do it marketing - inbound marketing glossary

! The Ultimate INBOUND MARKETING GLOSSARY !"#$%&'()*'+,"+- INBOUND MARKETING GLOSSARY ./0"1&*'2)*0 345"6,%+$,7" 8)9:0*',;".092<"  6,*9+7$(*+9="(+,*0,*"'<"-+9"2)9:0*09<">/+")90",0>"*+"*/0"<$%?0(*@" ./'<"(+,*0,*"*=#'()&&="',(&$70<"<*0#A%=A<*0#"',<*9$(*'+,<"+,"/+>" *+";0*"<*)9*07">'*/"*/'<")<#0(*"+-"',%+$,7"2)9:0*',;"),7"&0)9,"'*<" -$,7)20,*)&<@"!-*09"90)7',;"'*B"=+$">'&&"%0")%&0"*+"0C0($*0"%)<'(" 2)9:0*',;"*)(*'(<"90&)*07"*+"*/0"*+#'(@ INTRODUCTORY IS THIS BOOK RIGHT FOR ME? D+*"E$'*0"<$90"'-"*/'<"0%++:"'<"9';/*"-+9"=+$F"G00"*/0"%0&+>"70<(9'#*'+,"*+"70*092',0"'-" =+$9"&0H0&"2)*(/0<"*/0"(+,*0,*"=+$")90")%+$*"*+"90)7@ 6,*09207')*0"(+,*0,*"'<"-+9"2)9:0*09<">/+")90"-)2'&')9">'*/"*/0" <$%?0(*"%$*"/)H0"+,&="%)<'("0C#09'0,(0"',"0C0($*',;"<*9)*0;'0<"),7" *)(*'(<"+,"*/0"*+#'(@"./'<"(+,*0,*"*=#'()&&="(+H09<"*/0"-$,7)20,*)&<" ),7"2+H0<"+,"*+"90H0)&"2+90"(+2#&0C"-$,(*'+,<"),7"0C)2#&0<@" !-*09"90)7',;"'*B"=+$">'&&"-00&"(+2-+9*)%&0"&0)7',;"#9+?0(*<">'*/"*/'<" )<#0(*"+-"',%+$,7"2)9:0*',;@ INTERMEDIATE !7H),(07"(+,*0,*"'<"-+9"2)9:0*09<">/+")90B"+9">),*"*+"%0B"0C#09*<" +,"*/0"<$%?0(*@"6,"'*B">0">)&:"=+$"*/9+$;/")7H),(07"-0)*$90<"+-" */'<")<#0(*"+-"',%+$,7"2)9:0*',;"),7"/0&#"=+$"70H0&+#"(+2#&0*0" 2)<*09="+-"*/0"<$%?0(*@"!-*09"90)7',;"'*B"=+$">'&&"-00&"90)7=",+*"+,&=" *+"0C0($*0"<*9)*0;'0<"),7"*)(*'(<B"%$*")&<+"*+"*0)(/"+*/09<"/+>"*+" %0"<$((0<<-$&@" ADVANCED the ultimate inbound marketing glossarythe ultimate inbound marketing glossary 3 I JJJ@K1LGMN.@ON8 JJJ@K1LGMN.@ON8 Share This Ebook! Share This Ebook! THE ULTIMATE INBOUND MARKETING GLOSSARY L="8);7)&0,)"P0+9;'0H) 8);;'0"P0+9;'0H)"'<"),"',%+$,7"2)9:0*',;" 2),);09")*"K$%G#+*"90<#+,<'%&0"-+9"(90)*',;" ,0>"+ 09<B"',(&$7',;"0%++:<"),7">0%',)9<@" G/0"/)<"#90H'+$<&="/0&#07">'*/"K$%G#+*Q<" 02)'&"2)9:0*',;"#9+;9)2"),7"*/0"(+2#),=Q<" &),7',;"#);0"(90)*'+,"),7"+#*'2'R)*'+,@"8);;'0"  >9'**0,"-+9"#$%&'()*'+,<"&':0"L+<*6,,+H)*'+,@(+2" ),7"The St. Petersburg Times@  FOLLOw ME ON TwITTER @MGIEVA the ultimate inbound marketing glossarythe ultimate inbound marketing glossary S 4 JJJ@K1LGMN.@ON8 JJJ@K1LGMN.@ON8 Share This Ebook! Share This Ebook! 7 KEY LEAD GENERATION TERMS /7 28 LANDING pAGE TERMS /15 28 EMAIL MARKETING TERMS /44 61 BLOGGING & SEO TERMS /73 20 MARKETING AUTOMATION TERMS /135 85 SOCIAL MEDIA TERMS /156 21 MOBILE MARKETING TERMS /242 CONTENTS JJJ@K1LGMN.