(TIỂU LUẬN) entrepreneurship and small business management

VIETNAM NATIONAL UNIVERSITY HCMC INTERNATIONAL UNIVERSITY BUSINESS PLAN COBLOCK Entrepreneurship and Small Business Management Course Instructor: Nguyen Hoang Phu Thursday Morning Ho Chi Minh city, Vietnam 2021 Table of Contents Executive Summary Objectives: Target Market: Products and Services: Competition: Sales Strategy: Financial and Budget Plan: Company Discription About The Company: Establish History: .5 Staff Operation Procedure Factory operation and production Production line operation Marketing Plan 13 Market Description 13 Competition 13 Target Market 13 Product .14 Location: 14 Promotion plan 14 Risk Management 19 Contingency Plans 19 CoBlock Corporation Business Plan Executive Summary 2020 was, without a doubt, an extremely threaten year for people's health in the world, with the number of death is over million Although the number of infections in Vietnam was quite small in 2020, to prevent the number from increasing, which we have created CoBlock to prevent the spread of bacteria between employees and customers Objectives: The business's goal is to serve the needs of business stores during the current outbreak situation Throughout the complex evolution of the COVID-19 outbreak, restaurants and grocery stores around the country proactively installed partitions and strictly enforced the Ministry of Health's 5K epidemic prevention regulations As a result, the service of making partitions, with CoBlock shields, we continuously advertise and distribute Furthermore, the Covid-19 outbreak in Vietnam shows no signs of abating, but people not want to be cooped up at home for too long As a result, CoBlock aspires to provide consumers with an exclusive dining and entertainment experience while also ensuring effective disease reduction Target Market: Customers who use CoBlock are convenience stores, eateries, bars, hotels, or just shop owners who choose to keep their business open on plague days but still ensure their customer safety We aim to use our unique selling point, which is made from 100% Mica resin, to earn the loyalty of our customers through the quality, and practical value that our products bring to them Products and Services: We provide the services of installing partitions and screens for Covid-19 Besides, we provide installation of UV sterilization equipment and free installation at stores Our factory provides customized design services to make a difference Competition: Our main direct competitors are Hoang Gia Furniture, Hung Phat partition wall, Modern Furniture Trading and Production Joint Stock Company CoBlock Corporation Business Plan Sales Strategy: Mostly, partitions are sold and installed at convenience stores However, we also accept custom orders and deliver to your home In addition, we also display products at our workshops, showrooms at trade centers to help customers visualize the products they want to order Initially, we want to concentrate our efforts on convenience stores such as Circle K, Family Mart, and the like, before expanding our operations to include a network of hotels, restaurants, offices, and offices, as well as marketing items at the above locations Customers can learn about us through social media, television commercials, Youtube, and other E-Commerce and Distribution channels, as well as our popularity, rather than going viral through social media or word of mouth Financial and Budget Plan: For the next three years, we forecasted the expense and benefit In the first year, the gross allocation for operations will be about 900 million VND Company Discription Business name: CoBlock Corporation Type of enterprise: One member limited Liability Company Head office address: 211-213-213A Dinh Cong Tranh – Ward – Phu Nhuan District – Ho Chi Minh City Phone: 08.62943861, Fax: 08.54495514, Email: info@coblock.com.vn About The Company: CoBlock is a limited liability company, a leading industrial manufacturing company in Vietnam This started from a company specializing in manufacturing and distributing mica plastic materials since April 2017 Currently, the company operates nationwide and has an office in Ho Chi Minh City Producing UV-Mica screens is the core field that accounts for over 90% of the company's revenue and profit CoBlock Corporation Business Plan Our Promise We will contribute to better health for people all over the world through the best quality medical equipment That is the company's commitment to customers Through its products, the enterprise wishes to help people, accept and overcome challenges in the increasingly complicated period of Covid–19 as well as the development of other diseases Our Philosophy Since its establishment, the enterprise has constantly engaged in initiatives to address social issues through its business activities By enhancing economic value through the creation of shared value with society and the community, these initiatives have contributed to the growth of the company Motto "Sustainable Development" Establish History: • April 2017-2019 CoBlock Co., Ltd was officially established, on the basis of being a workshop for manufacturing, processing and processing mica plastic for businesses • December 2019 Besides manufacturing and distributing flexible plastic products to the market, the company also assembles and distributes anti-bacterial integrated separating plastic panels (UV-Mica screen) Staff The company has a team of managers and employees with good skills, the company considers this an important resource to help maintain its development in the future In addition, the company always sees the responsibility to ensure the life and career advancement opportunities of its staff as well as always creating opportunities for everyone to be trained in on-the-job training and training programs