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BQGIAODUCVADAOTAO TRI1 GDQHQCC O N G NGH TP.HCM NGHIENCifUCACYEUTOTACDONGDENNAN GLLCCANHTRANHDONGCUA CACDOANHNGHIEPTRONGNGANHDAUK HITAIVIETNAM LUANVANTHACSY Chuyénngiinh:Qu:intri.KinhdoanhMasGn gnh:60.34.01.02 HUTECHL I BRARY HLDGDCKHOAHQC:PGSTS.DUONGCAOTILLNGUYEN TP.HOCHIMINH,Théng12n4m2015 CONGTRINHDUOCHOANTHANHTAITRUI3 NGD A I H Q C C O N G NGHET P HCM Cénbohuéngdankhoahoc:PGSTS.DUONG A NGUYEN Luan vanThacstduncbaov(taiTruéingDai'hpcCongngheTP.HCMrig:iy 30thing01nam2015 Thiinhphan HoidongdanhgiaLuanvdnThacstgom: TT Hgviitén I GS.TS.VoThanhThu TS.TS.TruongQuangDung TS.MaiThanhLoan PGS TS.BuiLeHa TS.NguyenQuyétThang Chfrcd a n h H gi d o n g Chutich Uyvién Uyvién,Thu Hptenhpcvién:ThtinMQHaNgay,th Giéitinh: :ing,nlimsinh:28/01/1977Chuyénngén Notsinh: Nam h:Quéntri.kinhdoanhI-TéndeHi: BdcGiangMSHV: 1441820025 NGHIENCNCACDUTOTACDQNGDENNKGLCCQTRANHDQNGCU ACACDOANHNGHIP TRONGNGHDAUKHIT@IVIE)TNAM II-Nhi(mvjjviing i dung: Thénh‹it,xacd(mhc:icyentotacdongdenndingl;rcc tranhdn g cfiac:iedoanhnghi(ptrongngénhdiiukhitai Vi9tNam Théhat,doluéingmucdotiicdr i g ciiatimgyéutodennllnglqcc;ihtranh dongciiaciicdoanhnghi(ptrongngénhdaukhitaiVi(tNam Thirba, d n a r a m o t s o hiimy c h i n h s a c h n h tilcd o n g d e n n n g lijcc tranhd9ngcfiac:icdoanhnghi(ptrongngiinhd ii u khitai Vi(tNam III-Ngéygrannhi(mv9:01/06/2015 IV-Ngiiyhoiinthiinhn hi(mvq:3 1/ 12 /2 01 V-C:inb(huéogdan:PGSTS.DUONGCAOTONGUN LVCAMDOAN Tf›ixincamdoandaylacf›ngtrinhnghiéncfnicfiariéngtoi.Ciicsoli(u,kétquitn éutrongLua(nvlinlatrungthqcvachuatiingdupcaicf›ngbotrongbatclingtrinhnaok h:ic Tfiix i n c a m d o a n r a n g mp i s q gi i i p d o chovi(ct h q c h i ( n l ua(nv é n n a y daduqcc:tinonviic:icthongtintrichdantronglua(nvdndadupcchironguongoc Hpcviénthqchi(nLua(nvtin LVCAMON Quaquittrinhhpctap vanghiénciiu,duqc su“;tintinh giiip diicfiaquybyct› gi:to,tf›idiIhoiinthénhchuongtrinhhpct(ipvanghiéncimlu(iri “ véide /VgIiiénci iicdcyesI n técifpgdé'riniiiig tyrecqnhd'pngcitefrenfic éc dneiifi *&*iR>º*&•saiihdliMkhitqiVi(tNam” Toixinchénthiinhc:innonPGSTS.DuoogCanTh:iiNguyéndtitaompidieu ki(nv:i’t;intinhhuéngdantoitrongquittrinhnghiéncinivahoiinthi(ndetéi Tf›ixinchinthénhc:innonc:icanh,ch)Banliinhdaoociicdoanhnghi(pdaukhitaiVi(tNamr ri:it:icgiatdikhaosiit,dacungcaptiiili(uthongké,huéngdantotc:ich xfrlythongtin Tf›ixinchfintfrinhcémonQuyliinhil;jodiicungcapnhiéuthongtinquyb:iuv:idénggépykién chotoitrongquittrinhnghiénciiudetiii TP.HoChiMinh,ngay/.f.th:ing .ném2015 Detontaivaph:ittriéndoanhnghi(pcanphainéngcaonangluccanhtranhcuami nhvidé›lachiakhé›adandenthanhcongchotatcacacdoanhnghi(p,diéunayl a i d o i h o i d o a n h n g h i ( p p h a i c o nguon1 q c thichh p p d e taora lpit h e c a n h tranh.Vivay yéucau cfipbirchdoivaicacdoanhnghi(plaph:iiphiithi(nracacnguonl p c taoralpi théct r a n h ro1thdoduytriva