INTRODUCTION ABOUT HOANG VIET TRAVEL COMPANY
Company background
The company has full name is: Hoang Viet Investment - Transport - Tourism Joint Stock Company The company was established in 2005 and inherited the nationwide distribution system all over the country.
Hoang Viet Travel is also a prestigious company in the design, organization of special programs required by customers from all over the world, such as: Asia, Europe,America, etc.
Business Name: Hoang Viet Travel., JSC
Address: No 93 , Hong Ha Street, Ba Dinh District, Hanoi
E-mail: tour@dulichvietnam.com.vn
Website: https://tour.dulichvietnam.com.vn
Director: Mr Vu Quyet Thang
Business activities of Hoang Viet Travel Company
Hoang Viet Travel stands out as a leading travel company specializing in organizing exceptional domestic and international tours Renowned for its quality services, the company offers a diverse range of travel programs tailored to meet the needs of various travelers.
Domestic travel Department of Hoang Viet Travel Company always provides domestic tours with reasonable price and high quality service Include:
• Tourism combines the organization of teambuilding activities
Established in October 2005, the Foreign Travel Department of Hoang Viet Travel Company specializes in organizing high-quality tours for individuals and organizations at competitive prices.
Hoang Viet Travel Company is dedicated to delivering exceptional customer service and convenience, aiming to save clients both time and money Committed to quality, they prioritize offering superior travel experiences while adhering to their principle of not providing cheap, low-quality services With a focus on excellence, Hoang Viet Travel ensures that every customer receives the best products available.
- Hoang Viet Travel Company always strives to maintain its position as one of the best tourism companies in Vietnam and the region in terms of price, quality and prestige
Hoang Viet Travel Company boasts a robust financial position, extensive experience, and a strong reputation in the tourism industry With established global partnerships and a dynamic, professional team, the company is committed to delivering exceptional travel products to its customers.
3 Revenue and human resources of the company:
Founded through the collaboration of renowned brands in the tourism sector, our company stands out as one of Vietnam's leading travel agencies, achieving an average annual revenue of 300 billion VND during the years 2014-2015.
The company boasts a dynamic and valuable human resources team, with over 250 professionally trained staff members as of 2016 Our employees are dedicated to providing enthusiastic and exceptional service to customers.
Organization chart of Hoang Viet Travel Company:
- On the other hand, Hoang Viet Travel Company includes many different
SELLING DEPARTMENT ĐIỀU HÀNH TOUR
DIRECTOR departments such as: Reception Department, Accounting-Finance Department, SalesDepartment, Tour Operator Department, Marketing Department, Domestic TourismDepartment, Foreign Tourism Department
Some branches of Hoang Viet Travel Company
The company boasts a nationwide distribution network across major cities like Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City, along with numerous representative offices abroad Its goal is to enhance the visibility of Vietnam's tourism to international audiences.
93 Hong Ha Street, Ba Dinh District, Ha Noi (Tel: 37633222)
94 Tran Vi Street, Cau Giay District, Ha Noi (Tel: 37165656)
22 Ly Tu Trong Street, Hong Bang District, Hai Phong
9 Phan Ke Binh Street, 1 District, HCMC (Tel: 39117050)
76 Bach Dang Street, Hai Chau District, Da Nang
The objective, quality and price of Hoang Viet Travel Company
The company has been looking for other markets in different provinces to open many branches to expand distribution channels all over the country.
Hoang Viet Travel Company is trying to gain more revenue than previous year The company has set out a lot of plans to implement the objectives of the company.
Hoang Viet Travel Company is committed to offering competitive prices while maintaining high-quality, professional services With strong partnerships with airlines, shipping companies, and car travel suppliers, the company ensures reliable transportation options Additionally, numerous contracts with hotels, resorts, and other service providers allow for special pricing Key advantages include a team of honest, experienced, and knowledgeable staff, alongside a steadfast commitment to prioritizing prestige in all operations.
1.4.3: Company strategy in the future:
The company will continue to invest and expand both domestic and foreign tourism, looking for prominent locations to improve new tours for customers.
The company is actively collaborating with several renowned travel agencies to enhance its foreign tour offerings Additionally, plans are underway to establish more branches in various countries, allowing for the introduction of diverse tour programs tailored to meet customer demand.
For domestic tours, the company has been expanding its customer network, trying to open a number of branches in many provinces to meet the needs of visitors.
