Phát triển kinh doanh của công ty tnhh yurtec việt nam

Il TRl/ONG DAI HOC KINH if QUOC DAN ■ ■ 8D8dOgSG8 DAI HOC K.T.Q.D TT THONG TIN THU'VIEN PHONG LUAN AN-TU LIEU TRAN THIHUONG GIANG * PHAT 1RIEN KINH DOANH CUA CONG 1Y1NHH YUfflEC VIET NAM ■ CHUYEN NGANH: KINH TE DOI NGOAI LUAN VAN THAC SY KINH TE • • Ngitdi hitdng dan khoa hoc: GS.TS d6 Dtrc BINH HA KOI, • KAM 2014 if LOl CAM DOAN •> Toi xin cam doan luan van “Phat trien kinh doanh cua cong ty TNHH r Yurtec Viet Nam ” la toi nghien cuu va thuc hien, chua tung duoc cong bo tren cac cong trinh nghien ciu nao khac Cac so lieu duoc su dung luan van co y yr nguon goc dang tin cay Luan van duoc nghien cuu dua tren nen tang co so ly luan khoa hoc va tren co so tac nghiep thuc tien tai cong ty Ha Noi, thang nam 2014 HOC VIEN Tran Thi Huong Giang LOl CAM ON De co the hoan luan van mot each hoan chink, ben canh su no luc co gang cua ban than la su huang dan nhiet tinh cua quy Thay Co, cung nhu su dong vien ung ho cua gia dinh va ban be suot thai gian hoc tap nghien cuu va thuc hien luan van thac sy Lai dau tien, toi xin chan cam cm GS TS Do Duc Binh, nguai da truc tiep huang dan toi suot qua trinh thuc hien luan van Vai nhung lai chi dan, nhung tai lieu, su tan tinh huang dan va nhung lai dong vien cua thay da giup toi vuat qua nhieu kho khan de co the hoan luan van r » a Toi cung xin gui lai cam an den toan the quy Thay Co Vien Thuang mai va Kinh te quOc te da tan tinh truyen dat nhung kien thuc quy bau cung nhu tao moi dieu kien thuan lai nhat cho toi suot qua trinh hoc tap va nghien cuu Xin bay to ldng biet an den gia dinh, nhung nguai da khong ngung dong \ r r r vien, ho tra va tao moi dieu kien tot nhat cho toi suot thai gian hoc tap va thuc hien luan van Cuoi cung;, toi xin cam an cac anh chi em dong nghiep a cong ty TNHH > r Yurtec Viet Nam da tao dieu kien cho toi cap nhat thong tin, so lieu, bao cao va tai lieu de giup toi hoan luan van Toi xin chan cam an Ha Noi, thang nam 2014 HOC VIEN Tran Thi Huong Giang MUC LUC • • LOT CAM DOAN LOI CAM ON MUC LUC DANH MUC SO DO, BANG BIEU TOM TAT LUAN VAN MO DAU CHUONG 1: NHUNG VAN DE LY LUAN CO BAN VE PHAT TRIEN KINH DOANH CUA MOT DOANH NGHIEP THAU XAY DUNG 1.1 Tam quan cua phat trien kinh doanh cua doanh nghiep thau xay dang 1.1.1 Sir can thiet phai phat trien kinh doanh 1.1.2 Vai tro cua phat trien kinh doanh •> 1.2 Noi dung va chi tieu danh gia sir phat trien kinh doanh cua doanh nghiep 1.2.1 Noi dung va chi tieu danh gia phat trien khach hang 1.2.2 Noi dung va chi tieu danh gia phat trien san pham 11 1.2.3 Noi dung va chi tieu danh gia sir phat trien thi trudng 14 1.3 Cac nhan to anh huong den phat trien kinh doanh cua doanh nghiep thau xay dung 19 1.3.1 Nhom nhan to noi tai doanh nghiep 20 1.3.2 Nhom cac nhan to thuoc moi trudng ben ngoai 22 CHUONG 2: THUC TRANG PHAT TRIEN KINH DOANH CUA CONG TY TNHH YURTEC VIET NAM 26 2.1 Dac diem kinh doanh cua cong ty 26 2.1.1 Cac khai niem kinh doanh xay dung .26 2.1.2 Cac linh vuc kinh doanh cua cong ty .28 2.1.3 Tiem luc tai chinh cua cong ty TNHH Yurtec Viet Nam 29 2.2 