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TABLE OF CONTENTS TABLE OF CONTENTS i ACKNOWLEDGMENT ii INTRODUCTION iii LIST OF TABLES AND FIGURES iv LIST OF ABBREVIATIONS v PART 1:GENERAL INTRODUCTION TO AMAZING YOU EDUCATION AND TRAINING JOINT STOCK COMPANY 1.1 The formation and development of the company 1.2 Company’s key values, vision and mission .2 1.3 The structure of Savvycom .3 1.4 Some business results of the company PART 2: INTRODUCTION TO THE INTERSHIP PROCESS AT THE COMPANY 2.1 The tasks during the internship 2.2 Difficulties and experienced lessons 2.2.1 Difficulties 2.2.2 Experienced lessons 10 PART 3: SITUATION OF USING ENGLISH AT THE COMPANY 12 3.1 Situation of using English at the company .12 3.2 Suggestions for solutions to improve English proficiency .12 PART 4: SUGGESTIONS OF THESIS 13 i ACKNOWLEDGMENT In the process of completing this report, I have applied the knowledge of Commercial English major studied at the Thuong Mai University, Sales knowledge when taking part in AIESEC organization in two years, as well as conducted research and analysis of the organization and succession process at Savvycom Joint Stock Company Because self-knowledge is still limited, the practice time is not long enough so the report cannot reflect all aspects of existing problems, and certain limitations and errors Therefore, I hope to receive comments from teachers, classmate and interested people to complete the internship report In order to finish my internship and complete my report, I have received enthusiastic help from many people It would be a mistake if I did not thank those who have cared for, helped and guided me until today First of all, I want to send special thanks to all teachers in Commercial English Faculty who have been dedicated to teaching me during the past four years Their lectures and advice mean a lot to me when performing my internship duties I also want to thank all the employees in Savvycom Joint Stock Company I have learned a lot of good things from them, especially their passion and enthusiasm Finally, I want to thank my family Without the encouragement and understanding from my family, I wouldn't be able to my job well I sincerely thank! Student Nguyen Ai Van ii INTRODUCTION Rationales for choosing the company for internship period After the heavy economic losses globally caused by the Covid-19 pandemic, the story of recovery and reconstruction is of most concern Based on the specifics of the industry, IT is considered the least affected sector In domestic reality, during the Covid-19 epidemic period, Vietnam has clearly seen the benefits of online applications as many problems are handled on IT platforms Organizing online meetings, online payment, e-government gradually put into practice These are the clearest proofs for the bright future of IT industry IT is very important in the social life and is one of the effective tools in the modernization of Vietnam's economy, that makes IT a key tool for national development To this, it is necessary to have professional IT service providers to ensure safety and efficiency One of the leading IT service development companies in Vietnam today is SAVVYCOM Report structure Throughout this last-course internship, I am given an opportunity to apply the theoretical knowledge which I had attained at university into practice at Savvycom JSC as a beginner under the approval and supervision in the Sales department of the company After four weeks of work, I completed the report to include four parts: Part 1: General introduction about Savvycom Software Joint Stock Company Part 2: The internship process at the company Part 3: Situation of using English at the company Part 4: Suggestion of the Thesis In the process of implementing the topic, due to knowledge limitations and time constraints, the thesis cannot avoid errors The writer hopes to receive comments from readers to make the topic more complete Above is the beginning of the report, the basic and detailed contents of the study will be presented in the following chapters of the report LIST OF TABLES AND FIGURES iii Picture Timeline Growing of Savvycom Picture Company Structure Picture Management sheet Picture First emil template Picture Second email template Table Financial Statements of Savvycom from 2018-2019 Table Criteria for potential Leads Diagram Sales Process iv LIST OF ABBREVIATIONS Abbreviation Explanation JSC Joint Stock Company IT Information Technology CEO Chief Executive Officer PMO Project Management Officer CTO Chief Technology Officer HR Human Resources MKT Marketing VND Vietnam Dong K 1K= 1000 v PART 1:GENERAL INTRODUCTION TO AMAZING YOU EDUCATION AND TRAINING JOINT STOCK COMPANY 1.1 - The formation and development of the company Company name: Savvycom Joint Stock Company Company size: 50- 249 Headquarter: Floor 12th, Viet A Building, Duy Tan Street, Cau Giay district, Hanoi Facility 2: 83 Devonshire Ave #1 Mountain