(Luận văn tmu) project report improving house loan service at buying apartment segment of bidv ha tay branch

PROFESSTIONAL BACHELOR DEGREE IN BANKING – FINANCE - o0o - GROUP PROJECT REPORT IMPROVING HOUSE LOAN SERVICE AT BUYING APARTMENT SEGMENT OF BIDV HA TAY BRANCH UNIVERSITY TULOR Mr.Nguyen Hoang Group Luong Phan Ha Mr Vincent Dorange Mr Pham Tuan Anh Enterprise tutor Mr Phi Dinh Thi Pham Gia Truong An Dang Thi Tuyet Linh Ta Thanh Tam Dinh Thuy Trang -Ha Noi 2018 - ACKNOWLEDGE First of all, my team group sends our deep gratitude to the teachers of the International Education Faculty of Viet Nam Commercial University, those teach and give us valuable knowledge, experiences during the education Secondly, we express our gratitude particularly our tutor- Mr Pham Tuan Anh for spending time advising, supporting and guiding to complete this project report Thanks to the staffs at BIDV Ha Tay Branch, especially Mr Phi Dinh Thi – our manager for giving us a great opportunity to experience a real banking environment and broaden our vision of a future job Last but not least, we would like to thank Mr Vincent Dorange, for providing us good conditions to gain experiences and adjust information for the project CONTENT ACKNOWLEDGE LIST OF TABLE LIST OF FIGURE INTRODUCTION I Introduction to BIDV Bank, BIDV Bank – Ha Tay Branch and our project 1.Introduction to Bank For Investment And Development Of Vietnam (BIDV Bank) and Ha Tay Branch 1.1Bank For Investment And Development Of Vietnam JSC ( BIDV Bank) 1.2 Introduction of BIDV Bank – Ha Tay Branch Overview of our project 2.1 Choice of project 2.2 Organizing the project implementation 2.2.1 Objectives 2.2.2 Introduction of group member II Project implementation at BIDV Ha Tay Overview of BIDV house loan service for individual 1.1 Introduction of BIDV house loan service for individual 1.2 Evaluating BIDV house loan product for individual Analyzing the actual situation of house loan for individual at BIDV Ha Tay Survey implementation 10 Recommend practical solutions for the branch .15 III Accessing the project implementation at BIDV Ha Tay .17 Discussion with BIDV Ha Tay branch 17 Result assessment .19 CONCLUSION .23 APPENDIX 24 REFERENCES 26 LIST OF TABLE Table 1: swot of bidv individual house loan product Table Comparing house loan products among banks Table The proportion of outstanding loans of individual customer at Ha Tay Branch Table 3: The increasing trend of outstanding balance of house loan Table The number of customers using house loan service in BIDV 10 LIST OF FIGURE Figure BIDV Bank’s history is summarized through the following memorable milestones:2 Figure : The organization structure of BIDV- Ha Tay Branch Figure : Age groups of customers Figure : marriage situation .11 Figure : Occupation 11 Figure : The demand of customers in price of apartment 12 Figure : Some issues customer care when they buy apartment 13 Figure : Budget sources .13 Figure : The estimated payment each month Figure 10 : Loan period 14 Figure 11: Some channels that make customers know about BIDV product 14 Figure 12: Some factors in loan product that customers care 15 Figure 13: The limitations of BIDV 15 INTRODUCTION Hanoi is not only political but also economic center of Vietnam In this area, the price of real estate is far more expensive than other areas while the average income level of people is still low As a result, having a private house is a far-away dream for a large number of families especially for young couples In this situation, banks play an important role as a solution to resolve the house demand of customer with some loan packages In recent years, a new trend has emerged in favor of apartment, which made estate market has become active again To keep up with this trend, some banks launched some competitive house loan products especially for individual clients In 2017, the real estate market has become hotter than ever Many modern buildings have been built at acceptable price with some incentives coming from investors and property development firms To compete with other banks, BIDV Ha Tay branch determined to focus on expanding the house loan product in this segment As a result, we decided to choose the topic “Improving the home loan service in apartment segment of BIDV Ha Tay branch in Ha Noi” as the subject of our dissertation