(Tiểu luận) personal project management of information systems peguin airline

VIETNAM GENERAL CONFEDERATION OF LABOUR TON DUC THANG UNIVERSITY FACULTY OF INFORMATION TECHNOLOGY PERSONAL PROJECT MANAGEMENT OF INFORMATION SYSTEMS PEGUIN AIRLINE Instructor: TS PHẠM THÁI KỲ TRUNG Students: NGUYỄN HOÀNG NAM – 518H0406 Class: 18H50301 Year: HO CHI MINH CITY, 2022 0 Tieu luan 22 VIETNAM GENERAL CONFEDERATION OF LABOUR TON DUC THANG UNIVERSITY FACULTY OF INFORMATION TECHNOLOGY PERSONAL PROJECT MANAGEMENT OF INFORMATION SYSTEMS PEGUIN AIRLINE Instructor: TS PHẠM THÁI KỲ TRUNG Students: NGUYỄN HOÀNG NAM – 518H0406 Class: 18H50301 Year: HO CHI MINH CITY, 2022 0 Tieu luan 22 i LECTURER’S REVIEW _ _ _ _ _ _ _ Ho Chi Minh City, day month year (Signed, full name) 0 Tieu luan TABLE OF CONTENT CHAPTER 1: BUSINESS ANALYSIS 1.1 Introduction of Penguin Air Pty Ltd 1.2 Customer identification .2 1.2.1 Base-building 1.2.2 Current Environment .3 1.2.3 Scope in the future 1.2.4 Target's Customer 1.2.5 Value proposition 1.2.5 SWOT analysis 1.2.6 Porter’s five forces 1.2.7 Excel Tasks CHAPTER 2: DEVELOPING A MOCK-UP OF A NON-FUNCTIONING BUSINESS WEBSITE 11 Discussion: 16 Web Usability Guidelines 16 Identify additional methods of interaction .16 Conclusion .16 Summary 16 REFERENCES 18 0 Tieu luan CHAPTER 1: BUSINESS ANALYSIS 1.1 Introduction of Penguin Air Pty Ltd - Penguin Air Pty Ltd is an airline based in Moorabbin Airport Australia Penguin Air offers regular services to select regional centers within Victoria and a regular service to Flinders Island (in Bass Strait) Penguin Air also specializes in offering ad hoc services, operating executive charter services throughout Victoria, as well as a small freight service - In 1987, Penguin Air Pty Ltd operated as a public transport operator where their daily services involved locales similar to the Puritan municipalities of Lakes Entrance, Geelong, Portland, Warnambool and Launceston Tasmania Not only that, Penguin Air Pty Ltd also accepts government contracts to transport medical inventory from a designated location to Melbourne Additionally, the civilian government has begun subsidizing airfares for children and the elderly over 60 with the end of a push to promote less travel in the Australian corridor - Between 2004-2005, Penguin Air Pty Ltd decided to discontinue service to Geelong, Warnambool and Launceston This is due to declining passenger numbers and stiff competition from low-cost airlines such as Tiger and Jetstar In 2006, they were awarded only one of two contracts to fly to Flinders Island Skeleton-like development events called The Winter Solstice Blood are being held that could help increase profits for Penguin Air Pty Ltd - Penguin Air Pty Ltd also has a website to promote unborn events and programs to potential guests Their website is not streamlined to explain behind the scenes, making it easy for guests to navigate through their site Their website is not compatible with mobile interpreters, which makes the booking and payment process complicated for guests 1.2 Customer identification 0 Tieu luan 1.2.1 Base-building - The Aviation industry establishment has quite a bit of history to be discovered Some of these include the fact that the airline industry was facing a period of low revenue when the 2001 terrorist attacks in the United States and the 2003 Iraq and SARS crises led to a decline in revenue significant downturn in international and domestic aviation markets, stoking international fears aviation - Next, the aviation industry in Australia must also have government intervention What drives a successful airline company is the power of economies of scale When an airline company has large economies of scale, other airlines cannot compete with that airline company's low prices, which results in the airline industry being monopolized by a particular airline company body To address this, the Australian government established the ACCC, whose main task is to monitor airline prices and ensure they are not excessive 1.2.2 Current Environment - The aviation industry faces a major problem from 2020 to 2021, which is COVID-19 During the initial period of shutdown in countries, the aviation industry suffered greatly due to border closures and the decline of patronage at airports The aviation industry is currently recovering slowly at 2022 as countries with little COVID19 begin to open their borders The airline industry still has a long way to go to recovery as customers remain discouraged from traveling during the global pandemic 1.2.3 Scope in the future - The future of aviation remains uncertain There will be changes when passengers aboard the plane without sufficient proof