THÔNG TIN TÀI LIỆU
NINH thimi'nh tAm ‘199S BO G1A0 DUC VA DAO TAO TRUING DAI HOC KINH TE QUOC DAN NINH TH! MINH TAM MOT SO BIEN PHAP XAY DUNG CHIEN LUOC SAN PHAM CUA CONG TY GIAY BAI BANG DEN NAM 2010 LU AN AN THAC SI KHOA HOC KINH TE Chuyen nganh KINH 1E QUAn Lt VA KllH KINH TE QUOC DAN Ma so 5-02-05 TRUNG TAM T L T T 'I HIT VIE PHONG L UAii AN -L IAN V’ Ngudi hudng dan khoa hoc : WW ■ PGS PI S NGUYfiN THANH DO Dai hoc kiiili te quoc dan ' ' ' Hi NOi -1998 _ a r, r' » MUC LUC Trang Phan mo dau Chuang I: Phuong phap iuan xav dung chien iuoc san pham cua doanh nghiep 1.1 Chien luoc san pham va quy trinh xay dung chien luoc san pham cua doanh nghiep 1.1.1 Khai luan chung v6 chien luge kinh doanh 1.1.2 Vai tro cua chien luge san pham chien luge kinh doanh cua doanh nghiep 1.1.3 Quy trinh xay dung va lua chon chien luge san pham cua doanh nghiep 1.2 Kinh nghiem cua cac doanh nghiep nUoc ngoai qua trinh xay dung va lua chon chien lucre kinh doanh noi chung, chien luoc san pham noi rieng 1.2.1 1.2.2 1.2.3 1.2.4 1.2.5 1.2.6 Ve viec xay dung he thong muc tieu chien luge Ve qua trinh thu thap va xtr ly thong tin chien luge Ve vi£c xay dung chien luge Ve quy trinh xay dung chien luge Ve to chtrc xay dung chien luge Ve lua chgn chien luge 16 23 23 23 23 24 24 24 Chuang II: Phan tich thuc trang xav dung ke hoach chien luorc va nhumg tu tudng chien luoc da hinh d Cong tv Giay Bai Bang giai doan 1990-1997, 26 2.1 Mot so dac diem chu yeu cua Cong ty Giay Bai Bang co anh huarig den viec xay dung ke hoach chien luoc giai doan 1990-1997 26 2.1.1 Nhung dac diem kinh te - ky thuat ccr ban cua nganh Giay 2.1.2 Qua trinh hinh va vi tri cua Cong ty Giay Bai Bang Tong Cdng ty Giay Viet nam 2.1.3 Nhung dac diem co ban cua Cong ty Giay Bai Bang 26 28 31 2.2 Phan tick thuc trang xay dimg ke hoach chien luge va nhimg tu tudng chien luge da hinh d Cong ty Giay Bai Bang giai doan 1990-1997 34 2.2.1 Phuong phap xay dung kb' hoach chien lupc cua Cong ty Gia'y Bai Bang giai doan 1990- 1995 2.2.2 Tinh hinh thuc hien ke hoach san xua't kinh doanh cua Cong ty Gia'y Bai Bang giai doan 1990- 1997 2.2.3 Nhung dinh hudng, tu tudng chien lupc hinh qua trinh xay dung va thuc hien ke hoach chien lupc giai doan 1990- 1995 39 2.3 Danh gid thuc trang cong tac xay dung ke hoach chien luge va nhimg tu tudng chien luge da hinh d Cong ty Giay Bai Bang giai doan 1990-1997 47 34 38 2.3.1 Nhung kb't qua budc dau da dat dupe xay dung va thuc hien ke hoach chien luoc d Cong ty giai doan 1990- 1997 ’ ’ 2.3.2 Nhung ton tai va nguyen nhan tit thuc trang xay dung kb' hoach chien lupc d Cong ty giai doan 1990- 1997 2.3.3 Nhung yeu to sinh can dupe tiep tuc nghien cuu 49 50 Chuang III: Mot so bien phap xay dung chien liroc san pham b Cong ty Giay Bai Bang den nam 2010 52 3.1 Phan tich va nhan thftc dung tac dong cua cac yeu to moi trudng kinh doanh den boat dong kinh doanh cua Cdng ty lam can cit cho viec xay dung chien luge san pham co tinh kha thi 52 3.1.1 Phan tfch va du bao moi trudng vi mb