Phát triển hoạt động marketing quốc tế nhằm đẩy mạnh xuất khẩu nông sản việt nam sang thị trường hoa kỳ

BO• GIAO DUC VA DAO TAO • • TRUING DAI HOC KITH TE QUOC DAN 05 EQ NGUYEN THU QUYNH PHAT TRIEN HOAT DONG MARKETING QUOC TE nhAm DAY MANH XUAT KHAU NONG SAN VIET NAM SANG THI TRUONG HOA KY ■ Chuyen nganhr KINH TE o6i Ma so 60.31.07 NGOAI DAI HOC KTQD TRUNG T-A-MjC THONG TIN THU VIEW -4 TH LUAN VAN THAC ST KINH • • TE* dan khoa hfie: TS NGUYEN THUdNG LANG Hu NToi - 2003 LOI CAM ON Sau mot thoi gian hoc tap va nghien cuu, duoc phep cua Bo Giao due va Dao tao, truong dai hoc Kinh te quoc dan va dudi su hudng dan cua cac thay co giao, luan van vdi de tai “Phat trien hoat dong marketing quoc te nham day r •> manh xuat khau nong san Viet Nam sang thi truong Hoa Ky” da duoc hoan Trong qua tr'inh nghien cuu va hoan luan van, toi luon nhan duoc A A su giup do, dong vien cua cac thay co giao, dong nghiep, gia dinh, ban be r r a Cho phep toi duoc bay to su cam on tran nhat doi vdi thay giao TS Nguyen Thuong Lang, nguoi da tan tinh hudng dan, giup toi hoan luan van Toi xin cam on cac thay co giao cua Khoa Kinh te va Kinh doanh quoc te, Khoa Sau Dai hoc, truong dai hoc Kinh te quoc dan, cam on cac giang vien, can bo cua truong dai hoc Thuong mai, cac can bo cua Tong Cong ty ca phe Viet Nam, Tong Cong ty xuat nhap khau nong san va thuc pham che bien da giup toi hoan luan van / A Cuoi cung, toi xin cam on gia dinh va dong nghiep da dong vien va giup tich cuc qua trinh thuc hien luan van i MUC • LUC • Muc luc i Danh muc cac chu’ viet tat i Danh muc cac bang iii Danh muc cac khung iii Danh muc cac hinh iii LOI MO DAU MOT • SO VAN DE LY LUAN • OO BAN VE HOAT • DONG • MARKETING QUOC TE CHUONG - 1.1 Khai quat ve marketing quoc te i.i Khai niem va vai tro 1.1.2 Cac hoat dong marketing quoc te 1.1.3 Nhung nhan to snh hudng den hoat dong marketing quoc te .25 r 1.2 r r r Su’ c an thiet phai tang c u’dng h oat dong marketing quoc te doi v o’i xuat khau nong san Viet Nam sang thi trudng Hoa Ky 26 1.2.1 Dac diem hang nong san 26 i 2.2 Thuc tien xuat khau nong san Viet Nam sang Hoa Ky 27 1.2.3 Nang luc xuat khau nong ssn cua Viet Nam 27 1.3 Kinh nghiem thcc hien hoat dong marketing quoc te thuc day xuat khau nong san mot so nudc tren the gidi 277 i 3.i Kinh nghiem Thai Lan 27 i 3.2 Kinh nghiem Trung Quoc 28 1.3.3 Kinh nghiem Brazii 29 i 3.4 Bai hoc doi vdi cac doanh nghiep Viet Nam 29 THUC TRANG HOAT MARKETING QUOC TE • • • DONG • THUC DAY XUAT KHAU HANG NONG SAN VIET • NAM SANG THI• CHUONG - TRUONG HOA KY 30 Tong quan thi trudng nong san Hoa Ky 30 2.1 2.1.1 Moi trudng kinh te, chinh tri - luat phap va van hoa .30 i Tinh hinh ssn xuat nong ssn 32 2.1.3 Chinh sach nhap khau nong ssn 332 ii 2.2 Tinh hinh xuUt khau nong san Viet Nam sang Hoa Ky tir nam 1994 den 337 2.2 i Khai quat quan he thuong mai Viet Nam - Hoa Ky 337 2.2.2 Tinh hinh xuat khau nong san Viet Nam sang Hoa Ky 338 2.3 Hoat dong mankhting quUc te nham thic dau x uat khau nhng shin Viet Nnm snns Han Ky 40 2.3.1 Nghien cuu moi truong kinh doanh o Hoa Ky 40 2.3.2 Tinh hinh trien khai cac chinh sach marketing tren thi truong Hoa Ky43 2.4 Haar dnns mnrktrins quCc te o mfo sC danni nsiiep uuat hiuu nnns snn Viet Nnm 56 2.4.1 Tong Cong ty ca phe Viet Nam - VINACAFE 56 2.4.2 Tong Cong ty xuat nhap khau nong san va thuc pham che bien - z ■> ' e r Vinafimex 61 2.5 Dani siC tini Uini tiuc iien cac