments to the tax structure could have a negative impact on sales and productivity.Food and Beverages safety regulations: Since the detox, fruit juice business specializes in sellingveggies and fruits, it is required to adhere to extremely stringent food safety and other healthregulations

The store must specify if the fruits, vegetables, and vegetables are clean, safe, and beneficial to customers' health, as well as the quality of the food preservation system, hygienic practices, and

Economic

Salary increase: According to the Ministry of Planning and Investment's General Statistics Office,the average monthly pay of workers in the first half of this year has a tendency to rise in comparison to the same period in 2021 This implies that every year, consumers have more money to spend This normally has an influence on sectors like consumer electronics, but it also has an impact on the food and beverage sectors As customers become wealthier, they start to prioritize their health Additionally, as money rises, people are more likely to purchase goods of higher quality, including drinks, organic food, detox, body detox, and products that promote beautiful skin

Sociocultural

Health Awareness: The way that society views health has undergone a significant shift in the twenty-first century The largest pandemic of the last century, known as COVID-19, has had the most influence and effect on how people think about health globally Making healthy decisions is more popular than ever, and as a result, people are spending more time exercising, eating healthier, and quitting bad habits Numerous studies have demonstrated the detrimental effects of coffee's high caffeine content Many people are giving up caffeinated drinks as part of a health-conscious movement in order to have better moods, sleep, and other things As a result, people might need to eat meals that are low in calories yet high in vitamins in order for our healthy shop

to satisfy customer demand

Technological

E-commerce: People who distance themselves from others during the COVID-19 epidemic havedeveloped a new perception that has fueled the growth of e-commerce and online enterprises Inorder to mix online and offline sales, my healthy store will connect to digital applications likeShoppee Food, Grab, and Baemin

Automation: The food sector is utilizing a growing number of different types of automation Theuse of self-checkout displays at fast food restaurants like McDonald's is maybe the best example

I will benefit from this feature by using Cukcuk Cafe Management Software because it automatesthe service process and reduces personnel costs

- Strictly regulate fraud and loss To find discrepancies, automatically compare invoices withorders, provisional slips, and processing slips Manage the issue of returned items and canceledorders to prevent losses, and compare actual usage patterns to the norm to lower losses

My healthy store prioritizes foods that are low in sugar, high in fiber, and low in calories, butnevertheless packed with nutrients and free of hazardous additives, therefore I focus on organicfoods that are not only regarded as clean food but also have a high nutritional content that is goodfor consumers' health.

Because of these factors, farmers are not allowed to use artificial chemicals (pesticides, chemicalfertilizers, colorants, preservatives, etc.)

Avoid growing with genetically modified organisms (GMOs) and other antibiotics All evidencecan prove that choosing healthy food not only boots their health but also protects the environment(With all-natural farming and high technology, it can lead to increased costs for consumers)

2.3 Internal analysis

• Food and Beverage

-In the food and beverage department, the perishability of food is an important factor that can affect the final product Like the input of vegetables and flour, we will consider how long the shelf life of a product will be and storage to maintain freshness, freshness, and on-time delivery

- We avoid "Food Waste" as it greatly affects input cost control and planning

• Employee

-Staff shortages often coincide with peak sales activity

-Recruiting students to work part-time can save money, but there are potentially threatening effects on the business such as illness, absence, and no replacement Moreover, poor supervision leads to poor employee outcomes

-Internal conflicts between employees and managers

• Control cash and prices

- 60% of transactions at the shop can is done on a cash basis and therefore needs good control Using electronic software that supports remote control such as Cuk Cuk, SaboFnB

- Setting the right price for the menu and drink list is one thing that we will pay attention to, especially when food prices fluctuate

7 2.4 SWOT ANALYSIS

SWOT

Healthy 4 health focuses on organic products

and focus on products for gymers, thus

making a difference for H4H

- We concentrate on the wants and preferences

of young people

- Open area, a peaceful environment ideal for

working, studying, or visiting friends (with

subdivisions)

- A variety of foods, drinks, and items to help

you maintain your physical and mental

well-being

- To build a good reputation with clients and

grow the number of daily regular customers,

we never use outdated meals

-Small business, new to operation, so there is not much experience

-Limited relationships with major suppliers-Difficulty in renting good premises.-The field of healthy drinks and food is still unpopular with Vietnamese people, It is a challenge to collect customer data to analyze the demand for healthy food and drinks.-There are many competitors in the market, such as An Nam gourmet, Xanh kitchen, Nam

