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Báo cáo cuối kỳ môn Quản trị sản phẩm The Coffee House. 1. Opportunity Staement Plan 2. Product Positionting template 3. Market Analysis 4. Product description 5. Base Case Financial 6. Marketing Plan
The Coffee House Season drink : Halloween + Christmas ABOUT IDEAS ABOUT ABOUT IDEAS IDEAS HOLIDAY FOR EVERYONE NGUYỄN THÙY DUYÊN Opportunity Staement Plan NGUYẾN THÙY DUYÊN TRẦN LÊ TƯỜNG VY Product Positionting template Market Analysis HUỲNH TẤN PHONG PHẠM HOÀNG LONG PHẠM NGỌC ÁNH PHẠM THỊ MỸ LINH NG HỒ THÙY TRANG Product description Base Case Financial NGUYỄN THỊ NGỌC MAI NGUYỄN HOÀNG ANH NGUYỄN HOÀNG ANH MÃ CÁC TƯỜNG Marketing Plan NGUYỄN THÙY DUYÊN N NA M E O F P R O D U C T Socola bamboo charcoal foam Pumpkins Coffee Avocado matcha cream Hot chocolate Marshmallow NGUYỄN THÙY DUYÊN COMPETITOR: Starbuck Phuc Long 2019 Highland coffee NGUYỄN THÙY DUYÊN Product Positioning TRẦN LÊ TƯỜNG VY Product Positioning Statement Template CHRISTMAS HALLOWEEN Avocado Matcha Chocolate Marshmallow Name of product Pumpkin Coffee Cacao foam bamboo charcoal Date prepared 17/12/2020 Date prepared 24/10/2020 Life cycle phase week Life cycle phase week Name of product TRẦN LÊ TƯỜNG VY Customer target DEMOGRAPHIC Ages From 16 to 30 years old Gender All gender Income positioning Flexible expenses or income for entertainments Job Office workers, highschool students, university students, who can pay for their drinks,… PSYCHOGRAPHIC Lifestyle Modern, love creative drinks Personality Down for experiences, dynamic, adapted,… DEMAND Eyes catching appearance Creative, trendy, fresh drinks Related to the targeted occasions TRẦN LÊ TƯỜNG VY - Outsider: • Paper cup • Special edition for Halloween and Xmas • Eyes catching and limited edition designs by our group - Insight: How does the products meet the customer need ? • Creative recipes • Specific kinds of drinks for each occasion • Fresh combination between selected ingredients TRẦN LÊ TƯỜNG VY What you get ? A wide variety of benefit Paper cups are eco friendly and safe (even cold and hot beverages) Interesting experiences to celebrate the occassions Fresh, significant – alluring taste of drink Worth for your social network posts TRẦN LÊ TƯỜNG VY