iaat dnng mnrkttins quCc te day mani uuat kiuu nnns snn Viet Nnm snng tii trubns Han Ky 66 2.5.1 Nhung kht qua dat duoc 66 2.5.2 Han che 67 2.5.3 Nguyen nhan 68 CHtfONG 3- MOT SO GIAI PHAP PHAT TRIEN HOAT DONG MARKETING QUOC TE NHAM DAY MANH XUAT KHAU NONG SAN VIET • NAM SANG THI• TRUONG HOA KY TRONG THO1 GIAN t6i 70 3.9 Trien vonn xuUt khiu nhnh san Viet vao t hi t ru’frnn HHa Kv 7 3.1.1 Dinh huong xuat khau nong san Viet Nam 70 3.1.2 Thai co vV thach thuc doi voi xuat khau nong san Viet Nmoi sang thi truong Hoa Ky 72 3.1.3 Tiem nang xuat khau nong san Viet Nam sang Hoa Ky 74 3.2 Cac giai pPip cti yyu 76 3.2.1 Cac giai phap day manh hoat dong nghien cuu moi truong kinh doanh Hoa Ky 76 X ' 3.2.2 Giai phap ve cac chinh sach marketing tren thi truong xuat khau 79 3.2.3 Giai phap phat trien nguon nhan lhc marketing 94 iii 3.3 Kien nghi doi vdi Chink phu 95 r 3.3.1 Nang cao nang luc canh tranh cua nong san xuat khau Viet Nam 95 3.3.2 Day nhanh tien trinh Viet Nam gia nhap WTO 96 3.3.3 Day manh hoat dong xuc tien thuong mai 96 3.3.4 Phat huy vai tro cua cac hiep hoi nong san 99 KET LUAN 100 DANH MUC • TAI LIEU • THAM KHAO 101 PHU• LUC • DANH MUC CAC CHC VIET TAT Nghia day du Chu viet tat Tieng Anh AFTA Tieng Viet Khu vuc mau dich tu ASEAN Free Trade Area ASEAN APEC Asia - Economic Dien dan Hop tac kinh te Chau Pacific A - Thai B'rnh Duong Cooperation APHIS Animal Health Co quan giam dinh dong, thuc Plant and Inspection Service ASEAN vat Hoa Ky Association of the Southeast Hiep hoi cac quoc gia Dong Nam A Asian Nations ASTA Trade Hiep hoi mau dich hang gia vi Spices American Hoa Ky Association CIEM Central Institute for Economic Vien Nghien cUu quan ly kinh r Management te trung uong Cost, Insurance, Freight Tien hang, bao hiem va cube A CIF phi EPA Environmental Protection Uy ban bao ve moi trubng Agency EU European Union Lien minh chau Au FDA Food and Drug Administration Co quan quan ly thuc pham va duoc pham FDCA Federal Food, Drug and Luat Thuc pham, duoc pham Cosmetic Act va hoa my pham lien bang FOB Free on Board Giao tren tau FWS Fish and Wildlife Service Co quan ca va dong vat hoang da ISO International Organization Standard rp A r r-rt • A A A A To chuc Tieu chuan quoc te NghTa day dii Chir viet tat Tieng Anh GATT Tieng Viet General Agreement on Trade Thoa thuan chung ve thuong r and Tariff mai va thue quan GDP Gross Domestic Product Tong san pham quoc noi GMP Good Manufacturing Practices Thuc tien san xuat tot GSP Generalized 7 r r t of He thong uu dai thue quan System Preferences cap HACCP Hazard Analysis and Critical Nguyen tac phan tich va xac Control Point dinh cac nguy co va diem kiem soat toi han L/C Letter of Credit MFN Most Favoured Nation UNCITRAL United Nations Commission on Uy ban ve luat thuong mai Thu tin dung * Quy che Toi hue quoc rT'' r r r International Trade Law quoc te cua Lien hiep quoc USA United State of America Hop chung quoc Hoa Ky USD US dollar Do la My USDA US Department of Agriculture Bo Nong nghiep Hoa Ky VCCI Vietnam of Phong Thuong mai va Cong Chamber Commerce and Industry VINACAFE Vietnam National nghiep Viet Nam Coffee Tong Cong ty ca phe Viet Corporation Nam VINAFIMEX Vietnam National Agricultural Tong Cong ty xuat nhap khau Products and Foodstuffs Import nong san va thuc pham che - Export Corporation bien World Trade Organization To chuc thuong mai the gidi WTO - iii DANH MUC CAC BANG r r