@ON8 the ultimate inbound marketing glossarythe ultimate inbound marketing glossary T U JJJ@K1LGMN.@ON8 JJJ@K1LGMN.@ON8 Share This Ebook! Share This Ebook! Don’t let terminology prevent you from achieving success with inbound marketing. “ ” 6-"=+$")90"0H0,"2'&7&="-)2'&')9">'*/"',%+$,7"2)9:0*',;B"=+$"2$<*"/)H0"0,(+$,*0907")" <&0>"+-"*092<"*/)*"0C#&)',"7' 090,*"<*9)*0;'0<B"%0<*"#9)(*'(0<B")<<0*<"),7"20*9'(<@"V+$QH0" #9+%)%&="/0)97")%+$*"$<',;")"/)</*);"+,".>'**09B"*/0"'2#+9*),(0"+-")**9)(*',;"',%+$,7" &',:<"*+"=+$9">0%<'*0"+9">)=<"*+"<0*"$#"79'#"2)9:0*',;"()2#)';,<@"J/)*"7+0<"'*")&&"20),F" W+0<"=+$9"/0)7"/$9*"-9+2")&&"*/'<"(9=#*'("&',;+F X0)9",+*Y"J0"/)H0"%$'&*"*/0"$&*'2)*0"',%+$,7"2)9:0*',;";&+<<)9=B">/'(/"(+H09<"*/0" -$,7)20,*)&"',%+$,7"2)9:0*',;"*092',+&+;="=+$",007"*+"%0")>)90"+-@"./'<"0%++:"'<"  )<#0(*<Z"&0)7";0,09)*'+,B"&),7',;"#);0<B"02)'&"2)9:0*',;B"%&+;;',;"),7"G[NB"2)9:0*',;" )$*+2)*'+,B"<+'()&"207')"),7"2+%'&0"2)9:0*',;@" G+"'-"*/090"'<")">+97"=+$"/)H0"%00,"*9=',;"*+"70('#/09B"*/0"(/),(0<")90">0"/)H0"'*"',"/090@" W+,Q*"&0*"*092',+&+;="#90H0,*"=+$"-9+2")(/'0H',;"<$((0<<">'*/"',%+$,7"2)9:0*',;Z"90H'0>"  CHApTER 1 7 KEY LEAD GENERATION TERMS the ultimate inbound marketing glossarythe ultimate inbound marketing glossary \ ] JJJ@K1LGMN.@ON8 JJJ@K1LGMN.@ON8 Share This Ebook! Share This Ebook! TERM 1 DEFINITION !"#09<+,"*/)*"*9),<-+92<"-9+2"),"),+,=2+$<">0%<'*0"H'<'*+9" ',*+")":,+>,"(+,*)(*"#)9*"+-"=+$9"%$<',0<<"<)&0<"(=(&0@"./'<" #9+(0<<"+(($9<")<"*/0"H'<'*+9"#9+H'70<"/'<"+9"/09"(+,*)(*" ',-+92)*'+,"',"0C(/),;0"-+9"H)&$)%&0"(+,*0,*@ LEAD TERM 2 DEFINITION ^0)7";0,09)*'+,"'<"*/0"#9+(0<<"+-")**9)(*',;",0>"&0)7<@"6*"'<")"2)9:0*',;" *)(*'("*/)*"79'H0<")"#09<+,"*+"702+,<*9)*0"',*090<*"',")"#9+7$(*"+9" <09H'(0@"N,&',0"*/'<"*9)7'*'+,)&&="/)##0,<"%="#9+H'7',;"H)&$)%&0"(+,*0,*"'," 0C(/),;0"-+9"(+,*)(*"',-+92)*'+,"-9+2")">0%<'*0"H'<'*+9@" LEAD GENERATION the ultimate inbound marketing glossarythe ultimate inbound marketing glossary _5 __ JJJ@K1LGMN.@ON8 JJJ@K1LGMN.@ON8 Share This Ebook! Share This Ebook! TERM 3 DEFINITION !">0%<'*0"#);0"(+,*)',',;")"-+92"*/)*"'<"$<07"-+9"&0)7" ;0,09)*'+,@"./'<"#);0"90H+&H0<")9+$,7")"2)9:0*',;"+ 09B" <$(/")<"),"0%++:"+9")">0%',)9B"),7"<09H0<"*+"()#*$90"H'<'*+9" ',-+92)*'+,"',"0C(/),;0"-+9"*/0"H)&$)%&0"+ 09@ LANDING pAGE TERM 4 DEFINITION ./0",$2%09"+-"#0+#&0">/+"(+2#&0*0")"-+92"+,")"&),7',;"#);0"7'H'707"%=" */0"*+*)&",$2%09"+-"#0+#&0">/+"H'<'*07"*/0"#);0@" CONVERSION RATE K1LGMN."GNX.J!