Thuc trang cac noi dung phat trien kinh doanh cua cong ty TNHH Yurtec Viet Nam 33 2.2.1 Thuc trang phat trien khach hang cua cong ty 34 2.2.2 Thuc trang phat trien san pham cua cong ty 37 2.2.3 Thuc trang phat trien thi truang cua cong ty 43 2.3 Danh gia chung thuc trang phat trien kinh doanh cua cong ty TNHH Yurtec Viet Nam tir nam 2009 den nam 2013 53 2.3.1 Ket qua dat dugc 53 2.3.2 Han che tdn tai va nguyen nhan 57 CHl/ONG 3: PHlTONG HIONG VA CAC GIAI PHAP PHAT TRIEN KINH DOANH CUA CONG TY TNHH YURTEC VIET NAM 60 3.1 Muc tieu va dinh hiroug phat trien kinh doanh cua cong ty TNHH Yurtec Viet Nam den nam 2020 60 3.1.1 Muc tieu phat trien kinh doanh cua cong ty TNHH Yurtec Viet Nam den nam 2020 60 3.1.2 Dinh huang phat trien kinh doanh cua cong ty TNHH Yurtec Viet Nam den nam 2020 61 3.2 Giai phap phat trien kinh doanh cua cong ty TNHH Yurtec Viet Nam 62 3.2.1 Nhom giai phap nghien cuu va phat trien khach hang 62 3.2.2 Nhom giai phap nang cao chat luong san pham xay dung 67 3.2.3 Nhom giai phap tri ma rong thi truang, tang doanh thu ban hang 68 KET LUAN 84 DANH MUC TAI LIEU THAM KHAO 86 DANH MUC TU VIET TAT TIENG VIET STT Nghia day du Chu viet tat CN Chi nhanh CPKD Chi phi kinh doanh CSH Chu so hun DAXD Du an xay dung DN Doanh nghiep HQKD Hieu qua kinh doanh HKQT Hang khong quoc te HTK Hang ton kho KCN Khu cong nghiep 10 KD Kinh doanh 11 TNHH Trach nhiem huu han 12 TSLD Tai san luu dong 13 SXKD 14 VPDH San xuat kinh doanh A Van phong dieu hanh 15 XDCB Xay dung co ban TIENG ANH Chu viet Nghia day du STT tat Tieng Anh Tieng Viet FDI Foreign Direct Investment Dau tu truc tiep nuoc ngoai GDP Gross Domestic Product Tong san pham quoc noi ODA Offical development assistance Vien tro phat trien chinh thuc WTO World Trade Organization TO chuc thuong mai the gioi DANH MUC SO DO, BANG BIEU BANG Bang 2.1 Tinh hinh tai san cua Cong ty .30 Bang 2.2 Mot so chi tieu phan anh tinh hinh tai chinh cua Cong ty TNHH Yurtec Viet Nam 30 Bang 2.3 Cac khoan tarn thu va phai tra 31 Bang 2.4 Gia tri tai san cd dinh him hinh 32 Bang 2.5 Phan tich ket qua san xuat kinh doanh xay lap cua Cong ty nam 2011—*2013 46 Bang 2.6 Tong hop chi phi san xuat kinh doanh xay lap tu nam 2011—>2013 51 BIEU DO Bieu 2.1 Tinh hinh tang (giam) khach hang, du an va tdng gia tri du an Giai doan 2009 -2013 35 Bieu 2.2 Cor cau nguon von du an cac cong trinh cua cong ty Yurtec nam 2013 44 Bieu 2.3 Chi phi san xuat kinh doanh qua cac nam 49 Bi£u dd 2.4 Toe tang (giam) doanh thu, chi phi thuc hien giai doan 2009 - 2013 49 TRUONG DAI HOC KINH T< QUOC DAN ■ ■ BDBOg8G8 TRAN THI HUONG GIANG PHAT TRIEN KINH DOANH CUA CONG TY TNHH YURTEC VIET NAM ■ CHUYEN NGANH: KINH TE DOl NGOAI ■ F *5 _ a V M TOM TAT LUAN VAN THAC SY HA NO• I7, NAM 2014 79 d Giam chi phi thau phu, chi phi chung - Cong ty can co ke hoach lira chon cac nha thau phu mot each hop ly dd dam bao gia thue ho thuc hien gia cong, xay lap mot so hang muc cong trinh ma Cong ty khong co kha nang dam nhiem het, se giup tiet kiem chi phi xay dung dong thoi giam thoi gian thi cong de Cdng ty dau tu xay dung d