of passport They may need proof of a COVID-19 vaccination if available in the future At the same time, the pre-flight procedure is very complicated, so passengers will not want to take the plane as a means of transportation when there is a need to travel While there will be additional costs, 0 Tieu luan customers won't have to stick with commercial airlines, where high numbers of people increase the risk of COVID-19 transmission 1.2.4 Target's Customer - Age: Adults (50%), Elderly people (30%) and Children (20%) - Gender: Male and female - Attractions: Moorabbin, Flinders Island, Gateway Portland and Lake - Purpose of flight: Business trip or vacation - Income level: high because they are willing to pay to avoid airport delays long 1.2.5 Value proposition - Penguin Airline provides business, leisure and freight services Penguin Airlines offers these services at a low cost Penguin Airlines allows customers to fly on their own planes without waiting at the airport Furthermore, Penguin Airline provides meals and ground transportation to Penguin Air's team has extensive regional and general aviation expertise to provide the best service to everyone With Penguin Air, you can take advantage of all the benefits associated with jet exclusivity: - Fly on your own plane - Avoid lengthy delays at the airport - Complete travel solution, including ground transportation and catering to drink 0 Tieu luan 1.2.5 SWOT analysis Strength Weakness 1) Penguin Air offers special services This type of service allows the penguin airline to stand out among other airlines 2) Penguin Air also has exclusive services The service is offered to customers who not wish to be delayed by flights of regular low-cost airlines 3) Penguin Air also provides freight services This service acts as one of Penguin Air's diversification services 1) Penguin Air has an outdated website that makes it uninteresting for users to browse through their website 2) With an outdated website, it is not possible to make online booking and payment facilities This has limited their potential to get more customers if they don't update their website 3) Their services are not extended to other parts of Australia This has limited their potential in developing them across Australia Business operators Threaten 1) Penguin Air receives government subsidies for children and seniors over 60 The reason the government subsidizes is to promote more tourism to regional areas in Australia 2) Penguin Airlines has a government contract to provide medical transportation at certain times Penguin Air can use this service as an opportunity to enhance its brand and value 1) Penguin Air will face threats from low-cost airlines including Tiger Air and Jetstar Low-cost airlines have small economies of scale that allow them to have low fares 2) Locations controlled by Tiger Air and Jetstar such as Geelong, Warnambool and Launceston, where social events take place 3) Tiger Air and Jetstar may have an updated version of their website where it is more user-friendly and stable to use With these benefits, customers will use their services more than 0 Tieu luan 1.2.6 Porter’s five forces Bargaining power of suppliers In the aviation sector, the power of suppliers is considerable Since planes require more complex components and there are no substitutes, each seller has control over the price of the product The power of suppliers will be higher than that of low-cost airlines because they need to produce more planes Most likely low-cost airlines will buy in bulk to save production costs Penguin Air, a small airline, lacks purchasing power in this market due to its size Bargaining power of customers Penguin Air will have strong purchasing power as most consumers prefer low-cost airlines Penguin Air has grown tremendously since receiving government subsidies for children and the elderly, transforming consumer power They will also target higher-income customers who are willing to pay for their service and avoid airline delays Since there are so many passengers looking for the cheapest ticket, Penguin Air offers a wide range of services that its competitors not have Competitive rivalry Competition will continue to be fierce in the aviation sector as different airlines continue to reduce ticket prices or offer incentive programs and package services in the future presence 0 Tieu luan of low-cost airlines such as Tiger Air and Jetstar In the aviation sector, there are few suppliers but many customers This means that only a handful of airlines can survive Penguin Air doesn't need to worry about new entrants because entering the field requires huge amounts of cash In addition, airlines rely on economies of