Tiểu luận quản trị điểm đến du lịch hà nội

lOMoARcPSD|17343589 Hà Nội - 1321321asdasd Quản trị học (Trường Đại học Văn Lang) Studocu is not sponsored or endorsed by any college or university Downloaded by v? ngoc (vuchinhhp10@gmail.com) lOMoARcPSD|17343589 Trường Đại Học Văn Lang Khoa Du Lịch Tiểu Luận Học Phần Quản Trị Điểm Đến Du Lịch Hà Nội Gỉang viên: Nguyễn Cơng Hoan Nhóm: Lộc Nguyễn Nguyễn Minh Quân Nguyễn Hoàng Gia Hân Huỳnh Gia Hào Đỗ Lê Quỳnh Như Đoàn Thảo My Lương Gia Kiến Vũ 197LH24434 197LH11533 197LH11522 197LH11757 197LH11659 197LH12058 TP Hồ Chí Minh, Năm 2022 Downloaded by v? ngoc (vuchinhhp10@gmail.com) lOMoARcPSD|17343589 Mục Lục Prologue I Theoretical and practical basis .5 1.1 Theoretical basis 1.1.1 The basic Theories 1.2 Overview of Hanoi .11 1.2.1 Natural conditions of Hanoi .12 1.2.2 Conditions of Hanoi 13 Chart 16 II Assessing the competitive status of tourism destinations in Hanoi city .17 2.1 Assessing the business performance of the destination in Hanoi city 17 2.1.1: Assessment of the tourist market .20 Board 20 2.1.2: Assessment of revenue at tourist destination 20 2.1.3 : Assessment of tourism resources at the destination 22 2.2 Actual situation of competitiveness of destinations in Hanoi 24 Chart 24 2.2.1: Assessment of human resources .25 2.2.2: Evaluation of the price 26 2.2.3: Assessment of attractive destinations 27 2.3 Evaluate the advantages and disadvantages of Hanoi tourist destination 31 2.3.1 Favorable 31 2.3.2 Difficult .31 III Enhancing competitiveness in tourist destination Hanoi 32 3.1 Orientation for tourism development in Hanoi 32 3.1.1 Vision, mission 32 3.1.2 Forecast of human resource development .33 3.1.3 Forecast of development of the tourism market 33 3.1.4 Forecast of revenue of the tourism industry .34 3.1.5 Forecast of products and tourism programs, services (hotels, restaurants ) 35 3.2.1 Solutions on state management policies to the destination .37 Problem 37 3.2.2 Organizing training and fostering tourism human resources 39 3.2.3 Competitive solution on the price of the destination .40 3.2.4 Solutions for building routes and attractions at the destination .41 3.2.5 Market solutions, target tourists at the destination 43 3.2.6 Solutions for advertising, promotion and branding at the destination .46 3.2.7 Solutions for infrastructure, facilities and technical equipment at the destination 48 3.2.8 Solutions on information technology application in destination management .48 CONCLUSION 50 Downloaded by v? ngoc (vuchinhhp10@gmail.com) lOMoARcPSD|17343589 Reference: 51 Prologue Reason for choosing the topic In the context of an increasingly diversified and developed tourism market, tourist destinations tend to be saturated and overshadowed, without the highlights to distinguish and attract tourists compared to other competitors The competition for tourists is gradually focusing on highlighting the soul and identity of the destination Therefore, tourism destination marketing becomes an important tool to highlight the differences and competitive advantages of a destination, making it easy for customers to access and make choices From there, it builds its own identity, making it easy for customers to recognize the tourism products of that destination Realizing that importance, the State as well as relevant departments have plans and measures to communicate and promote Hanoi tourism, develop more than Hanoi tourism, and want to bring tourism here become a tourist destination worth visiting Therefore, Loc Nguyen's group decided to choose the topic: "Analysis of the content of tourist destinations in Hanoi" Target With the goal of clarifying the basic theories of tourist destinations, tourism destination marketing and tourism destination marketing content Find out the current status of marketing activities in Hanoi tourist destination Thereby, propose solutions to improve marketing activities in Hanoi tourist destination • Research object: The discussion focuses on theories of content of tourism destination marketing activities, current situation and solutions to improve Hanoi tourism destination marketing activities • Research scope: Hanoi tourist destination Texture In addition to the introduction and conclusion, the content of the discussion is structured into three chapters: Chapter 1: Theoretical and practical basis Downloaded by v? ngoc (vuchinhhp10@gmail.com) lOMoARcPSD|17343589 Chapter 2: Assessing the competitive status of tourism destinations in the province Ha Noi city Chapter Enhancing competitiveness in tourist destination Hanoi I Theoretical and practical basis 1.1 Theoretical basis 1.1.1 The basic Theories 1.1.1.1 Tourism Theories Nowadays tourism has become a popular socio-economic phenomenon Hiep The International Travel Association has recognized tourism as the largest economic sector in the world surpassing the automobile manufacturing, electronic steel and agriculture industries So tourism has become a spearhead economic sector of many countries around the