An market

-Food will always be a necessity for everyone

Clean, high-quality food with a clear

provenance will therefore draw customers

- Need to compete on price and model and

service quality with rivals

- As technology advances in Vietnam, opening

a healthy shop alongside a home delivery

service aids the restaurant in expanding its

clientele and reducing wait times for clients

- Extremely competitive: rivals may replicateyour design and produce a comparable item.You'll have no choice but to split the moneywith them

-The market is extremely price-sensitive.-E-commerce still confronts threats from the network environment, such as online attacks and account theft Customers hesitate to place orders because of the high cost of shipping and lack of quick service because the deliveryaddress is far away

2.5 Strategy

Differentiation strategy

Organic products Sell quality Marketing

My healthy shop only imports

organic products, no pesticides,

the growing environment is not

polluted, the product has safety

requirements, and ensures the

health of consumers

The store is a place to provide safe, quality, stable, authentic food Customers can trace the origin of food using a smartphone with the packaging stamped with a QR code

+ Make a membership card for loyal customers,

on their birthdays, they will receive a 20% discount on the bill.Give VIP guests free desserts or cakes + Organize free menu consultation sessions, nutrition counseling and specific weight loss routes suitable for each person

III Action Plan

3.1 Timeline

=> Estimated time: 13/11/2022-03/08/202

R Preparatio

n phase

Project

planning Quy

mô quán -

Mục tiêu

(13/11/2022 - 25/12/2022)

business owners

Market Research Analyst

Nhu cầu khách hàng

- Thị trườn

g

tổng quan ngàn h

- Đối thủ cạnh tranh

business owners

mặt bằng quán cafe Lựa chọn

vị trí mặt bằng quán cafe

- Bố trí mặt bằng

quán cafe

- Choose the location of the cafe

- Design ideas suitable for the premises of the cafe

Financial

planning

-Capital structure-Initial capital requirement-Working capital requirement-Employee salary cost by month/quarter/year

- Forecast of expected revenue and operating expenses in 1 year, 2 years

-How long do we plan torecover your capital, how many months can you suffer losses in the first month?

26/02/2023)

(31/01/2023-business owners

Building menu,

serving process

-Supplier selection-Purchase planning

09/03/2023)

(27/02/2023-nutritionist, business owners

- Business management plan

30/03/2023)

(10/03/2023-business owners, marketers

existing design table-Purchase furniture and other necessary items-Decorate

01/07/2023)

(18/06/2023-business owners,marketer

End phase Officially put into operation

Menu Beverages

Required (VND)Marketer (rent for

first 2 months)

5 50.000.000 ( 2 months ) 50.000.000Manager 1 96.000.000 96.000.000

Customer care

2 48.000.000 96.000.000Data analysis 1 180.000.000 180.000.000

Cashier cum auditor 1 84.000.000 84.000.000

Cashflow Year 0 Year 1 Year 2 Year 3 Year 4

1 Cleaning staff 2 -Patience and the ability to

remain calm in stressful situations

-The ability to work on your own

-Customer service skills

to be thorough and pay attention

3 Service coffee 2 -Know how to listen, have skills -Consulting for customers,

- Problem-solving skills

arranging goods on shelves, decorating doors for Holidays, and delivering to customers

4 Manager 1 - Have management experience,

yesdecision-making ability

- Good communication, know how to handle

work in every situationsituation

-In charge of general, managementstore, track attitudeemployee work

- Good communication ability, bear

work pressure

-Calculation of orders, export

bills and change, calculatethe total amount for the day and

final settlement of the day

6 Sercurity man 1 -Staying on patrol, monitoring

surveillance equipment, performing shop inspections, guarding entry points, and verifying customer

Keep the car, motorbike ,arrange the vehicle neatlyand drive vehicle for guests

- Buy 1 get 1 voucher for the first month-Run ads on social networking sites

- Working contact with the Kol

- Distributing leaflets, hanging banners, creating acatchy slogan to attract customers

8 Customer care 2 - Empathy

- Being able to solve problems

- Solve customer problems

on the website, facebook, instagram of the shop

- Diet advice,portion size accordingly, make sure the meal is just enough to serveservice, bringing nutritional valuehigh maintenance