so that people can improve their skills and access increasingly innovative and modern technology CoBlock Corporation Business Plan Operation Procedure Factory operation and production Visual 1: Factory design structure Usage purposes Location General plant acreage CoBlock Corporation Business Plan General campus acreage Electricity Water system Current status Hiring expenses The methods of allocating resources, factory operations procedure, as well as plan to re-add and complete the vacant departmental area and business area are demonstrated as below scripts  Pre-operational period: after performing analysis and appraisal of willing purchased assets values, as well as physical depreciation on a digital technology platform The company has decided to implement a practical plan to allocate financial resources for task production on the basis of subleasing the existing factory structure on the market Particularly, this factory required to possess complete and synchronous infrastructure, as well as convenient for multi-industry workshop In addition, to deduct the amount of proceeding financial-outflow for purchasing handling-industrial machines, and CoBlock Corporation Business Plan production lines, the head-administrative team commits to the action of facilitating based on the current models of the factory which possess available models and production machines The details of factory design structure and operation allocating block are shown previously on graph  The period of restructuring operational infrastructures and production line: After performing the sub-lease of the factory to carry out production and business activities, the company offers solutions to optimize product quality and operational performance by restructuring operations facilities and production lines Specifically, it is carried out in the following activities: Performing maintenance and upgrading features for the current production line Completing the restructuring of vacant operating areas, specifically propose the task of adding multi-departmental features including the marketing department to research the market, the finance and sales department to manage operating costs and execute product sales, and finally the tackling biological disinfection process department to handle the process of generating Corona protective shields as the accomplished products Redecorating and generating supplemental values for the entire operating of the general corporation Standards operating procedure Factory quality – assets quality standards Conformity in setting up factory structure:  Warehouses and operating blocks must be designed, built, arranged, and meet the requirements for access roads and escape routes There is fully equipped fire prevention and fighting system  The ceiling, walls, and roof of the warehouse must be designed and built to ensure ventilation and air circulation With stands the effect of weather Location of warehouses and factories:  The repository must have a definite address Placed in a convenient place for export, import, transportation, protection  The warehouse is not located near areas with polluted environment  The location of the warehouse and workshop should ensure that there is an adequate source of clean water, requires drainage system, non-polluting and hygienic Sorting in stock: Each type of specific item will have a way to arrange and classify the appropriate place to store goods to optimize the storage capacity of the warehouse Equip the right equipment and tools/ security factory:  Warehouses need to be equipped with appropriate means and equipment to ensure storage conditions Specifically, such as ventilation fans, air conditioners, freight cars, CoBlock Corporation Business Plan Marketing Plan Market Description The COVID-19 pandemic in Vietnam is part of the ongoing worldwide pandemic of coronavirus disease 2019 The Covid pandemic has a negative impact on all aspects of society, including the economy, unemployment, reserve, aviation and tourism, education, medicine, sport, and popular culture According to the WHO, there are 4,579, 1,851, 2,687, and 37 cases of case, treatment, cured, and death cases, respectively In the event of a pandemic, it is critical to develop a new product to safeguard individuals and maintain a safe distance between citizens As a result, there is a lack of information about the market for specialty products However, that market is thought to have a lot of potential for expansion, which will necessitate meeting client demands Furthermore, there aren't many people focused on solutions like ours in the UV-mica screen market right now Consequently, the market conditions are favorable for us to enter and carry out our business plan Competition Nowadays, a large number of businesses have invested in medical equipment and tools to combat the Corona virus Take, for example, ATCHISON JOINT STOCK COMPANY, which is a corporation that focuses on ease and comfort while developing new functional face masks and face shields The spray of droplets through the nose and mouth can be reduced by wearing a mask This will assist in trapping droplets from the respiratory tract and preventing others from shooting Face masks and shields, on the other hand, appear to have major flaws When wearing a mask for an extended period of time, especially a medical mask, breathing, sweat, and oil will readily irritate skin due to the hot and humid atmosphere beneath Sweat cannot quickly evaporate, making irritation unavoidable for those with sensitive skin Furthermore, the face shield does more harm than good; it reduces visibility, interferes with work, and has long-term negative consequences on the user's eyes Target Market The product is designed to be deployed in areas where employees interact with customers frequently A convenience