(Tiểu luận) personal reportapplied big datanalytics in managementuse tableau desktop software tovisualize data

GENERAL UNION OF VIETNAM LABOR UNION TON DUC THANG UNIVERSITY DEPARTMENT MANAGEMENT PERSONAL REPORT APPLIED BIG DATANALYTICS IN MANAGEMENT USE TABLEAU DESKTOP SOFTWARE TO VISUALIZE DATA Lecturer: DR NGO TAN VU KHANH Group: 04 Full Name: DUONG HONG NGOC Student ID: 718H0053 HO CHI MINH CITY, FEBRUARY 15, 2023 LECTURER’S COMMENT …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… …………………………………………………………… TABLE OF CONTENTS I OVERALL II ANALYSIS Summary Sales and Profits Dashboard 1.1 Sales and Profit Growth Rate in years (2013-2014) 1.2 Sales and Profit by Map .7 Sales and Profit Growth Rate by Time 2.1 Sales and Profit by Quarter 10 2.2 Sales and Profit Growth Rate by Quarter 11 Sales and Profit base on Sub-Category/Category, Region, Channel and Segment 12 3.1 Sales and Profit by Category in Region .13 3.2 Sales and Profit based on Channel by Region 14 3.2.1 Sales and Profit in the northern region based on sub-categories and channels 14 3.2.2 Sales and Profit in the Southeast region based on sub-categories and channels 15 3.2.3 Sales and Profit in the Southwest region based on sub-categories and channels 16 3.2.4 Sales and Profit in the Central region based on sub-categories and channels 16 3.3 Sales and Profit based on Group of Categories and Customer Segments 17 Orders and Returns base on Region by Year 18 4.1 Orders/ Returns based on Region 19 4.2 Order status by Region 20 Shipping cost and mode based on region in 2014 21 5.1 Shipping costs of Category by month in 2014 22 5.2 Shipping mode of Category in regions in 2014 22 Forecast of business situation in the next year 23 6.1 Forecasting the count of orders for the next year .24 6.2 Forecasting sales and profits in the Southwest region in the next year 24 6.3 Forecasting shipping costs for the next year 25 I OVERALL Dataset Variable name Row ID Order ID Ship Date Variable type Quanlitative Quanlitative Quanlitative Ship Mode Quanlitative Customer ID Customer Name Quanlitative Quanlitative Segment Quanlitative Province Quanlitative Region Quanlitative Channel code Quanlitative Product ID Quanlitative Status Order Quanlitative Category Quanlitative Sub-Category Product Name Quanlitative Quanlitative Signification Order Number Order Code Shipping Date Shipping Method: Railway Seaborne Vehicle One-day shipping Customer Code Customer Name Customer Segmentation Consumer Corporate Home Office Province The North The South East The South West The Central Agent Store TV Online SKU Delivery Open Order Invoice Electrical Refrigeration Electronics Interior Product Type Product Name Sales Quantity Unit Price Discount Profit Quanlitative Quanlitative Quanlitative Quanlitative Quanlitative Current order’s sales Current order’s quantit Price per Product Current order’s discount Current order’s profit Shipping Cost Quanlitative Current order’s shipping cost Returned Quanlitative Returned product II ANALYSIS Summary Sales and Profits Dashboard In general, we can see the company's situation through the above summary such as the number of customers, the number of orders, revenue and profit in recent years As for the summary table, it gives us an overview of the total number of customers, the total number of customer orders, the total revenue and profit and the quantity of the company's goods over the years In addition, the Revenue and Profit Growth chart will help us understand more about the growth rate in recent years Not only that, we can see the sales and profits of each province in the past years through the sales and profit chart on the map Document continues below Discover more from: Marketing 2023 Đại học Tôn Đức… 20 documents Go to course [tailieudieuky.com] 204 (ZIM) Understandin… Marketing None 554997941 Business 97 Result Pre… Marketing None Chapter 04 71 Consumer Behavior Marketing 48 None Chapter 05 STP refdgufhioirhlejuio Marketing None 72100926-EQ something may hel… Marketing None Anqp hk2 236 something may hel… Marketing None Through the above charts, we will have an overview of the company's activities as well as business results in the past years Especially in 2013 and 2014 the total revenue was nearly million and the total profit was nearly 200,000 1.1 Sales and Profit Growth Rate in years (2013-2014) In general, from the beginning to the end of the year in 2013 and 2014, the growth rate of revenue and profit grew steadily We can see the profit growth rate of January to June in years increased significantly from 63,246 to 480,886 (about times) Accordingly, the revenue growth rate from the beginning to the end of the year 2013-2014 increased sharply from 10,034 to 1,342,421 1.2 Sales and Profit by Map The chart of revenue and profit of each region in years is shown on the map of