The company should focus on diversifying tour programs, building a brand with solid foundation in the hearts of consumers.
Outstanding achievements of Hoang Viet Travel Company
- High quality products and services.
- Top 100 reliable suppliers in Vietnam.
DETAILED DESCRIPTION OF THE INTERSHIP RESPONSIBILITIES
The expectations during internship period
- Study and work in a professional environment in the field of Marketing through online marketing at the company
- Practice skills and learn from my colleagues in the Marketing department as well as in the company
- Experienced in a practical environment and apply effectively the knowledge into the work.
- Expand the relationship with customer, coworkers…; access to the field of Marketing in real life.
I chose Marketing Department when I had an internship period at Hoang Viet Travel Company, because of the following reasons:
This department offers an opportunity to apply my university knowledge, allowing me to enhance my strengths while working in my field of study.
Second, this is an good environment that I can accumulate more about the experience during my internship period.
Third, the marketing department is a high-promoted department It also gave me opportunities to experience, communicate with customers as well as experience employees in the Marketing Department
Finally, when doing the marketing and especially doing online marketing, I could be creative and had good opportunities in a professional environment.
Analysis of tourism market in Vietnam
In 2016, Vietnam experienced a decline in economic growth, with a rate of 6.21%, down from 6.68% in 2015 This slowdown was primarily attributed to a significant drop in the mining sector, particularly crude oil and coal, which grew by only 5.90% Additionally, the agriculture industry saw its slowest growth rate in years, at just 1.36%.
2011) due to bad weather conditions and environmental pollution.
In 2017, Vietnam's Gross Domestic Product (GDP) is projected to grow by approximately 6.7% While international organizations view Vietnam as a bright spot in global economic growth, they predict a slightly lower growth rate of around 6% to 6.3%, according to the IMF, World Bank, and ADB LPB Research suggests that the economic growth rate may continue to decline from 2015 but anticipates an improvement in 2016, estimating a growth rate between 6.3% and 6.5%.
The tourism industry continues to expand significantly, with a growth rate of 35% from 2006 to 2010 and an impressive 45% from 2010 to 2014 Projections indicate a further increase of approximately 57% between 2015 and 2019, highlighting the essential role of tourism in providing relaxation and rejuvenation for individuals.
According to Nielsen's third-quarter 2017 survey, approximately 44% of Vietnamese consumers expressed a willingness to invest in tourism after covering their essential living expenses, marking a significant increase from the 6% recorded in the previous quarter.
Each country's unique natural environment significantly influences its tourism development Destinations renowned for their stunning landscapes, favorable geographical conditions, and pleasant weather attract more visitors Therefore, companies should focus on promoting tours that highlight these ideal locations, ensuring they align with customer preferences.
The State has implemented various policies to support the tourism industry, including Article 6 of the Law on Tourism, which focuses on the protection and conservation of natural resources Additionally, there are initiatives aimed at developing infrastructure to enhance the tourism sector To further boost tourism, the Government is considering extending the visa period from one to five years and increasing the duration of stay from 15 to 30 days for citizens from the United Kingdom, France, Germany, and Spain.
Vietnam is one of the countries with a lot of the oldest festivals These festivals have helped the tourism industry to attract both domestic and foreign visitors
Vietnamese society is expressed in many aspects, but most characteristic is the hospitality of Vietnamese.
Vietnam's large population presents a significant opportunity for tourism development, making it an attractive market for travel companies According to AC Travel's report, a substantial portion of Vietnam's population is under the age of 30, which further enhances the potential for tourism growth.
25 has a growing demand for travel Therefore, Hoang Viet Travel needs to renovate preferential policies to response the needs of the youth.
People have age from thirty to fourtyPeople have age under twenty-five
To successfully launch a marketing plan, the Marketing Department leader must collaborate closely with other key departments within the company, including sales, tour operations, and finance and accounting.
Tour operators and sales departments are focused on enhancing sales by promoting special tours to attract customers Meanwhile, the Financial and Accounting Department plays a crucial role by monitoring capital sources and fund allocation to support the marketing plan, while also tracking revenue and expenditure to help the Marketing Department achieve its objectives.
The activities of other departments will affect to the company’s operation and the implementation of the plan.
