THUONG MAI UNIVERSITY FACULTY OF ENGLISH INTERNSHIP REPORT Company BEAUTIFUL HAIR COMPANY LIMITED Student’s name Ngô Thị Thoa Class K55N3 Student Code 19D170182 Supervisor Phạm Thị Phượng, M A HA NOI[.]
THUONG MAI UNIVERSITY FACULTY OF ENGLISH INTERNSHIP REPORT Company: BEAUTIFUL HAIR COMPANY LIMITED Student’s name : Ngô Thị Thoa Class : K55N3 Student Code : 19D170182 Supervisor : Phạm Thị Phượng, M.A HA NOI – 2023 TABLE OF CONTENT LIST OF ABBREVIATIONS: ii LIST OF TABLES, DIAGRAMS AND FIGURES: iii INTRODUCTION .iv CHAPTER 1: GENERAL OVERVIEW OF BEAUTIFUL HAIR COMPANY LIMITED 1.1 General information about Beautiful Hair Company Limited 1.2 General information about Sale & Marketing Department CHAPTER 2: INTRODUCTION ABOUT INTERNSHIP PROCESS IN BEAUTIFUL HAIR COMPANY LIMITED 11 2.1 The internship process 11 2.2 The difficulties and experiences in internship process in Sale & Marketing department 16 CHAPTER 3: THE REALITY OF THE USE OF ENGLISH IN BEAUTIFUL HAIR COMPANY LIMITED 20 3.1 The usage of English at work .20 3.2 Solutions to improve the use of English in the working environment at Beautiful Hair Co., Ltd 23 CHAPTER 4: PROPOSAL OF THE GRADUATION THESIS TOPIC .25 CONCLUSION 26 REFERENCES 27 i LIST OF ABBREVIATIONS: No Abbreviations English meaning Vietnamese meaning CEO Chief Executive Officer Giám đốc điều hành Co, Company Công ty GDP Gross Domestic Product Tổng sản phẩm quốc nội HR Human Resources Bộ phận nhân lực KPI Key Performance Indicator Chỉ số đánh giá hiệu công việc Ltd Limited Công ty trách nhiệm hữu hạn QC Quality Control Bộ phận kiểm định chất lượng SEO Search Engine Tối ưu hóa cơng cụ tìm kiếm Optimization TOEIC Test of English for Bài kiểm tra tiếng Anh giao International tiếp quốc tế Communication 10 VNR Vietnam Report Công ty Cổ phần Báo cáo Đánh giá Việt Nam LIST OF TABLES, DIAGRAMS AND FIGURES: No List Content ii Page Image 1.1 Logo of Beautiful Hair Co., Ltd Diagram 1.1 Organizational structure chart of Beautiful Hair Co., Ltd Table Activities of departments Table Business results of Beautiful Hair from 2018-2019 Table Business results of Beautiful Hair from 2019-2020 Table Business results of Beautiful Hair from 2020-2021 10 Table Internship schedule in week 13 Table Internship schedule in week 15 Table Internship schedule in week 17 10 Table Internship schedule in week 19 iii INTRODUCTION Beautiful Hair Co, Ltd is one of the leading companies in Vietnam in the field of exporting hair Not only laying the first bricks for this industry but Beautiful Hair has also been making a lasting mark in this field In parallel with promoting existing strengths, Beautiful Hair is always inquiring, learning, and drawing experience to be able to produce the best products for customers As a senior at Thuong Mai University, I was fortunate to have the opportunity to become a trainee at Beautiful Hair company in my internship period After a month of working here, with the guidance and help of the Sales & Marketing team and manager, I had a condition to practice the knowledge learned at university and complete an internship report I want to send my sincere thanks to the instructor at the Faculty of English - Thuong Mai University and the staff of Beautiful Hair Co., Ldt for helping me complete this report However, due to my first time working in a professional environment, the limited time and knowledge, my report cannot avoid mistakes I look forward to receiving comments and suggestions from lecturers to improve my internship report Hanoi, February 8th, 2023 Student Ngo Thi Thoa iv CHAPTER 1: GENERAL OVERVIEW OF BEAUTIFUL HAIR COMPANY LIMITED 1.1 General information about Beautiful Hair Company Limited Image 1.1 Logo of Beautiful Hair Co., Ltd (Source: https://beautifulhairvn.com/) Official name: Beautiful Hair Company Limited Abbreviation name: Beautiful Hair Co., Ltd Founder: CEO Ta Xuan Quyet facilities: ● Head office: No.95, Lane 70 Nguyen Hoang, My Dinh Ward, Nam Tu Liem District, Ha Noi City ● Factory: Dong Bich Village, Dong Tho Commune, Yen Phong District, Bac Ninh Province Tax code: 2301140646 Website: https://beautifulhairvn.com/ Fanpage: https://www.facebook.com/beautifulhairstorevn/ Phone: (+84) 1219 6368 1.1.1 The process of foundation and development Beautiful Hair Company Limited, formerly known as the king of hair production, was established on August 9th, 2013 with the predecessor as a long-standing traditional hair production facility in Vietnam since 1998 With 25 years of experience