`["8!a[G"^!DW6DP"M!P[G"[!GV" K$%G#+*"<+-*>)90"0,)%&0<"0H0,",+,A*0(/,'()&"2)9:0*09<"*+"0)<'&="(90)*0" *)9;0*07"&),7',;"#);0<"),7"-+92<"*/)*"(+,H09*">0%<'*0"H'<'*+9<"',*+"&0)7<@" K$%G#+*Q<"),)&=*'(<"*/0,"/0&#"=+$"*+"70*092',0"=+$9"2+<*"0 0(*'H0"&),7',;" #);0<"),7"()2#)';,<B"2):',;"=+$")"<2)9*09"2)9:0*09@"" G[["KNJ"6."JN`aG@ the ultimate inbound marketing glossarythe ultimate inbound marketing glossary _3 _I JJJ@K1LGMN.@ON8 JJJ@K1LGMN.@ON8 Share This Ebook! Share This Ebook! TERM 5 DEFINITION  )"&),7',;"#);0"-+92@"[C)2#&0"+-"+ 09<"',(&$70"0%++:<B" >/'*0#)#09<B">0%',)9<"),7":'*<@ OFFER TERM 6 DEFINITION ./'<"'<")"#09(0,*);0"()&($&)*07"%="7'H'7',;"*/0"*+*)&",$2%09"+-"($<*+209<" -+9")";'H0,"2)9:0*',;"(/),,0&"%="*/0"*+*)&",$2%09"+-"&0)7<";0,09)*07"'," */)*"<)20"#09'+7"+-"*'20@ LEAD-TO-CUSTOMER RATE the ultimate inbound marketing glossarythe ultimate inbound marketing glossary _S _4 JJJ@K1LGMN.@ON8 JJJ@K1LGMN.@ON8 Share This Ebook! Share This Ebook! TERM 7 DEFINITION !"()&&"*+")(*'+,"'<")"*0C*"&',:B"%$**+,B"'2);0B"+9"<+20"*=#0"+-">0%" &',:"*/)*"0,(+$9);0<")">0%<'*0"H'<'*+9"*+"H'<'*")"&),7',;"#);0"),7" %0(+20"+-"&0)7@"G+20"0C)2#&0<"+-"O.!<")90"bG$%<(9'%0"D+>c"+9" bW+>,&+)7"*/0"J/'*0#)#09".+7)=@c CALL-TO-ACTION CHApTER 2 28 LANDING pAGE TERMS the ultimate inbound marketing glossarythe ultimate inbound marketing glossary _T _U JJJ@K1LGMN.@ON8 JJJ@K1LGMN.@ON8 Share This Ebook! Share This Ebook! TERM 1 DEFINITION .0<*',;"*>+"7' 090,*"H09<'+,<"+-"*/0"<)20"&),7',;"#);0"*+"0H)&$)*0" >/'(/"+,0"#09-+92<"%0**09@ A/B TESTING TERM 2 DEFINITION d'<$)&"#9++-"*/)*"),")$*/+9'*="'<"90(+;,'R',;"*/0"H)&$0"+-"=+$9" + 09@"./'<"'<")">)="*+"0<*)%&'</"(907'%'&'*=@ AUTHORITY ENDORSEMENT KNJ"K1LGMN."GNX.J!`["WN[G"!eL".[G.6DP !eL"*0<*',;"/0&#<"=+$":,+>">/)*")(*$)&&="79'H0<"(+,H09<'+,<"+,"=+$9">0%<'*0" ),7"&0,7<")$*/+9'*="*+"=+$9"70('<'+,<@"K$%G#+*Q<"!eL"*0<*',;"<+-*>)90"0,)%&0<" =+$"*+"*0<*"2$&*'#&0"#)9*<"+-"=+$9"#);0<">'*/"?$<*")"-0>"(&'(:<"),7")&09*<"=+$"  G[["KNJ"6."JN`aG@ [...]