Phát triển thị trường xuất khẩu sản phẩm gốm sứ bát tràng

DHKTQD L V T h S 10002 TRUONG DAI HOC KINH IE QUOC DAN NGUYEN THIQUYNH NGA , = TRUONG BAI HOC KINH TE QUOC DAN NGUYEN THIQUYNH NGA DAI HOC k i'.Q.i) TT THONG TIN THLA’H?N I PHONG LIAN AN- TULIU PHAT TRIEN THI TRUONG XUAT KHAU SAN PHAM GOM SV’ BAT TRANG Chuyen nganh: Kinh te phat trien LUAN VAN THAC Si KINH TE • • NGUOI HUONG DAN KHOA HOC: PGS.TS NGUYEN TIEN DUNG TtiS HA NO I - 2(114 aoool LOI CAM DOAN Tac gia xin cam doan luan van la tn ban than thirc hien va khong chep cac cong trinh nghien ci'ru cua ngirdi khac de lam san pham cua rieng minh Cac thong tin thtr cap sir dung luan van co nguon goc va diroc trich dan rd rang Tac gia hoan toan chiu trach nhiem ve tinh xac thirc va nguyen ban cua luan van Nguyen Thi Quynh Nga YEU CAU CUA HOI BONG CHAM LUAN VAN THAC SI VE 7 y Nhung diem can sua chua bo sung trudc nop luan van chinh thuc cho Vien dao tao SDH 1 ’ • HU) ■ i — ,r ■ " cto/iX LLcug Lu.,i too— "• l „ ^-y .CjL) nX .3J &V .hu^.T to vC caudu to X JW • t Ttou .o ? cl jm k, A 2.:N/ A?.r v c . xuat khau cua Gom su Bat Trang dat ty le kha cao tong doanh thu cua mat hang Tuy nhien, nhung nam gan day, boi canh canh tranh quyet liet, san pham gom su Bat Trang da phai canh tranh gay gat voi cac san pham cung loai den r r r tu Trung Quoc cung nhu cac thuong hieu khac nude, dan den thi truong xuat khau cd xu the bi thu hep lai nhieu nguyen nhan Thue te da dat yeu cau can danh gia day du va toan dien ve thuc trang cua thi truong xuat khau hien nay, tu tim nguyen nhan va cac giai phap nham phuc hoi va phat trien thi truong, tao dieu kien phat trien mat hang tuong xung voi tiem nang va gia tri truyen thong cua nd Xuat phat tu nhung ly tren day, de tai luan van da chon cua CHV Nguyen Thi Quynh Nga la can thiet va cd y nghTa thuc tien cao Nhung cong chu yeu cua luan van Luan van dai gan 100 trang, dugc ket cau chuong theo kieu truyen thong Ket cau luan van hop ly, trinh bay kha dep, dam bao hinh thuc theo quy dinh - Trong churong 1, luan van da he thong hoa dugc nhung van de co ban ve xuat khau, thi trudng xuat khau, cac tieu chi danh gia phat trien thi trubng xuat khau, cac nhan to anh huong den phat trien thi trudng xuat khau, dong thdi van dung hgp ly vao viec nghien cuu doi vdi san pham gom su Trong chuong mot, luan van cung da khao sat kinh nghiem phat trien thi trudng ■> r ' r r xuat khau gom su cua trung Quoc va tinh Binh Duong Mac du lay kinh nghiem cua Trung Quoc doi vdi Bat Trang co the chua that phu hop ve mat t ' cap do, song nhung bai hgc rut tir phuong thuc va giai phap phat trien thi trudng cung co y nghia tham khao chap nhan dugc Toi cho rang, nhung van de ly thuyet dugc neu chuong la phu hgp vdi muc tieu va huong giai quyet cua de tai - Trong chuong 2, luan van da khai quat tinh hinh san xuat, xuat khau san pham gom su Bat Trang giai doan 2005 - 2013 Theo luan van da neu len dugc cac hinh thuc xuat khau, kim ngach xuat khau, cac mat hang, to chuc r r •> r •> xuat khau Luan van cung da phan tich cac nhan to anh huong den phat trien thi trudng Luan van tap trung phan tich dugc thuc trang phat trien thi trudng xuat khau san pham gom su Bat Trang giai doan 2005 - 2013 theo cac tieu chi chieu rong lan chieu sau Da chi cac ton tai va cac nguyen nhan cua cac ton tai Cac nguyen nhan dugc chi bao gom: thieu von, han che ve nguon nhan luc, thieu chien luge phat trien, Tuy nhien cac nguyen nhan chi theo toi chua that su thuyet phuc, nhat la cac nguyen nhan ve von, ve vai tro dan dat cua Trung tarn xuat khau gom su Bat Trang - Trong chuong 3, luan van da du bao xu huong phat trien cua thi trudng gom su the gidi, de xuat dinh huong va muc tieu phat trien thi trudng xuat khau gom su Bat Trang thdi gian toi Da de xuat dugc giai phap ve phia cac doanh nghiep va Trung tarn xue tien xuat khau cung cac kien nghi ve phia Nha nude va Hiep hoi Nhin chung, cac giai phap la hgp ly, song mot so giai phap don gian ve noi dung, chua that su thuyet phuc r r Mot • so han • che cua luan • van - Ten de tai d trang bia khong dung ( thi truong san xuat thay vi thi truong xuat khau) Khai niem xuat khau chua day du - Bieu 2.1 (tr 42) khong ghi ro then gian - Thuc trang phat trien ( 2.2 - tr 49), muc 2.2.1 ( cac thi truong) khong co phan tich, nhan dinh - Nen dua phan Nhan to anh huong xuong sau muc 2.2.3 ( Thuc trang phat trien) (tr 62) - Trong luan van edn hay dung cum tu “ Hoat dong phat trien thi truong” nhu: Thuc