Report ecommerce project parent company ya man ltd subsidiary company ya man vn

lOMoARcPSD|15978022 HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY OFFICE FOR INTERNATIONAL STUDY PROGRAMS REPORT ECOMMERCE PROJECT PARENT COMPANY: YA-MAN LTD SUBSIDIARY COMPANY: YA-MAN VN Instructor: Assoc Prof Dr Pham Quoc Trung Class CC03 – Group Table of members Number Full name Student ID % Contribution Nguyễn Thị Thúy Hạ 1852351 25% Thôi Mỹ Huệ 1852146 25% Lê Quỳnh Ngọc Trâm 1752554 25% Đoàn Thị Hồng Vy 1852884 25% lOMoARcPSD|15978022 TABLE OF CONTENTS ABSTRACT PART A: INTRODUCTION I General information II History of development III Value propositions IV Customer Segments: V Customer Relationship: VI Channels VII Products VIII Services IX Key Partners 10 X Order Fulfillment 11 PART B: PLANNING FOR IMPROVEMENT 12 I Web features 12 II Marketing Campaign 14 III Distribution to retail networks 21 IV Logistics 26 V Payment service 30 PART C: CONCLUSION 34 I Summary 34 II Recommendation 34 REFERENCES 35 lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN ABSTRACT This report is to research and planning for improvement for business process of YAMAN VN company – one of representative office of YA-MAN parent LTD in Vietnam We conveniently obtain company specific information because Ms Le Ngoc Quynh Tram – one member of our group who is an employee of that company After we had analysis data from financial report on company’s information system, we decided to plan five improvements about web feature, marketing campaign, distribution to retail networks, logistic and the payment service We conclude that all plans are necessary for company growth and viral brand with a new firm enter to Vietnam market We send our honest thank you to Dr Pham Quoc Trung, who gave us a chance to work together and learnt more about the new field – beauty industry The project and report are successful thanks to the enthusiastic guidance of Dr Trung – our mentor During the planning research, we have chance to analyze business process and experienced the way how business operate their activities Because of the limited data and information of company, we cannot create perfect plans The report includes three main parts (introduction, planning for improvement, conclusion) and two sub-sessions (abstract and references) We have not lots of experiences of business planning, so that this report bases on our academic knowledges and how we feel as a customer’s view It cannot avoid shortcoming and mistake We hope you will sympathize with us and scroll down to review our plans lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN PART A: INTRODUCTION I General information YA-MAN is the top brand in Japan for professional skincare equipment in beauty industry The company is possessing more than 264 mode licenses and 494 intellectual property certificates on research and development in the field of health and beauty operations YA-MAN is one of the beloved and trusted brands of Japanese women YAMAN has many official representatives in a number of Asian countries that including China, Hong Kong, Indonesia, Korea, Taiwan, Singapore, Vietnam, and others Company mission is to help everyone in awakening the beautifully radiant power within them, realizing a tomorrow that is even more attractive than today Company mission is to help everyone in awakening the beautifully radiant power within them, realizing a tomorrow that is even more attractive than today YA-MAN is established in 1978 that has been dedicated to developing beauty equipment that are popular in salons and spas This innovative technology was adapted to home-care beauty devices by YA-MAN in order to provide professional beauty treatments at home For its endless ideas and cutting-edge technology, YA-MAN will continue to pursue new "Forms of Beauty" as a leading beauty professional in this era II History of development • YA-MAN Limited was established in 1978 which is Japan's leading home beauty equipment brand • In 1979, the company was not only introduced needle hair removal to Japan, YAMAN developed Japan’s first high-frequency depilator • 1980s: YA-MAN developed its first laser depilator, the LASER 21, for professional use YA-MAN also developed Japan’s first optical depilator and first bodyfat scale in the next five years After that, YA-MAN independently developed Japan’s first miniaturized EMS device Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN • In 1992, YA-MAN developed LYMPH IMPEDANCE and a compact body-fat scale with hand sensors • In 2013, The first model in YA-MAN's home RF (radio frequency) facial beauty device series made its debut Over two million RF Beauté series products have been sold globally and this number continues to grow • During the year 2015, YA-MAN U.S.A LTD is established and launched its business to mainland China This company opened its first directly owned store, in Ginza Tokyo • In 2018, YAMAN products were exclusively distributed by An Pha Co., Ltd in the Vietnam market, expanded to Singapore, Indonesia and Russia • Last year - 2020, Face Lift Gym operates under the concept of “You make yourself beautiful” This gym is a new experiential service created by YA-MAN to