(Tiểu luận) international strategy of nissan in china

NATIONAL ECONOMICS UNIVERSITY ADVANCED EDUCATIONAL PROGRAM INTERNATIONAL BUSINESS GROUP h INTERNATIONAL STRATEGY OF NISSAN IN CHINA NGUYỄN THỊ MINH HOẠT - 11201624 NGUYỄN TRÍ HIẾU NGUYỄN PHƯƠNG TRANG DƯƠNG PHƯƠNG THẢO - 11206914 Table of Contents PART I: INTRODUCTION Why Nissan is interesting? a) NISSAN IS OVER 100 YEARS OLD b) NISSAN IS TO JAPAN WHAT FORD IS TO USA c) NISSAN ONCE BUILT ROCKET ENGINES Nissan’s history: Demographics: .7 3.1 Gender Distribution .7 3.2 Age: 3.3 Length Employment: .9 3.4 Income Statement: .10 PART II: BUSINESS STRATEGY OF NISSAN 11 Penetration .11 1.1 Market screening: 11 1.2Final selection: 12 1.3Entry mode: 12 2.International business strategy: .12 3.Organization structure: 13 3.1 General .13 h 3.2 China 15 3.3 How to control international subsidiaries 16 Human resources policy and management: .19 4.1 Staffing policy .19 4.2 Recruitment policy .21 4.3 Learning and development 24 4.4 Remuneration and welfare 25 4.4 Advices for Foreign Businessman in Chinese market 31 4.5 Advices for Nissan in Chinese market 31 Turnover, expense, profit in the Chinese market and how to manage finance .32 PART III: RECOMMENDATION .37 I.Advices for Foreign Businessman in Chinese market 37 The power of guanxi 37 2 Narrow down the market .37 Hire local partners and learn from them 38 II Advices for Nissan in Chinese market .38 Aware of the Chinese business culture 38 Gaining market share 38 Demand for electric vehicles in the Chinese market 38 h PART I: INTRODUCTION Why Nissan is interesting? Nissan Motor Company, a Japanese auto brand, is one of the leading automakers in the world With its headquarters in Yokohama, Japan, Nissan has a global footprint It is among the top ten biggest automobile brands in the world The brand has established itself as a leader in automotive innovation Nissan is also credited for introducing many advanced technologies and features that we now see in modern cars From economy cars to SUVs and EVs, Nissan has plenty to offer h Following are three interesting facts about the legendary car manufacturer a) NISSAN IS OVER 100 YEARS OLD Nissan has a lifetime of 100-plus years The carmaker entered the auto industry in 1911 with its first line of cars sold under the brand name “Datsun” Datsun was also the name of ‘Nissan’s original heritage car’ However, there is the history behind the Datsun name and how it was used by Nissan Kwaishinsha Jidosha Kojo, founded in 1911, made cars for the Japanese market and planned to export them Two years later, in 1914, he completed work on a compact 2-cylinder 10horsepower car and named it DAT Later on, Kwaishinsha merged with the Jitsuyo Jidosha Co., Ltd and formed the Dat Jidosha Seizo Co The company went on to produce military vehicles Then, in 1931 the company developed a new 500cc, 10ps passenger car But since the car was smaller than the original DAT, it was named DATSON, which stands for “son of DAT” However, in Japanese, the term son refers to “loss” therefore the band name was changed to “SUN” when the car went on sale in 1932 Later on in 1934, both the companies, DAT Automobile Co and Jitsuyo Automobile Co., merged into one brand we now know as Nissan However, instead of using Nissan’s brand name on the car, the automakers decided to go with the brand name Datsun which was already familiar to the car audience of that time The automotive company officially retired the brand name Datsun in 1986 However, Nissan relaunched the brand name ‘Datsun’ for its low-cost vehicle line in 2013 but discontinued it in 2020 Since its inception, the automotive giant entered diverse engineering markets, partnered with different companies and competed in a few car races b) NISSAN IS TO JAPAN WHAT FORD IS TO USA It is a well-known fact that America was the leader in car production throughout the world in the first few decades of the automotive industry’s existence But did you know that later on as the automotive industry evolved Nissan became the market leader? Then known as Nihon Sangyo Company Limited, the company took care of Japan’s majority of car needs Much like Ford took care of the American car audience’s needs This was somewhere around the early 20th century After acquiring Datsun in 1932, the automotive giant grew the brand by introducing various car bodies starting from pickup trucks to convertibles c) NISSAN ONCE BUILT ROCKET ENGINES The auto giant was not only in cars it was also active in the aerospace industry The Lambda 4S-5 spacecraft engines were designed and developed by Nissan In 1970, the spacecraft launched Japan’s first-ever satellite – the OHSUMI into space However, in 2020 Nissan sold its aerospace division to focus on the auto business exclusively Nissan’s history: 1960-1969: PERFORMANCE BECOMES ONE WORD - DATSUN Nissan Motor Corporation in the U.S.A (NMC) was established in Gardena, California That same year, the SPL 201—Datsun’s very first sports car—was introduced The sleek 4-seat roadster featured a fold-down soft-top, a "4 on the floor" transmission and a 48-hp engine That would soon be replaced by a powerful 85-hp version.In 