In a competitive landscape, numerous companies are eager to partner with Hoang Viet Travel due to the mutual benefits involved Collaborating with Hoang Viet Travel allows these companies to promote and sell their products while gaining access to a network of agents and travel firms interested in forming associations This synergy not only enhances their market reach but also enriches the offerings available to customers.
Customer contact with the company
Agency Cooperate with other company
The main source customer of the company is people living in Hanoi Besides, customers are also very diverse from many different regions, mainly the elderly, officer, worker, etc.
According to the figures collected, here is the customer structure of Hoang Viet
+ 70% - Whose income from 10 million to 15 million VND/month
(Most of them will buy the foreign tours, such as: Korea, Japan, Taiwan )
+ 20% - Whose income from 4 million to 8 million VND/month
(The number of tourists buying domestic tours will be higher than the number of tourists buying foreign tours)
+ 10% - Whose income from 2 million to 4 million VND/month
(Most of them will buy the domestic tours)
Chart 1: Percentage Customer Structure of Hoang Viet Travel Company
Hoang Viet Travel Company prioritizes product quality and competitive pricing to meet the needs of its discerning customers Understanding that Vietnamese consumers are savvy and budget-conscious, the company is dedicated to offering the best prices, ensuring that customers can enjoy exceptional travel experiences without overspending.
Hoang Viet Travel Company has a lot of competitors Some competitors could be listed such as: Vietravel, Vietrantour, Hanoitourist, etc.
As I mentioned above, Vietnam is a country with a strong tourism industry and the demand of consumers is increasing Here are some highlight information of the company’s competitors:
- Vietravel: The Company was established in 1995 and it had many outstanding achievements in the tourism industry Vietravel has opened a lot of offices and branches in many cities and provinces.
- Hanoitourist: As a tourism company with strong brands, multi-industry operation, Hanoitourist has high competitiveness and effective international economic integration.
Hoang Viet Travel Company has a long-term and short-term development strategy for its potential customers.
Hoang Viet Travel Company has experienced and professional Departments. Besides, they also have a young, dynamic, creative and enthusiastic staffs’ team.
The company's products are diversified (domestic and foreign tourism), product quality is highly appreciated.
The company has a strategy of maintaining strong relationships with the tour agents for potential customers.
Hoang Viet Travel's strategy is always towards the competitive prices with quality service.
Hoang Viet Travel has not really had a breakthrough in expanding the distribution system in the country.
The financial budget of Hoang Viet Travel Company is limited so it is hard to compete with the big company on the tourism market.
Hoang Viet Travel Company, while renowned for its international tours, has overlooked the domestic travel market, resulting in a significant loss of potential customers in this lucrative sector.
The high number of Internet users in developed countries, particularly among the youth, presents a significant opportunity for Hoang Viet Travel Company to leverage online marketing strategies to attract a substantial customer base.
A recent tourism report indicates a rising trend in international travel, particularly among individuals from Korea, Japan, and Singapore This surge presents a significant opportunity for Hoang Viet Travel Company to capitalize on these lucrative markets and enhance its profitability.
The company faces significant pressure from financially strong competitors like Viettravel, Hanoitourist, Saigontourist, and Vietrantour To enhance its competitiveness, the company must develop a new long-term strategy.
Marketing mix of the Hoang Viet Travel
In the tourism industry, a diverse and unique product offering is crucial for success, giving companies a significant competitive edge Hoang Viet Travel Company recognizes the importance of a well-planned product strategy and is renowned in Vietnam for its meticulously researched tours, tailored to meet the preferences and demands of its target market.
Travel products are often easy to replicate, making differentiation a challenge Hoang Viet Travel prioritizes quality in every offering, which is essential for enhancing the company's brand and attracting customers.
Price plays a crucial role in the Marketing-Mix as it is the sole factor that generates revenue for a company It significantly impacts consumer purchasing decisions and influences customer preferences Companies must focus on meeting customer needs through product offerings, service quality, and perceived value.
Customers will be convinced by the price, which offered by the difference Hoang Viet Travel Company also makes a difference in their products (professional, value added, product quality).
In business activities of each company, the consumption of products is the most important stage The ultimate goal of each company is to sell the product and make a profit.
Each company selects appropriate distribution channels tailored to its unique operations and the specific attributes of its products to effectively reach consumers.