ph:ittriénnhamdambéolpithecanhtranhbénvfmgtrongtuonglai,giiipchodoanhn ghi(pdimgvfmgtrénthi tru6ngnotdiatruocsutfincfingcuaciicdoithuchtranh Nghiénciiun:iydupcthqc hi(nnhammucdichxacdintciicyéutotacd‹ingden nangluccanhtranhdongcuaciicdoanhnghi(ptrongngénhda u khitarV ( t Nam Duatréncacnghién cirulienquanvasugopycuachuyéngia,tiicgiadaxiiydgmohinhnghiénciiucohi(uchinh phuhppvérithuctévoimoitruénghoatdongt:yiVi(t Nam.Mohinhgomcacyéutotac dong denuangluccanhtranhdong cuaciicdoanhnghi(ptrongnganhdaukhitaiVi(tNam:NénglucMa rketing;D| nhhuéngkinhdoanh;N a n g lucs : i n g t a o ; N a n g lqcl a n h dao;D a n h tiéng doanhnghi(p:Nanglqctochucdich vp Tiénhanhkhaosatthqctévaxulyso1i(utrénphanmémSPSS,tacgiadatimra6nhanto anhhuéngtheothutqgiiimdéndoléNiinglucMarketing(Bet a =0.346),N a n g Iq cl a n h dao( B e t a = ) , D o a n h t i é n g d o a n h n g h i ( p ( B e t a = 0.266 ),Nangl q c suingtao(Beta=0.242),Dinhhuéngkinhdoanh(Beta=0.198),vacuo1 cung1:iNanglqctochucd)chvp(Beta=0.176).Tukétquadatdupc,t:icgiadadexuat mots o kiénnghinhamn : i n g caonanglqc ct r a n h d o n g cfiac:icdoanhnghi(ptrongn ganhdiiukhitaiVi(tNam Hyvpngkétquanghiénciiunaysemanglainhilngthaydoitichcuctrongcaccacdoanhnghi( ptrongnganhdaukhitarVi(tNam,gopphénnfing caotinhcanhtranhngaycangtothon ABSTRACT TOSurviveandgrow,enterprisesn e e d s t o improvecompetitivenessbecausethatisthe keytobesuccessforallentrerprises,t h l s requiresentrerprisesmusthavesuitableresource stocreatetheGompetitlveadvantage.Thus,urgentrequirementfor entrerprisesisidentifingther esourcestomaintainanddeveloptoensuresustainablecompetltlvea d v a n t a g e f o r f u t u r e , h e l p s e n t e r p r i s e s s t a y o n t h e d o m e s t i c m a r k e t beforetheattackofthecompetitors Thisstudywas c o n d u c t e d f o r thepurposet o identify f a c t o r s a f f e c t i n g competitivenessofenterprisesintheoilindustryinVietnam Basedon relatedresearchandinputfromexperts,theauthorhasdevelopedaresearchm o d e l s u i t a b l e witho p e r a t i n g e n v i r o n m e n t i n Vietnam.T h e modellRCllldesfact orsimpactingoncompetitivenessofenterprisesintheoilindustryin Vietnam Conductingfieldworkandp r o c e s s datao n S P S S , t h e a u t h o r h a s foun d6FactorsA f f e c t i n g d e s c e n d i n g o r d e r i s C a p a c i t y M a r k e t i n g ( B e t a =0 ) , Leadershipcapacity(Beta—0.287),Corporatereputation(Beta— 0.266),CreativeeneTgy(Beta=0.242),Businessorientation(Beta=0.198),andfinal lytheorganizationalcapacityservices(Beta=0.176).Fromt h e resultsachieved,the authorsproposes o m e recommendationst o enhancecompetitivenesso f enterprise sintheoilindustryinVietnam Hopefullyr e s u l t s o f thiss t u d y w ill bringpositivec h a n g e d f o r enterpris esi n theoilindustryinVietnam,moreandmoreimprovecompetitivene DANHM(JCCACTUVIETTAT I × 2.1.1C Q tranhv : i mo t vécanhtranhtruyé n thong