world Art The term travel has become quite common, it comes from the Greek with the meaning is to go round Tourism is associated with rest and entertainment, but due to circumstances, different time and area, under different research angles, so the concept of The concept of tourism is not the same The 2005 Vietnam Tourism Law introduced the following concept: “Tourism is activities related to a person's travel outside his usual place of residence regularly to meet the needs of sightseeing, learning, entertainment, relaxation for a certain period of time” According to the United Nations, the official travel organizations (International Union) of Official Travel Oragnization: IUOTO): Tourism is understood as an act of travel travel to a place other than his usual place of residence for the purpose of The purpose is not to business, ie not to a job or a job living money At the United Nations Conference on Tourism held in Rome - Italy (August 21 - September 5, 1963), Experts give the definition of tourism: Tourism is a collection of relationships systems, phenomena, and economic activities that originate from the journeys and residence of individuals or groups outside their habitual residence or outside their country for peaceful purposes The place they go to stay is not a place of work of them 1.1.1.2 Theories of Tourist Attraction Downloaded by v? ngoc (vuchinhhp10@gmail.com) lOMoARcPSD|17343589 A tourist attraction refers to a range of places, goods, customs and events that have their own characteristics or places in a particular context that capture the interest of visitors 1.1.1.3 Theory of Tourist Destinations When it comes to tourism, it refers to the activity of leaving the usual place of residence to go to another place to satisfy needs for different purposes The place that tourists choose during their trip can be a specific place, an area, a territory, a country, or even a continent In the scientific literature on tourism, these locations are collectively referred to as tourist destinations (places) In terms of geography, tourist destinations are defined according to the spatial extent of the territory A tourist destination is a geographical location to which a tourist is making a journey to satisfy a need according to the purpose of his or her trip With this concept, the tourist destination has not yet been defined and is still general, it only determines the geographical location depending on the needs of tourists, has not yet determined what factors make up the tourist destination calendar Considering in the economic relationship of tourism, tourist destination is understood as the factor of tourism supply This is because the function of the destination is to satisfy the aggregate needs of tourists I.1.1.4 Theory of Destinations for Travel A physical location where a tourist stays at least one night is referred to as a tourism destination It contains travel-related goods including accommodations, attractions, and other tourist resources accessible within a day's round-trip travel Its management is defined by administrative and physical boundaries, and its market competitiveness is determined by perceptions and images 1.1.1.5 Theory of Tourism Products A tourist may require a variety of goods and services when traveling to and staying at a destination These include facilities and attractions that are manmade, natural, and cultural, including lodging, transportation, and supplementary services 1.1.1.6 Tour Theoretical Numerous researchers have examined and provided definitions of tourism programs in response to the growth of the global tourist sector A tourist program has no common definition, though The following are definitions from various authors: Charlers J Wetelka claims: "Any pre-planned, typically pre-paid excursion to one or more locations and back to the starting point is referred to as a tour Downloaded by v? ngoc (vuchinhhp10@gmail.com) lOMoARcPSD|17343589 program typically includes lodging, eating, sight-seeing, and other components." A tour program is a set-priced travel service that customers can purchase individually or in groups and use either jointly or individually, according to authors Gagnon and Ociepka A "tourist program" is defined as "a predefined schedule of a trip organized by travel agencies, which defines the duration of the trip, tourist destination, stops, accommodation services, and transportation transfers, other services, and program prices" in the legal documents on state management of tourism in Vietnam 1.1.1.7 Resources for Travel Theories The term "tourism resources" refers to the infrastructure, amenities, and other features, both natural and artificial, that draw tourists to a location and may help shape it into a tourism destination 1.1.1.8 Area -Tourist Theories A tourist area is a location that benefits from tourism resources that have been developed, invested in, and planned to cater to the various needs of visitors Both the national and provincial tourism areas are included in