... the ultimate inbound marketing glossary 54 TERM 10 the ultimate inbound marketing glossary 55 TERM 11 EMAIL wHITELIST FALSE pOSITIVE DEFINITION DEFINITION A whitelist is the opposite of a blacklist Instead of listing A false positive occurs when a legitimate permission-based email is Ip addresses to block, a whitelist includes Ip addresses spam that have been approved to deliver email despite blocking... SINGLE OpT-IN CONFIRMED OpT-IN (DOUBLE OpT-IN) DEFINITION DEFINITION The single opt-in is the most widely accepted and routinely used method of obtaining email addresses and permission to send email campaigns It adds an additional step to the opt-in process A single opt-in list is created by inviting visitors and customers to subscribe to your email list when you use a sign-up form on your website, a... THE FOLD DEFINITION The part of a web page that is visible without scrolling It is generally more desirable placement on a website because of its visibility If you have a “join our mailing list” form on your website, you should place it “above the fold” making it easy for visitors to opt-in Share This Ebook! www.HUbSpoT.coM Share This Ebook! www.HUbSpoT.coM the ultimate inbound marketing glossary 46... ultimate inbound marketing glossary 32 TERM 17 pAGE VIEwS the ultimate inbound marketing glossary 33 TERM 18 RETURNING VISITOR DEFINITION DEFINITION The number of views a page got A visitor that is returning to your site, and is generally selfqualifying herself as actively interested in your offer Share This Ebook! www.HUbSpoT.coM Share This Ebook! www.HUbSpoT.coM the ultimate inbound marketing glossary. .. VARIATIONS the ultimate inbound marketing glossary TERM 28 VISITORS/UNIqUES DEFINITION www.HUbSpoT.coM DEFINITION The changes you make in order to optimize a landing page Share This Ebook! 43 The number of (unique) visitors who came to your page Share This Ebook! www.HUbSpoT.coM 44 the ultimate inbound marketing glossary the ultimate inbound marketing glossary 45 TERM 1 CHApTER 3 28 EMAIL MARKETING TERMS ABOVE... www.HUbSpoT.coM the ultimate inbound marketing glossary 24 TERM 9 FUNNEL the ultimate inbound marketing glossary 25 TERM 10 GUARANTEE IMAGES DEFINITION DEFINITION The process logic as a visitor gets to your page and completes the Images that instill trust and show credibility “transaction.” Think of a visitor as someone at the top of your sales and marketing funnel How do you push them to the bottom...the ultimate inbound marketing glossary 18 TERM 3 ANxIETY ELEMENTS the ultimate inbound marketing glossary 19 TERM 4 BENEFIT REINFORCEMENT DEFINITION DEFINITION The elements on a landing page creating anxiety for your visitors Similar to value proposition, it is a