co anh hudng den chien lupc san pham cua Cbng ty 3.1.2 Phan tich va du bao moi trudng nganh xay dung chib'n lupc san pham cua Cbng ty 3.1.3 Phan tich cac kha nang cua Cbng ty Giay Bai Bang qua trinh-xay dung va thuc hien chien lupc san pham den nam 2010 3.1.4 Tong hop kb't qua phan tfch cac yeu to moi trudng kinh doanh de xay dung chien lupc jsan pham 3.2 Ap dung ham hoi quy tuyen tinh de du bao xu the nhu cau thi trudng ve san pham cua Cong ty den nam 2010 3.2.1 Mb hinh ham hbi quy tuyen tfnh 3.2.2 Ap dung ham hbi quy tuyen tfnh db du bao xu the nhu cau thi trudng vb san pham cua Cbng ty 47 52 54 56 58 60 60 62 3.3 Xac dinh dung dan nac muc tieu chien hlffc scin pham cua Cong ty ben cam 2010 3.3.1 Nhung can ch de xac lap muc tieu chien luoc san pham cua Cong ty den nam 2010 3.3.2 Xac dinh muc tieu chien luoc cua Cong ty den nam 2010 3.4 Vqmddngphuxmgphhip phan tick ma Iran SWOT de xay dang va laa chon chien lu&c san pham cua Cong ty ben nam 2-010 63 , ’ 63 65 66 3.4.1 Phftn tfch ma trtn SWOT 3.4.2 Hinh cac phuong an chibn luoc san phim 3.4.3 Lua chon phuong an chien luoc • san phim den nam 2010 66 67 69 3.5 Cac dieu Cten can hoan thien de xay ddnn vd thoe hien chien lu&c san pham cua Cong ty ben nam 2010 70 3.5.1 Ve cac dinh huong, chmh sach vi m6 cua Nha nudc 3.5.2 Ve dinh huong cua nganh GiMy Viet nam 3.5.3 Ve cac giai phap noi bo Cong ty • 70 72 73 Ket luan 79 Phu luc 80 Danh muc tai lieu • tham khao 83 ■ A PHAN MO DAU Sit can thiet phai nghien cicu de tai' Trong qua trinh doi moi nen kinh te dat nude, ttr nen kinh te ke hoach hoa tap trung chuyen sang nen kinh te hang hoa nhieu phan van hanh theo co che thi trudng co su quan ly vi mo cua Nha nude, cac doanh nghiep phai hoat dong mdi trudng kinh doanh luon ludn bien dong ph ire tap va nhieu rui ro Cac doanh nghiep muon tdn tai tren thuong trudng va dung vung canh tranh khde liet doi hoi phai xac dinh cho minh nhung muc tieu dai han; phai phan tich nhung hoat ddng hien tai va tidm nang de kinh doanh; phai xac dinh duqc cac diem manh va diem yeu cua minh hoat dong; phai phan tich va du doan mdi trudng kinh doanh de xac dinh cac thdi co dau tu, san xuat, tieu thu va ludng trudc nhung rui ro, de doa ttr mdi trudng ben ngoai (do'i thu, khach hang, nguon cung ring ) Do vay, van de chien luqc, phan tich chien luqc cung nhu quan ly chien luge da bat dau xuat hien va di vao cuoc song cua cac doanh nghiep O nude ta, thdi gian qua da co mot so doanh nghiep budc dau du nhap, ke thira cd chon loc cac xu hudng phan tich cac md hinh chien luge da cd tren the gioi dfe xay dung cac phuong an chien luge hgp ly, dam bao phat trien hoat dong san xuat kinh doanh Trong muc dieu 11- Luat doanh nghiep Nha nude (20/4/1995) quy dinh "Cac doanh nghiep Nha nude phai xay dung chien luge phat trien, ke hoach san xuat kinh doanh phu hgp vdi nhiem vu Nha nude giao va nhu cau thi trudng" Kinh nghiem cua mdt so doanh nghiep Nha nude dat d nude ta thdi gian qua, cung nhu cua nhieu nude cd nen kinh te thi trudng