Hoang Viet Travel Company is a travel company so the company's distribution channels have differences, including:
Head Office Representative Office Tourist Registration Office Online
Hoang Viet Travel targets both current and potential customers, as well as decision-makers and influencers To effectively engage these diverse groups, the company must tailor its approaches and messaging strategies accordingly.
Hoang Viet Travel Company utilizes effective advertising strategies by regularly updating printed publications that provide essential information on tour prices, schedules, and transportation options This approach not only keeps customers informed but also enhances their interest in tourism By implementing useful advertising programs, the company ensures that potential travelers receive valuable insights to aid in their travel planning.
For each event of the compnay, HoangvietTravel will announce discount programs,special products, attractive programs to customers The company's banners include:Vertical banners & Horizontal banners.
Hoang Viet Travel Company is excited to announce its latest programs, events, and services Customers can look forward to detailed information on tour promotions and our best-selling tours featured in the catalog.
Participate in the VITM Fair:
The International Travel Fair VITM 2018 took place from March 29 to April 1 at the International Exhibition Center ICE, located at the Hanoi Culture Palace, 91 Tran Hung Dao Street, Hanoi Hoang Viet Travel Company showcased a variety of discounted travel packages and offered hundreds of gift tours to attendees.
Description of the tasks given during the period of internship
I decided to divide the company's customers into two segments The first segment is customers in Hanoi and the second segment is customers from different provinces.
Customer of Hoang Viet Travel
Customers of Hoang Viet Travel Company in Hanoi
Customers of Hoang Viet Travel in other provinces
I realize that Hoang Viet Travel Company needs to focus on the customers in Hanoi,because they are main group of customer for the company
Customers of Hoang Viet Travel Company in Hanoi:
Hoang Viet Travel is experiencing a decline in its domestic customer base due to an overemphasis on foreign tours, allowing competitors to seize the opportunity to grow their presence in the domestic market As rivals effectively balance both domestic and international offerings to cater to customer needs, they are gradually gaining a competitive edge over Hoang Viet Travel.
Customers of Hoang Viet Travel in other provinces:
Hoang Viet Travel is implementing a range of preferential policies for various provinces, showcasing a strategic approach to capitalize on Vietnam's rapid urbanization As living standards rise in these areas, residents are increasingly willing to invest in high-quality services.
The company offers services tailored for all age groups, with a primary focus on young individuals and working professionals who possess the financial means to afford these offerings.
2.5.3 Stimulate consumption to boost sales:
When sellers want to stimulate new products and products in list of the campaign. These are the products that need to be speeding up sales.
Post advertising for the facebook page of company.
Customers can search information about highlight destinations on the facebook page of company https://tour.dulichvietnam.com.vn/
- Use websites and applications such as: google.com, facebook, instagram to search images, videos that related to destinations where the company has been advertising to the customer.
- Some software to edit photos and videos, such as:
GiliSoft Video Editor, Photodex Proshow Producer, PhotoshopCS6
-Write content for product’s post.
- Schedule and include detailed information about the product containing the location, and we can insert links to the page of the company:
• Scheduled postings when there is a lot of interaction with Internet users
19h - 20h Vietnam time (avoid peak hours in Vietnam)
-Search for customers who need to use the tour service on Zalo.
- Sending advertising boardcast to customer's zalo addresses.
- Writing content for the product through the Boardcast includes:
• Information about travel tour to promote sales (photos, review of travel destinations tour)
• Include other products in the "campaign to stimulate sales"
• Link to the company page
• Scheduled postings when there is a lot of interaction with Internet users
From 7PM - 8PM (avoid peak hours in Vietnam)
Why did the company give me this task?
- First, I have experience writing content Previously, I worked in some offices and I was trained to write content I have the ability to write content that fits my company's product.
The company is seeking a graphic designer to create advertisements Initially, I struggled with photo and video editing tools, despite having some prior knowledge However, after undergoing training, I gained confidence and now use these tools with proficiency.
- Finally, because of the company's personnel structure.
- This activities will promote sales and attract customers to find more informantion, and then they will contact to the saller of company when they want to travel.
- Increase interactive value on page company.
- Advertising brand of company to customer.
2.5.4 Search for posts and comments of customer about travel destinations:
- Search for high-interaction articles through google.com, facebook.com, zalo, instagram
- Look for customers who want to travel or use the service through the pages of competitors
- Search for information of customer through the pages or travel groups on facebook such as: dulich.me, travelHM, HoiDuLich
After that, use the software ATP SOFTWARE & GET COMMENT FACEBOOK to filter the information customer who want to travel.