trang hoat dong phat trien thi truong, muc tieu hoat dong phat trien thi truong, dinh hudng hoat dong phat trien Tuy nhien noi dung luan van la phat trien thi truong Dieu co the gay nen su nham tudng luan van chep mot luan van khac noi ve Hoat dong phat trien thi truong xuat khau - Bo cue luan van edn mat can doi, chuong chi co 16 trang, chuong 1: 32 trang, chuong den 47 trang - Danh muc tai lieu tham khao chua sap xep theo dung quy dinh ve thu tu Ket luan: Luan van co ket cau ro rang, chat che Noi dung luan van bam sat muc tieu nghien curu de Thong tin, so lieu cap nhat, hanh van sang ro va mach phan tich Id gic Tong the, luan van dap ung duuc yeu cau ccr ban ve noi dung va hinh thuc cua mot luan van thac sy De nghi nha truong cap bang thac sy neu Hoc vien bao ve cong trudc Hoi dong Cau hoi: Trinh bay ro hon moi quan he giua Trung tarn xue tien xuat khau vdi cac co sd san xuat gom su Bat Trang, tu chi ro cac noi dung ma Trung tarn can lam hoat dong phat trien thi truong xuat khau? Ha Noi, 15 thang 12 nam 2014 Ngudi nhan xet NHAN XET LUAN VAN THAC SI • • • Ho ten hoc vien: Nguyen Thi Quynh Nga Chuyen nganh: Kinh te phat trien Ten de tai: Phat trien thi trudng san xuat san pham gom str Bat Trang Ngudi hirdng dan: PGS.TS Nguyen Tien Dung Ngudi nhan xet: TS Ta Thi Le Yen - Hoc vien Ngan hang Ve tinh cap thiet cua de tai: Phat trien thi trudng la mot nhung yeu to khong the thieu dugc cac chien liroc kinh doanh cua doanh nghiep Yeu cau cua kinh doanh nen kinh te thi trudng luon doi hoi cac doanh nghiep phai thudng xuyen doi nidi ve san pham- tire la cho ddi san pham moi de phat trien thi trudng, chien luge phat trien thi trudng, so luong khach hang luon dong vai tro quan bdi no quyet dinh den quy mo thi trudng tieu thu cua doaiih nghiep, khach hang cang nhieu thi quy mo thi trudng cua doanh nghiep cang Idn Phat trien thi trudng nham phat hien nhung kha nang ma doanh nghiep co the tan dung vdi quy mo hoat dong hien tai: phat hien nhung kha nang hop nhat vdi nhung yeu to khac cua he thong marketing; phat hien nhung kha nang dang md d ngoai nganh de tir tang trirong ben vting so lupng khach hang Bat kip vdi su phat trien cua nen kinh te thi trudng, nay, gom Bat / ' ' Trang da trd mot thuong hieu noi tieng tren thi trudng nude va quoc te z r r r san pham Gom su Bat Trang cd cac dac diem dac thu nhu: cot gom day, chac, nang; ki thuat nung, cd nhieu loai men dac trung gom men Vdi cac dac diem nay, gom Bat Trang tiep tuc chinh phuc thi truong va ngoai nubc bang chat luong cung nhu gia tri nghe thuat Tuy nhien, dieu kien mb cua hoi nhap, gom su Bat Trang cung la mot nhung mat hang tham gia vao cuoc canh tranh manh me vbi gom su den tu cac nubc khac, dac biet la gom su Trung Quoc Ngay thi truong noi dia, gom Bat Trang da co mat b rat nhieu tinh Nam ngoai Bac nhung no van chua thuc su chiem ITnh thi truong De tang tinh canh tranh va dap ung nhu cau thi truong, ngubi lam gom Bat Trang cang co gang de tao nhieu san pham da dang khac co mau ma phu hop thi hieu ngubi tieu dung ben canh cac san pham truyen thong Huong di moi cua gom Bat Trang nhu tren tao dieu kien thuc day sue tieu thu cua thi truong song cung dan den mot vai van de thieu tich cue nhu mau ma bi trung lap vbi hang Trung Quoc, xuat hien hien tirong san xuat hang loat theo khuon mau va in de - can len gom theo nhu cau khach hang, nhieu dia phuong lang xa canh lang co Bat Trang cung moi chuyen sang lam gom va lay ten thuong hieu gom Bat Trang khien cho chat lupng cua gom Bat Trang kho co the dam bao, thi truong xuat khau khong bn dinh va co xu hubng bi thu hep Cao hoc la co y nghTa thuc tien cao Ten de tai va noi dung de tai hoan toan phu hop vbi chuyen nganh va khong trung lap vbi cac de tai nghien cuu khac ma toi dirge biet Nhiirig mat dat ducrc: - Tac gia da cong viec xay dung khung ly luan ve phat trien thi truong xuat khau san pham nhu: khai niem ve thi truong xuat khau, phan loai thi truong; phat trien thi truong, cac phuong thuc phat trien thi truong, cac tieu chi danh gia phat trien thi truong; Viec van dung ly thuyet phat trien thi truong cho thi truong gom su bao gom: dac diem cua thi truong gom su, cac nhan to anh hubng den phat trien thi truong gom su; kinh nghiem phat trien thi trirang cua cac quoc gia, di a phuong va bai hoc rut cho viec phat trien thi trudng gom Bat Trang Tac gia cung da cong viec viec phan tich thuc trang va danh gia thuc trang viec phat trien thi trudng gom su Bat