r Bang 1-1: Sir khac giua marketing quoc gia va marketing quoc te Bang 1-2: Cac phuong thuc tham nhap thi truong 14 Bang 2-1: Xuat khau ca phe Viet Nam sang Hoa Ky 44 Bang 2-2: Xuat khau rau qua sang Hoa Ky 45 Bang 2-3: Co cau hat dieu xuat khau cua Vinafimex 63 Bang 3-1: Thue suat MFN doi vdi nong san nhap khau 85 Bang 3-2: Danh gia nha phan phoi 90 DANH MUC CAC KHUNG Khung 2-1: Thuy san Viet Nam bi dung ban b bang cua Hoa Ky 41 Khung 2-2: Xuat khau tom sang Hoa Ky - Nang noi lo ve tien ky quy 48 Khung 2-3: Hoa Ky tang thue chong ban pha gia vdi tom Viet Nam 49 Khung 3-1: Cac thong tin can cung cap cho APHIS 82 Khung 3-2: Quy trinh kiem tra chat lupng thuc pham HACCP 83 Khung 3-3: Quy dinh ve ky quy doi vdi nhap khau tom 87 Khung 3-4: Phan doan thi truong Hoa Ky 88 DANH MUC CAC HINH Hinh 3-1: Xay dung khung gia xuat khau cho san pham 86 Hinh 3-2: Quy trinh chon nha phan phoi 91 LOT MO DAU Tinh cap thiet cua de tai Nong san la mot nhung mat hang xuat khau chien luoc cua Viet Nam hien Tam quan cua no the hien ca tren linh vuc kinh te va xa hoi Z Z 9 X Xuat khau nong san mang lai kim ngach xuat khau lon, dong nghia voi viec tao nguon thu ngoai te dang ke Dong thoi, xuat khau nong san thu hut mot luong lon lao dong, dac biet la lao dong nhan roi, nang cao doi song dan cu, gop X phan tao su on dinh xa hoi r z x Trong nhung nam gan day, xuat khau nong san Viet Nam dat toc tang truong cao voi quy mo thi truong duoc mo rong Tuy nhien, thi truong xuat khau chinh van la nhung nuoc dang va cham phat trien nhu cac nuoc Chau Phi Con doi voi cac thi truong phat trien nhu Hoa Ky, EU nong san Viet Nam moi tiep can o quy mo nho nhu cau ve nong san o cac nuoc rat Z Z X Z lon Xuat khau nong san vao Hoa Ky gap rat nhieu kho khan he thong X Z z phap luat phuc tap, canh tranh gay gat tu nhieu nha cung ung tren the gioi va dac biet, Hoa Ky cang su dung triet de chinh sach bao ho san xuat nuoc duoi cac hinh thuc thue chong ban pha gia, yeu cau ky quy, quy dinh khat X khe ve tieu chuan ve sinh, gay thiet hai khong nho cho cac doanh nghiep Viet Nam Do do, viec danh gia dung hien trang cac hoat dong marketing quoc te doi voi hang nong san Viet Nam xuat khau sang thi truong Hoa Ky, tu co nhung giai phap huu hieu nham day manh xuat khau nong san Viet Nam sang Hoa Ky la het suc cap thiet De gop phan giai quyet van de tren, de tai “Phat Z "Z Z X *Z Z *Z trien hoat dong marketing quoc te nham day manh xuat khau nong san Viet Nam sang thi trudng Hoa Ky” duoc chon de nghien cuu Muc dich nghien cuu Tren co so danh gia thuc trang viec thuc hien cac hoat dong marketing Z Z Z quoc te phuc vu xuat khau nong san Viet Nam thoi gian qua va phan tich thi truong Hoa Ky, de tai de xuat cac giai phap phat trien cac hoat dong marketing Z Z X Z quoc te nham day manh xuat khau hang nong san Viet Nam sang thi truong Hoa Ky thoi gian toi Dieu 6: Hanh dong Khan cap doi voi Nhap khau Cac Ben dong y tham van nhanh chong theo yeu cau cua mot Ben r •> viec nhap khau hien tai hay tuong lai hang hoa co xuat xu tir lanh tho Ben gay hoac de doa gay hay gop phan dang ke lam roi loan thi trudng Str r r roi loan thi trudng xay mot nganh san xuat nude viec nhap khau mot san pham tuong tu hay canh tranh true tiep vdi mot san pham z r nganh san xuat nude san xuat ra, tang len mot each nhanh chong, hoac Z * Z la tuyet doi hay tuong doi, va la mot nguyen nhan dang ke gay ra, hay de doa gay