store, a space to exchange information, reception, and payment are only a few examples CoBlock Corporation Business Plan Market size: • The increase in awareness of body protection and the return to daily life • The potential market share: Circle K Vietnam has more than 300 stores in major cities such as Hanoi, Ho Chi Minh, Ha Long, Vung Tau, and Can Tho Product Product Description: We will provide a safe and comfortable working space for service companies and convenience stores Besides, the product is easy to use, install and improve the working quality We strive to bring superior products & solutions at a lower cost than current solutions on the market, based on advanced technology Product Benefits: • Very effective in disinfecting and bactericidal up to 99.99%, against all known bacteria and pathogens, including Covid-19 • Eliminates the use of harmful and corrosive chemicals, with no carcinogenic side effects or odors • The product is designed to ensure absolute safety for human health, creating a continuous sterilization environment even when people are present Location: To facilitate transportation and optimize resources, our factory is located in Thu Duc district You can find out information and can witness the physical products at showroom District by person Promotion plan Creating awareness: Promotion through ads on social media platforms, coupons for the first commercial transaction, offer the reasonable contract, and ads on popular apps and the public transportation Getting partner to try products: We contact the partner companies and show them the convenience and breakthrough of the product More than that, piloting to evaluate the effectiveness of the product has satisfied customers Providing information: The UCV-screen is recommended as a simple way to help release droplets from the CoBlock Corporation Business Plan respiratory tract into the air and sing to others when people watch, breathe, converse or raise their voices This is call as source control virus This is especially important in locations where people are close together or where social distancing measures are difficult to maintain Financial Data Financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions General Assumption: Position No Manager Engineer Sale Accountant Marketing Staff Total 17 Position Manager Engineer Sale Accountant Marketing Staff Total Assets Capital Startup expense Total assets CoBlock Corporation Business Plan The yearly figures in each are assumptions only The numbers reflect 100% enrollment, a full staff of instructors and a payroll increase each year - which will include tuition reimbursement, pay increases, vacation pay, bonuses and state required certifications Startup expense Factory rent fee Factory update cost Maintenance and upgrade costs in the production line Factory quality management cost Risk cost Cost of business structure planning The cost of building relationships with stakeholders Office location Warranty fee Trademark copyright Advertisement Website Insurance Material quality management cost Product development and maintenance costs Certificate of standardization of the product Quality and quantity management costs in the production line Operating cost Payroll Factory cost Business cost Material quality management cost Product development and maintenance costs Quality and quantity management costs in the production line Office location Warranty fee Marketing Website Insurance Other Total operating Cost CoBlock Corporation Business Plan Material Cost per unit Plastic 35,280 ₫/kg UV light 700,000 ₫/unit device Total Total operating Cost Total expense Sale Forecast: Product/services Plastic with UV light device (no custom) Plastic with UV light device (with custom) Plastic replacement services Total gross sales Cost of good Gross margin Gross margin (%) CoBlock Corporation Business Plan Plastic with UV light device (no custom) Plastic with UV light device (with custom) Plastic replacement services CoBlock Corporation Business Plan Risk Management Area Marketing Operations Finance People Contingency Plans Despite the fact that we have carefully planned the launch of a completely new type of company – CoBlock UV-Mica, we may fall short of our goal If an accidental occurrence occurs, the founders of CoBlock UV-Mica have set an appropriate range for profits and financial targets Any negative deviation from income and financials must be less than 10%; if it is greater than that, such steps will be taken Financial crisis + + Postpone promotional campaigns Cut operational and variable costs Failure in marketing strategy +Run Awareness campaign (because our business is new to the market and many people not understand the seriousness of Covid–19) +Offer 5% discount on showing the latest receipt Failure in pricing strategy Survey customers and change the strategy to perceived value pricing CoBlock Corporation Business Plan TEAM MEMBER Tran Thi Kim Ngan – BABAIU17188 Le Anh Luan – BABAWE18104 Nguyen Thi Thanh Ngan – BABAWE18349 Le Phan Long – BABAWE18569 Cao Vu Hoang Long – BABAWE18616 Dien Man Nghi – BABAWE17485 Nguyen Thi Hoang Minh – BABAWE18611 Nguyen Do Kim Ngan – BABAWE17286 THANK YOU FOR READING! CoBlock Corporation Business Plan ... the warehouse, checking and comparing, and loading and unloading goods  Acquire a system to track and protect items from damage caused by external factors, and theft Standard fire protection... The ceiling, walls, and roof of the warehouse must be designed and built to ensure ventilation and air circulation With stands the effect of weather Location of warehouses and factories:  The... Website Insurance Material quality management cost Product development and maintenance costs Certificate of standardization of the product Quality and quantity management costs in the production