the tourist area A tourist area is a fundamental building block in the planning and management of tourism It is a place with a lovely environment, a concentrated amount of scenery, and a geographical area with tourism as its primary purpose 1.1.1.9 Theories of state management of tourism Tourism macromanagement is responsible for state management; it is not a subjective or commercial function that takes the place of tourism enterprises To make it easier for companies from various economic sectors to operate in the tourism economy, that management is carried out through macromanagement The goal of state management of tourism is to guide the industry's growth in the general direction of the nation's development process 1.1.1.10 Theories of Tourism Human Resources Tourists that behave as tourists, work as tourists, or are tourists (employment) The role of human resources as workers can take the form of human resources in governmental institutions, human resources acting as entrepreneurs (entrepreneurs) who play a role in determining the satisfaction and quality of workers, experts and professionals who play a role in observing, controlling, and improving the quality of tourism, and, no less important, society around Downloaded by v? ngoc (vuchinhhp10@gmail.com) lOMoARcPSD|17343589 tourist areas that are not included in the aforementioned categories but also determine the comfort and sanity of its residents 1.1.1.11 Theories on tourism costs and offerings The sort of tourism product is determined by price The cost will determine the caliber of the type of service and assist customers in making more responsible and efficient use of goods and services Visitors can compare prices with those of other tourism-related goods using price as another parameter 1.1.1.12 Theories of tourism promotion To find and promote development opportunities and draw tourists, tourism promotion involves conducting market research, organizing propaganda, promoting, and advocating 1.1.1.13 Theories of destination competitiveness The collection of resource components, including natural resources, human resources, technological facilities, finance, policies, institutions, and people, that go into creating a destination is known as destination competitiveness the ability to attract tourists and best meet their demands; a picture of effective and sustainable tourism development 1.1.2 Hanoi's characteristics Geographical coordinates: Hanoi is now located from 20°53' to 21°23' North latitude and 105°44' to 106°02' East longitude, adjacent to Thai Nguyen - Vinh Phuc provinces in North; Ha Nam - Hoa Binh in the South; Bac Giang - Bac Ninh - Hung Yen in the East and Hoa Binh - Phu Tho in the West Hanoi now has both mountains and hills and the terrain is lower from north to south, from west to east, of which the plains account for a quarter of the city's natural area The average height of Hanoi is from to 20 meters above sea level, the high hills and mountains are concentrated in the North and West The highest peak is Ba Vi 1,281 meters; Gia De 707 meters; Bird's Foot 462mm; Thanh Lanh 427 meters and Thien Tru 378 meters… The inner city area has some low hills, such as Dong Da mound, Nung mountain Hanoi was formed from the Red River Delta, the geographical feature of Hanoi city is "City of rivers and lakes" or "City in the river" Thanks to the large and small rivers that have flowed hard for thousands of years, bringing alluvium to this fertile delta Currently, there are rivers flowing through Hanoi: Red River, Duong River, Da River, Nhue River, Cau River, Day River, and Ca Lo River In particular, the section of the Red River flowing through Hanoi is up to 163km long (accounting for one-third of the length of this river flowing through the territory of Vietnam) In the inner city, in addition to the To Lich Downloaded by v? ngoc (vuchinhhp10@gmail.com) lOMoARcPSD|17343589 and Kim Nguu rivers, there is a system of lakes and ponds, which are the drainage channels for Hanoi's wastewater Located in the tropical monsoon region, Hanoi's climate is characterized by a humid, hot and rainy monsoon in the summer, cold and little rain in the winter; divided into four distinct seasons of the year: Spring, Summer, Autumn, and Winter Spring starts in February (or lunar January) and lasts until April Summer starts from May to August, hot but rainy Autumn starts from August to October, cool weather, yellow leaves fall Winter starts from November to January next year, the weather is cold and dry The boundary dividing the four seasons is only relative, because Hanoi has an early cold year, a late cold year, a long hot year, the temperature is up to 40°C, and there are years when the temperature drops below 5°C 1.1.3: THE ROLE OF HANOI The capital of the Socialist Republic of Vietnam is Hanoi The capital is the national political-administrative center, where the headquarters of the central agencies of the Party and State and socio-political organizations, diplomatic representative