thiet hai ve vat chat doi vdi nganh san xuat nude Viec tham van dupe quy dinh tai khoan nham muc dich: (a) trinh bay va xem xet cac yeu to lien quan tdi viec nhap khau ma viec nhap khau cd the gay hoac de doa gay ra, hay gop phan dang ke lam roi loan thi trudng, va (b) tim bien phap z z z ngan ngua hay khac phuc su roi loan thi trudng Viec tham van nhu vay se z •> \ r dupe ket thuc vong sau muoi ke tir dua yeu cau tham van, tru cac Ben cd thoa thuan khac Trir cac ben thoa thuan dupe mot giai phap khac thoi gian tham van, Ben nhap khau cd the: (a) ap dat cac han che dinh luong nhap khau, cac bien phap thue quan hay bat ky cac han che nao khac hoac bien phap nao khac ma Ben cho la phu hop, va khoang thoi gian ma Ben cho la can Z f / p thiet, de ngan chan hay khac phuc tinh trang thi trudng thuc te bi roi loan hay de doa bi roi loan, va (b) tien hanh cac bien phap thich hop de bao dam rang, viec nhap khau tir lanh tho cua Ben tuan thu cac han che dinh luong hay cac han ' r r che khac dupe ap dung lien quan den su roi loan cua thi trudng Trong trudng hop nay, Ben dupe tu y dinh chi viec thi hanh cac nghia vu cua minh theo Hiep dinh vdi gia tri thuong mai co ban tuong duong r Z f A Neu theo danh gia cua Ben nhap khau, hanh dong khan cap la can thiet de ngan chan hay khac phuc su roi loan thi trudng nhu vay thi Ben nhap khau cd the tien hanh hanh dong vao bat ky thoi diem nao ma khong phai thong bao z z a trudc hoac tham van, vdi dieu kien la viec tham van se dupe thuc hien sau tien hanh hanh dong Cac Ben thira nhan rang, viec chi tiet hda cac quy dinh tu ve nham AZ Z Z A A Z A /V chong roi loan thi trudng tai Dieu khong lam ton hai den quyen cua mdi Ben ap dung phap luat va cac quy dinh cua minh doi vdi thuong mai hang det va san phdm det, va luat va quy dinh cua minh doi vdi thuong mai khong lanh manh ke r ' r ca cac dao luat chdng pha gia va luat thue doi khang ' _ ' • Dieu 7: Tranh chap Thuong mat Theo Chuong I cua Hiep dinh nay: f Cong dan va cong ty cua moi Ben duoc danh su doi xu quoc gia y A viec tiep can tat ca cac toa an va co quan hanh chinh co tham quyen tai lanh tho cua Ben kia, vdi tu each la nguyen don, bi don hoac nhung ngudi lien quan khac Ho khong dupe quyen doi hoac dupe hudng quyen mien bi kien hoac mien thuc hien r r quyet dinh cua toa an, thu tuc cong nhan va thi hanh cac quyet dinh tai, hoac nghTa vu phap ly khac tren lanh tho cua Ben lien quan toi cac giao dich thuong mai Ho cung khong dupe doi hoac hudng quyen mien thue doi vdi cac giao dich thuong mai trir dupe quy dinh cac hiep dinh song phuong khac F F Cac Ben khuyen khich viec su dung tai de giai quyet cac tranh r r chap phat sinh tir cac giao dich thuong mai dupe ky ket giua cac cong dan va cong ty cua Cong hda Xa hoi Chu nghTa Viet Nam va cac cong dan va cong ty r r \ r cua Hpp Chung Quoc Hoa Ky Viec giai quyet tranh chap bang tai nhu vay cd the dupe quy dinh bang cac thoa thuan cac hpp dong giua cac cong dan va cong ty hoac bang van ban thoa thuan rieng re giua ho Cac ben cac giao dich cd the quy dinh viec giai quyet tranh chap bang tai theo bat ky quy tac tai nao da dupe quoc te cong nhan, ke ca cac Quy tac cua UNCITRAL 15 thang 12 nam 1976 va moi sira doi cua cac qui tac nay, trudng hpp cac ben can xac dinh mot Co quan Chi dinh theo nhung quy tac noi tren tai mot nude khong phai la Cong hoa Xa hoi Chu nghTa Viet Nam hoac Hpp Chung Quoc Hoa Ky Cac