Trang giai doan 2005 - 2013 bao gom: thirc trang phat trien thi trudng gom su Bat Trang theo chieu rong, theo chieu sau; cac nhan to anh hirong; cac mat dat dugc, ton tai va nguyen nhan ton tai phat trien thi trudng gom su Bat Trang Cac danh gia ton tai ve thuc trang phat trien thi truong gom sir Bat Trang la cd co so nhu: toe tang cua thi truong cham, cac hoat dong phat trien thi truong theo chieu sau rat it va ton tai nhieu yeu kern; thi phan thi truong giam ke, thi truong dang bi thu hep; vi the thi truong gom Bat Trang tren the gidi nho hep Tac gia cung cong viec phan tich nguyen nhan cua nhung ton tai la: Nguon von it, nhan lire cd tay nghe cao thieu, thieu nhay ben doi vdi sir thay doi cua thi trudng; thieu chien luge phat trien san xuat - kinh doanh - xuat khau tong the Tac gia cung cong viec de xuat mot he thong giai phap phat trien thi trudng gom Bat Trang: giai phap ve von, giai phap ve nang cao chat luong nguon nhan luc; giai phap ve nang cao nang lire canh tranh; giai phap tang cudng ket hop xuat khau - thirong mai - du lich, giai phap xay dung chien luge phat trien san xuat - kinh doanh xuat khau tong the, phat huy vai tro cua trung tarn Xue tien Xuat khau gom su Bat Trang He thong giai phap ma tac gia de xuat la co co sd ly luan va thuc tien nen co tinh kha thi Mot so trao doi: Tac gia chua cd su quan tarn thich dang den viec phat trien thi trudng gom su Bat Trang d nude, day cung la mot thi trudng rong ldn va tiem nang 89 Thu ba, thdng qua cac hoi cho trien lam quoc te de tiep can tim hieu khach hang hoac qua cac trang mang quoc te de cap nhat cac thong tin hoac qua cac san pham cua doi thu canh tranh tren thi trudng dang nghien cuu Tren thuc te cac co sd doanh nghiep gdm su tai Bat Trang chi la co so doanh nghiep vua va nho nen chua co he thdng chi nhanh dai ly tai nudc ngoai Moi thdng tin thu thap dupe vi the kha han che Nhung thdng tin quan chi dupe khach hang cung cap mot phan nho, hoac viec tiep can ngudi tieu dung nudc ngoai thdng qua cac hoi cho trien lam gap phai nhieu kho khan, thdng tin thu thap dupe khong day du cung nhu viec khai thac cac trang mang quoc te ve nganh nghe doi hoi trinh chuyen mon ngoai ngu' cao Do viec can thiet trudc mat dd la tan dung moi kha nang, co hoi cd the de nam bat xu hudng thi hieu tieu dung cua khach hang nudc ngoai bang moi each Viec md cac dai ly chi nhanh d nudc ngoai va mdi cac nha thiet ke nudc ngoai sang giup dd cung la mot goi y thiet thuc cd tinh kha thi cao Muon dat cong buoc mdi doanh nghiep phai nd luc het minh tu nang cao nang luc ban than, dong thdi tang cudng cac mdi quan he cung nhu biet each lien ket vdi de tao nen sue manh tong hpp - Xay dung va phat trien dong san pham gdm su Bat Trang dac thu truyen thdng: tao nhung san pham mang dam net dac thu cua van hoa Viet Nam nhung hoa van hoa tiet mang hon dat Viet - Dong gdm Viet, gdm su Bat Trang Can phai cd su nghien cuu cong phu ti mi nghiem tuc rong rai de tim nhung hieu tuong Viet nam cho gdm sir Bat Trang nhu chim lac bong sen hang dira luy tre nhung bai ca dao viet bang thu phap Viet Nam tao nhung san pham tinh xao cd gia tri cao de thay the cho nhung san pham tho nang cong kenh hien Cong viec tao cho gdm su Bat Trang net khac biet doc dao mot yeu td quan de cong, “muon cong thi phai khac biet”, khac biet mot each hai hoa va hpp ly vdi xu hudng chung hon the nua se tao dau an rieng khang dinh vi the ten tuoi cua thuong hieu gdm su Bat Trang long mdi ngudi tieu dung - Sang tac mau ma mdi ket hpp vdi cac vat lieu khac nhu may tre la sat thuy tinh nham lam cho cac san pham gdm su Bat Trang cd kieu dang, mau ma cang phong phu hon dong thdi cung giup cho nhtrng nganh thu cong khac dupe cung phat trien gia tri tang len nho nhung san pham ket hpp 90 -To chuc cac cuoc thi sang tac mau ma moi cac doanh nghiep va md rong den cac trudng dai hoc cao dang ve my thuat va thiet ke de phat hien them nhieu mau ma doc dao va doi ngu sang tac mau co tay nghe cao - Nghien cuu viec thiet ke bao bi san pham ghi rd cac thong tin ve chat lieu, xuat xu tieu chuan ky thuat an toan , kieu dang bao bi phai duoc thiet ke de thuan tien cho viec trung bay, van chuyen Chang han: Thiet ke nhieu loai san pham gom su my nghe co kich thuoc nho nhu cac loai binh hoa tuong thu cung vdi nhieu loai bao bi ddng goi theo kieu nhung khay hop nho vua co the trung bay san pham va vua thuan tien de ngudi mua xach tir cua hang ve nha - Chu den cdng tac bao ho ban quyen