Vietnam From here, we can see the revenue and profit through the size of the circle and the color displayed on the chart First, we will discuss the company's revenue by province There are two provinces with the highest sales in the country, which are Ho Chi Minh City (Southwest region) accounting for 282,170 sales and Ha Tinh (Central region) accounting for 169,420 sales For provinces in the North with relatively low sales, Bac Kan accounted for 1,676 which is the lowest sales volume After observing the chart, we will analyze the company's profits across provinces In the Southwest region, Ho Chi Minh City and Can Tho will have the highest profits at 50,838 and 21,467, respectively In the Southeast, Dong Nai will have the highest profit at 21,526 Next, for the Central region, there will be Ha Tinh with a profit of 41,895 and finally the North is the place with the lowest profit in which Hanoi City (-9,325) It can be seen that the company's business situation in years (2013-2014) is relatively stable and has good growth But in terms of the region, it is necessary to have appropriate solutions and business strategies to boost revenue and profit, especially in the North in general and some provinces with low revenue and profit in particular Sales and Profit Growth Rate by Time The charts above show the company's quarterly revenue and profit and the growth rate of the company's quarterly revenue and profit from 2011 to 2014 We can see, the company's business situation through the quarterly revenue and profit chart shows signs of increasing and decreasing year by year, but in the fourth quarter of 2013 it achieved the highest profit and the fourth quarter of the year 2014 achieved the highest revenue Next, we can see that the quarterly revenue and profit growth rates of the years are always increasing Sales and Profit base on Sub-Category/Category, Region, Channel and Segment In this section, the bar chart shows the sales and profits of items including refrigeration, electronics and furniture across regions In addition, the chart also shows us the revenue and profit of the sales channels through each region Not only that, it also shows the rise and fall of revenue and profit based on industry and customer segment In general, in the first chart, we can see that products in all regions bring revenue and profit to the company, but in furniture, the profit of the North is relatively low In addition, the revenue and profit of TV channels in the North are also quite low compared to other channels In addition, the revenue and profit of the product group has increased and decreased across customer segments, it can be clearly seen that electronics in the Consumer segment have higher revenue and profit than other industries 12 3.1 Sales and Profit by Category in Region When looking at the chart above, we can see that refrigeration products accounted for 220,853 sales and profit increased to 52,610 in the Southwest region Meanwhile, the Southeast region has the lowest revenue of 125,651 and the North has the lowest profit of 8,880 For electronic products with the highest revenue and profit, the Central region accounted for 264,974 and 47,462, respectively In contrast, the lowest sales revenue is in the Southeast region, accounting for 148,772 and only 19,992 profits Finally, the Furniture category had the highest revenue of 252,613 in the Southwest region and the lowest revenue of 117,299 in the Southeast region As for the returns on this item are quite low in all regions In general, sales and profits of electronic products accounted for the highest proportion in all regions and profit of furniture products accounted for the lowest proportion in regions 13 3.2 Sales and Profit based on Channel by Region When observing the chart above, we can understand the revenue and profit of each sales channel through the domains First, the profit of Agent channel in the Central region is relatively high, but in the North it is quite low, and the sales of Agent channel in the Southwest region account for 331,663 and the lowest sales of this channel are in the Southern region North has only 238,176 For Online channels and TV channels, revenue and profit in regions are relatively low, especially in TV channels Finally, the Store channel's revenue and profit in the Southwest region accounted for 278,009 and 41,587, respectively To better understand the revenue and profit of the subcategory in each region, we will further review the following charts: 3.2.1 Sales and Profit in the northern region based on sub-categories and channels 14 It can be seen that the chair and washing machine category has the highest sales of 48,231 and 59,116 respectively and it is sold through the Agent channel In addition, we can see that the most profitable is in the copiers category and it is sold through