ben tranh chap, tru trudng hpp co thoa thuan khac, can cu the hoa dia diem tai tai mot nude khong phai la Cong hoa Xa hoi Chu nghTa Viet Nam hoac Hpp Chung Quoc Hoa Ky va nude la vien tham gia Cong udc New York 10 thang nam 1958 ve Cong nhan va Thi hanh cac phan r quyet tai nude ngoai r r r thuc giai quyet tranh chap khac ma cac Ben cung mong muon va cho la phu hpp nhat cho cac nhu cau cu the cua minh Moi Ben bao dam tai lanh tho cua minh co mot co che hieu qua de r cong nhan va thi hanh cac phan quyet tai Dieu 8: Thuong mai Nha nude Cac Ben co the lap hoac tri doanh nghiep nha nudc, hay danh r r cho mot doanh nghiep nha nudc bat ky, tren thuc te hay tren danh nghTa, su doc \ > r 7 quyen hay dac quyen nhap khau va xuat khau cac san pham liet ke tai Phu luc C, nhien vdi dieu kien la doanh nghiep bat ky do, hoat dong mua va ban cua minh lien quan den hang xuat khau hay hang nhap khau, cung phai hoat dong phu hop vdi nhung nguyen tac chung la khong phan biet ddi xu, nhu duoc quy dinh Hiep dinh ddi vdi cac bien phap cua Chinh phu cd anh hudng den hang nhap khau va xuat khau cua cac cdng ty thuong mai tu nhan Cac quy dinh tai khoan cua Dieu se duoc hieu la yeu cau cac doanh nghiep nhu vay, cd can nhac thich dang tdi cac quy dinh khac cua Hiep dinh nay, thuc hien nhung viec mua va ban noi tren hoan toan chi can cu vao cac \ r tinh toan thuong mai, bao gom gia ca, chat luong, kha nang cung ung, kha nang tiep thi, van tai va cac dieu kien mua hoac ban khac, va danh cho cac doanh nghiep cua Ben co hoi thoa dang, phu hop vdi tap quan kinh doanh thdng thudng, de canh tranh viec tham gia vao cac vu mua hoac ban Nhung quy dinh khoan cua Dieu khong ap dung doi vdi viec nhap khau cac san pham cho tieu dung trudc mat hoac lau dai cua Chinh phu va khong dupe ban lai hoac su dung de san xuat hang hoa de ban Ddi vdi viec nhap khau nay, mdi Ben danh su doi xu cdng bang va binh dang cho thuong mai cua Ben Dieu 9: Dinh nghTa Cac thuat ngu dung Chuong dupe hieu nhu sau: "cdng ty" cd nghTa la bat ky mot thuc the nao dupe lap hay to chuc theo luat ap dung, bat ky vi muc dich loi nhuan hay phi loi nhuan, va chinh phu hay y tu nhan sd huu hoac kiem soat, va bao gom cdng ty, cdng ty tin thac, cdng ty hop danh, doanh nghiep mot chu, chi nhanh, lien doanh, hiep hoi hay cac to chuc khac "doanh nghiep" la mot cdng ty "cdng dan" la mot the nhan va la cdng dan cua mot Ben theo luat ap dung cua Ben A f "tranh chap thuong mai" la tranh chap phat sinh giua cac ben mot giao dich thuong mai "quyen kinh doanh" la quyen tham gia vao cac hoat dong nhap khau hay xuat khau PHU • LUC • 2- KIM NGACH XUAT KHAU NONG SAN VIET • • NAM SANG HOA KY (Dan vi: trieu USD) Ten san pham Kim ngach nhap khau cua Nhap khau tu Viet Nam Hoa Ky nam 2004 Tri gia Ty cua 2003 2004 Viet Nam (%) Nong san (khong ke hai san) Thang Thang % thay doi 1/04 1/05 05/04 52.156,00 0,69 240,82 361,85 27,12 39,81 46,79 640,0 26,18 97,27 167,58 11,09 18,47 66,55 2064,0 5,48 75,89 113,04 10,42 13,56 30,13 140,0 9,04 15,94 12,66 1,27 0,42 - 66,93 233,0 11,90 19,48 27,72 0,46 1,38 200,00 1466,0 1,17 13,28 17,19 2,38 2,87 20,59 Trong do, cac mat hang chinh: Dna, qua hach brazil, hat dieu, tuoi hoac kho Ca phe, rang hoac chua rang, da hoac chua khu chat cafein; vo qua va vo hat ca phe; cac chat thay the ca phe, co chua ca phe theo ty le nao Mat ong thien nhien Hat tieu thuoc giong Piper, cac loai qua dong Capsium