qudc te (quyen sd huu tri tue nhan mac kieu dang, cdng nghe noi chung) * Phat trien thuong hieu san pham gdm sir Bat Trang: Thong qua nhung bien phap nang cao chat luong san pham cai tien mau ma thuong hieu se dan duoc dinh vi long nhung khach hang quen thuoc da tirng dung san pham Tuy nhien de tiep can vdi nhung khach hang mdi md rong quy md thi trudng thi phai ddi hoi cdng tac quang ba tuyen truyen marketing (tham gia cac hoi cho, trien lam qudc te, khuyen mai khuyen mai ) duoc tien hanh lien tuc de cang nhieu ngudi tieu dung biet den san pham nhieu hon khuyen khich ho thu dung san pham sau yeu thich va trd khach hang than thiet thi trudng quen thuoc Hien nay, tren the gidi hinh thuc ban hang true tuyen (qua mang internet) dang rat bien Viec ban hang true tuyen dem lai nhieu co hoi va loi ich cho cac nha xuat khau gdm sir Bat Trang Cac doanh nghiep Bat Trang can tan dung co hoi de phat trien hinh thirc ban hang mdi bang each thiet ke cac website hop ly, rd rang, va bat mat Thong qua hinh anh Bat Trang dupe quang ba nhieu hon den ban be qudc te thuong hieu gdm su Bat Trang se de dang de lai an tuong long ban hang bdi phong each chuyen nghiep hien dai bat kip xu hudng thdi dai Cd nhu vay thuong hieu Bat Trang mdi duoc tri va phat trien ben vung * Phat trien cac kenh phan phoi hieu qua: Viec to chuc kenh phan phoi ngan gon hieu qua dem lai nhieu loi ich cho cac doanh nghiep xuat khau gdm su Bat Trang, ma loi ich quan nhat la giam gia ban san pham de dang tiep can hon vdi khach hang nudc ngoai Cac doanh nghiep can xem xet cat giam bdt cac 91 ddi tuong trung gian khong can thiet kenh phan phoi de kenh cang ngan gon, cang gan vdi nguoi tieu dung true tiep san pham hon nua 3.3.4 Duy tri va phat trien quan he thuong mai, tang cudng quan he quoc te De phat trien thi trudng theo chieu rong (ve quy mo, sd luong thi trudng) tat yeu phai tri va tang cudng cac quan he quoc te quan he thuong mai Viec nudc ta gia nhap cac to chuc kinh te tren the gidi va tham gia cac hiep dinh thuong mai quoc te da tao da cho nhieu doanh nghiep xuat khau nudc noi chung va cac co sd doanh nghiep xuat khau san pham gdm su Bat Trang noi rieng phat trien cac mdi quan he quoc te cua minh Luu thdng hang hoa gap it rao can hon va san pham gdm su xuat khau dupe hudng nhieu uu dai; cac co sd doanh nghiep gdm su Bat Trang de dang tim diroc nhung doi tac nudc ngoai cd uy tin hay cd nhieu co hoi tiep xuc vdi cac co quan to chuc thuong mai tai cac thi trudng quoc te cac chuyen gia kinh te the gidi Vi vay cac co sd doanh nghiep xuat khau gdm su Bat Trang muon phat trien thi trudng xuat khau cua minh phai tri va chu dong tang cudng md rong cac mdi quan he thuong mai quoc te 3.3.5 Tang cudng ket hop xuat khau - thuong mai - du lich Thi trudng chinh cua hoat dong xuat khau tai cho chinh la khach du lich quoc te tai Bat Trang Do do, viec doanh nghiep phat trien cac hinh thuc phan phoi theo cac tour du lich tdi lang nghe tai cac cho showroom, cua hang ban san pham tai lang nghe se giup quang ba va day manh tieu thu san pham gdm su Bat Trang Cac co sd san xuat doanh nghiep can chu dong lien ket vdi cac cong ty ltr hanh du lich de to chuc cac tour tham quan lang nghe to chuc cac le hoi truyen thdng mang dam net van hoa dac sac cua lang nghe lau ddi Viec ket hop xuat khau - thuong mai - du lich khong nhung cd the thu hut duoc nguon ngoai te ldn tai cho ma gop phan dua hinh anh nguoi Viet Nam nguoi dan lao dong Bat Trang than thien chiu thuong chiu khd den ban be nam chau Cac san pham dupe bay ban cho du khach nudc ngoai phai nho gon nhe de dang mang theo thiet ke don gian nhung mang tinh nghe thuat tham my cao, the hien dac trung cua gdm su Bat Trang - dong gdm su cd uy tin lau ddi cua gdm su Viet Cac san pham khong can phai chay theo xu hudng hoac dieu chinh cho phu hop thi hieu tham my cua khach hang bdi cac du khach thudng muon mua cac san pham mang net dac trung 92 vung mien dia phuong Cac san pham voi thiet ke ldn hon duoc du khach dat hang thi phai dam bao cong tac van chuyen nhanh gon dang tin cay 3.3.6 Xay dung chien luoc phat trien san xuat - kinh doanh - xuat khau tong the Viec kinh doanh - xuat khau co tinh chien luoc se tao the chu dong cho mdi doanh nghiep phat trien thi trudng xuat khau De xay dung duoc mot chien luoc hop ly, cac doanh nghiep can dua vao dieu kien cu the cua cong ty (ve von so luong va trinh nhan luc hien tai, nhung mat hang cd the manh, nhung khach hang tiem