the Online channel In contrast, the lowest sales belonged to the bed and TV channel category and the lowest profit was to the Washing Machine category sold through the Agent channel with a profit of -5.916 3.2.2 Sales and Profit in the Southeast region based on sub-categories and channels Next, here is a chart of the revenue and profit of the sub-categories through the Southeast region, it can be seen that the sales of the Machines category accounted for the highest at 44,795 and this category was sold through Agent channel Accordingly, the highest profit belongs to the category of Washing machines and is sold through the Agent channel In addition, the lowest revenue and profit belong to the categories Machines via Online channel and Tables category with a profit of -3,260 sold through Agent channel 15 3.2.3 Sales and Profit in the Southwest region based on sub-categories and channels The chart above shows that, in the Southwest region, the revenue of the categories sold through the Agent channel has increased, but especially the Washing machine category has the highest sales and profits, respectively 56,715 and 15,938 sold through Agent channel Meanwhile, the lowest sales were Beds sold via TV channel, and the Machines category had a profit drop to -1.435 3.2.4 Sales and Profit in the Central region based on sub-categories and channels 16 Finally, in the Central region, sales and profits increased sharply In terms of sales and profit, it can be seen that the Washing Machine category has the highest increase of 61,010 and 15,186, respectively In contrast, the sales of the Phones category has the lowest sales of all regions and this category is sold via TV channels, in terms of profit the Desk category has the lowest profit of -4.243 sold through the Agent channel In summary, through the above charts, it can be seen which categories bring the highest revenue and profit for the company, for the categories with bad revenue and profit, namely Accessories, Tables, Bookshelves and Refrigerator need to promote development and have a method to promote these items through sales channels in regions, especially the North In addition, for the categories that have brought high sales and profits, you can focus on developing or maintaining to increase revenue and profit for the company 3.3 Sales and Profit based on Group of Categories and Customer Segments Through the chart above, it can be seen that the revenue and profit of refrigeration and electronic goods by Consumer segment accounts for the majority, but for furniture, the Corporate segment brings the highest profit at 7,585 and In this item, the highest revenue belongs to the Consumer segment accounting for 391,049 17 Orders and Returns base on Region by Year The two charts above show order quantity, returns and order status by region over the years The line graph of order and payment over the years helps us to see the increase or decrease in the number of orders and returns by regions over the years In addition, the chart below will also show us the status of orders in each region over the years 18 4.1 Orders/ Returns based on Region In this chart, it will show the number of orders and returns by the domains over the years In the North, the number of orders in 2011 was 466 orders and it increased steadily until 2014 was 778 orders, while the number of returned orders in 2011 was orders and it increased slightly until 2014 there are 15 returns For the Southeast region, the number of orders in years tends to increase from 2011 with 349 orders to 520 orders in 2014 (an increase of about times) In addition, the number of returns has increased slightly over the past years For the Central region, the number of orders is higher than that of the North and the Southeast because in 2011 the number of orders from the Central region was 517 and increased significantly in 2014 to 922 orders The number of return orders of this region is also higher than that of the North and the Southeast in 2014 at 15 orders Finally, in the Southwest region, in 2011, the number of orders accounted for 661 orders and increased sharply to 1,099 orders in 2014 Regarding the number of returns of this domain, it increased sharply from 2011 to 2014 with 30 and 71 orders, respectively In general, 2014 can be seen in the Southwest region with the highest number of orders (1,099) and returns (71) of all regions In contrast, the Southeast region in 2014 had the lowest number of orders (349) and returns (6) of all regions 19 4.2 Order status by Region According to the chart above, the number of orders in Delivery, Invoice and Open orders status by region over the years First in the North, the Delivery status increased slightly from 2011 to 2014 at 41 and 72 respectively, the Open order status of 2014 increased about times compared to 2011 and