help users acquire beauty-creating techniques through training with beauty devices under the guidance of specialist trainers III Value propositions “A new beauty” the power to radiate beauty lies in every person Brand wishes to help awaken that power, and create a more beautiful tomorrow The power to radiate beauty lies in every person Since 1978, they have been producing professional beauty tools Since then, the company has used their technology to bring the salon experience home, with excellent quality that has been acknowledged both in Japan and throughout the world The firm will continue to leverage new ideas and cutting-edge technology as top beauty specialists to provide joy and inspiration for being even more beautiful IV Customer Segments: • Office employees who are 25 years old or older have a monthly income of more than ten million VND • Beauty concerns pique the interest of mostly female clients Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN V Customer Relationship: Outside of gift for the monthly birthday program, the company frequently launches special discounts with favorable rates, which draws a large number of clients to purchase items during the month Customers' information is kept in the Haravan system, allowing them to receive discounts the next time they shop at the store In addition, YA-MAN has good customer service after sales that includes keep and maintain customer’s engagement via social media like Zalo, Facebook, Website and phone number when they have product-related inquiries The business also provides an insurance policy for customers when purchase products that will be received a 12-month guarantee and free repair service VI Channels Facebook: order directly and consult via fan page • Link to access: https://www.facebook.com/Yamanvietnam/ Zalo and hotline: (+84) 90 3070 763 Website • YA-MAN LTD.: https://www.ya-man.com/en/products/ • YA-MAN VN: https://www.yaman.vn/ Official store • HCM: 1st floor, Van Hanh Mall, 11 Su Van Hanh, Ward 12, District 10, City Ho Chi Minh • Hanoi: 6th Floor, Green Office, Meco Complex, 102 Truong Chinh, Dong Da, Hanoi • Da Nang: Room 402, 16 Man Thien, Hai Chau, Da Nang E-commerce platform • Tiki • Lazada • Shopee Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN VII Products YA-MAN has Advanced and exceptional technologies, such as RF technology, ultrasonic cavitation and pulse muscle stimulation (EMS) are used in products that help increase treatment efficacy and enhance the aesthetic impact of women at a fair price from the comfort of your own home Intensive facial care products: • Photo Plus HRF 10T: Photo Plus is an all-in-one facial treatment device that features five functions to clean, enhance product delivery, tighten facial muscles, minimize fine lines and wrinkles, and reduce pore size Figure Photo Plus HRF 10T • Photo PLUS Hyper: This product is a home use beauty device that integrates RF (radio frequency) deep warming with Ion Cleansing/ Iontophoresis, Vibration, LED Photo and EMS technology Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN Figure Photo PLUS Hyper • Photo PLUS Prestige S: With proven beauty technology, this device takes a thorough approach to a range of adult skin concerns with beauty-salon-like functions concentrated into five simple modes Equipped with YA-MAN’s original penetration technology, “DYHP (Dynamic Hyper Pulse),” this device achieves a higher level of facial care Figure Photo PLUS Prestige S Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN Products to reduce fat, firm the body • Tornado RF Roller: Figure Tornado RF Roller • Cavispa RF Core: In addition to the waterproof feature, the device is equipped with radio frequency/cavitation/EMS functions which are popular beauty salon/spa treatments Cavitation targets the areas of concern by vibrating the skin with powerful 330 kHz ultrasound waves "Double-wave EMS is a limited function only available for Cavispa Core EX, reaching inner muscles with its combined waves of medium and low frequencies In addition, the device is equipped with a BUST Mode, realizing total body care for the face, body, and bust Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN Figure Cavispa RF Core • Medi Lift: Japan’s first medical silicone mask equipped with Electrical Muscle Stimulation (EMS) Figure Medi Lift Exfoliating products Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN also increases the external failure cost Moreover, there are many fastidious customers who expect faster delivery orders, so if the time is delayed or too long, it will decrease customer's satisfaction In the worst case, they might write terrible feedback to complain about the order on social media, impacting the brand to consumers who are intending to buy the company's products All these disadvantages restrict customers' online purchases from YA-MAN VN Therefore, YA-MAN VN has to build a strategy for distributing their products to many official retail outlets around Vietnam A well-designed retail network of YA-MAN VN will help to delight customers quickly, in a timely manner, at the right time, at the right place, reduce risky and failure cost in delivery, create the highest customer's