MINISTRYOFEDUCATIONANDTRAINING THESTATEBANKOFVIETNAM HOCHI MINH CITYUNIVERSITYOF BANKING PHAMTHAIDAT FACTORS INFLUENCING THE DECISION TO PAY TUITION FEESONLINEBYSTUDENTSOF HOCHIMINHCITYBANKINGUNIVE[.]
MINISTRYOFEDUCATIONANDTRAINING THESTATEBANKOFVIETNAM HOCHI MINH CITYUNIVERSITYOF BANKING - PHAMTHAIDAT FACTORS INFLUENCING THE DECISION TO PAY TUITION FEESONLINEBYSTUDENTSOF HOCHIMINHCITYBANKINGUNIVERSITY GRADUATE THESIS COURSEMAJOR:BUSINESSADMINISTRATI ON CODE:5240101 HOCHI MINH CITY,2022 MINISTRYOFEDUCATIONANDTRAINING THESTATEBANKOFVIETNAM HOCHI MINH CITYUNIVERSITYOF BANKING - PHAMTHAIDAT FACTORS INFLUENCING THE DECISION TO PAY TUITION FEESONLINEBYSTUDENTSOF HOCHIMINHCITYBANKINGUNIVERSITY GRADUATE THESIS COURSEMAJOR:BUSINESSADMINISTRATI ON CODE: 5240201TUTOR:NGUYENVAN TIEN HOCHI MINH CITY,2022 ABSTRACT With the goal of analyzing the factors influencing the decision to pay tuition fees inthe form of online form of students of Ho Chi Minh City Banking University In theintegrated and developed economy as in the current era, online forms of payment areincreasingly popular and especially explosive under the influence of the Covid-19pandemic The research paper is aimed at the audience, aiming to study "Factors thatinfluence the decision to pay tuition fees in the form of online practice", through theprocessofdataincome,theoreticalanalysis(concept,introductionofproblems )practicala nalysisoftheproblem,referencefromrelatedstudies.Theprocessofanalyzing,buildingscale stoevaluateresults,comparingfactorswitheachother,comparingresultsfrommodelsincluding:5independent variables,PersonalIntentions(INT),SecuritySafety(SER),Convenience(CON),Information(INF)andPandemics(PA), all have influence on the decisions of students to pay tuition fees at the BankingUniversity of Ho Chi Minh City HCM Throughthe results of the study, in order tounderstand the limitations and give related administrative readerhaveaclearviewoftheproblem KEYWORDS:Payment,online, Covid-19,students implications, help the SUMMARY In today's market economy, technology plays an extremely important role in thedevelopmentofeachcountry,whentheCovid19pandemicbrokeout,mosttransactions had to be done online and using the Internet Use technology platforms toperform daily activities It can be said that online payment is gradually becoming atrend of modern society, when the use of cash is less and less popular and has beenreplacedbynewforms ofpayment suchas e-wallets,banks,etc.virtualmoney However, Vietnam is still one of the countries with the highest average cash usagecompared to other countries in the region and the world In recent years, the state hasbeen implementing policies to encourage the reduction of cash usage and the increaseofonlinepaymentmethods,especiallyduringtheCovid-19pandemic Understanding consumer psychology, in the world and Vietnam in recent years,therehavebeenmanystudiesononlinepaymentandthestudy"FACTORSINFLUEN CINGTHEDECISIONTOPAYTUITIONFEESONLINEBYSTUDENTSOFHOCHIM INHCITYBANKINGUNIVERSITY"wasconductedon the basis of a survey and assessment of students studying at Banking University tounderstand their decisions when using the school's payment system, with the goal ofincreasingthebirth rate.Membersusing onlinesystemsreduce cashrates The research model is built with independent variables affecting the decision tochoose a lending bank, including: Personal intentions, Security safety, Convenience,Information, Pandemic and a dependent variable on the decision to pay online tuitionfeesstudent.CollecteddataareprocessedthroughCronbach'sAlphacoefficientmeth od,EFA (Exploratory Factor Analysis),multivariater e g r e s s i o n a n a l y s i s , T t e s t for two independent samples and ANOVA method for analysis of variance, otherfactors The research results show that all factors affect the decision to choose alending bank of individual customers in Ho Chi Minh City, in which Convenience isthemostinfluentialfactor.Thestudyalsoshowsthatthedifferenceinfieldsofstu dy and gender also affects the decision to pay tuition fees online of HCMC BankingUniversitystudents Basedontheresearchresults,theauthorproposessomerecommendations,limitationsoft he studyandthefuturedirectionofthetopic The first,” Convenience” is the factor that most strongly influences the decision ofstudents to pay tuition fees online compared to the rest of the Therefore, banks andschools need to promote student-oriented affiliate activities with the main purpose ofincreasing the convenience of student payments such as allowing payments in differentforms not only through the bank but also through e-wallets or in the future the