(Luận văn tmu) internship report online marketing for hoangviettravel

MARKETING MANAGEMENT PROFESSIONAL IN SALES AND MARKETING COURSE: 2015-2018 Nguyen Duy Hung - Marketing INTERNSHIP REPORT “Online Marketing for HoangVietTravel.” Working period from March 2018 to May 24 2018 Tutor in University Tutor in Company MR NGUYEN HOANG MRS CAO HOAI HUONG MR LA TIEN DUNG Prof CORINNE MONTOYA HA NOI - 2018 ACKNOWLEDGEMENT During my internship period, I learned a lot about the marketing knowledge at the company, communication skills, working experience in a competitive environment as well as real life First of all, I would like to express my gratitude to Hoang Viet Travel Company for helping me complete successfully the report "Online Marketing for Hoang Viet Travel Company", especially with the help of staffs in the company After that, I would like to express my gratitude to those who helped me a lot in the process of completing the report: Ms Cao Hoai Huong- Manager of Marketing Department at Hoang Viet Travel Company and she is also my instructor Prof Corinne Montoya - Jean Moulin Lyon University Mr Tien- Advisor for my report Mr Nguyen Hoang- Instructor for my report Under their guidance I could write and complete the report successfully Finally, I would also like to thank all the staffs of Marketing and Sales Department of Hoang Viet Travel Company for helping me in the implementation of this report With limited time, knowledge and experience, the report will inevitably make mistakes I would like to receive valuable comments from teachers so that I can improve my knowledge I would like to sincerely thank you ! SUMMARY My internship report was named "Online marketing for HoangVietTravel", my report aims to contribute some ideas about building online marketing for Hoang Viet Travel Company The internship report will be divided into chapters In the first chapter, I will introduce briefly about Hoang Viet Travel Joint Stock Company In the next chapter, I will describe in detail the work that I have done during my internship In the final chapter, I evaluated the results of the internship and the experience that I have learned from internship period TABLE OF CONTENTS ACKNOWLEDGEMENT SUMMARY TABLE OF CONTENTS CHAPTER I: INTRODUCTION ABOUT HOANG VIET TRAVEL COMPANY 1.1 Company background: 1.2 Business activities of Hoang Viet Travel Company: 1.3 Some branches of Hoang Viet Travel Company: 1.4 The objective, quality and price of Hoang Viet Travel Company: 1.4.1 Objectives: 1.4.2: Quality and Price: 1.4.3: Company strategy in the future: 1.5: Outstanding achievements of Hoang Viet Travel Company: .7 CHAPTER II: DETAILED DESCRIPTION OF THE INTERSHIP RESPONSIBILITIES .9 2.1 The expectations during internship period: 2.2: Analysis of tourism market in Vietnam: 2.2.1: Macro environment: 2.2.2: Micro-environment: 12 2.3: SWOT analysis: 15 2.4: Marketing mix of the Hoang Viet Travel: 17 2.5 Description of the tasks given during the period of internship: 19 2.5.1 Market Segmentation: 19 2.5.2 Target customers: 20 2.5.3 Stimulate consumption to boost sales: 20 2.5.4 Search for posts and comments of customer about travel destinations: .23 2.5.5 Build the post ads on google to promote brand of the company 25 2.5.6 Build a good relationships with agents that supply the source of customers to the company 26 CHAPTER III: RESULTS ACHIEVED DURING THE INTERNSHIP 29 CONCLUSION 31 REFERENCES 32 CHAPTER I: INTRODUCTION ABOUT HOANG VIET TRAVEL COMPANY 1.1 Company background: The company has full name is: Hoang Viet Investment - Transport - Tourism Joint Stock Company The company was established in 2005 and inherited the nationwide distribution system all over the country Hoang Viet Travel is also a prestigious company in the design, organization of special programs required by customers from all over the world, such as: Asia, Europe, America, etc Business Name: Hoang Viet Travel., JSC Address: No 93 , Hong Ha Street, Ba Dinh District, Hanoi Phone number: (024) 37633222 - 38372626 Date of establishment: 1/2005 Business Code: 0101594871 E-mail: tour@dulichvietnam.com.vn Website: https://tour.dulichvietnam.com.vn Director: Mr Vu Quyet Thang 1.2 Business activities of Hoang Viet Travel Company: Type of business: Hoang Viet Travel is a travel company The company is one of the best travel companies in the field of organizing and providing tours The main tour programs of Hoang Viet Travel are mainly domestic tours and foreign tours - Domestic tourism: Domestic travel Department of Hoang Viet Travel Company always provides domestic tours with reasonable price and high quality service Include: • Tourism, relaxation and ecotourism • Tourism festivals • Tourism combines the organization of teambuilding activities - Foreign tourism: Foreign travel Department of Hoang Viet Travel Company was established in October 2005 The Foreign Travel Department is responsible for organizing tours for both individuals and organizations with the best quality and reasonable price Mission of the company: - Hoang Viet Travel Company operates in the field of travel, so their mission is customer service and bringing convenience to customers (save time and money …) Besides, they also want to bring the best quality for everyone With the message "Do not provide cheap and poor quality services to customers", Hoang Viet Travel always provide customers with the best products - Hoang Viet Travel Company always strives to maintain its position as one of the best tourism companies in Vietnam and the region in terms of price, quality and prestige - The company has a lot of valuable resources, such as: strong finance situation, experience and prestige in the field of tourism, close relationships with partners around