nhung hang muc khac - Cd ke hoach tinh giam bo may nhan cdng gian tiep lam viec tai cdng trudng, de giam bdt chi phi chung tai cdng truong - Cd giai phap han che tinh trang su dung lang phi dien, nude, dien thoai tai cac cdng trudng thong qua viec giao khoan dinh muc gia tri su dung mdi thang, neu x r x co nhu cau phat sinh can trinh Chu nhiem cdng trinh va lanh dao cap tren de xu ly kip thdi r e To chuc quan ly tot cdng tac tdi chinh cdng ty Vai trd cua tai chinh cang tang hoat dong san xuat kinh doanh cua doanh nghiep xay dung noi chung va cua Yurtec Viet Nam noi rieng, tac dong cua nd ddi vdi gia san pham va tang loi nhuan cang manh me Td chuc su r x r x dung vdn hop ly, dap ung day du kip thdi nhu cau cho viec mua sam vat tu se giup cdng ty tranh duoc nhung ton that cho san xuat nhu may moc ngimg hoat dong, ngung thi cdng thieu vat tu, cdng cu dung cu ton kho, tu cd phat hien ngan ngira kip thdi tinh trang u dong mat mat, hao hut vat tu, san pham Cu the la de su dung cd hieu qua vdn kinh doanh, Yurtec Viet Nam can phai xac dinh chinh xac nhu cau vdn tdi thieu thudng xuyen, can thiet cho hoat dong san xuat kinh doanh cua cdng ty Tu cd bien phap td chuc huy dong va su dung cho hop ly, xac x r x r r dinh thu tu tai san can uu tien dau tu, thu tu cap vdn ddi vdi timg cdng trinh Khi su dung vdn, cdng ty can phai can cu vao ke hoach da lap de lam co sd phu hop vdi r r yr x •> tinh hinh thuc te, neu phat sinh nhu cau vdn, cdng ty can dap ung kip thdi de dam bao cho qua trinh san xuat duoc lien tuc, nhanh chong hoan tien thi cdng, r r x r neu thua vdn can phai cd bien phap xu ly khong de vdn bi u dong nhu: md r r x r r rong san xuat kinh doanh, thuc hien hoat dong cho vay Ngoai ra, van de cap vdn 80 cho cac cdng trinh rat de xay tinh trang lang phi von khong can doi khoi lugng von cap giua cac cong trinh, do cong ty can thuc hien viec quy dinh ro rang thdi gian quyet toan cdng trinh, quy dinh cac khoan von cap cho tirng cdng trinh, chu cdng trinh hoac cac doi trudng san xuat phai tu chiu trach nhiem, chi duoc quyet toan vao tirng giai doan xay dung cdng trinh va hoan cdng trinh - Xay dung cac dinh mure ve von mot each cu the va khoa hoc dua tren cac dieu kien thuc te cua Cdng ty va tinh hinh bien dong cua mdi trudng Thuc hien kiem tra giam sat tai chinh doanh nghiep thudng xuyen de kip thdi xur ly nhung kho khan, bat cap sinh - Cd phuong an giai toa nhung tai san lac hau ve ky thuat, kem hieu qua de thu hoi von - Chu dong urng dung va thuc hien cac giao dich thuong mai dien tu, giam but cac khoan chi phi d cac khau trung gian Quan ly tot cac khoan phai thu Vdi mang ludi kinh doanh xay dung rong ldn khap mien Bac va Ho Chi Minh vdi nhieu don vi xay dung vi the cdng ty phai don doc khach hang toan dung quy dinh tranh tinh trang ng nan keo dai lam anh hudng den tinh hinh hoat dong kinh doanh cua cdng ty Neu cdng ty dugc khach hang toan sau giao nhan ket qua gia tri xay dung, cdng ty se khong bao gid gap r a a a a i van de ve dong tien Nhung that khong may, dieu kho cd the xay ra, vay cdng ty can cai thien cac khoan