nang cac mdi quan he thuong mai, thuc te cong nghe san xuat ) ket hop vdi viec xem xet cac du bao, cac xu hudng va ngoai nudc; tham khao y kien cua cac chuyen gia hoac tham khao chien luoc tong the cua cac cong ty ldn de thiet lap nen mot ban chien luoc thdng nhat, day du kha thi hieu qua va mang tinh dot pha 3.3.7 Phat huy vai tro cua Trung tam Xuc Tien Xuat Khau Gdm Sir Bat Trang Trung tam Xuc Tien Xuat Khau Gdm Su Bat Trang can cd nhung chien luoc hoat dong cu the dai han va ngan han, thay doi phuong thuc hoat dong theo hudng tro dau tau dung nghTa cho moi hoat dong phat trien thi trudng xuat khau; lam td chuc dai dien cho quyen loi va nghTa vu hop phap cua cac co sd doanh nghiep tai Bat Trang viec thuc hien vay von; la td chuc dan dat dinh hudng ve cong nghe san xuat va cung cap cac thdng tin cap nhat ve thi trudng quoc te 3.4 Kien nghi doi voi ban nganh, hiep hoi va cac co quan Nha nuoc 3.4.1 Nang cao hieu qua cac hoat dong ho tro cua ban nganh va co quan Nha nude - Ho tra thong tin: Nha nudc can co co quan chuyen trach thudng xuyen cung cap thong tin du bao ve dien bien thi trudng gia ca va cac thay doi ve quy dinh phap luat doi vdi viec nhap khau mat hang gdm su tai cac thi trudng nudc ngoai Sd lieu ve thi trudng xuat khau can phai cap nhat day du va chinh xac Cac co quan co the la mot phong ban Sd Cong Thuong Ha Noi hoac cd the la co quan hiep hoi phu trach ve nganh nghe (vi du: Hiep hoi xuat khau hang Thu cong My nghe Viet nam - Vietcraft) Cac thdng tin co ban nhu: nhu cau thi hieu 93 tap quan van hoa gia ca danh muc cac nha nhap khau chu yeu cac mat hang gdm sir cac quy dinh va thu tuc xuat nhap khau ddi vdi mat hang gdm sir cac ddi thu canh tranh cung linh vuc can duoc cac co quan chuyen trach chuyen tdi cac doanh nghiep thong qua cac tai lieu chuyen khao hiep hoi qua mang internet Cac co quan Nha nudc cung cd the hd tro thong tin cho doanh nghiep bang each to chuc dao tao tap huan nang cao trinh nhan thuc cho cac don vi trudc mdi cac chuyen gia nudc ngoai cd uy tin tham gia dien thuyet cac hoi thao ve nganh nghe de cac co sd doanh nghiep cang co nhieu co hoi tiep can vdi nhung kien thuc mdi me, tien tien tren the gidi Cac hiep hoi, nganh hang gdm sir cung can cd nhung hoat dong tuyen truyen van dong cac doanh nghiep co sd xuat khau gdm sir Bat Trang tu cap nhat cac thong tin thi trudng mot cac thudng xuyen thong qua cac hinh thuc bang tin to chuc cac cuoc thi tim hieu thong tin danh cho cac doanh nghiep - Ho tra tai chinh: Nha nudc can phai cd sir quan tam hon nua cho phep cac doanh nghiep san xuat - xuat khau gom su Bat Trang vay vdn thirc hien cac du an dau tu md rong san xuat theo hudng nang cao trinh ddi mdi cdng nghe mua sam thiet bi va xay dung co sd tang hoan chinh tung budc xoa bo tinh trang san xuat nho manh mun, lac hau ciia cac co sd va doanh nghiep tai Bat Trang hien Hinh thirc cho vay co the la cho vay tin chap ddi vdi cac co sd da cd hop ddng xuat khau thong qua sir dam bao va gidi thieu cua cac hiep hoi giup don vi cd vdn de thu mua nguyen lieu phuc vu hpp ddng Nha nudc cung can cd che uu dai tai chinh ddi vdi cac hoat dong dao tao, dau tu nang cao trinh kinh doanh quan ly cua cac co sd doanh nghiep De hd tro vdn mot each tich cue nhat ddi vdi cac doanh nghiep thuc hien hpp ddng xuat khau Nha nudc can cd co che chiet khau hoac vay vdn tir Quy hd tro xuat khau mot each de dang doanh nghiep nhan dupe bao dam toan cho hpp ddng xuat khau nhu L/C tra hoac cd xac nhan cua ngan hang ve khoan tien ung trudc nho doanh nghiep du vdn de trien khai san xuat cung nhu nhan dupe tien sau xuat hang - Day manh vai trd xuc tien thicang mai cua Nha nuac: Nha nudc can cd su dau tu nhieu hon ve tai chinh cho cac co quan xuc tien thuong mai cua Viet Nam tai cac nudc tren the gidi de giup ho cd du kinh phi va nhan luc thuc hien nhiem vu la dau mdi gidi thieu hang hoa Viet noi chung va cac san pham gdm su Bat Trang noi rieng thong qua cac hoat dong nhu to chuc xay dung cac nha trung 94 bay san pham quang ba nhieu han nua tren cac tap chi cac an pham thuc hien cac chuyen di tim hieu tiem nang cua khach hang, thi hieu ngubi tieu dung nude ngoai cac chien luge canh tranh cua doi thu sau chuyen ve cho cac co quan chuc nang nudc, cac hiep hoi chuyen nganh va cac doanh nghiep de xay dung chien luge san pham chien luge thi trudng phu hgp vdi tung quoc gia Mat khac Nha nudc can day manh lion nua cac hoat dong xuc tien cap cao de thuc day hgp tac dau