hoac dong Piments, kho, xay hoac tan Cao su thien nhien, nhua cay balata, nhua ket, nhua cay cuc cao Ten san pham Kim ngach nhap khau cua Nhap khau tu Viet Nam Hoa Ky nam 2004 Tri gia Ty cua 2003 2004 Viet Nam (%) Thang Thang % thay doi 1/04 1/05 05/04 su, guayule, chicle va cac nhua tu nhien tuong tu d dang nguyen sinh hoac dang tam, la hoac dai r Dong vat song 1439,0 0,28 4,30 4,00 0,20 0,20 San pham che bien tu ngu coc 2772,0 0,38 9,00 10,50 0,80 1,00 25,00 952,0 0,67 3,34 6,41 0,19 1,70 794,74 187,0 0,97 1,33 1,82 0,14 0,17 21,43 19,0 4,91 0,99 0,93 0,17 0,04 - 76,47 11.760 4,81 730,5 565,58 57,44 71,65 24,7 8.697 4,64 568,53 403,92 41,96 50,86 21,0 Qua, qua hach va cac phan khac r r cua cay, duoc che bien hay bao quan bang each khac, da hoac chua them chat lam ngot hay ruqu Che, da hoac chua pha huong lieu r r Que va hoa que Thuy san Trong thuy san chua che bien Nguon: Thuong vu Viet Nam tai Hop chung quoc Hoa Ky PHU• LUC • 3Nudc xuat Xep hang khau (nam 2004) NHAP • KHAU NONG SAN CUA HOA KY Nhap khau cua Hoa Ky 2000 2001 2002 2003 2004 % thay doi (2004 so vdi 2003) Canada 8.660.824 9.863.145 10.349.595 10.285.851 11.454.755 + 11,36 Mehico 5.077.314 5.264.849 5.518.072 6.300.754 7.260.852 + 15,24 Australia 1.592.344 1.757.333 1.893.792 2.120.078 2.485.758 + 17,25 Y 1.548.399 1.560.434 1.789.852 2.081.181 2.303.149 + 10,67 Ireland 325.953 290.123 286.445 1.227.597 1.964.584 + 60,03 Netherlands 1.551.608 1.605.148 1.748.485 1.878.878 1.936.787 + 3,08 Phap 1.452.874 1.330.631 1.485.766 1.771.223 1.746.516 - 1,39 Brazil 1.144.231 999.076 1.152.794 1.550.129 1.662.139 + 7,23 Trung Quoc 811.633 816.238 1.001.695 1.287.600 1.621.599 + 25,94 Niu Dilan 10 1.132.457 1.261.712 1.202.897 1.318.333 1.597.111 + 21,15 Indonesia 11 998.038 832.544 931.379 1.227.305 1.489.783 + 21,39 Chile 12 1.026.494 1.022.782 1.153.635 1.216.043 1.344.265 + 10,54 Colombia 13 1.123.389 925.948 929.477 1.030.928 1.162.023 + 12,72 Thai Lan 14 779.278 695.073 733.480 926.061 1.084.008 + 17,06 Dure 15 808.119 757.240 775.923 866.608 921.771 + 6,37 Tay Ban Nha 16 703.195 669.567 756.853 874.861 916.828 + 4,80 Nuoc xuat Xep hang khau (nam 2004) Nhap khau cua Hoa Ky 2000 2001 2002 2003 2004 % thay doi (2004 so voi 2003) Costa Rica 17 812.470 804.490 802.966 868.786 902.750 + 3,91 An Do 18 826.142 686.700 671.250 587.448 858.061 + 46,07 Guatemala 19 709.714 609.093 684.511 763.895 784.132 + 2,65 Achentina 20 672.250 609.677 602.499 572.258 615.985 + 7,64 Anh 21 610.847 556.241 557.235 553.622 605.415 + 9,36 Ecuado 22 451.256 484.521 505.337 558.767 581.903 + 4,14 Dan Mach 23 482.801 499.621 503.532 552.430 579.144 + 4,84 Malaysia 24 353.389 263.168 308.161 446.108 577.899 + 29,54 Philippin 25 468.181 419.261 436.082 492.103 558.777 + 13,55 Cot di voa 26 261.352 227.387 280.802 411.741 475.993 + 15,60 Nhat Ban 27 368.834 357.328 372.413 372.792 442.714 + 18,76 Ao 28 69.454 115.874 112.186 209.512 377.747 + 80,30 Viet Nam 29 199.578 153.756 189.950 249.200 375.863 + 50,83 Tho Nhi Ky 30 279.791 316.962 304.063 331.771 358.326 + 8,00 Nguon: Bao cao cua Bo Nong nghiep Hoa Ky PHU LUC - DI BAO XUAT KHAU CUA VIET NAM SANG THI TRUING HOA KY Xuat khau cua Viet Nam vao Hoa Ky Mat hang TT (trieu USD) 1998 Giay dep Hang may mac 2000 Thi phan Ty le tang xuat khau (%) Viet Nam tai Hoa Ky 2005 2010 2005 - 2000 2010-2005 2010- 1998 115 230 1.000 1.500 450 150 8,33% 35 84 