thu thong qua viec kiem soat tot cac khoan cdng ng phai thu khach hang Van de cu ban la cai thien dugc tdc tir dua vat tu, nguyen lieu vao xay dung, cai thien tdc thi cdng cac cdng trinh den tdc thu tien Ap dung cac cdng cu quan ly hien dai - Trong dieu kien thiet bi va cdng nghe nhu nhau, viec canh tranh giua cac cdng ty nganh xay dung dudng nhu rat quyet liet Trudc yeu td nay, nang suat lao dong la mot nhung yeu td hang dau de tang kha nang canh tranh - Trong cd ung dung cdng nghe thong tin vao cdng tac quan ly de tiet kiem 81 vat tu nguyen lieu, dap ung dung nguyen phu lieu qua trinh san xuat Mdi day, cong ty da ap dung he thdng G.PRO va IEES quan ly va kiem soat san xuat cung nhu kiem soat cong nghe He thdng cho phep thu thap thdng tin, phan tich xu ly va dua cac phuang an tdi uu, ma theo nhung can bo d day, quyet dinh quan ly xuat phat tir sd lieu chinh xac chu khong phai theo cam tinh - Trang bi ca sd vat chat ky thuat hien dai cung se giup nhan vien hoat dong hieu qua han nhu trang bi may tinh hien dai, cd nai luu cat giu ho so, giay td dung quy dinh, thuan tien cho cong tac kiem tra mot each thudng xuyen Tang ciroug chat luong quan ly ISO 9001-2000 - Giao cho cac don vi xay dung ky ket vdi cac dai ly, khoan gon chi phi van tai, boc xep, thu tien trudc nhap nguyen vat lieu,may moc phai theo mot he thdng quy trinh rd rang da dugc xem xet, phe duyet - Dan gian hoa cac thu tuc, tao dieu kien thuan lgi nhat cho khach hang - Giu vung on dinh va nang cao chat lugng cong tac thi cong nhung cong trinh, giai quyet kip thdi cac yeu cau cua khach hang ve nhung vudng mac ve chat lugng thi hieu r r y y - Thudng xuyen nam bat thi trudng ve gia ca cac nguyen vat lieu dau vao nhu xi mang, sat thep tang cudng ap dung cac phuang phap quan ly hien dai vao qua trinh san xuat kinh doanh xay dung - Tang cudng ap dung cac he thdng xu ly rac thai xay dung - Phai thudng xuyen kiem tra chat lugng cac cong trinh thdng qua viec xem xet day du toan bo cac yeu cau ddi hoi ve chat lugng cong trinh theo tieu chuan ISO y r A La mot cong ty hang dau cua nganh xay dung, dang chiem thi phan kha, lgi nhan cao, gia ca cd kha nang canh tranh, nhung Yurtec Viet Nam van dang cham lo moi mat de chu dong hoi nhap mot each day du vao thi trudng khu vuc va the gidi Trong do, giai phap hang dau la tiep tuc dau tu tang nang luc san xuat vdi cong r r •> r r nghe mdi, tien tien, de tang nhanh gia tri san lugng xay lap vdi chat lugng cao, gia ha, cung ung cho moi nhu cau cua khach hang De thuc hien dugc toan bo cac van de tren can cd thdi gian va thuc hien tung 82 kiem nguyen vat lieu va tiet kiem nhan lure Dieu quan nhat la can nang cao y thuc tiet kiem cua toan the can bo cong nhan vien cong ty thong qua: chuong tiet kiem, cac dot thi dua, cac de tai giai phap, khen thudng tich dat duoc - Nang cao y thuc tiet kiem cua toan the can bo cong nhan vien - Ban chi dao tiet kiem can dua cac chuong trinh cu the hon, giao cho cac > r r •> r dau mdi xay dung va thuc hien, bao cao ket qua theo ky, co tong ket khen thudng - Lap mang ludi can bo kiem nhiem