satisfaction in selling and viral brand that leading to achieve the final business’s goal is sustainable growth in the beauty industry The plan in distribution to retail networks • After my group analyzed the importance of retail chains for YA-MAN VN, we built an overall plan for this company • First of all, YA-MAN VN needs to research places that have locations with potential premises • Then the business has to find promising partners that the company can cooperate with based on good relationships to determine the reliable partnerships YA-MAN VN has to analyze opportunities and threats or challenges of each place and partner, which depends on the financial situation of the company to decide which one is a better choice • After that, the company needs to prepare a plan for meetings with proposals that benefit both parties A persuasive communicator and fantastic commissions would increase the success of negotiations • Next step, after completely choosing the retail outlets, YA-MAN VN has to build an information system to manage the distribution of orders from some outsourcing technology companies Improvement plan 22 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN We mention here some retail outlets for YA-MAN VN: • Distribute products to the beauty spa/salon ✓ Opportunities: Based on the specific characteristics of YA-MAN VN products, we defined the best suitable retail chains that are the beauty spa/salon Nowadays, customers not only come to the spa to take care of their facial skin with skin whitening shower gel or mask, but also tend to relax after hard working hours, so that consumers are willing to spend more on skin care devices from the outside such as: facial washing machines, sauna machines, facial massage machines, ect Based on a statistic of Vietdata, Vietnam has opened more than 2,000 spa and beauty salon businesses each year YA-MAN VN should take advantage of those chances to distribute products into the beauty market such as spa or salon Nowadays, most businesses as well as beauty salons also have their website or online channel to communicate with customers and displace the products YA-MAN VN should cooperate with these salons to have a wonderful chance to make an impression with more potential customers and boost orders at the same time Here are some of the top beauty spas in Vietnam These will be potential partners for YA-MAN VN: Figure 22 Rebi beauty spa Figure 23 Thu Cuc spa 23 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN Figure 24 Seoul spa ✓ Challenges: The spas have been open for a long time, so they have their close partners and reliable suppliers, or some spas sell their own products That makes it difficult to convince them to cooperate with YA-MAN VN, but if it is possible, the profit will be partially reduced because of partners' commissions YA-MAN VN also does not know the price of their current supplier, it takes some cost to research information After finding out the competitive price, YA-MAN VN must adjust product prices to be able to compete in the competitive market • Official stores in shopping mall ✓ Opportunities: Most shopping malls are located in the center city and are crowded places, thereby shortening order delivery distance to faster time distribution for minimizing risks and costs, which help to delight more and increase the number of completed orders per day YA-MAN VN is really a new brand with Vietnamese consumers This company has just three official stores in Vietnam The prices of the products are quite pricey, so the customer segments are usually middle-class and wealthy clients who tend to shop in malls because they believe it is high quality and better customer service than outside Malls are also the venue for popular activities because of a variety of shopping needs, spacious space and abundant customers, good places for showroom 24 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN Therefore, the company should consider opening more official stores in large malls such as Vincom centers, Parkson, Lanmark center, … Shopping-malls have high traffic thoroughfare, which is the chance to attract more attention from customers and viral the brand As a result, more people will remember YA-MAN VN in their mind if they have a demand to buy beauty products ✓ Challenges Because of the power of shopping malls in branding, the space cost is really expensive such as approximately 10 million VNĐ for every 10m2 in Van Hanh Mall, but YA-MAN VN had no profit during the Covid-19 epidemic at this official store Most businesses, not just YA-MAN VN, have to face the worst situation when the store is closed down It is also the basic principle in business: "trades-off", if a company wants high profits, it must accept the same level of risks How to build a good strategy for distribution to retail networks Nowadays, there are many outsourcing companies that provide solutions for distribution such as Mekong One, iERP Service, DSM pro, … Although we have to pay a fee for solutions, it is effective with small companies like YA-MAN VN and not time consuming The reason is supply companies operate a professional team that specializes in creating and implementing solutions