1966, the first Japanese-owned production facility in North America, Nissan Mexicana manufactures its first vehicle h Toward the end of this decade of change, Nissan built a strong reputation in both the American and the Japanese markets The 24OZ came to America in 1969 First unveiled at the Pierre Hotel in New York in October of 1969, the 240Z was an instant hit with media and enthusiasts alike 1970-1979: PUSHING THE LIMITS OF DATSUN BUILDING A SOLID REPUTATION The 70s were a great decade for Nissan Nissan sold the one-millionth Datsun and became the top vehicle importer in the United States by 1975 In 1971, annual sales eclipsed 250,000 in the United States for the first time Nissan also established itself on the track, as the now-legendary Datsun 510 and 240Z dominated racing on two continents; winning the SCCA Trans Am 2.5 Championship, the American Rally Championship and the treacherous East African Safari In 1973, the 1-Millionth Vehicle was sold in America In 1975, Datsun became the top U.S vehicle importer In 1979, Nissan Design America (NDA) was established in La Jolla, California, with a mandate to bring American style and concepts to Nissan vehicles 1980-1989: FINDING OUR STRIDE, BUILDING ON RACING LEGENDS In the '80s, as manufacturers worldwide struggled to forge their identity, Nissan built upon its successes of the 1970s – both in the showrooms and on the racetrack NIssan also built the first Nissan truck in the United States In 1980, Nissan Motor Manufacturing Corporation (NMMC) was established in Smyrna, Tennessee, to fulfill the growing demand for Nissan vehicles In 1989, Nissan produced the 1-millionth vehicle on American soil, and started the Summer Institute for Historically Black Colleges and Universities 1990-1999: A DECADE OF AGILITY Nissan demonstrates its agility by retaining the Nissan heritage while moving in new directions In 1991, Nissan received its first environmental award from the EPA, and took a big leap forward in green technology by lending its Alternative Fuel Vehicle to a California testing program and introducing the Future Electric Vehicle concept car In 1997, Nissan was named “Best of the Best” by the Environmental Protection Agency, and Nissan Smyrna was lauded as the most productive plant in North America in "The Harbour Report” for a fourth consecutive year 2000-2009: A NEW CENTURY OF THRILLS h Nissan has nearly doubled the number of models offered and nearly doubled its sales In 10 years, the diverse lineup has grown to include Nissan's first full-sized truck, all-new hybrid technology and a 21st-Century supercar And this is only the beginning of what's to come The first full-size Nissan truck, the TITAN®, debuted in 2003 as a 2004 model Today, the V8-powered pickup is available with a King Cab or a Crew Cab In 2007, Next-generation technology thrived with Maxima, Altima, Sentra, Quest, Versa Hatchback and Versa Sedan 2010-2020: THE DAWN OF NISSAN ELECTRIFICATION Nissan helped to lead the automotive industry into the age of electric vehicles when it debuted the all-electric Nissan LEAF® and throughout the decade continues its tradition of innovation that excites with all new vehicles like the Nissan Kicks and safety technology like its available Safety Shield® 360 suite of features Document continues below Discover more from: International business Đại học Kinh tế Quốc dân 5 documents Go to course Assignment week International business None Chương Phân tích hội kinh doanh quốc tế International business h Strategies None International business None UK Pestle Analysis 68 International Marketing 100% (2) Tata-Motors-SC2122 - Very good International Supply chain management 100% (2) Indi Assignment GSCM International Supply chain management 100% (1) 2021-PRESENT: A NEW ERA OF THRILL Nissan storied history has spanned more than 90 years but it is just getting started From electrification, to buying a Nissan@Home to the latest generation of Nissan capability in trucks, SUVs and sports cars, the latest chapter is unfolding now Demographics: 3.1Gender Distribution  Nissan is a male-dominated company 67% of Nissan employees are male and 33% of Nissan employees are female h 3.2Age:  The most common age range of Nissan employees is 20-30 years 54% of Nissan employees are between the ages of 20-30 years  The least common age range of Nissan employees is less than 18 years 1% of Nissan employees are between the ages of less than 18 years h 3.3Length Employment:  A plurality of employees at Nissan stay for 1-2 years 30% of Nissan employees stay at the company for 1-2 years  It's rare for an employee to stay with Nissan for 8-10 years Only 7% of Nissan employees stay at the company for 8-10 years h 3.4Income Statement: Global production rose by 9.0 percent year-on-year to 909,000 units in the three months to December 31 This represented an accelerating trend on the 2.4 percent increase in production volume to 2.526 million units achieved in the first nine months of the fiscal year year-on-year unit sales declined 6.9 percent to 842,000 units in the third quarter The third quarter retail sales varied noticeably around the world