phat trien cho thay " Nhung cong ty cd van dung quan ly chien luge (xay dung va thuc hien chien luge kinh doanh) thi dat dugc ket qua tdt hon nhieu so vdi cac ket qua ma hg dat dugc trudc va cac kdt qua cua cac cong ty khong van dung quan ly chien luge" [8] Tuy nhien, viec nghien cdu cac vai) de ly luan va phuong phap ludn xay dung chien luge kinh doanh cac doanh nghiep Nha nude ndi chung va cac doanh nghiep thuoc nganh Giay ndi rieng rat mdi me, noi dung, hinh thuc, quy trinh va^phuong phap xay dung chua dugc Nha nude quy dinh va hudng din cu the Ttr nhung ly tren cho thay: Viec nghien cuu, tiep can va de xuat cac giai phap xay dung chien luge kinh doanh cua doanh nghiep Nha nude ndi chung va cac doanh nghiep thudc nganh Gidy ndi rieng thuc su la doi hoi buc xue qua trinh quan ly cua cac doanh nghiep hien 2 Muc dich 11x1111’11 chu: De tai dupc nghien chu nham gop phan lam ro mot so van de ly luan va phuong phap luan chu yeu ve xay dung chien lupc san phdm cac doanh nghiep Budc dhu tiep can, de xuat mot so bien phap xay dung chien lupc san pham cua Cong ty Giay Bai Bang den nam 2010 Pham vi, dot, thong nghien chu Dd tai tap trung vao van de xay dung chien lupc san pham- mot bo phan chien lupc quan trongcua chien lupc kinh doanh b Cong ty Giay Bai Bang Nhung chien lupc bd phan khac chi dupc de cap d goc la cac giai phap, chinh sach hP trp Doi tupng nghien chu cua de tai la Cong ty Gidy Bai Bang Thoi gian khao sat: Th 1990 den Phuong phap nghien chu: De tai nghien chu sh dung tOng hop nhibu phuong phap, chu sh dung cac phuong phap: Duy vat bien chhng; vat lich sh; dieu tra phan tfch kinh te; cac mo hinh du bao va cac cach tiep can he thong Nhung dong gop cua luan an - He thong hoa mpt so van de ly luan ve chien lupc va xay dung chien lupc kinh doanh noi chung, chien lupc san phdm noi rieng b cac doanh nghiep - Tong quan kinh nghiem cua mot so doanh nghiep nudc ngoai (dac biet la cac nude co nen kinh te thi trudng phat trien) ve xay dung va lua chon chien lupc kinh doanh, chien lupc san pham - Danh gia tinh hinh xay dung ke hoach chien lupc va nhung tu tudng chien lupc da hinh Cong ty Giay Bai Bang giai doan 1990- 1997 - De xuat mot so bien phap chu yeu de xay dung chien lupc san pham b Cbng ty GiSy Bai Bang deh nam 2010 Ket cau luan an: Ngoai phan mb dau, ket luan va danh muc tai lieu tham khao, noi dung chinh cua luan an gom chuong nhu sau : Chuong I : Phuong phap luan xay dung chien lupc san pham cua doanh nghiep " Chuong II : Phan tfch thuc trang xay dung ke' hoach chien lupc va nhung tu tudng chien lupc da hinh o cong ty giay Bai Bang giai doan 1990- 1997 ’ ’ ’ ‘ ‘ ’ Chuang Ill: Mot so bien phap xay dung chien lupc san pham b cbng ty giay Bai Bang den nam 2010 CHUONG I PHUONG PHAP LUAN XAY DUNG CHIEN LUOC SAN PHAM CUA DOANH NGHIEP 1.1 CHIEN LUOC SAN PHAM VA QUY TRINH XAY DUNG CHIEN LUOC SAN PHAM CUA DOANH NGHIEP 1.1.1 Khai luan chung ve chien luoc kinh doanh 1.1.1.1 Cac each tiep can ve chien luoc kinh doanh Thuat ngu chien luoc co