co trinh kinh nghiem, sat vdi tung khu vuc san xuat kinh doanh de xay dung chuong trinh va trien khai cd hieu qua - Viec tiet kiem can duoc tinh toan thiet ke tu xay dung cac phuong chi phi van hanh Tren day la nhung giai phap tiet kiem ma cdng ty da dang va se tiep tuc duoc trien khai san xuat phuc vu muc tieu tiet kiem chung nham tang nang luc canh tranh, phat trien san xuat kinh doanh Va de thuc hien duoc nhtrng giai phap tren Cdng ty can tap trung vao mot sd nhung van de chu chot trudc mat sau: + Ra soat lai cac chi tieu dinh muc kinh te - ky thuat, dua cac chi tieu tien tien vao san xuat kinh doanh Khoan dinh muc tiet kiem doi vdi timg don vi vien, timg cdng doan san xuat, yeu cau don vi phai tim cac bien phap de giam cac chi tieu tieu hao nguyen, nhien lieu, vat tu, nang luong; Cd bien phap tiet kiem de giam chi phi san xuat vdi nhung khoan muc cu the nham thuc hien cat giam chi phi xudng muc thap nhat + Giao dinh muc ke hoach va chi tieu tiet kiem, gia cho tung don vi tren co sd cac chi tieu dinh muc kinh te - ky thuat mdi ban hanh Hang quy xet r > x duyet va ap dung co che thudng, phat ve tang, giam gia tir quy tien luong + Ra soat, tam dung cac hang muc sua ehua ldn ehua that su can thiet, kiem soat chat che chi phi sua ehua de han che cac chi phi phat sinh + Quan ly gia mua vat tu tren co sd cac chao gia canh tranh Cac chung loai 83 vat tu co gia tri lon deu tuan thu chi dao cua Ban giam doc + Thuc hien khoan chi phi cho cac don vi xay dung, tren co so xay dung chi phi "> r r \ f xay dung mot cach cu the, chi tiet nhu: tiet kiem chi phi xang, dau, tiep khach, hoi nghi, boc xep, van chuyen , tang cuong cong tac kiem tra qua trinh thuc hien + Kiem soat chat che chi phi quan ly doanh nghiep, soat cu the tung khoan muc tai cac don vi truc thuoc va van phdng cong ty; sua doi va ban hanh moi cac qui che ve tiet kiem, nhu khoan chi phi dien thoai, tiep khach, hoi nghi, qui che quan ly va su dung xe di cong tac + Can phai danh gia lai nang luc thuc te, sue canh tranh va kha nang phat trien cua don vi minh, co tinh den thi truong khu vuc va the gioi, xay dung chien lupc dau tu cong nghe moi, hoan thien he thong quan ly phu hop cho tung giai doan tu den nam 2015 va 2020 + Cong ty phai chu dong nam bat va van dung cac quy luat cua kinh te thi truong quan ly va dieu hanh san xuat kinh doanh Tang cuong cong tac tiep thi, thong tin thi truong, nang cao nang luc canh tranh, dac biet coi viec xay dung, quang ba thuong hieu san pham, thuong hieu doanh nghiep, tang cuong su hop tac, lien ket giua cac don vi san xuat kinh doanh xay dung ca o nuoc va quoc te 84 KET LUAN • Khi Viet Nam gia nhap to chuc thuong mai the gidi (WTO) thi cac doanh nghiep noi chung va cac doanh nghiep hoat dong linh vyc xay dung cung phai doi mat voi nhung thach thuc khong nhd trudc thi trudng tai chinh toan cau: la •rui ro mang tinh he thdng ca nen kinh te vi md cung gay nen nhung rui ro noi bo nganh xay dung Dieu ddi hoi cac doanh nghiep muon ton tai va phat trien thi phai hoat dong kinh doanh hieu qua va phat trien kinh doanh toan dien