scale, which means long-term relationships with suppliers This will be a disadvantage for new entrants unless they have a great relationship with the supplier Threats of new entrants Threat of substitute products or services These are related services that meet the same basic needs as airlines for other internal means of transport such as cars, trains, trams, etc Cars are the most competitive alternative to Penguin Air as most visitors to Victoria take a car to their destination 1.2.7 Excel Tasks 0 Tieu luan 0 Tieu luan 0 Tieu luan 10 0 Tieu luan 11 According data of tycoon, it can provide the information include: + Adult has 50.51% of all customer and it is the main customer target for company + Moorabbin has 38.14% of destination choice + Most of customer carries luggage from 10-20 kg + Total profit is 2.974,47 $ CHAPTER 2: DEVELOPING A MOCK-UP OF A NONFUNCTIONING BUSINESS WEBSITE Base on three main websites: Homepage 0 Tieu luan 12 0 Tieu luan 13 Booking page: 0 Tieu luan 14 0 Tieu luan 15 Confirmation page: 0 Tieu luan 16 Discussion: - Visibility: I used the concept of visibility by headlined WELCOME TO PENGUIN AIRLINE; yellow on white background and capitalized The Book Now button has a white background for highlighting This refers to the simplicity and usefulness of the design - Consistency: Design consistency can be achieved by developing a design interface that uses comparable actions and components The use of back-and-forth links when a customer goes through the checkout process simplifies the consumer experience due to the similarity of the ingredients and their location - Affordable: There is a Booking button on each page that you can click to go to the next stage of the booking process, which is to go to the booking page There is a home button placed next to the title that will take the user back to the main page Web Usability Guidelines - Help and Documentation: The main page provides business contact information, allowing visitors to find more help There is a CONTACT US section on each page for support - Show system status: Customers are provided with a filter search system that allows them to select an option from a drop-down menu or by manually entering a city or town This allows users to choose the type of ticket that best suits their preferences On the checkout page, a description of the product is displayed to allow the user to check their information and tickets Identify additional methods of interaction Create a family of penguins for participating customers and offer members special packages from the most basic to the most luxurious The member who uses the most Penguin services will receive more incentives, which will encourage lower tier members to use more services to get an upgrade Use a variety of social media platforms like Facebook, Instagram, and Twitter to increase your exposure and create interesting, trending content to attract more consumers Conclusion - These are the website development initiatives that Penguin Air should take With this website, it will be easier for consumers to navigate their website, and the booking and payment processes will be greatly simplified Website development is not enough Employees need to be familiar with the operation and improvement of their site to avoid future mistakes Summary - Determined flight time detected from spreadsheet data: 0 Tieu luan 17 The number of tourists gradually increases on weekends and Fridays are the most crowded times - Determined flight destination detected from spreadsheet data: 0 Tieu luan 18 REFERENCES https://uxplanet.org/designing-more-efficient-forms-structure-inputs-labels-andactions-e3a47007114f#.el8ts0exk https://www.businessnewsdaily.com/4245-swot-analysis.html https://www.businessnewsdaily.com/5446-porters-five-forces.html https://www.investopedia.com/terms/v/valueproposition.asp https://whatis.techtarget.com/definition/customer-demographics https://www.sciasedirect.com/topics/earth-and-planetary-sciences/airlineindustry https://gtvseo.com/marketing/swot-la-gi/ https://www.investopedia.com/terms/p/porter.asp 0 Tieu luan ...VIETNAM GENERAL CONFEDERATION OF LABOUR TON DUC THANG UNIVERSITY FACULTY OF INFORMATION TECHNOLOGY PERSONAL PROJECT MANAGEMENT OF INFORMATION SYSTEMS PEGUIN AIRLINE Instructor: TS PHẠM THÁI... What drives a successful airline company is the power of economies of scale When an airline company has large economies of scale, other airlines cannot compete with that airline company''s low prices,... 1) Penguin Air offers special services This type of service allows the penguin airline to stand out among other airlines 2) Penguin Air also has exclusive services The service is offered to customers