schoolcancreateitsownpaymentapps,especiallybankaccountsthatcanp r o v i d e informati on and increase the convenience for students in paying for school In fact, the Universityof Banking is operating the e-student app, which has the function of payingsmall fees, but there are still a lot of inadequacies in operations especially it is difficulttopaywhenrequiringstudentstoownaspecializedbankaccount.Increasingconveni ence will make a difference and attract an increased number of students to payonline, reducing the use of cash to increase professionalism to harmonize with thegeneraltrendoftheworld Second, the research results show that the factor "Safety and security" has a similareffect and is the second most influential factor in the research variables Increasingsafety and security will help students feel more secure when making online payments,soschoolsandbanksneedtohavepoliciesto limitonlinefraud Third, the results of the study show that the "Pandemic" factor has a positive impactonstudents'decisiontopayforonlineeducation.Thisisanunpredictablefactorbutalso requires a counter-policy., For students, it is necessary to be proactive, especiallyin exchange and transaction activities such as paying for school fees online because ofthe policy of limiting contact, as well as always keeping contact information with theschoolin o rd e r to ke e pu pw it ht he ne e ds o f s t u d e n t s t i m e to s o lv e p r o b l e m s o nt he part of the school, still need to have policies to support students in payment such asextending time, reducing tuition fees and encouraging students to use online paymentforms,limitingcashandcash,facecontact Fourth, the research results show that the "Information" factor has a positive impactonstudents'decisiontopayonlinetuitionfees,keepinginformationwillhelpstud entsa lot in the learning process and activities outside the school, the school needs to beable to combine with the integrated bank to send information available on the paymentapplicationsuchastheamount,Expiry dateorcansendittothestudentrightonthepayment application, not must notify through the group on Facebook, this will helpstudentsalwaysknowtheinformation,avoid mistakes Finally, the resultsofthe study showed thatt h e factor "Personal i n t e n t i o n s " h a v e the same effect on the decision of students to pay for online education, this is a factorderivedfromthestudent'sown.Therefore,inthefuture,inadditiont o t h e developme nt policies of the state, students must also be self-conscious, try to makeclear plans for the development of the future and always update new information andtrends in the world so as not to fall behind in the development of the country, thushelping to increase the rate of payment and use of electronic services, supporting formhabits REASSURING My name is Pham Thai Dat, a high-quality training system student majoring inBusiness Administration at Ho Chi Minh City University of Banking, Ho Chi MinhCity I would like to assure you that thesis with the topic "Researching the factorsaffecting the decision to pay tuition fees online of students of Ho Chi Minh CityBanking University HCM"is my personal research, under the support of Dr TS.Nguyen Van Tien All data is referenced from reputable sources and has clearquotes, agreed in the reference section The results of the study were completelyhonestandaccurate,notcopied Theauthortakesfullresponsibilityforthe assurance HCMC,theday month year THANKYOU First of all, I would like to thank all the teachers of The BankingU n i v e r s i t y o f Ho Chi Minh City, who have directly taught, taught and imparted knowledge duringmytim es t u d y i n g andw or k i ng a t the school, a s wellas c r e a ti ng oppor t unities for metodothisresearchpaper In particular, I would like to thank Dr Nguyen Van Tien, who has helped me inchoosing topics, building content, editing research and giving valuable suggestionsto help me complete the graduation course in the best I would also like to thank theManagementBoardoftheFacultyofBusinessAdministrationoftheBankingUniversityfor enablingmetocompletemyresearch Finally, I would like to express my deep thanks to my family and friends, whohave always been by my side for helping, supporting and motivating me throughoutmystudiesandcompletingmystudies Because of the limitations of knowledge and experience, the essay is not immunetoerrors, looking forwardtoreceivingthe helpandfeedbackofteachers IMAGECATEGORIES Figure2.1:The model of organizingconsumerbuyingbehaviorFigure2.2:Researchmodel Figure 3.1: Research process diagramFigure4.1:HistogramPlot Figure 4.2: Normal P-P PlotFigure4.3:Scatterplot