for customers They have more experience in this field, so YA-MAN VN can optimize the success while minimizing risks Therefore, YAMAN VN should contact a service company for solutions of distribution to retail networks, if no employees can that job In addition, YA-MAN VN also needs to build a technology application for supply chain management, inventory or delivery that helps to monitor all transactions between each channel and customers Super managers can directly control the business process of the company by accessing the app to see reports There are some companies such as ATALINK, ECOUNT ERP, BSI service company, provide custom solutions if YA-MAN VN cannot create technology applications by itself 25 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN IV Logistics Current situation The company's existing logistics and shipping method is fairly basic YA-MAN VN is a simple general overview of six phases in the fundamental logistics or transportation process, which are outlined below: • Step 1: When consumers need to buy something, they will have two options: buy online (through the Haravan system stated above) or buy in-store Following the customer's purchase, the store will look for and contact the transport unit to get a quotation on the service The search is conducted through a variety of methods, including ordering through the Grab app, Fast Delivery, and even directly by delivery personnel • Step 2: Strike a deal with the shipping company: The customer will discuss the shipping service in detail after requesting a quote As a result, after they have reached an agreement, they will accept the booking and confirm the Bill For the forwarder to comprehend, this bill must provide complete fundamental information such as the date, time, location of departure, and place of reception • Step 3: Gather documentation for the package to be shipped • Step 4: Ship the merchandise • Step 5: Deliver products to consumers and get payment (if any) • Step 6: Keep shipment records to avoid surprises To be more explicit, YA-MAN VN presently lacks a carriage contract or an arrangement with a third party Stores will examine each order individually and generate comprehensive order procedures to send to consumers Customers can buy in one of two ways: • Customers can then opt to return it directly to the store or have it delivered • Customers purchase items using e-commerce platforms, and then the store personnel contact them again to advise, after which the store does delivery 26 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN YA-MAN VN, the current mode of distribution is free It is independent of the partner's side For example, store employees will deliver directly, orders will be placed through delivery apps such as Grab and GHN, and shipping companies will be included Problem So, what's the problem with YA-MAN VN's current transportation situation? It's not that big of an issue It's only that YA-MAN VN needs to enhance its operations to be more cost-effective in terms of client time and delivery expenses Assisting consumers in becoming happier with their purchasing experience at Y YAMAN VN Furthermore, YA-MAN VN cannot transport goods to other countries, which renders YA-MAN VN 's e-commerce platform and products unable to grow money and provide economic and financial efficiency to YA-MAN VN Improvement plan Here are a few plans to help improve YA-MAN VN's transportation or logistics performance First and foremost, let's talk about domestic shipping YA-MAN VN should seek out and select reliable delivery companies, or form his organization, to run the goods more efficiently In the context of the Covid 19 outbreak, for example, there will be various limitations on mobility, which will harm both consumers and companies YA-MAN VN, if you can choose a suitable shipping unit for the company chosen to ship the goods (such as GHN Fast Delivery), instead of the order being stuck in the warehouse of other shipping units and taking a long time until the epidemic situation stabilizes, the goods will be delivered, but the needs of customers may no longer need to be met Or to put it more simply, it will affect the buying psychology and product quality of the service brought at that time 27 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN It is still permissible to be spontaneous and personalized when selecting a suitable mode of transportation (such as direct delivery staff, via Grab application, etc.) For example, a business may send an employee to transport the order to the customer because it is close and permissible, and the delivery cost would be added to the employee's pay This is understandable, but it isn't always a smart idea If a terrible incident occurs, it will have an impact on your workers, the store's product quality, and the firm as a whole For example, if the delivery location is inconvenient for you or the delivery personnel, ordering using transportation applications like Grab will have a negative impact Stores will take time to make orders and wait for shippers to receive goods, and tracking comprehensive data will be difficult if just one or two shipping sources are available Monthly data and shipping