nguon goc th quan str thdi xa xua Trong linh vuc quan su, co rat nhieu quan niem khac ve chien luoc, song nhin chung, thuat ngu chien luoc duqc coi nhu mdt nghe thuat chi huy nham gianh thing lqi cua mot cuoc chien tranh "Chien luoc la bd phan hop chu dao (cao nhat) cua nghe thuat quan su bao gom ly luan thuc tidn chuan bi dat nude va luc luqng vu trang de dam bao gianh chien thing chien tranh la linh vuc thuc tihn, chien luoc giai quyet cac van de : xac dinh doi tuqng tac chien, muc tieu nhiem vu chien luoc cua luc luong vu trang va cac ngudn luc can thiet cho viec thuc hien cac muc tieu, nhiem vu nhung dieu kien cu the cua chien tranh" [30,31] Trong linh vuc kinh doanh, thuat ngu "chien luoc" xuat hien lan dau tien vao nhung nam dau cua the ky 20 Trong nhung nam 20, 30, 40, no chi ton tai linh vuc nghien cuu ly thuyet chu chua di vao thuc tidn kinh doanh Ttr thap ky 50, thuat ngu "chien luoc" moi thuc su di vao thuc hanh kinh doanh Hien nay, doi song kinh te, thuat ngu chien luoc da duqc sir dung kha bien d ca pham vi vi mb cung nhu vi mo O pham vi vi mo, co the tidp can vdi thuat ngG theo nhieu hudng khac : a- Chien luoc kinh doanh la nghe thudt de gianh thang lai canh tranh Theo hudng tiep can nay, cd cac quan diem chu yeu sau: - Alain thretart cuon "Chien luoc cua cOng ty" cho rang: Chien luoc la nghe thuat ma doanh nghiep dung de chong lai canh tranh va gianh thing lqi - "Chien luoc la nghe thuat xay dung cac loi the canh tranh de phong thu" (M.Porter) [9] / - K.Ohmae (nha KT Nhat) cho rang : Muc dich cua chien luoc kinh doanh la mang lai nhung dieu kien thuan lqi nhat cho mot phfa, danh gia chfnh xac thdi diem tan cong hay rut lui, xac dinh dung ranh gidi cua su thoa hiep Ong nhan manh "Khong cd doi thu canh tranh thi khong cln cd chien luoc Muc dich nhd't cua chien luoc la dam bao gianh thing lqi ben vung so vdi doi thu canh tranh" b- Chien luqc kinh doanh la mot qua trinh quan ly cac van de chien luqc kinh doanh, la mot tap hap cac ke hoach chien luqc lam nen tang, hudng dan cac hoat dong cua doanh nghiep de dat duqc cac muc tieu da xac dinh - General Ailleret - nha kinh te hoc ngudi Phap cho rang: Chien luqc la viec xac dinh nhung dudng va nhung phuong tien van dung de dat tdi cac muc tieu da dupe xac dinh thong qua cac chfnh sach - F.J.Gouillart - nha kinh te hoc ngucri My dua quan diem "Chien luqc cua cac doanh nghiep la toan bo cac quyet dinh nham vao viec chiein duqc cac vi tri quan trong, phong thu va tao cac ket qua khai thac va dung duqc" - Nhom tac gia G.D.Smith, D.Billzzell cuon "chien luqc va sach luqc kinh doanh" lai dua quan niem: "Chien luqc duqc dinh nhu la ke hoach tong quat din dat hoac hudng din cong ty di den muc tieu mong muon" [ ] - Alain Carter Matinet, tac gia cuon "chien luqc", ngucri duqc nhan giai thudng Ion cua Hawaldl'Expansion nam 1983 cho rang "Chien luqc cua doanh nghiep la nhim phac hoa nhung quy dao tien trien du vung chac va lau dai, chung quanh quy dao co the sap dat nhung quyet dinh va nhung