View CA 94043 Facility 3: Level 2, 24-26 Falcon Street, Crows Nest, NSW 2065 - Website: www.savvycomsoftware.com - Hotline: +84 352 287 866 - Email: Contact@savvycom.vn Savvycom Joint Stock Company was founded on November 13th, 2009 with a team of young, enthusiastic, passionate people in IT The company embodies the desire to conquer and master the technology to provide the community with the best quality, cost-effective services and products based on IT platforms Starting with a team of just under 10 members, up to now, Savvycom has grown rapidly and become an active, and energetic team with many excellent personnel in different fields Not only growing in the number of staff, Savvycom also expands product portfolio, accumulating a wealth of experience from successfully developing hundreds of Web and Mobile applications in a variety of fields with spectacular graphic design Currently, Savvycom is providing many Web and Mobile application products (including iPhone / iPad, Android, Blackberry, Windows and multi-platform programming) for domestic and foreign customers such as the US, Singapore, Australia The Company's services and products fully ensure the ISO 9001: 2015 process, international security and quality processes With the bigger goal of pinning Vietnam as a prestigious brand name on the IT world map, Savvycom have always been upholding the values of uality, professionl, services improvement, striving to become a long- term strategic IT partner as well as contribute to the strong growth of Vietnam IT community In addition, Savvycom also aim to build an international network that both expands the horizon of business opportunities and creates a resourceful learning circle among leaders across various field of business In the spirit of win- win benefits and collaboration, Savvycom wishes to partner with corporates in a wide range of industries such as Health Care, Education, Finance, Commerce, Manufacturing, etc in order to exploit and promote the process of technologization, and to join hand to construct large scale IT systems - (Image source: Savvycom Software company profile) Picture Timeline Growing of Savvycom 1.2 - Company’s key values, vision and mission Key values: At Savvycom we consistently believe and maintain our values: Think creative Nuture trust Work with passion Commitment Vision: To become a Leading Digital Technology company in ASEAN Mission: To bring innovation technology into life by leveraging engineering workforce in Vietnam 1.3 The structure of Savvycom The management board of the Company is closely organized The management tasks are divided according to the model in accordance with the characteristics of business operations, functions and duties of the Company, helping to manage strictly control staff activities, management as well as business results reporting (Image source: My own slide about Company Profile Report) Picture Company Structure The following are specific functions and tasks of departments in the Company: - Chairman: Head of the Board of Directors who is responsible for planning activities, adopting all decisions, supervising the implementation of decisions of the Board of Directors - CEO: is the legal representative of the company The CEO performs all administrative functions She is the person who runs all activities that happen in the company The CEO determines the business strategy and development orientation for the company - CTO: is a strategic planner, as well as operating the company's IT activities Besides, he also manages the implementation of the progress and results of the project signed with the client - PMO: Helping the CEO in managing and operating the company's activities that assigned by the CEO, at the same time proactively implementing assigned tasks and taking responsibility to the CEO for efficiency of all activities - HR department: Advising the CEO on the organization, management and use of the workforce; implementing regimes and policies for employees - Sales and MKT department: Responsible for market research, looking for customers to create reputation for the company Responsible for placing the orders and economic contracts, tracking the contract performance of partners, and putting pressure on customers to be responsible for implementing the contract Coordinate with the development department to make production plans and make products suitable for quality and on schedule - Development team (software engineers): Conduct production according to the plan approved by the CTO, implement projects of new customer orders that are provided from the marketing-sales department Currently they develop main products: Web and Moblie 1.4 Some business results of the company Table Financial Statements of Savvycom from 2018-2019 Targets Sales of goods and services and 2018 2019 5.866.791.680 6.713.751.960 financial activities Financial and business management 1.117.146.230 1.579.761.920 expenses Net profit