costs will be more clearly updated, and the partner carrier will be more confident in the quality of their service and will be paid for any damage YA-MAN VN 's cargo or order has an issue In addition, to expand sustainably and farther in the future, YA-MAN VN should discover ways to overcome obstacles and create platforms or shipping units to assist in the export of goods to foreign nations for commercial purposes, among other things source of worldwide wealth or just to send a few orders to Vietnam's neighboring nations Some ways to improve are as follows: • Step 1: Apply for an export license Previously, if a Vietnamese company wished to export goods to another country, it had to apply for an export license However, by Decision No 57/1998/ND/CP, all businesses are now permitted to export products in line with the terms of their domestic business registration without the need for a business license Export business (except for some items with separate management mechanisms such as rice, collectibles, and antiques, artworks, explosives, books and newspapers, precious stones, pearls) • Step 2: Sign the contract, prepare the goods for export abroad 28 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN Following the acquisition of a license, the next stage in leading the procedures for exporting products to other nations is to sign a contract with a foreign business, then swiftly collect the items and pack them into export shipments To identify items, packaging and labeling with codes are used • Step 3: Purchase goods insurance Risks and losses are inherent when moving exported products abroad As a result, you must get insurance for exported products to guarantee the greatest possible protection for your commodities Currently, insurance firms make it simple to obtain insurance for exported items • Step 4: Renting a means of transport is one of the important steps in the procedure to export goods abroad Therefore, when renting a means of transport, you need to base on the following factors: ✓ Based on the terms in the export contract of goods such as delivery facilities, quantity, ✓ Based on the characteristics of exported goods: What kind of goods, how much weight, size, storage conditions, etc ✓ Based on transport conditions: you need to determine whether the goods exported abroad are common or special, bulk cargo, or containerized goods One-way or two-way transportation, normal or special route transportation, continuous or batch transportation, From there, it is possible to choose the appropriate means of transport, be it road, sea, rail or air • Step 5: Do customs procedures ✓ Customs procedures for importing and exporting products from other countries are one of the requirements for all sorts of goods The following are the stages for customs clearance: 29 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN ✓ Customs declaration: You are responsible for declaring the items fully and in detail on the customs declaration in the most honest way possible for the customs office to check based on that ✓ Presenting products: You must organize the items in the most convenient sequence for controlling and presenting the goods ✓ Implement additional decisions made by customs officials • Step 6: Delivery on board To carry out processes for shipping products overseas by water, keep the following in mind: ✓ Make a freight registration based on the detailed details about the products, then provide it to the carrier in return for a loading number ✓ Contact the port's dispatching department to find out when the cargo will be loaded onboard ✓ You obtain a receipt from the mate in return for a bill of lading and a contract of carriage after delivering the items on board ✓ If you are carrying out processes to export products to other nations via container, you must rent a container and create a thorough list of the commodities in the container if the number of goods is not packed in one container (LCL) ✓ You need to make a "Registration of Carriage" with the transport company After the registration is accepted, you proceed to deliver the goods to the carrier • Step 7: Establish payment methods ✓ All transactions in the export industry culminate in payment clearance ✓ Consider the following: Payment paperwork must be completed correctly and in line with the two parties' contract After receiving the payment voucher, you must proceed to the bank to complete the payment procedure V Payment service Current methods 30 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN Currently, YA-MAN VN's payment method also needs to be updated more to expand business opportunities as well as enhance the company's innovation for consumers Currently, YA-MAN VN's payment service is mainly through different forms of shopping, the first is through direct shopping at the store and the second is buying online through websites and commercial platforms electronics In terms of buying directly from the store, customers will have the choice to pay by cash, swipe card or bank transfer In terms of online shopping, it is somewhat more inconvenient, but this is the way the store has chosen After customer place an order on the website, there will not be