offices and international organizations are located economic; is a major center of culture, education, science and technology, economy and international transactions of the whole country The headquarters of the Party Central Committee, the National Assembly, the President and the Government are located in Ba Dinh area, Hanoi city To build and develop a civilized, modern and typical capital for the whole country Ensure safety and convenience for the operation of central agencies of the Party and State and socio-political organizations, diplomatic missions, international organizations and for the organization of events national and international programs and events in the capital area Actively coordinate and support the provinces and centrally-run cities in the Capital Region and the whole country through the expansion of forms of association, cooperation and mutual development Actively and actively expand relations and friendly cooperation with capitals of other countries, taking advantage of external resources to build and develop the capital; create favorable conditions for agencies, organizations and people of the Capital to participate in international exchange and cooperation activities in the fields of economy, culture - society, education, science and technology Accordingly, Hanoi capital is the national political-administrative center, where the headquarters of the central agencies of the Party and State and sociopolitical organizations, diplomatic representative offices are located International organizations It is a major center of culture, education, science and technology, economy and international transactions of the whole country In addition, the headquarters of the Central Committee of the Party, the National Assembly, the President and the Government are located in Ba Dinh area, Hanoi city Accordingly, Hanoi Capital has the following responsibilities: Downloaded by v? ngoc (vuchinhhp10@gmail.com) lOMoARcPSD|17343589 To build and develop a civilized, modern and typical capital for the whole country Ensure safety and convenience for the operation of central agencies of the Party and State and socio-political organizations, diplomatic missions, international organizations and for the organization of programs national and international programs and events in the capital area Actively coordinate and support provinces and centrally-run cities in the Capital Region and the whole country through the expansion of forms of association, cooperation and mutual development Actively and actively expand relations and friendly cooperation with capitals of other countries, taking advantage of external resources to build and develop the capital Create favorable conditions for agencies, organizations and people of the Capital to participate in international exchange and cooperation activities in the fields of economy, culture - society, education, science and technology 1.1.4 Basic element of Ha Noi Hanoi is the capital of more than 1000 years old, with a long history, diverse cultural traditions and rich identity, Hanoi is really a major tourist center of Vietnam Hanoi is always one of the places that attracts many domestic and international tourists Hanoi ranks first in the number of Vietnamese monuments with 3840 monuments out of a total of nearly 40,000 Vietnamese monuments (including 1164 national monuments); Hanoi is currently the locality that owns the most UNESCO titles in Vietnam Therefore, Hanoi has strengths and conditions to develop cultural, spiritual and conference tourism Hanoi tourism center has the role of traffic convergence, located at the heart of the Ninh Binh - Quang Ninh - Lao Cai tourism triangle, has the role of distributing tourists to these key tourist areas and the whole world Northern Vietnam By 2020, Hanoi's tourism will become a spearhead economic sector with a synchronous and modern system of technical and material foundations; high quality, diversified, branded and competitive tourism products; imbued with national cultural identity, friendly to the environment; building Hanoi into an attractive, classy and worthy tourist center of the region and the whole country It is expected that in 2020 to welcome 3.2 million international visitors and 20.0 million domestic tourists; By 2030, 4.5 million international visitors and 26.8 million domestic tourists will be welcomed Total revenue from tourists in 2020 reached 3,794.0 million USD, equivalent to 79,674 billion VND; In 2030, the income will reach 8,865.0 million USD, equivalent to 186,165 billion VND The proportion of tourism GRDP in the total GRDP of the city in 2020 will account for 8.7%; by 2030, accounting for 9.3% Demand for tourist accommodation establishments in 2020 is 58,100 rooms; By 2030, there will be 98,600 rooms In 2020, create jobs for nearly 383 thousand employees, of which 127.8 thousand direct workers; By 2030, create jobs for about 750 thousand employees, of which 250,000 are direct workers Downloaded by v? ngoc (vuchinhhp10@gmail.com)