tren moi mat cua cong ty: khach hang, san pham, thi trudng Vi thd cac doanh nghiep phai nang a r a nhung thdng tin ve thi trudng, dau tu may moc, trang thiet bi khoa hoc ky thuat, nang cao chat luong san pham, phu hop vdi nhu cau thi hieu cua thi trudng Nhu vay phat trien kinh doanh la mot budc di tat yeu ma bat ky doanh nghiep nao muon A A ton tai va phat trien cung can phai thuc hien Qua qua trinh nghien cuu thuc tien tai cong ty TNHH Yurtec Viet Nam, tac gia da he thdng hoa cu sd ly luan ve phat trien kinh doanh va cac nhan td anh hudng r •> a den phat trien kinh doanh cua doanh nghiep thau xay dung Tir do, luan van da phan tich thuc trang phat trien kinh doanh cua cong ty Yurtec Viet Nam tren nhieu khia canh phat trien khach hang, nang cao chat luong san pham, md rong thi trudng Tren co sd phan tich thuc trang phat trien kinh doanh cua cong ty TNHH Yurtec Viet Nam tir nam 2009 den nam 2013 cung nhu danh gia nhung cong va han che cua Yurtec Viet Nam hoat dong kinh doanh, luan van da de xuat r a •> cac giai phap nham phat huy hieu qua cua cac chien luge phat trien kinh doanh, gop phan dat duoc muc tieu den nam 2020, Yurtec Viet Nam trd mot mudi doanh nghiep dau tu nude ngoai manh nhat hoat dong xay dung tai Viet Nam Trong do, tap trung vao cac giai phap chinh gom cd: thuc hien tot nghien curu va phat trien khach hang; tang cudng cong tac Marketing de nang cao thuong hieu; phat trien san pham, dich vu theo hudng da dang; nang cao chat luong san pham xay dung, tri md rong thi trudng, nang cao chat luong va hieu r •> r qua quan tri chi phi xay lap, to chuc tot quan ly cong tac tai chinh cong ty 85 Ben canh do, de cac giai phap tren thuc su phat huy hieu qua thuc tiln hoat dong kinh doanh, can phai co su ph6i hop chat che cua Chinh phu, nhim tao dung khung phap ly minh bach, day du va moi truong kinh doanh canh tranh lanh manh cho cac doanh nghiep tai Viet Nam 86 DANH MUC TAI LIEU THAM KHAO • • Quoc hoi nude Cong hda xa hoi chu nghia Viet Nam, Luat ddu tu sd 59/2005/QH11(2013) Cong ty TNHH Yurtec Viet Nam, Bao cao ket qua hoat dong kinh doanh qua cac nam 2009, 2010, 2011, 2012, 2013 Do Due Binh, Ngo Thi Tuyet Mai (2013), Giao trinh kinh te quoc /e,NXB Dai hoc Kinh te Quoc dan, Ha Noi Dang Dinh Dao, Hoang Due Than (2012), Kinh te thuong mai, NXB DH Kinh te quoc dan, Ha Noi Pham Huu Huy (1999), Giao trinh kinh te va to chuc san xuat doanh nghiep, NXB Thong Ke, Ha Noi Luu Thi Huong (2005), Giao trinh tai chinh doanh nghiep, NXB Thong Ke, Ha Noi Nguyen Ngoc Huyen (2013), Giao trinh quan tri kinh doanh- tap 1,2, NXB Dai hoc Kinh te Quoc dan, Ha Noi Nghiem Van Loi (2007), Giao trinh Ke toan hanh chinh su nghiep, NXB Tai chinh, Ha Noi Le Ngoc Minh (2007), Phat trien kinh doanh cua cac doanh nghiep kinh doanh dich vu thong tin di dong tai Viet Nam, luan an tien si Truong Dai hoc Kinh te quoc dan, Ha Noi 10 Philip Kotler (2006), Thau hieu tiep thi tu A den Z-80 khai niem nha quan x r r ly can biet, Nha xuat ban tre, Ha Noi 11 Phan Thang va Phan Dinh Quyen (2000), Giao trinh Marketing can ban, NXB Thdng Ke, Ha Noi 12 Doan Minh Tuan (2011), Phat trien kinh doanh dich vu noi dung so cua X Cdng ty cd phan mem Truyen thdng da phuang tien, luan van thac sy •> X X Trudng Dai hoc Kinh te quoc dan, Ha Noi y £'X-' J.n JtaC .tAif X .cM ^ &Z .