tu va thuong mai giua Viet Nam va cac nudc thu hut mdi ggi dau tu nudc ngoai vao cac lang nghe truyen thdng cd nang luc nhu lang gdm su Bat Trang - Thuc day tien va giam sat thuc hien cac du an ve xu ly chat thai ran khoi bui o nhiem mdi trudng nguon nudc tai dia ban xa Bat Trang: Tinh trang o nhiem mdi trudng song tai Bat Trang dang bao dong ddi hdi nhung hoat dong thiet thuc co hieu qua nham dam bao sire khoe va ddi song cua ngudi dan Bat Trang Viec xu ly chat thai ran nguon nudc thai sau san xuat va khoi bui tu than tai day ddi hdi Nha nudc phai dau tu von nhan luc, cong nghe va cd su quy hoach hoach dinh lau dai nghiem tuc Dong thdi Nha nudc cung can cd str quy hoach dong bo va nhung quy dinh chat che ve khai thac cac nguon nguyen lieu dau vao de giai quyet van de can kiet nguyen lieu dat va giam su phu thuoc cua san xuat gdm su Bat Trang vao nhien lieu gas 3.4.2 Hoan thien cong tac bao ho kieu dang so’ huu cong nghiep Nha nudc can hoan thien hon nua cong tac theo hudng md rong pham vi bao ho quyen sb huu tri tue phu hgp vdi luat phap quoc te don gian hoa va rut ggn thdi gian dang ky lam cac thu tuc de chung nhan quyen sb huu tri tue; hon nua phai xu phat nghiem minh nhung vi pham co khieu kien cua ngubi chu tac quyen thong bao rong rai nhung don vi, tac gia vi pham ban quyen de giao due ran de va ngan ngira nhung vu viec khac 3.4.3 Xay dung chinh sach ho tro cac doanh nghiep xuat khau theo hudng chien luoc lien ket, lien doanh voi cac nha nhap khau tai cac thi trudng quoc te Nha nudc Chinh phu can ban hanh cac chinh sach khuyen khich hudng dan va trg giup ve von ddi vdi cac doanh nghiep xuat khau san pham gom su Bat Trang co du thuc luc va giau kinh nghiem tham gia vao nhieu hinh thuc lien doanh lien ket vdi cac nha nhap khau tren the gidi nhu lien doanh gop von, hgp dong 95 nhugng quyen de cac doanh nghiep lam dau tau chien luge xam nhap quang ba va md rong thi trudng cho san pham gdm sir Bat Trang xuat khau 3.4.4 Md rong hon nua cac quan he ngoai giao quoc te, quan he thuong mai quoc te voi cac nude tren the gioi Thuc te cho thay phat trien cac quan he ngoai giao va thuong mai quoc te tich cue tham gia cac Hiep hoi kinh te Hiep hoi nganh nghe dan den canh tranh gay gat nudc nhung cung dem lai nhieu loi ich la nhung uu dai tir cac nudc ban xuat khau va phat trien thi trudng xuat khau cac mat hang duoc xem la chu luc, cd the manh cd gdm sir Viet Md rong quan he quoc te giup phat trien kinh te theo hudng hoi nhap kinh te thi trudng, duoc coi la mot thach thirc khong he nho doi vdi cac doanh nghiep nudc noi chung nhung lai giup phan loai sang loc nhung don vi yeu kem khoi day nd luc quyet tam nang cao nang luc cua ngudi san xuat - xuat khau dong thdi giup tang cudng co xat giao luu hoc hoi ve kinh te - van hoa - xa hoi Tir dd phat trien thi trudng xuat khau duoc dien mot each thuan loi de dang, dem lai ngudn thuc thu ngoai te cao nang cao mire tang trudng ve thu nhap cho ngudi lao dong, cai thien doi song vat chat va tinh than cho ngudi dan 3.4.5 Nang cao vai trd cua cac Hiep hoi Hiep hoi gdm sir Bat Trang can phai cd chien luoc phat trien san xuat kinh doanh - xuat khau tong the lau dai mdi cd the giu the chu dong, nang cao vai trd dan dat dinh hudng va lien ket chat che cac hoi vien la cac co sd doanh nghiep san xuat - xuat khau gdm sir Bat Trang lai vdi Dong thdi Hiep hoi cung can lien ket chat che vdi cac hiep hoi khac cd mdi quan he mat thiet nganh nghe gdm sir nhu Hiep hoi lang nghe Viet Nam Hiep hoi gdm xay dung Viet Nam (VIBCA) Hiep hoi xuat khau hang thu cong my nghe Viet Nam (V1ETCRAFT) Day duoc coi la kim chi nan cho moi hoat dong cua Hiep hoi: la cong cu don bay giup thuc hien cong nhung nhiem vu to ldn gop phan phat trien thi trudng xuat khau san pham gdm sir Bat Trang ca chieu rong lan chieu sau Nhu vay, chuang da du bao duac nhung xu hudng thi trudng gdm sir the gidi, nhung thuan lai va kho khan ma viec phat trien thi trudng xuat khau san pham gdm sir Bat Trang phai nam bat va doi mat thdi gian sap tdi, tir de xuat nhung muc tieu, dinh hudng cung nhu cac gidi phap thiet thuc nhat giup nang cao hieu qua phat trien thi trudng xuat khau san pham gdm sir Bat Trang tir nay- den nam 2020 96 KET LUAN San pham gom sir Bat Trang duoc due ket tir tinh hoa van hoa nghe thuat lau ddi cua dan toe Viet Nam, la niem tir hao ciia bao the he ngirdi dan lao dong song tren manh dat ven song Hong Moi san pham mang minh no linh hon hoi thd cung