1.000 1.500 1.190 150 2,50% May moc 30 1.000 1.500 3.333 150 0,38% Hang dien tur 1 500 1.500 50.000 300 2,50% Hang khac 20 50 500 1.000 000 200 0,20% Do choi 1 500 1.000 50.000 200 5,00% Thuy san 100 200 200 600 100 300 7,50% Nong san che bien 10 62 100 500 161 500 4,17% Do go 10 300 500 3.000 167 2,50% 150 162 200 350 423 175 11,67% 10 Ca phe hat 11 Sanh su 10 100 300 1.000 300 7,50% 12 Hang thu cong 10 200 300 2.000 150 6,00% 13 Dau tho, tu nhien 70 73 100 200 137 200 0,50% 14 Van hoa pham 1 100 200 10.000 200 5,00% 15 Hat co dau 15 >5 50 100 333 200 3,33% Xuat khau cua Viet Nam vao Hoa Ky TT Mat hang (trieu USD) 1998 2000 2005 Thi phan Ty le tang xuat khau (%) Viet Nam tai Hoa Ky 2010 2005 - 2000 2010-2005 2010- 1998 Tdng kim ngach xuat khau hang hoa sang Hoa Ky 523 939 5.850 11.050 623 189 9.300 12.000 28.000 50.000 301 179 7 21 22 0,96% Tong kim ngach xuat khau hang hoa cua Viet Nam Ty xuat khau sang Hoa Ky (%) Nguon: Thuong vu Viet Nam tai Hoa Ky PHU• LUC • 5- MOT • SO DIA • CHI CUNG CAP THONG TIN VE THI TRUCJNG HOA KY www.aphis.usda.gov Cue kiem tra sue khde dong vat A va cay www.census.gov/statab/www/freg.htm Trang web cung cap thong tin A nham tham nhap thi trudng Hoa Ky www.customs.treas.gov Trang web cung cap thong tin ve Z A r-v •> thue xuat nhap khau, hudng dan nhap khau, quy dinh han ngach cua Hoa Ky www.digilead.com Chao ban va mua hang qua Internet www.fcc.gov Phong quan ly thuoc va thuc pham www.fmi.orp Hoi cho thuc pham sieu thi tai Chicago www.ftc.gov/ftc/business.htm ~ A Trang web hudng dan ve thuong mai d Hoa Ky (nhu each ghi nhan hieu hang hda, hudng dan quang cao ) www.pierspub.com Tim kiem ten cac cong ty xuat nhap khau cua Hoa Ky www.usda.gov Bo Nong nghiep Hoa Ky www.vietnamembassy-usa.org Dai su quan Viet Nam tai Hoa Ky 10 www.vietnam-ustrade.org Thuong vu Viet Nam tai Hoa Ky vietrade-newyork@vietrade.gov.vn E-mail cua Trung tam thuong mai Viet Nam tai New York PHU LUC - QUY CHE NHAP KHAU DOI VCJI TUNG LOAI HANG HOA Rau va cac san pham lien quan r > Phu hop vdi cac quy dinh ve chat luong cua FDA x e z Phu hop vdi quy dinh cua FDA ve cac thu tuc va thdng bao hang den 9 Z Phu hop vdi cac quy dinh ve kiem dich cua USDA, co the phai xin giay X 9 Phu hop vdi cac quy dinh ve nhap khau va kiem tra an toan thuc pham cua USDA _ X ' XX Phu hop vdi cac quy dinh ve mdi trudng cua EPA, ve ndng thuoc trir sau luu lai san pham Trai cay va hat, qua cd vo va dua Phu hop vdi cac quy dinh ve chat luong cua FDA r x Phil hop vdi quy dinh cua FDA ve cac thu tuc va thdng bao hang den X Z Phu hop vdi cac quy dinh ve kiem dich cua USDA, cd the phai xin giay phep X X Z Phil hop vdi cac quy dinh ve don hang nhap khau cua USDA, ve cap z z do, kich co, chat luong, neu ddi hoi XX X z Phil hop vdi cac quy dinh ve mdi trudng cua EPA, ve ndng thuoc trir sau luu lai san pham Ca phe, che va gia vi z X Phil hop vdi cac quy dinh ve chat luong cua FDA X z Phil hop vdi quy dinh cua FDA ve cac thu tuc va thdng bao hang den Phil hop vdi cac quy dinh cua FDCA X Ky ma hieu va nhan hieu phai ro rang, tranh nham lan z Ngu coc hat Phu hop vdi cac quy dinh ve chat luong cua FDA X z Phil hop vdi quy dinh cua FDA ve cac thu tuc va thdng bao hang den Phil hop vdi cac quy dinh ve kiem dich cua USDA, cd the phai xin giay phep X Z Z Phu hop vdi cac quy dinh ve han che nhap khau cua USDA, mot sd trudng hop phai cd giay phep - Phu hop voi quy dinh vua USDA