from operating activities 488.621.944 760.853.860 Other income 12.500.004 12.739.098 Other costs 587 45 Other profits 12.499.417 12,739,053 10 Total profit before tax 501.121.361 773.692.913 15 Profit after corporate income tax 476.065.293 735.008.267 (Source: Savvycom Joint Stock Company Financial Statements 2018-2019) PART 2: INTRODUCTION TO THE INTERSHIP PROCESS AT THE COMPANY 2.1 The tasks during the internship My position is Sales interns (Sales B2B of the international market) On the first day of work, I was assigned for a management sheet to track all the tasks I had to day by day of the first week Picture Management sheet On the first week, I was dedicatedly trained by my direct mentor Ms Sophie Vu, Sales Executive (interational market) of Savvycom Thanks to her, I could quickly intergrate into the new working environment I aquired much knowledge about our company, about Sales B2B especially in the international market and basic knowledge about IT When I began more understand and can caught up the working schedule, I was assigned to join the very first part of Sales process: Research database in market Hongkong There are some of the criteria that I have to remember to research database Here are the detailed criteria CATEGORY CRITERIA FOR A POTENTIAL LEAD DETAIL NOTE -IT Outsourcing Company Using website Company Type -IT Solution Provider Services Clutch.co or LinkedIn -IT Consultant -Web Development to find out this criteria Search by this -Mobile App Development keywords to find -Web Design potential Leads -Custom Software Development -UI/UX Design -E-commerce Platform -Medium, number of employees 50-200 (tech company) or 10-200 (tech product Company size company) -Location and presence in at least countries (just country is okay if company size match) Hongkong, Singapore, Thailand, APAC, Place US, Canada, European countries years or older Years Double check on Project size At least 10K Average hourly rate At least $20/hour FINDING THE LEADs Clutch, Crunchbase or COLD LEADs: The accounts that I have to find Dun & Bradstreet from LinkedIn, Clutch, Referal, Company Double check on website, Clutch, Crunchbase or Dun & Bradstreet WARM LEADs: the accounts that I receive from Table Criteria for potential LeadsMarketing Using some tools to check the criteria As a supporter, I have joined in the first step ( Building Database) of the Sales Process in my company Here is the Diagram of our Sales Process: Company Type Services BUILDING QUALIFIED LEADs ( that meet all our company’s criteria) Company’s size Place Check budget, timeline, buying process, by phone call or meeting Year Project size Average hourly rate OPPORTUNITY Sign the contr act DEAL Diagram Sales Process And here is the detailed steps that I did when build the database in the market Hongkong that I was assigned by my Sales Manager - Step 1: Logging in LinkedIn or Angel.co, or other recruitment platform to find the Leads that are suitable with our criteria There are some key words that help me to find the exactly Leads: NodeJS, Java, Python, ReactJS, iOS Native, UI/UX Design, Wordpress, AWS DevOps, - Step 2: Using tools such as Clutch, Dun & Bradstreet, Crunchbase, to check the criteria - Step 3: Viewing decision maker by LinkeIn Sales Navigator ( The decision maker of a company must be CEO, CTO, HR Manager, General Director, ) - Step 4: Filling all information in the Prospecting sheet - Step 5: Sending the first email to all the decision maker to touch them - Step 6: Sending follow up email to keep in touch with the client - Step 7: Connecting with them on LinkedIn and making the visiting client’s company to make website request After one week of Prospecting, I had to make a Prospecting report to sent to my direct mentor She will analyse the number of emails, open rate and response rate to evaluate my performance and come up with specific strategies to improve it 2.2 Difficulties and experienced lessons 2.2.1 Difficulties Although I had two years experience in Sales, I still met a lot of obstacle when I start my internship period The very first difficulty that I met was the selection round of my company I had to go through five strict selection rounds to get into this company: - The First Round (CV selection): I have never had experience in writing an CV Therefore, it took me about one week to read many article as well as social media post to learn how to write an CV To write a good CV to beat other potential candidates is much more difficult than I thought because there are a lot of skills that I have never known before After one struggling week, finally I had an CV for myselft and passed the CV round - The second round (phone call): It surpriesed me a lot when they check all my information and interview me right after day by a phone call It was much different from other recruitment processes that I met I didn’t have any preparation, but had to answer all the questions that the HR department asked Luckily, I passed this round by the actual experience that I had - The third and fourth round was English Speaking and English Writing test because when I work as a Sales intern I had to talk or write completely in English By using all knowledge I acquired when learning in English Falcuty in Thuong Mai University, I have been appreciated - The last was the direct interview round conducting a haft by English and the other by Vietnamese to check my specialized skills After five rounds, I successfully passed and became a Sales interns I was really happy and satisfied with the result I receive after my great effort The second difficult that I met was the less experience in Sales B2B Inspite of two years experience in Sales B2C, it was not enough for me to be good at Sales B2B This was an absolutely the different level All my clients were C level such as CEO, CTO, PMO, and to reach them was really hard I had to build my own email template to make sure the open rate is highest Here was the email template that I use in the first week Picture First emil template By using this template my open rate was 54%, the response rate was 5.4% and the LinkedIn connected was 18.9% That number was not too low but still need to improve that’s why I build another email template Picture Second email template By using this template my open rate was 62%, the response rate was 6% and the LinkedIn connected was 23% That number was much better than the first one that made me quite satisfied but I still try my best to raise this number day by day 2.2.2 Experienced lessons From the difficulties encountered during the practice, I gained a lot of practical experience I broaden my mind in the new industry that I love, sharpen my Sales skills and widen my networking Thanks to all the difficulies I absolutely understand one thing: “ Everything will be alright in the end If it’s not alright, it’s not the end ” This statement is exactly with me I experienced all the difficulty in the time of studying in Thuong Mai University and the time of finding a suitable job However, if you fail and get discouraged, you will certainly not have the success of today Therefore, the first experienced lesson that I want to always keep in my mind is: Be Persistent I am sure that everything won’t be easy in the beginning and I am surely I will encounter failure once, twice or even more, but that's okay, I am still young, just experience, learn from it and then success will definitely come soon 10 The second thing that I always remind myself is: Be Proactive When getting out of university, no one else can remind me what I have to today, what I should do, but it all depends on proactive learning and self-awareness from myself Last but not least, don’t be lazy There are many things we need to explore As long as we are a little lazy we will overlook a lot of great things 11 PART 3: SITUATION OF USING ENGLISH AT THE COMPANY 3.1 Situation of using English at the company English is used as the main communication tool in my company All the employees in Savvycom can fluently use English when speaking, writing, listening or reading Thats make me really impressed and admired them a lot 70% clients of Savvycom are foreigners so all employees recruited to the company are required to have an intermediate level of English proficiency even they are in back office or front office About Sales and MKT department, all members of this department are required fluency in English especially in speaking and writing because it is the bridge from our company to the potential customer In conclusion, English is a must at company and all employees are using it every day 3.2 Suggestions for solutions to improve English proficiency If there is something that I can suggest to improve English proficiency of Savvycom, they must be two main things: - Organized an English club so that everyone could practice English every day and connect with each other - Daily practice listening English accent of different countries because the company's market is very wide from all over the world In order to reach more customers, it is necessary to have better listening comprehension ability in any English accent 12 PART 4: SUGGESTIONS OF THESIS Subject: A study on the real situation of the senior student of the Business English Faculty of Thuong Mai University 13 ... TO AMAZING YOU EDUCATION AND TRAINING JOINT STOCK COMPANY 1.1 - The formation and development of the company Company name: Savvycom Joint Stock Company Company size: 50- 249 Headquarter: Floor... department of the company After four weeks of work, I completed the report to include four parts: Part 1: General introduction about Savvycom Software Joint Stock Company Part 2: The internship process... Falcon Street, Crows Nest, NSW 2065 - Website: www.savvycomsoftware.com - Hotline: +84 352 287 866 - Email: Contact @savvycom. vn Savvycom Joint Stock Company was founded on November 13th, 2009 with