any payment methods available, YA-MAN VN stores will contact the customer directly again to advise the product carefully to match with different customers, then proceed to close the order and ship it to the customer, of course it will be in the form of cash payment or transfer to YA-MAN VN Because there is still no machine to swipe at home when delivering to customers The current vibrant sales market as everyone knows, e-commerce platforms or any stores that business are trying to create the most favorable conditions for customers in making the payment step It can be said that the payment step is extremely important because, if there is no suitable form of payment for the customer at that time, it is possible that the customer will no longer intend to buy, or not buy at the store that product, but will move to another place with a more suitable form of payment and promotion for them E-commerce is a trend and has a strong impact on consumers' consciousness and consumption behavior The convenience of payment methods is gradually changing the habit of using cash for transactions of Vietnamese consumers in general and Ho Chi Minh City Ho Chi Minh in particular For example, in the city In Ho Chi Minh City, businesses or businesses have been building an online payment system that allows customers to make cashless payments, quickly, conveniently and securely Consumers can shop online or in person, but payment is not cash, more secure than using a card Moreover, today, customers can access the internet easily with their personal electronic devices Especially with the current Covid31 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN 19 epidemic situation, the form of non-cash shopping and payment is being chosen by more and more people According to a report of the Department of E-commerce and Digital Economy - Ministry of Industry and Trade, the online payment market Landscape 2020 of transactions via internet and mobile phones grew by 238% Improvement plan Therefore, adding new forms of payment and creating comfort for customers is an additional point for YA-MAN VN The first is about the form of e-wallet payment E-wallet is as popular as it is today and has appeared in many places, many retail stores nationwide such as MoMo, ShopeePay, ZaloPay, Viettel Pay, There is no shortage of promotional forms when promoting users pay by e-wallet, such as the titles “Discount 10 thousand dong when paying via ewallet XXX" or "30% off bill when paying via e-wallet XXX" with the caption that the maximum discount is 25,000 VND for example Thereby not only attracting users to buy the item to reach the maximum discount, but also making it easier for businesses to control and manage their sales cash flow instead of cash Then why not direct card or transfer? Aren't these forms equally convenient? It is true, but in today's modern society and strongly upgraded lifestyle, information technology seems to have become more dominant than before Even an elderly person or a small child still has the ability to perceive the network or the internet Many people believe in using e-wallets simply because just a QR code can make payments quickly and easily without having to swipe the card and press the password, but still safer for the account holder Easy-to-use interface, linking bank accounts, and forms of accumulating points, redeeming gifts, upgrading membership levels, etc on e-wallet apps compete for customers to trust and use e-wallets more their own death instead of the opponent's Therefore, if they meet a customer "playing the e-wallet system", they will be ready to buy your product immediately if the item has met the requirements and help them have a promotion when paying for this order 32 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN Second, the form of deferred payment should also be considered for products at YA-MAN VN As learned, most of the products at YA-MAN VN lean towards the majority of electronic items that help support beauty Corresponding to this, the cost of the product is also calculated in "millions of dongs" Therefore, customers want to buy our products as soon as possible so that they can directly experience the product quickly and in accordance with their economic conditions The form of installment loan payment is no longer strange to consumers today, using it first and paying later You absolutely can own the item you are in need of, even if you cannot afford to pay the full cost immediately This will help relieve financial pressure for a longer period of time as well as give you more autonomy to plan your money and payments Especially for married women, when the burden of life makes them gradually "neglect themselves" Spending time and money on experiencing spa services as well as using high-end cosmetics is almost their last priority Therefore, the form of installment payment can be said to be convenient, and the interest rate is not too much of a concern Finding a bank or financial company such as FE Credit, Home Credit, to link and support customers to buy their products in the simplest and most satisfied way In addition, sales can quickly increase revenue because when using this method, the amount of money