reinforcement of why the and reducing their inclination to take action... www.HUbSpoT.coM the ultimate inbound marketing glossary 48 TERM 4 the ultimate inbound marketing glossary 49 TERM 5 CTR (CLICK-THROUGH RATE) CONVERSION RATE DEFINITION DEFINITION cTr us the percentage (the number of unique clicks divided The number or percentage of recipients who respond to your call-to- by the number that were opened) of recipients that click on a action in a given email marketing campaign... the ultimate inbound marketing glossary 41 TERM 26 VALUE pROpOSITION DEFINITION DEFINITION Giving out a valuable offer in order to get information The primary reason why your visitor will choose to convert from your visitors on your page The answer to the “what is in it for me?” question Share This Ebook! www.HUbSpoT.coM Share This Ebook! www.HUbSpoT.coM the ultimate inbound marketing glossary 42 TERM... www.HUbSpoT.coM Share This Ebook! www.HUbSpoT.coM the ultimate inbound marketing glossary 30 TERM 15 MOTIVATION OF USER the ultimate inbound marketing glossary 31 TERM 16 NAVIGATION DEFINITION DEFINITION The visitor’s desire to receive your offer A web page element, usually located at the top, with links that help visitors to navigate through a website coMpANY bLoG AboUT US proDUcT Share This Ebook! Share . 6 DEFINITION ./'<"'<")"#09(0,*);0"()&($&)*07"%="7'H'7',;"*/0"*+*)&",$2%09" +-& quot;($<*+209<" -+ 9")";'H0,"2)9:0*',;"(/),,0&"%="*/0"*+*)&",$2%09" +-& quot;&0)7<";0,09)*07"'," */)*"<)20"#09'+7" +-& quot;*'20@ LEAD-TO-CUSTOMER RATE the ultimate inbound marketing glossarythe ultimate inbound marketing glossary _S _4 JJJ@K1LGMN.@ON8 JJJ@K1LGMN.@ON8 Share. ultimate inbound marketing glossarythe ultimate inbound marketing glossary IT IU JJJ@K1LGMN.@ON8 JJJ@K1LGMN.@ON8 Share This Ebook! Share This Ebook! TERM 21 DEFINITION ./0")2+$,*" +-& quot;7)*)"=+$",007"*+"(+&&0(*"',"+9709"*+"),,+$,(0" )(($9)*0"90<$&*<" ;-9 +2"=+$9"*0<*',;@ STATISTICALLY. 7 DEFINITION !"()&&"*+")(*'+,"'<")"*0C*"&',:B"%$**+,B"'2);0B"+9"<+20"*=#0" +-& quot;>0%" &',:"*/)*"0,(+$9);0<")">0%<'*0"H'<'*+9"*+"H'<'*")"&),7',;"#);0"),7" %0(+20" +-& quot;&0)7@"G+20"0C)2#&0<" +-& quot;O.!<")90"bG$%<(9'%0"D+>c"+9" bW+>,&+)7"*/0"J/'*0#)#09".+7)=@c CALL-TO-ACTION CHApTER 2 28 LANDING pAGE TERMS the ultimate inbound marketing glossarythe ultimate inbound marketing glossary _T _U JJJ@K1LGMN.@ON8 JJJ@K1LGMN.@ON8 Share