^ A4 5*7^ J'^ J&>‘ £At^ 7^y lx *> J^i .Ca£ // M£>' Aw^ - „7 £44 / i Cam ket cua Hoc vien; £m .Sa xlo.c va £AJX\ «-■» StUCL ^ c£J r a< Chuong 2, thuc trang phat trien kinh doanh cua cong ty TNHH YURTEC Viet Nam duoc danh gia kha toan dien theo khung ly thuyet d chuong 1, tu rut nhung cong va han che ton tai, cung nhu chi ro r a t nguyen nhan tu hai phia khach quan va chu quan Bay la nhung can cu thuc tien cho de xuat giai phap tai chuong Trong chuong dac diem kinh doanh cua cdng ty duoc gidi thieu rd rang Chuong 3, Luan van kha cdng de xuat muc tieu, dinh hudng va he thdng giai phap phat trien kinh doanh cua cdng ty TNHH YURTEC Viet Nam den nam 2020 Ba nhom giai phap kha hoan thien va kha thi vi r duoc de xuat tren co sd khung ly thuyet duoc xac lap tai chuong va ket qua danh gia thuc trang d chuong a r a * Ve hinh thuc - Luan van duoc trinh bay dung quy dinh, bao cao tom tat phan anh trung bao cao tong hop cua luan van - Ket cau giua cac chuong va cac phfin timg chuong kha hop ly, logic, luan van duoc trinh bay sang sua, van phong khoa hoc - De tai luSn van phu hop vdi chuyen nganh Kinh te quoc te Noi dung nghien cuu phu hop vdi ten de tai Mot so han che cua luan vdn Chuong 1, neu cd them nghien cuu bai hoc kinh nghiem cua mot vai cdng ty hoat dong cung linh vuc vdi cdng ty TNHH YURTEC Viet Nam; hoac cd nhung nghien cuu doi chung/ so sanh vdi cdng ty khac danh gia thuc trang se bdi dap them luan cu khoa hoc cho de xuat giai phap phat trien kinh doanh cua cdng ty TNHH YURTEC Viet Nam thdi gian tdi Chuong 2, phan danh gia chung ve ket qua dat dupe (muc 2.3.1) nen cd each dien dat dung vdi ten tieu muc, tranh trung lap vdi danh gia thuc trang d phan phan tich thuc trang, va nhu vay se tuong thich vdi phan danh gia nhung han che Phan danh gia nhung han che ehua thuc su gan vdi phan tich thuc trang phat trien kinh doanh cua cdng ty Chuong 3, Nhom giai phap 3.2.3 nen doi ten “nhom giai phap tri va md rong thi trudng” de dam bao tinh hop ly va logic; e Can nhac kien nghi 3.3.2 (tr86) Can soat va chinh sua loi ky thuat, chinh sua de dam bao van phong khoa hoc Ket luan Luan van la mot cong trinh nghien cuu khoa hoc cdng phu, cd nhieu thong tin, phuong phap nghien cuu phu hop Noi dung cua luan van cd nhung ddng gop mdi va la tai lieu tham khao to't cho viec phat trien kinh doanh cua cong ty TNHH YURTEC Viet Nam dieu kien va boi canh phat trien mdi cua dat nudc Vdi nhung cong la chu yeu, cao hoc vien Tran Thi Huong Giang xung dang duoc nhan hoc vi thac sy kinh te, chuyen nganh kinh te doi ngoai neu bao ve cong luan van trudc hoi dong cham luan van thac sy Ha Noi, 21 thang 12 nam 2014 Ngudi nhan xet TS Trinh Thi Thanh Thuy CONG HOA XA HOI CHU NGHlA VIET NAM Doc Lap - Tu Do - Hanh Phuc BAN NHAN XET TOM TAT LUAN VAN THAC SI • • • De tai: Phat trien kinh doanh cua Cdng ty TNHH Yurtec Viet Nam Hoc vien: Trdn