hanh dong chfnh xac cua doanh nghiep" - G.Hirsch lai co quan niem khac, theo ong, chien luqc la "nghe thuat" phoi hop cac hanh dong va dieu khien chung nhim dat tdi cac muc tieu dai han c- Chien luqc kinh doanh la mot phuong tien de doanh nghiep tra Idi - GS TS Philippe Lasserre cuon "chien luqc quan ly va kinh cho ring : "Chien luqc la phuong thiic ma cac cong ty su dung de dinh hudng tuong lai nhim dat duqc va tri nhung cong Muc tieu tdi thieu la phai lam tiep tuc ton tai duos, nghia la phai cd kha nang thuc hien duqc cac nghia vu (tra luong cho nhan cong, toan cho ngucri cung cap, hoan tra vdn vay, lai co dong.) mot each lau dai va cd the chip nhan duqc" [7 ] - "Chien luqc kinh doanh la mot each thiic theo do, mot doanh nghiep co gang thuc su de cd duqc mot su khac biet ro rang hon han doi thu canh tranh, de tan dung nhung sue manh tong hop cua minh, de thoa man mot each tdt hon, da dang hon dung' vdi thi hieu cua khach hang" [ ] Theo quan niem bien, chien luqc la he thdng cac muc tieu dai len mot budc mdi cao hon so vdi trudc Ttr nhung hudng tiep can tren cd the coi : Chien luqc kinh doanh cua doanh nghiep Id mot "san pham" ket hqp duqc nhung gi moi trudng co, nhung gi doanh nghiep co the dat duqc va nhung gi doanh nghiep mong muon Noi each khac, chien luac kinh doanh la mot nghe thuat thiet ke, to chute cac phuang tien nham dat tai cac muc tieu dai han, phu hap vdi xu the bien dong cua moi trutdng kinh doanh va gianh thang lai canh tranh 1.1.1.2 Dac trieng, y nghia cua chien luac kinh doanh a- Nhung dac trung ca ban cua chien luac kinh doanh Tit nhung quan niem tren va th thuc tidn trien khai chien lupc kinh doanh d cac nude co nen kinh td thi trudng phat trien, co the xac dinh ro nhung dac trung co ban cua chien lupc kinh doanh, la : - Chien lupc kinh doanh phai xac dinh ro nhung muc tieu co ban can phai dat tdi tung thdi ky va phai quan triet d moi mat, moi cap hoat dong san xuat kinh doanh cua doanh nghiep - Chien lupc kinh doanh cua doanh nghiep dupc phan anh ca mdt qua trinh lien tuc tit xay dung den thuc hidn, danh gia kiem tra, dieu chinh tinh hinh thuc hien cac muc tieu de - Chien lupc kinh doanh phai dam bao huy dong tdi da va ket hop tdi uu viec khai thac va sir dung cac nguon luc doanh nghiep (lao dong, von, ky thuat, cong nghe ), phat huy cac lpi the, nam bat cac co hoi de gianh uu the canh tranh tren thi trudng - Chien lupc kinh doanh dupc xay dung, thuc hien mot thdi gian tuong doi dai (thudng la nam, nam, 10 nam) Tinh dinh hudng cua chien lupc nham dam bao cho doanh nghiep phat trien lien tuc va vung chac moi trudng kinh doanh thudng xuyen bien dong Vide "ket hop muc tieu chien lupc vdi muc tieu tinh thd" thuc hanh kinh doanh la yeu ciu can thiet de bao dam hieu qua kinh doanh va khSc phuc cac sai lech tfnh dinh hudng cua chien lupc gay - Chien lupc kinh doanh luon cd tu tudng tien edng, gianh thing lpi tren thuong trudng Chien lupc dupc hoach dinh va thuc thi dua trdn su phat hien va su dung cac co hoi kinh doanh, cac