to be spent now is not much, but has been divided and they can continue to shop more at YA-MAN VN stores YA-MAN VN 's job is to sell and receive their opinions, and the payment and cash flow in this way is supported by partners On the basis of research on the impact of payment methods on consumers' purchase intention, the research results show that the perceived usefulness and reliability of payment methods depend on customers' preferences on customer needs positively and almost equally affect the purchase intention of customers From there, bank administrators or administrators providing online payment services can rely on the above two factors to offer appropriate policies to attract more customers 33 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN PART C: CONCLUSION I Summary In conclusion, the business strategies of YA-MAN VN still bring a specific number of consumers and relative revenue for the corporation However, some factors like website, marketing, retail networks, logistics and payment services that our team recommends with improved plans, which could help the company understand and grasp the wants of shoppers better After that, YA-MAN VN can enlarge their sales, brand recognition as well as the reputation of the company's brand YA-MAN VN is one of the official representatives of YA-MAN LTD in Japan, so this brand is also strange with Vietnamese consumers Nowadays, Vietnam’s beauty industry is growing rapidly, which would create more opportunities for companies in the market and potential customer segments However, the company also faces many challenges like competitors, competitive prices, different cultures or customer behavior, … That is the reason why YA-MAN VN has less of an impression in customer’s minds compared to other brands II Recommendation According to information that Ms Le Quynh Ngoc Tram – sales assistant of YA- MAN VN who shared with us, we planned the general improvements for this firm Some of the plans might not be suitable with the company's budget and resources We recommend YA-MAN VN should research the market in Vietnam as well as investigate more budgets on brands to engage potential customers, especially in training employees with high quality If the company does not want to be eliminated in the Vietnam market, YA-MAN VN needs to update its business process It is an emerging issue for survival and development In fact, there are a large number of famous beauty brands around the world that are developing in Vietnam, so the company needs to improve its competitive advantages 34 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN REFERENCES Website of YA-MAN VN: https://www.yaman.vn/ YA-MAN VN, (20/10/2020) “Woman day 20.10 - incredible offers - shocking opportunities to hunt deal "shock" in the occasion for their girls" Access from: https://www.yaman.vn/blogs/tin-tuc/20-10-ngay-cua-nang-vo-vanuu-dai-chop-co-hoi-san-deal-xin Thanh Niên News, (27/09/2018) “YA-MAN launches home beauty care devices in Vietnam market” Access from: https://thanhnien.vn/ya-man-ra-mat-4-thiet-bi-cham-soc-sac-dep-tainha-tai-thi-truong-vn-post791891.html YA-MAN LTD., “History” Access from: https://www.ya-man.com/en/company/history.php Kilala.vn, (25/09/2018) "YA-MAN brand is officially present in Vietnam" Access from: https://kilala.vn/lam-dep/thuong-hieu-yaman-chinh-thuc-co-mat-taiviet-nam.html Fanpage of YA-MAN VN: https://www.facebook.com/Yamanvietnam/ Shopee platform of YA-MAN VN: https://shopee.vn/yamanvn?fbclid=IwAR35QsJs6-x_0VIWm1lFQmsRNh7HRSvmzktC95ot3Fw5DEvzZXcNeQkKls Tiki platform of YA-MAN VN: https://tiki.vn/cuahang/yaman?fbclid=IwAR0epOcbgNXRibu9QgCDUbTTOHJrpntQTnR1fyy_p48 tU4QiC-9btlvdtNk Lazada platform of YA-MAN VN: https://www.lazada.vn/shop/ya-man-officialstore?tab=promotion&path=promotion-308210.htm&fbclid=IwAR1oQ1ndjBFHkJDfNCvHiikAlUiGCYDeHhslfTwibiVZaZjEt CWMgTmg8FQ 10 Diệu Nhi, (10/10/2019) “What is a retail network? Roles and functions.” Access from: https://vietnambiz.vn/mang-luoi-ban-le-retail-network-la-gi-vai-trova-chuc-nang-20191010225424024.htm 35 Downloaded by Quang Quang (khoa31141020806@gmail.com) lOMoARcPSD|15978022 YA-MAN LTD - YA-MAN VN 11 Brenda Stoltz, (15/05/2019) “5 Of the Hottest Trends in Marketing Right Now, According to Industry Experts” Access from: https://www.forbes.com/sites/allbusiness/2019/05/15/hot-marketingtrends/?sh=4da47dcc1da3 12 Digital Silk, (2021) “7 Challenges Of eCommerce And How to Overcome Them” Access from: https://www.digitalsilk.com/challenges-of-ecommerce 13 Snigdha Patel, (08/09/2021) “10 Awesome Chatbot Benefits for Your Business” Access from: https://www.revechat.com/blog/chatbot-business-benefits/ 14 Stephanie, (06/11/2020) “The 10 Most Important Benefits of Chatbots for Companies and Users” Access from: https://onlim.com/en/benefits-of-chatbots-for-companies-and-users/ 15 Digital marketing agency “The Pros and Cons of Using SEO for Your Business” Access from: https://digitalmarketingphilippines.com/the-pros-and-cons-of-usingseo-for-your-business/ 16 Drew Fortin, (2021) “How to Create an SEO Strategy for 2021” Access from: https://blog.hubspot.com/marketing/seo-strategy 36 Downloaded by Quang Quang (khoa31141020806@gmail.com)