Thi Huong Giang Chuyen nganh: Kinh te quoc te Ngudi nhan xet: MSHV: CH21027 PGS TS Ngo Thi Tuyet Mai, Vien Thuong mai va Kinh te quoc te, Dai hoc Kinh te quoc dan, Ha Noi - Phan bien II Tinh can thiet, thdi sy, y nghia khoa hoc va thuc tien de tai luan van Trong bdi canh thi trudng bat dong san Viet Nam dang gap nhieu kho khan, nhieu cdng trinh xay dung dang bi dinh tre thieu von dau tu, nhu cau thi trudng bi sut giam manh, viec tac gia lua chon de tai de tim cac giai phap, hudng di phu hqp de giup cac doanh nghiep xay dung noi chung, Cdng ty TNHH Yurtec Viet Nam noi rieng vuqt qua duqc nhung thach thuc, tiep tuc phat trien kinh doanh, dung vung tren thi trudng la rat can thiet, co y nghia thuc tien cao Phuong phap nghien ciru cua luan van Luan van da su dung tong hqp cac phuong phap nghien cuu khoa hoc truyen thong nhu phuong phap tong hqp, thong ke, phan tich, so sanh dam bao tin cay va phu hqp vdi dieu kien nghien cuu khoa hoc d nude ta hien Y nghia ly luan va thyc tien cua nhung dong gop mdi neu ket luan cua luan van - Tac gia da cdng he thong hoa va lam sang td nhung van de ly luan co ban ve phat trien kinh doanh cua mot doanh nghiep thdu xay dung, bao gom su can thiet, vai trd, noi dung, cac chi tieu va cac nhan td anh hudng den phat trien kinh doanh cua doanh nghiep - Tac gia da the hien str am hieu kha sau sac thirc tien tong quan duoc dac diem kinh doanh chu yeu cua Cong ty TNHH Yurtec Viet Nam; da phan tich kha ro net thirc trang phat trien kinh doanh cua Cdng ty thdi gian qua; da chi dugc mot so ket qua dat dirge, nhung ton tai va mot sd nguyen nhan gay - Gia tri khoa hoc cua luan van dugc the hien tac gia de xuat dugc 03 nhom giai phap nham phat trien kinh doanh cua Cdng ty thdi gian tdi Nhin chung cac giai phap kha toan dien, cd cu sd khoa hgc va cd gia tri thirc tien - Sd lieu minh chung cap nhat, dam bao tin cay Van phong, ket cau va each trinh bay cua luan van Van phong trinh bay luan van kha sang sua, de hieu Ket cau luan van dam bao tinh hgp ly, logic va chat che phuc vu tot cho viec giai quyet nhtrng nhiem vu dat luan van Tom tat luan van phan anh trung thuc ve cu ban noi dung cua luan van, dugc trinh bay de doc, de hieu Hinh thuc cua luan van, ve cu ban dam bao theo quy dinh Nhirng diem gop y ve noi dung cua luan van - Nen cd mot muc ve tong quan thi trudng bat dong san hien cua Viet Nam - Can bam sat hun nua cac chi tieu danh gia su phat triin kinh doanh Cdng ty cho phan danh gia chung - Can bo muc 3.3.2 Kien nghi cho mot trien vong , vi khong xac dinh rd chu thi thuc hien va nhieu noi dung bi trung lap vui muc giai phap, kidn nghi u tren - Can soat va chinh sira cac loi ky thuat Ket luan chung Sau dgc xong tom tat luan van cua tac gia Triin Thi Huung Giang, tdi nhan thay day la cdng trinh dugc nghien cuu cdng phu, nghiem tuc, thi hien su am hieu kha sau sac cua tac gia ve de tai nghien cuu Luan van dam bao chat luong tot va tac gia xung dang nhan hoc vi thac si neu nhu bao ve cong trudc Hoi dong cham luan van thac si Ha Noi, 23 thang 12 nam 2014 NGUOI NHAN XET PGS.TS NGO THI TUYET MAI