cam nhap tu mot so nuoc doi voi ngo, bot my va gao - Phu hop voi cac quy dinh ve moi truong cua EPA, ve nong thuoc tru sau luu lai san pham - Ky ma hieu va nhan hieu phai ghi ro ten nuoc xuat xu Tren hoa don va nhan hieu phai ghi so lo hang, ten san pham va cac ghi chu ve viec xu ly san pham Hat co dau va cac loai cay, qua, hat nguyen lieu cong nghiep va duoc lieu Phu hop voi cac quy dinh ve chat luong cua FDA r x Phu hop voi quy dinh cua FDA ve cac thu tuc va thong bao hang den Phu hop voi cac quy dinh ve kiem dich cua USDA, co the phai xin giay phep , x - r Phu hop voi cac quy dinh ve han che nhap khau cua USDA, mot so truong hop phai co giay phep - Phu hop voi cac quy dinh ve moi truong cua EPA, ve nong thuoc tru sau luu lai san pham Z X - Phu hop voi cac quy dinh ve thuc vat quy hiem - Ky ma hieu va nhan hieu phai ghi ro ten nuoc xuat xu Tren hoa don va nhan hieu phai ghi so lo hang, ten san pham va cac ghi chu ve viec xu ly san pham r r Rau, qua va hat che bien - Phu hop voi cac quy dinh ve chat luong cua FDA - Phu hop voi quy dinh cua FDA ve cac thu tuc va thong bao hang den - Phu hop voi cac quy dinh ve nhap khau va kiem tra an toan thuc pham cua USDA Ca, nhuyen the va thuy san - Phu hop voi cac quy dinh ve kiem tra chat luong cua FDA, cu the la X r theo chuong trinh HACCP - Phu hop voi quy dinh cua FDA ve cac thu tuc va thong bao hang den - Mot so mat hang trung voi xuat khau cua Hoa Ky co muc thue dac biet - Doi voi ca giong, phai tuan theo cac quy dinh ve nhap khau va kiem r r r cap thuc pham, hai san, rau qua, uong den tu cac nuoc chau A Khach tham quan hoi cho la cac nha nhap khau va phan phoi cua Hoa Ky chuyen kinh doanh cac mat hang thuc pham chau A va cac khach san, nha hang Hoi cho thuc pham A Chau-Los Angeles: Hoi cho dupe to chuc tai Los Angeles vao khoang thang 10 hang nam, danh cho cac nha che bien, cung cap a a r r thuc pham, hai san, rau qua, uong den tu cac nuoc chau A Khach tham quan hoi cho la cac nha nhap khau va phan phoi cua Hoa Ky chuyen kinh doanh cac mat hang thuc pham chau A va cac khach san, nha hang PHU LUC - MOT SO DOANH NGHIEP XUAT KHAU NONG SAN SANG HOA KY Cong ty xuat nhap khau nong san Ha Noi Tong cong ty xuat nhap khau rau qua Viet Nam Cong ty san xuat va xuat nhap khau tong hop Ha Noi Tong cong ty che Viet Nam Tong cong ty xuat khau nong san va thuc pham che bien Tdng cong ty ca phe Viet Nam Tdng cdng ty cao su Viet Nam Cdng ty dich vu ky thuat ndng nghiep An Giang Cdng ty xuat nhap khau Binh Dinh r 99 r 10 Cdng ty TNHH thuong mai dich vu Tan Hung 11 Xi nghiep dong lanh thuy san Afiex - An Giang 12 Seafood Nha Trang 13 Seaprodex Viet Nam 14 Seaprodex Da Nang 15 Cdng ty san xuat, che bien, xuat nhap khau thuy san Can Tho 16 Cdng ty san xuat, che bien, xuat nhap khau thuy san Khanh Hoa 17 Cdng ty kinh doanh thuy hai san Ho Chi Minh 18 Seaprodex Minh Hai a r r r < r r r x t BANG DANH GIA THI• TRUONG NHAP • KHAU CUA VINACAFE PHU• LUC • 9- Don TT Chi tieu vi X X Nhu cau ve ca phe Thu binh nhap He F tinh SO HoaKy He ZXF SO Diem Due He ZX SO Diem F (0-10) He Diem F (0-10) SO (0-10) USD quan/ ngudi Muc tieu thu (kg/ Kg dau ngudi/ nam) Quy mo thi trudng Kha nang toan Su on dinh cua dong ZX • , ZX noi te Canh tranh Quy che thuong mai USD giua hai nude 10 Su on dinh chinh tri Yeu cau ve chat luong hang nhap khau 11 Kha nang thuc hien cua Vinacafe Nguon: Bao cao tinh hinh hoat dong cua Vinacafe