lpi the so sanh cua doanh nghiep nham dat hieu qua kinh doanh cao b- Y nghia cua chien luac kinh doanh doi vdi su ton tai va phat trien cua cac doanh nghiep tren thi trudng - Chien lupc kinh doanh giup cho doanh nghiep nhan ro muc dfch, hudng di cua mlnh, lam co so cho vide xa? dinh xem doanh nghiep phai san xuat kinh doanh theo hudng nao va nao thi dat tdi nhung muc tieu nhat dinh - Viec xay dung va thuc- hien chien lupc kinh doanh giup cho doanh nghiep tap trung vao cac co hoi va nguy co de doa tren thi trudng, ttr cd kha nang tan dung, nam bat tot hon cac co hoi, giam bdt cac nguy co, cam b&y cua thi trudng do'i vdi hoat dong cua doanh nghiep minh - Viec xay dung va thuc hien chien lupc kinh doanh tao cac can cu vung chac de doanh nghiep cd the de cac quyet dinh kinh doanh (san pham, thi trudng, ) phu hop vdi didn bien phuc tap cua thi trudng - Tao didu kien thuan lqi xet duyet, quyet dinh cho cac du an dau tu vao hoat ddng Md rdng cac hinh thuc dau tu true tiep cua nude ngoai vao Nganh Giay, co dinh hudng vao cac cdng trinh lien doanh 100% von cua nudc ngoai va hqp doanh mdt each tdi Uu; dua vao cac hang muc uu tien cho cac du an ldn cd ngudn tai tro cua Chfnh phu nudc ngoai cho Viet nam (ngudn ODA) 3.5.I.2 Ve chinh sach nguyen lieu - Sau co cac du an kha thi, phuong an de nghi cu thd ve nguyen lieu cua Tdng Cdng ty cung UBND tinh, Nha nudc sdm cd van ban chinh thiic quy dinh cu thd dien tich, pham vi, ranh gidi trmg vung nguyen lieu giay lam co sd cho viec td chiic cham soc, phat trien, khai thac va sd dung cung nhu xay dung co che bao toan va md rdng vung nguyen lieu lau dai va d timg thdi ky Trudc mdt, giao vung nguyen lieu chuyen canh khu vuc trung tarn cho Cdng ty Giay Bai Bang - Ban hanh chinh sach khuyen Mm, trdng rung dudi nhieu hinh thiic quan ly (Tdng Cdng ty, tinh, huyen, quan ) va thuc hien bien phap khoan vdn cho Mm trudng, hop tac xa, hd dan, tao co che gan Mo dong cua ngudi lam nguyen lieu gMy vdi lqi fch thu duoc tit ban nguyen lieu cho cac Cdng ty san xua't gMy - Thuc hien chfnh sach dn dinh gia nguyen lieu tren co sd dam bao du chi phi hqp ly, hqp le cho khau nguyen lieu hoan chinh va san xuat gMy cd lai theo mat bang gia thi trudng - Cho vay vdn ngan hang dd dau tu xay dung trdng rung, xay dung khu nguyen lieu vdi miic lai suat nhu ddi vdi cac cdng trinh xay dung co ban 3.5.I.3 Ve chinh sach tai chinh vd huy ddng vdn &/ Dam bao vdn dau tu ban dau vd vdn luu dong theo quy dinh cho cac doanh nghiep Nhd nudc b/ Thuc hien co che tao vdn cho cac doanh nghiep theo cac hudng: - Nang thdi gian midn thue lqi tile cho cac co sd san xuat gia'y da dau tu ddi mdi cdng nghe dd tao tien tra vdn vay.