in the wig industry, Beautiful Hair has created a solid foundation for itself with an elite staff of nearly 200 (representative office) people with professional and creative qualifications and willing to stick with the company Up to now, Beauty Hair is honored and proud to have brought its products to people of more than 120 countries around the world and is currently trying to expand the market to other countries Important milestones in the operation and development of Beautiful Hair: - 2007: Started to export hair - 2013: Focused on exporting hair to Europe - 10/ 2015: Dominated the South American market - 07/ 2016: Promoted exports to the North American market while investing in factory improvement and product development - 09/2016: Builded HairVietnam brand and created corporate culture - 11/2016: Invested in Web Marketing, participated in fairs in South American c countries such as Colombia, Brazil, etc - 04/ 2017: Invested in human resource development - 11/ 2018: Created and built the brand VQhair 1.1.2 Business operation area Beautiful Hair Co., Ltd is both a major hair manufacturer and supplier in Vietnam and operates mainly in the business of wigs cut directly from humans Not only meets the needs of domestic customers, but the company also exports to other countries to meet the needs of customers around the world to buy hair products In addition to the domestic supply of hair, the company also imports hair materials from Cambodia for export and sale 1.1.3 Organizational structure and roles of departments - Organizational structure: Diagram 1.1: Organizational structure chart of Beautiful Hair Board of General Deputy Director - Representative Administrati on Department Accounti ng Departm Factory Sale & Marketin g HR Departm ent Productio n area QC area Stock area - Roles of departments: Department Role The board of management is the legal representative of the company, responsible for performing a number of tasks such as chairing Board of management the general meeting of shareholders, organizing meetings of the board of management; establish programs to run the company from which to allocate tasks and then monitor the performance of those tasks by members The General Director is the legal representative of the company, managing and operating all General director business and production activities of the company Representative Deputy director - Responsible for setting strategic goals in office of production and business activities of the whole representative company office - Implementing the establishment of the organizational structure; allocate roles, functions and duties of departments and divisions in the company - Supervising and directing the implementation of the company's goals and policies, product quality and working environment - Advising the Board of Directors on a number of tasks such as finance, accounting, internal audit, asset management, control of company's Accounting operating expenses, capital and asset department management of the company - Organizing and directing the accounting work in the whole company and performing a number of other tasks assigned by the deputy director - Organizing and implementing work in labor organization, management and arrangement of human resources, labor protection, regimes and Administration department policies, health care for employees and worker protection according to law and regulations company regulations - Communicating employee feedback on product quality to the deputy director - Maintaining company records Sale & Marketing department - In charge of finding sources of customers for the company as well as promoting the image and brand of the company's business services to a wider audience HR department Responsible for the management of the company's human resources, and at the same time making recruitment plans and implementing those plans under the direction of the company's deputy director - Producing customer orders according to the representative office sent back Production area - Managing and building business and production plans in the company; managing procurement and storage of materials for production and business - Building and developing product quality assessment criteria and product quality control QC area Factory management - Organizing training courses on product quality assurance for employees - Warehouse management: inspecting and certifying imported materials; allocating materials according to the production plan; Stock