The software is designed to enhance business activities by facilitating marketing efforts on Facebook Its primary function is to gather customer data from user interactions on articles, personal pages, fan pages, or groups This data collection focuses on obtaining the unique user IDs (UID) of clients, enabling businesses to better understand and engage with their audience.
What will Simple UID do for you?
Find quickly a group of qualified customer to conduct effective advertising programs.
The result is a list of customers that really need your product or service
Take advantage the sources of competitors' customers (scans information from the group, the page or the website of competitor, then advertise your services)
Scan UID list of users
Delete the user's UID from the group
Scan the UID of a group to get the membership information
Scanning interaction (filter comment, filter like )
1 Scan articles that have a lot of like and comment on pages such as travel sites/ groups or competitor sites
2 Evaluate and scan customer information who have the demand of tour(including email, phone number, address of customer)
3 Synthesize customer information into excel sheet and send to Sales department
Why did the company give me this task?
- They need a manager for this job.
- Because of the company's personnel structure.
- At the beginning of the internship, they trained the most basic things They will train through some search engine software.
- This work has brought a large customer to the sales department In addition, the company can also advertise the brand to customers who wish to use the service
- Beside, we can build lists and build relationships with customers.
Besides some social channel such as facebook, website, zalo… Hoangviettravel also uses business.google.com to advertise the travel tour program of the company.
Get access to the company's bussiness.google.com page - check the plan information for products that need to be advertised and change the information, post ads for the product
Edit the photo to suit the ad product
Summarize and plan for the next product
2.5.6 Build a good relationships with agents that supply the source of customers to the company.
Seeking agents on traveling pages, the pages of traveling companies, competitor pages, etc.
Build up long-term relationships and incentives for agents
Updates on new tours and tour programs that need to boost sales
- Schedule in administrative time: From 9AM to 11AM GMT +7
And 3PM - 5PM (avoid peak hours in Vietnam)
Get access to the company's gg adword account - make the ad campaign for products that need to be boost sales or new products that need to reach customers.
Run the campaign for a period of time and then evaluate the results obtained.
Help your product be seen on the website
Approach the object you want
Check how your ads are performing
1 Look for words that customers often search on google.com through support pages such as: keywordtool.io, wordstream.com, adwords.google.com,moz.com/explorer, kwfinder.com…
2 Copy the words that customers search into the excel sheet
3 Filter out keywords that match your company's product
4 Check customer search through the adwords tool of the page
5 Evaluate, comment, and place high-traffic or average-search keywords in the same group.
Make the advertising campaign for the company's tour products:
3 Put the appropriate keywords into each ad group
4 Adjust your budget and bid for each ad group
Evaluate and adjust your bids for each keyword after a period of time:
To optimize your tour program campaigns, conduct thorough keyword research on Google for each campaign and ad group Continuously assess and improve the quality of your landing pages and adjust bids strategically to maintain a top 3 ranking in search results, ensuring high visibility to potential customers.
Install extensions for an advertising campaign:
Install extensions for ad campaigns, ad groups… to show the quality of the page and minimize your keyword bids to save your company's budget.
Why did the company give me this task?
- After an internship at the company, They see me using proficient software.Besides, they also see me work hard and high efficiency They decided to give me a new job
- They also need a manager for this job
- Previously, I was learned about e-marketing Therefore, this is one of the reasons they give this job to me.
I encountered some difficulties when I used it:
- Bring a large number of customers to the company.
- Create competition with competitors on the search page
- Advertising brand of company to customer.
- Save the budget for the company
- Bring high profits to the company
Some suggested solutions for the company:
Google advertising has notable drawbacks, as many visitors may click on your website only to leave within seconds, leading to wasted budget and lost sales opportunities To mitigate this issue, companies should focus on enhancing their website's quality and consider implementing measures to prevent such quick exits.
- The company should improve the utility features to save budget.
Note when using google advertising:
Daily budgets should not be too high
Post on travel pages, advertising pages, travel forums, etc.
Insert link to the company's website
Summarize and plan for the next post
RESULTS ACHIEVED DURING THE INTERNSHIP
Results achieved and contributions for Hoang Viet Travel JSC:
- After 3 months internship in the company, I achieved some results and contributed as follows:
1 Contribute to the promotion of the tours which I am in charge of the potential clients
2 Attract and find a large number of visitors who have the demand about products of the company
3 Build up the content for many quality posts on facebook, zalo, business gg, etc.
4 Contribute to the implementation of search engine optimization, helping to raise the level of Google's awareness with the website of the company
5 Search for some source agents to purvey potential customers for the company
Some skills I learned and practiced during the internship:
To empower trainees in effectively executing online marketing tasks, the company offers comprehensive guidance on utilizing essential tools such as Google AdWords, SEO strategies, and creating product ads After gaining proficiency in these online marketing techniques, I successfully integrated them into my work and have now mastered the relevant software.
Planining and time management skills:
After receiving my assigned tasks, I utilized office software like Microsoft Word and Excel to efficiently plan and synthesize results for each job Alongside the company's time guidelines, I effectively learned to apply these tools to save time while ensuring that the quality of the results remained top-notch.
- This is an indispensable skills for my work At first, I researched the target customers and then edited the marketing content to suit the customer.
- As a trainee at Hoang Viet Travel JSC, I have been trained in communication skills for my future work This is essential for my future work.
The advantages and disadvantages in assigned task performance:
- Get the help, guidance from all of staffs in the Marketing Department.
- Participate in online marketing courses.
- Learning, discussing, and enhancing my professional knowledge.
- Get more knowledge in the field of online marketing
- The company environment is cool, clean, modern equipment to facilitate the work process at the company
- Be interne in a dynamic, professional, friendly and comfortable working environment
- Online marketing is quite new to students, so it is not easy to use proficiently online marketing tools.
This was my first experience practicing in a real work environment, which naturally led to some initial confusion To navigate this, I focused on remaining calm and confident while actively communicating with my colleagues to enhance my comfort level Additionally, I took the time to observe the workflow within the department to become more familiar with my responsibilities.
Navigating online marketing on platforms like websites and Facebook presents challenges, particularly in mastering photo and video editing software With guidance from my colleagues, I dedicated time to learning these tools and actively researched additional software options to enhance my skills for effective marketing.
Navigating specialized terminology in information technology and the diverse languages prevalent in the tourism industry presents significant challenges I have dedicated considerable time to researching these complexities and engaging with potential customers to overcome these obstacles.
- Finally, due to the high volume of work, the members in the department do not have much time to guide and answer my questions.
During my internship at Hoang Viet Travel JSC, I had the privilege of working in the marketing department, where I learned invaluable skills under the guidance of my colleagues This experience provided me with practical knowledge and highlighted the significant differences between theoretical concepts and real-world applications, which will greatly benefit my future career Despite facing various challenges, the insights gained have been instrumental in my professional development.
It is necessary to set up a plan each day to use a reasonable time fund.
To ensure a professional working style, it's essential to adjust our schedules and plan tasks meticulously, paying attention to even the smallest details This preparation fosters readiness and confidence in our work.
In addition, when things are well- prepared, we can anticipate the risks, which are easier to achieve success
Effective communication with colleagues has taught me the importance of listening and problem-solving In a team environment, valuing each member's input and actively sharing ideas fosters collaboration, leading to optimal outcomes.
Use some relatively good software tools to serve the purpose of work
Some important knowledge related to online marketing & marketing in practice
Be approach the culture of the business when entering any organization This helps me get on well the organization in an easy way.
During my internship at Hoang Viet Travel JSC, I received invaluable guidance from Mrs Cao Hoai Huong and my colleagues in the Marketing Department This experience allowed me to apply the marketing knowledge I acquired during college to real-world scenarios, enhancing my practical skills significantly.
Hoang Viet Travel JSC is introduced in this report, which analyzes the company's position in the tourism market and highlights its online marketing activities The challenges of utilizing online marketing tools, including website advertising and Facebook ads, are emphasized, revealing the significant gap between theoretical knowledge and practical application encountered during my initial experiences in the field.
The internship experience at Hoang Viet Travel Joint Stock Company has been invaluable for my future career, providing me with essential skills and insights I am deeply grateful to my supervisor and colleagues for their support and guidance throughout this journey.
I extend my heartfelt gratitude to all the teachers and instructors at Vietnam University of Commerce for their invaluable guidance and knowledge, which I have successfully applied in my practical work and internship experiences.