* Cu the, ndu chi dau tu md rong quy md thi duqc midn thud cho phan lqi nhuan tang them mot nam; neu chi ddu tu dd nang cao cha't luqng, tao duqc gia'y dang cd nhu cau cao • (trong va ngoai.nudc) thi theo muc dd, duqc mien thue lqi the cho phan loi nhuan tang them tut - nam - Cho phep sir dung 100% vdn khau hao co ban thdi gian dau tu 2-3 nam dd tra tidn dat coc cho viec vay vdn tir nudre ngoai - Ndi long quy dinh vd bao lanh (uu tidn bao lanh) cho cac co sd san xua't gMy vay vdn nude ngoai de dau tu ddi mdi cdng nghd, nang cao chat luqng san pham, cai tao mdi trudng - Phat huy tdi da hinh thiic thue mua thiet bi (leasing), kd ca thud van hanh va thud tai chinh - Day nhanh qua trinh cap giay chung nhan quydn sir dung dat de tao dieu kien cho cac doanh nghiep tiep can duoc ngudn tin dung ngan hang - Nha nude can sdm ban hanh cac van ban phap quy vd cac hinh thitc huy dong von true tiep dan cu (phat hanh cd phieu, trai phieu ), hinh thi trudng chung khoan de cd the true tiep dua von nhan rdi den tay doanh nghidp, khdng qua cac trung gian tai chinh, tin dung - Bao hd cho hang noi dia canh tranh dupe tren the manh so vdi hang nudc ngoai b thi trudng nudc thdng qua viec danh thue' cao hang nhap khau; ban hanh danh muc cac loai mat hang giay cam nhap theo thdi han - Khuyen khfch xua't khau san-phdm gia'y cd chat lupng thdng qua chinh sach midn giam thue xuat khau - Kidn quyet ngan chan viec nhap hang lau, cd the ket hop danh thue nang tai noi tieu thu dd'i vdi hang hoa han chd' nhap khau - Khuyen khich cac hoat ddng thdng tin quang cao, tham du hdi cho, md van phong dai dien va ngoai nudc 3.5.2 Ve dinh hudng cua nganh giay Viet nam - Can tap trung doi mdi cdng nghe, dau tu chieu sau, chuyen ddi th cdng nghe nau bdt theo phuong phap kiem sang phuong phap sunfat cd thu hdi kiem nham giam tieu hao xut, gia va giam o nhidm mdi trudng; timg budc dau tu xay dung cac vung nguyen lieu, cac nganh cdng nghiep san xua't vat tu, hoa chat phuc vu san xuat giay - Can dau tu va day manh hoat dong cua to nghien cuu thi trudng tinh hinh gia giay bot nhap, tinh hinh nhap khau gia'y va hinh gia giay tren thi trudng Qua dd, co thd phan tfch va du bao chinh xac cac thdng tin cho san xuat, tao co cd dd cac doanh nghiep xay dung chien lupc kinh doanh phu hop va cd hieu qua - Ban hanh quy che xay dung va dang ky tieu chuan chat lupng san pham cho cac doanh nghiep Can thuc hidn viec kidm tra, giam sat viec thuc hien tieu chuan hoa dinh lupng, khd giay, cac dinh muc kinh te ky thuat khac dd co che dd khen thudng, phat nghiem minh, dam bao su binh dang cho cac doanh nghiep nganh - Tien hanh quy hoach vung nguydn lieu, tim kiem ngudn vd'n dau tu trdng rung kd ca ngudn vd'n va ngoai nudc; ban hanh quy che hop ly dd tu tfch luy bd ’sung ngudn vd'n trdng cay nguyen lidu, dam bao cung ung ngudn nguydn lieu lau dai va on dinh - Can xac dinh khung gia nguydn lieu, gia bot cung cap cho cac don vi; xac dinh khung gia ban san pham gia'y hop ly, dam bao su canh tranh lanh manh tren thi trudng - Can day nhanh qua trinh tham dinh va xet duyet cac du an dau tu mb rong san xuat cua Cdng ty nham dam bao thuc hien theo dung tien dd - Thudng xuyen td chdc cac cube hdi thao, hoi nghi nham cung cap thdng tin cap nhat ve kid'n thuc, trinh quan ly va tinh hinh nganh Giay the' gidi, khu vuc cho cac doanh nghiep de co dieu kien tiep can, hieu biet hon 74 ve nganh Giay the’ gidi Da dang hoa cac hinh thiic dao tao, phai xem xet T - a* 4'' 4-,, 4^ - - » Z x i x i t z 4.x -m Ml _ 'Q - ~ xzvz |/JUCIXVIJ^ V Ct 1111111 LllLlLz LldO LdCJ llUJJ IV * - Doi mdi cdng tac td chiic quan lv nham kien toan mb hinh hoat dbng va bo may Tong Cong ty phu hop vdi dieu le; xay dung Tdng Cong ty mot don vi san xuat kinh doanh ldn thuc su dd phat huy siic manh vd vdn, cong nghe du siic dieu tiet thi trudng va tao kha nang canh tranh 3.5.3 Ve cac giai nhan noi ho Cdng ty 3.5.3.1 Tang cudng cdng tac dao tao, bdi dit&ng vd phat trien doi ngu lao dong Cdng ty Van de ldn va quan nhat, quyet dinh su song cua Cong ty Gidy Bai Bhng la van de ngudi Ddi ngu can bo, cdng nhan vien chiic Cdng ty Giay Bai Bang duqc hinh mot thdi gian tuong ddi ngan, tudi ddi, tuoi nghe rat tre Nhin chung, ddi ngu dbng, manh tung mat, timg ngudi, song ca tap the thi cai manh co nhung han che nhat dinh Vi vay, de phat huy duqc tiem nang to Ion vd dpi ngu lao dong, dam bao thuc hien tbt chien luoc san pham noi rieng, chidn luoc kinh doanh noi chung mot each co hieu qua doi noi Cong ty phai thudng xuyen dao tao, bdi duong va phat trien dpi ngu lao dong; tuydn chon ddi ngu ke can co nang luc va trinh ddi, dap ling cac yeu cdu cong vide dat Cong tac dao tao, bdi dudng va phat trien ddi ngu lao dong cua Cong ty thdi gian toi can tap trung vao cac van dd sau: a/ Tiep tuc nang cao trinh db quan ly, nghiep vu; trinh dp ky thuat va tay nghe, dam bao tinh ket thcra dbi ngu cong nhan vien chiic cua cdng ty - Tiep tuc cu ngudi di dao tao b cac nudc co nganh giay phat trien - Thuc hien viec dao tao he chuSn cong nhan lanh nghe 3/7 theo cac nghe; Cdng nhan van hanh san xuat bot va giay; nhan vien ky thuat phong thi ngh’em, kiem tra chat hrqng giay; cdng nlian van naan IL hoi, tua Lin; cdng nhan van hanh may cdng cu cat got kirn loai; cdng nhan sua chua co sua o td, co gioi, go han, - T6 chiic cac ldp nghien ciiu bdi duong ngan ngay; to chiic cac chuyen dd vd kinh te, ky thuat, quan ly chuydn nganh dd cap nhat kien thuc cho can bo quan ly, ky su va cdng nhan Cdng ty b/ Tang cudng cdng tac chinh tri, tu tuong di ddi vdi ddy manh dong vien bang vat chat va tinh than, lam cho cac thd he cdng nhan vien chiic nhan ro nhiem vu chinh tri cua toan dan thdi cube hien nay, hidu ro truyen thong ve vang cua Cons tv neu cao v thiic va vai trd lam cftfi eha tAp the lao dong, lam cho moi ngubi that su yeu men, trung va gSn bd lau dai vdi Cdng ty c/ Thudng xuyen to chiic cac cube toa dam hoi thao, trao doi kinh nghiem, tham quan khao sat thuc td, cac cube thi kien thiic tay nghe nham giup nguci lao dbng cang cd y thiic vd van de dao tao va tu dao tao ban than, tu giac hoc tap va nghien ciiu chuyen mbn ydu nghe, yeu vide, tich cue lao dbng va phat huy nang luc sang tao cua ban than 3.5.3.2- Bam bao cung ung du ve so luong va dung ve chat luong nguyen '*cu, vat tu' clio sail au
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