area inventorying calculation; finishing product management - Inventory management: making a table to keep track of the list of materials and inventory quantities Table Activities of departments While working, I had to build an in-depth knowledge about the hair products in case the customers asked me related questions Also, the competitive advantages of our products were what I had to carve in my mind as it was the key to persuade customers to buy our services - Week 2: From January 9th, 2023 to January 15th, 2023 Date Monday (09/01/2023) Wednesday (11/01/2023) Friday (13/01/2023) Time Works - Morning: From 8.30 AM to 12 AM - Afternoon: From 1.30 PM to 5.30 PM - practiced writing posts for social media (facebook, website, instagram); invitations to customers, businesses - listened to the advice of the manager to improve productivity - learned how to handle a call from a customer actively - Morning: From 8.30 AM to 12 AM - Afternoon: From 1.30 PM to 5.30 PM - checked and updated the content on social marketing posts, blogs, etc (according to the available posts) - made some short calls to potential customers to listen to their problems when using the service - works related to customer service - Morning: From 8.30 AM to 12 AM - Afternoon: From 1.30 PM to 5.30 PM - learned how to sell service through the phone - answered customer requests on social media and the company website - wrote down the information on the company’s website: customer’s phone number, interests, date of departure… - cleaned the office Table Internship schedule in week 13 Being a sales & marketing staff, I must also be familiar with rejection and sometimes unfriendly attitudes from clients because I might receive numerous refusals until having a potential customer As a novice, I found it quite challenging to cope with refusal However, when striving to be a professional salesperson, I became more persistent, sometimes stubborn, and brave enough to overcome it - Week 3: From January 30th, 2023 to February 5th, 2023 Date Time Monday (30/01/2023) - Morning: From 8.30 AM to 12 AM - Afternoon: From 1.30 PM to 5.30 PM - made some calls to customers - translated the article of Beautiful Hair’s products into English - received several information that aid the internship report - Morning: From 8.30 AM to 12 AM - Afternoon: From 1.30 PM to 5.30 PM - took charge of the work of a member as she was sick: wrote marketing content, administered the website, collected information of customers on the website, replied to comments … - take part in internal training workshops about business skills: communicating, negotiating, solving problems, etc - faxed the information and informed customers about the confirmed transaction - Morning: From 8.30 AM to 12 AM - Afternoon: From 1.30 PM to 5.30 PM - translated a purchase contract into English and sent it to the leader – Mrs Hang - contacted customers through the phone - interpreting a conversation between the manager and a foreign visitor - cleaned the office Wednesday (01/02/2023) Friday (03/02/2023) Works Table Internship schedule in week 14 The ability to communicate and negotiate well are indispensable qualities of a good sales staff With the ability to communicate, persuade, and negotiate, I can build good relationships with potential customers or business partners, sales agents My manager said that: “Once you have built a reliable association with your clients, you have an 80% chance of success.” - Week 4: From February 6th, 2023 to February 8th, 2023 Date Time Works - scanned and stored contracts - Morning: From 8.30 Monday (06/02/2023) AM to 12 AM - Afternoon: From 1.30 PM to 5.30 PM - called a customer – Mr Garibel to confirm the order - noted down the assigned works that were not finished in that week, find out the reasons and also the solutions - received several information that aid the internship report - contacted customers through the phone to send products' information Thursday (07/02/2023) - Morning: From 8.30 - listened to customers’ complaints and AM to 12 AM find ways to solve them - Afternoon: From 1.30 - helped organize the company’s PM to 5.30 PM workshop of “how can Vietnamese hair products compete in the international market?” - Morning: From 8.30 - received several information that aid Wednesday AM to 12 AM the internship report (08/02/2023) - Afternoon: From 1.30 - asked for some more details about the PM to 5.30 PM company, and socialized with everyone Table Internship schedule in week 15