finally the Invoice status The highest ratio in 2014 was 595 Second, in the Southeast, Delivery and Open orders have increased slightly in years and Invoice status still accounts for the highest number in 2014 (398) Next, in the Southwest region, the Delivery status in 2014 increased by times compared to 2011 (40) and the Open order status increased slightly from 2011 to 2014 (about times) Finally, in the Central region, for Delivery and Open order status, it increased slightly in years and Invoice status still accounted for the highest proportion, especially in 2014 accounting for 732 In summary, with Invoice, Delivery and Open order status, the Southwest region in 2014 accounted for the highest proportion of 842, 82 and 75 respectively In contrast, the Southeast in 2011 accounted for the lowest proportion are 281, 24 and 44 respectively 20 Shipping cost and mode based on region in 2014 The graphs above show the transportation costs of the categories of goods in the months of 2014 and the mode of transportation of each category in the regions in 2014 In general, refrigeration products have increased transportation costs fast in 2014 and the type of delivery by vehicle has a relatively high volume 21 5.1 Shipping costs of Category by month in 2014 According to the chart above, we can see the shipping cost of the industry in the months of 2014 In the furniture industry, it can be seen that the shipping cost from January to May has a steady increase from 96 to 224, but from June to August shipping costs fluctuate and from September to December shipping costs increase sharply up to 440 In electronics, it can be seen that in September, the highest shipping cost was 372, for refrigeration products with the highest shipping costs compared to electronics and furniture, in which in February there was Shipping costs were as low as 228 and in December peaked at 1,149 5.2 Shipping mode of Category in regions in 2014 22 In this chart, we know the shipping method of the industry through each region in 2014, most notably refrigeration products in the Southwest region with the number of 376 orders shipped by delivery method by motorbike In addition, furniture items in the Southeast region with the minimum order quantity of are shipped by same-day delivery In addition, the form of transportation by sea and rail for refrigeration products in regions is superior to that of electronics and furniture Forecast of business situation in the next year The charts above will aid in forecasting the company's order volume, revenue, profit, and shipping costs From the above charts, it can be seen that the forecast of the number of orders, revenue, profit and shipping cost in 2015 has a sharp increase and decrease, especially in the middle months of the year there is a sharp decrease compared to the first months year and 23 year end But when we look at the chart of 2015 earnings, we see that it is stable without a sharp drop In general, 2015 was volatile, but the company was still able to pull through with a slight increase in profits 6.1 Forecasting the count of orders for the next year When looking at the forecast chart for the number of orders in 2015, we can see that the number of orders in December 2014 is quite high with 461 orders and sharply decreased from January to August about 101 orders, of which, the lowest number of orders in February was 122 However, from September to November, the number of orders increased sharply and steadily 24 6.2 Forecasting sales and profits in the Southwest region in the next year According to the chart above, we can clearly see the sales and profit forecast for 2015 First, sales in the Southwest region in December 2014 increased sharply to 48,516 but from January to March sales increased and decreased sharply, especially in February 2015 decreased to 3,045 this is the lowest sales in 2015 However, from April to the end of the year sales increased and decreased slightly Next, the profit of the South West region had a slight increase in 2015 Specifically, from 4,240 to 4,833 showed a steady increase in profit in 2015 25 6.3 Forecasting shipping costs for the next year Through the chart above, we can predict the shipping cost of the next year, specifically 2015 The shipping cost of December 2014 was 1,844 but from January to August 2015 decreased sharply, especially in February, shipping costs dropped as low as 489 However, from September to November, shipping costs increased more strongly than at the beginning of the year, specifically in November, shipping costs increased to 2,194 In summary, through the above charts, the company can forecast the revenue, profit, quantity and cost of the months of the year Based on the above charts, the company can come up with solutions and devise new strategies to apply in the months of low profit 26