nhu cuoc song cua dat cua ngirdi dan Viet, la dac trirng ban sac dan toe ciia nhung ngudi hang say lao dong va sang tao Gdm su Bat Trang xuat khau da cd mot cho dung rieng nho be lang gdm su the gidi tu xa xua Gdm su Bat Trang xuat khau phai chiu nhieu thu thach nhung van la san pham thu cdng vdi tinh xao cao dem lai gia tri thuc thu ngoai te ldn, giai quyet cdng an viec lam va tao thu nhap cho hang nghin hang van ngudi dan noi day Trong thdi gian qua viec phat trien thi trudng xuat khau san pham gdm su Bat Trang da cd nhung ddng gop tich cue dang khich le, cho thay sir nang dong va quyet tam ciia mdi ngudi dan lao dong Bat Trang Tuy nhien ben canh hoat dong cung boc lo mot sd nhupc diem Chinh vi vay viec tong ket phan tich cac mat duoc va yeu kem la dieu can thiet Qua viec nghien cuu danh gia thirc trang luan van da rut duoc nhirng diem manh can phat huy nhu: thi trudng xuat khau san pham gdm sir Bat Trang da duoc md rong ve quy md; Thi phan va co cau thi trudng xuat khau tai cac thi trudng mdi nhu Chau Phi va Nam My tang len chung to phat trien thi trudng da dem lai hieu qua tich cue; Hieu qua phat trien thi trudng xuat khau phan nao duoc the hien qua viec gdm sir Bat Trang trd thuong hieu qudc te co uy tin va ngoai nudc Ddng thdi luan van cung chi nhung nhupc diem cung nhu nguyen nhan cua nhung nhuoc diem nhu thieu vdn thieu ngudn nhan lire co trinh dan den cdng nghe san xuat cham duoc cai tien chat luong san pham khong ddng deu mau ma ngheo nan gia san pham chua thirc sir canh tranh hoat dong kinh doanh - marketing de md rong thi trudng nhieu han che thi trudng xuat khau dang cd xu hudng bi thu hep theo chieu sau xet chung tren cac thi trudng, thuong hieu gdm su Bat Trang dan bi mai mot; dac biet tinh chu dong phat trien thi trudng xuat khau san pham gdm sir Bat Trang chua cao thieu chien lupc phat trien san xuat - kinh doanh - xuat khau tong the 97 Luan van dua tren nhung du bao ve kinh te quoc te, xu hudng cac mat hang gom su thi truong gom su the gidi va boi canh kinh te Viet Nam du bao ve cac thi trudng xuat khau cua san pham gom su Bat Trang, nang lire san xuat - xuat khau gdm sir Bat Trang (diem manh, yeu) de chi co hoi va thach thuc sap tdi cho hoat dong phat trien thi trudng xuat khau san pham gdm su Bat Trang giai doan 2014-2020 Tur nhung co sd khoa hoc va thirc tien, luan van dua muc tieu phuong hudng va nhom cac giai phap gdm giai phap danh cho cac co sd doanh nghiep san xuat - xuat khau san pham gdm su Bat Trang va kien nghi ma ban nganh Nha nudc va cac hiep hoi to chuc can thuc hien de phat trien thi trudng xuat khau san pham gdm su Bat Trang dem lai cong ve ca chieu rong lan chieu sau thdi gian tdi 98 DANH MUC TAI LIEU THAM KHAO • • Tieng Viet Bo Khoa hoc va Cong nghe (2006) Dir an Thuc day ung dung Id gas nung gdm tiet kiem nang luong Vuong Binh (2013) “Gom sir Binh Duong: Tam nhin va trien vong”, Tap chi Kinh te Sai Gdn (so 158 thang 12/2013) trang 2-3 Nguyen Duy Bot (2003) Giao trinh thuong mai quoc te va phat trien thi trudng xuat khau, NXB Thong Ke Ha Noi Cue Xuc tien Thuong Mai - Bo Cong Thuong (2012) Chuyen de nghien cuu Xu hudng va phan doan thi trudng gdm su xuat khau sang EU, Bo Cong Thuong Ha Noi Nguyen Thi Kim Dung (2009) Phat trien thi trudng xuat khau hang thu cong my nghe cua Viet Nam Luan van thac sy truong Dai hoc Kinh te quoc dan Ha Noi Pham Bao Duong Nguyen Thi Thuy Ly (2012) “Nghien cuu nhu cau tieu dung san pham gom su Bat Trang”, Tap chi Khoa hoc va Phat trien tap 10, (so 7: 10611068) trang 2-6 Duong Htru Hanh (2006) Ky thuat nghien cuu thi trirdng xuat khau: Export market research techniques NXB Thong Ke Ha Noi Le Thi My Hanh (2012) Phat trien thi trudng xuat khau gao Viet Nam tdi nam 2020, Luan van thac sy truong Dai hoc Kinh te quoc dan Ha Noi Hiep hoi gom sir Bat Trang (2014), Bao cao ve doanh thu noi dia va xuat khau gdm sir 2005-2013 10 Pham Thi Thanh Huong (2010) He thdng phan phoi san pham cua cac doanh nghiep gdm su Bat Trang, hien trang va gidi phap phat trien den 2015, Luan van thac sy trirdng Dai hoc Kinh te quoc dan Ha Noi 11 Nguyen Thira Hy (2012) Kinh te - xa hoi thi Thdng Long - Ha Noi the ky' XVII, XVIII, XIX NXB Giao due Ha Noi 99 12 Ha Lan (2013) “San xuat va xuat khau gdm str tai Trung Quoc", Bao Thanh Nien (so 234 thang 6/2013) trang 2-4 13 Phan Huy Le, Nguyen Dinh Chien Nguyen Quang Ngoc (1995) Gdm Bat Trang thd ky XIV-XIX, NXB Thd gioi Ha Noi 14 Philip Kotler (2007) Marketing van ban (Marketing essentials) NXB Lao dong xa hoi Ha Noi 15 Luong Van Khoi va Nhom nghien cuu Ban Kinh te the gidi Trung tam thdng tin va dir bao kinh te - xa hoi quoc gia (2014), Tap chi Thdng tin va Dir bao kinh te - xa hoi quoc gia tap (sd 10), trang 2-3 16 So Cong Thuong Ha Noi (2010) De an cap So Xuat khau gdm sir Bat Trang thdi ky doi mdi 17 Vu Minh Tam (2011), Nghien cun kha nang canh tranh cua gdm my nghe Viet Nam va anh hudng cua nd den hoat dong phat trien thi trudng xuat khau Luan an tien sy trudng Dai hoc Ngoai Thuong Ha Noi 18 Ha Thi Dieu Thuy (2013) Gdm Bat Trang va van de tao dung thuong hieu thdi ky chuyen sang kinh te thi trudng Luan an tien sy trudng Dai hoc Ngoai Thuong Ha Noi 19 Pham Thi Kim Thuy (2006), Xuat khau gdm my nghe cua Viet Nam vao thi trudng Nhat Ban, thuc trang va cac gidi phap phat trien Luan van thac sy trudng Dai hoc Ngoai Thuong, Ha Noi.\ 20 Trung tam Xuc Tien Xuat Khau Gdm Su Bat Trang (2014) Bao cao tinh hinh xuat khau 2005-2013 21 UBND xa Bat Trang (2011) Chuyen de nghien ciru Thi trudng xuat khau san pham gdm sir Bat Trang bdi canh hoi nhap kinh te cua Viet Nam 22 Doan Hong Van chu nhiem (2006), Cong trinh nghien cuu cap bo Nhung giai phap day manh xuat khau va phat trien thi trudng xuat khau gdm sir my nghe Viet Nam Bo Cong Thuong, Ha Noi 23 Vien Kinh td Viet Nam (2013) “Bat Trang”, Tap chi Nghien cuu kinh td (sd 08(323) 06-2013), trang 3-3 100 24 Chu Viet (2014), "Gdm su Bat Trang”, Tap chi Kinh te va Dir bao (so 30/2014) trang 7-8 25 Wikipedia Gdm sit Bat Trang Trang Web: Website Bo Cong Thuong Viet Nam http://www.moit.gov.vn Website Chinh Phu http://www.vietnam.gov.vn, va http://www.chinhphu.vn Website Tong cue Thong Ke http://www.gso.gov.vn 101 PHU• LUC • BANG CAU HOI NGHIEN (11 TINH HiNH KINH DOANH - XUAT KHAU CAC DOANH NGHIEP GOM SU BAT TRANG Kinh giii: Tran gui den Quy Ong (Ba) loi chuc sue khde va dat De phuc vu cho muc dich nghien cuu tu co the dua mot so giai phap nham day manh viec xuat khau va phat trien thi truang xuat khau gom su Bat Trang, chung toi rat mong Ong (Ba) vui ldng dien vao bang cau hdi dudi day Chung tdi xin cam ket moi thdng tin duoc tra ldi bang cau hoi chi phuc vu cho muc dich nghien cuu va se duoc giu kin A PHAN CAU HOI TONG QUAT VE DOANH NGHIEP, CO SO Ten co sd/doanh nghiep cua Quy Ong (Ba): Dia chi: Dien thoai: Fax: Email: Website: Eoai hinh co sd/doanh nghiep cua Quy Ong (Ba): a Doanh nghiep nha nudc b Doanh nghiep nudc ngoai c Doanh nghiep tu nhan d Cong ty trach nhiem huu han e Co sd san xuat f Khac (xin ghi cu the): Hoat dong chu yeu cua co sd/doanh nghiep Quy Ong (Ba) la gi? a Kinh doanh xuat nhap khau b Kinh doanh thi trudng noi dia c Vua san xuat vua kinh doanh xuat nhap khau d Vua san xuat vira kinh doanh thi trudng noi dia e Chi san xuat khong true tiep kinh doanh f Gia cong xuat khau g Khac (xin ghi cu the): Tdng sd lao dong cua co sd/doanh nghiep Quy Ong (Ba) la bao nhieu? a Dudi 50 lao dong 102 b Tir 50-100 lao dong c Tir 101-200 lao dong d Tir 201-500 lao dong e Tren 500 lao dong Phan loai trinh cua lao dong tai co sb doanh nghiep: a Ty le % co trinh tren dai hoc: b Ty le % co trinh dai hoc cao dang: c Ty le % co trinh trung cap: d Ty le % nghe nhan tho ca tho lanh nghe: B PHAN CAU HOI VE TINH HINH KINH DOANH - XUAT KHAU Ong (Ba) co the cho biet nhung kho khan chinh viec phat trien thi trirbng xuat khau cua co sb/doanh nghiep la gi (chi chon phuong an) a Thieu von de mb rong thi trubng b Thieu thong tin ve thi trubng tieu thu c Thieu kien thuc ve xuat khau d Bi cac san pham khac canh tranh e Khac (xin ghi cu the) Nhu cau sir dung von vay qua trinh san xuat - kinh doanh - xuat khau cua co sb/doanh nghiep la: a Khong can thiet b Tuong doi can thiet c Can thiet Ty le su dung von vay/von tir co cua doanh nghiep hien tai la: a Dubi 10% b Tir 10-20% c Tir 21-30% d Tir 31-50% e Tren 50% Hien tai co sb/doanh nghiep cua Quy Ong (Ba) co phong thiet ke mau san pham moi hay khong? a Khong b Co Neu co so luong nhan vien phong thiet ke mau la bao nhieu? a Dubi nhan vien 103 b Tir 2-5 nhan vien c Tir 6-10 nhan vien d Tren 10 nhan vien Ong (Ba) danh gia nang luc cua co sd/doanh nghiep minh nhu the nao doi vdi kha nang dap irng duoc cac don dat hang ldn cua khach hang a Dap irng duoc b Tuong doi dap irng duoc c Khong dap trng duoc Ong (Ba) co the cho mot sd y kien de xuat de giai quyet nhung kho khan (Phan B cau 1) va de phat trien thi trudng xuat khau san pham gdm sir Bat Trang: