Đẩy mạnh xuất khẩu sản phẩm sang thị trường australia và newzealand của công ty cổ phần cáp điện ls vina cable

DAY MANH XUAT KHAU SAN PHAM SANG THJ AUSTRALIA VA NEW ZEALAND CUA CONG CO PHAN CAPDIEN LS-VINA CABLE LU AN VAN THAC SV QUAN TRI» KINH D ft ft '*- a TRUOflNG DAI HOC KINH TE QUOC DAN DAI HQC KTQD TT THONG TIN TH If VIEN phOng luan AN-TU lieu NGHIEM VAN HUNG DAY MANH XU AT KHAU SAN PHAM SANG THI• TRUING • AUSTRALIA VA NEW ZEALAND CUA CONG TY CO PHAN CAP DIEN LS-VINA CABLE Chuyen nganh : Thiro’ng mai ■MS, 6746 LUAN VAN THAC SY QUAN TR| KINH DOANH Ngirdi hiro*ng dan khoa hoc: PGS.TS NGUYEN THUA LOC HA NOI, 2012 MUC • LUC • x q x PHAN MO DAU CHUONG NHCNG VAN DE CHUNG VE DAY MANH XUAT KHAU CUA DOANH NGHIEP 1.1 NHUNG VAN DE CHUNG VE DAY MANH XUAT KHAU 1.1.1 Vai trd cua Xuat khUu doi voi Doanh nghinp 1.1.2 Chuoi gip tri toan cau 11.3 Cac yeu to ardi hudnn toi xuat kkhu san p>Phm day ccp Pien cua CCnn ty 10 12 DDC DIEM MCU TTI TTUUNG GUSTTALIA VV NEW ZEALLND 20 1.2.1 Ve thi truong Australia va New Zealand 20 1.2.2 Tam quan cUa thi truOng Nustralia va New Zealand vii ccc Doanh nghinp cua Vint nam 22 13 MOT TO KINH NGHIEM VN bNi HOC XUAT KHAU DAY VN CAP DIEN 25 CHUONG THUC XUAT KHAU VA DAY MANH XUAT KHAU • TRANG • • •> X A A •> A TAN PHAM VAO AUTTAALIA VA NAW ZEALAND CUA CONG TY LT - VINA CABLE 28 2.1 DCC DIEM K1NH DONDH VN NANG LUC CANH THANH XUAT KHAU CUA CONG TY LT-VIGN CABLE TRONG K1NH DOANH XUAT KHAU 28 2.1.1 Dac diem kinh doanh cUa Cnng ty LT-Vina 28 2.1.2 Nang luc canh tranh ve uuat khUu cUa cnng ty 43 2.1.3 Phyn tich ma tran TWOT 54 2.2 THUC TRANG XXAT KKAA VA DDA MMNH XXAT KKAU SAN PPAM CUA CONG TY LT - VINA CAC NAM QUA 56 2.2.1 Thuc trang uuat khUu va dUy manh uuat khUu TP cUa Cnng ty LT-Vina .56 2.2.2 Thuc trang uuat khUu va dUy manh uuat khau snn phUm vao Australia va New Zealand cua Cnng ty LT-Vina ccc nam qua (2008, 2009, 2010) 63 2.3 CAC BIEN P HAP DAY MANH XUAT KHHU uVo AUSTRALIA AV NEW ZEALAND CUA COHG RY LT-VIHU 79 2.3.1 Bien phap ve cdng nghe va ky thuat 79 2.3.2 Bien phap ve ban hang va Marketing 80 2.3.3 Bien phap tai chinh 83 2.3.4 Bien phap nhan su 83 2.4 DANH GIA CAC HOAN DONG DAY MANH XUAT KHAU CUA CONG RHOi RY LT-VINA VOO AUTRAALIA VO NEW ZEALAND RAONG GIAN QUA 84 2.4.1 Hhung ket qua dat dirge 84 2.4.2 Nhung han che 87 2.4.3 Nguyen nhan 88 CHUONG HHUONG HUONG VA GIAI HHCH BUY MANH XUTR HHYU TAN HHYM TANG AUTTRALIA VA NEW ZEALAND CUA CONG IY LTVINA CABLE 91 r , r r x a a a Jt a a 3.1 CCC XU HUONG HHCR RAIEN VO RIEU DUHG TAH HHUA DAY VO RAEn RHI RAUOnG AUTRAALIA VO HEW ZEALAND 91 HHUOHG HUONG DUY ANHH XUTR HHUu TAN HHUA TAHG CCH DINH 3.2 AUTRAALIA VO HEW ZEALAND CHO CONG RY LT-VIHA 92 3.2.1 Xuat khau san pham co gia tri cao, chat lugng tot 92 3.2.2 Chon loc va phan loai khach hang, dinh ky td chuc danh gia thi truong 92 3.2.3 Xuat khau da dang cac loai san pham, thiet ke cac san pham moi 93 3.2.4 Dap ung phu hgp cac bo tieu chuan san pham cua thi truong Australia va Hew Zealand ben canh van dap ung dugc cac tieu chuan Quoc te 93 3.2.5 Xay dung dong bo chien lugc xuat khau sang thi truong Australia - Hew Zealand diem 94 3.3 GIAI PHAP DAY MANH XUAT KHAU VAO THI TRUING AUSTRALIA VO HEW ZEULUHD CHO COHG RY LT-VIHU 94 3.3.1 Cac de xuat de tao lgi the va suc manh cho Cong ty nham day manh xuat khau sang Australia va New Zealand 94 3.3.2 Cac giai phap nham day manh xuat khau sang Australia va New Zealand 95 3.4 CAC KIEN NNHI NHAM DAY MANN XUAT KHAU SAAN AASTRALIA VA NEW ZEALAND CUA CONH RY LT-VINA CABLE .107 3.4.1 Ve phia Chinh sach Nha nude 107 3.4.2 Ve phia nganh : 111 HER LUAN 113 DANH MUC TAI LIEU THAM HHAO 115 DANH MUC CAC CHU' VIET TAT STT Viet tat Nghia Tieng Viet DT Doanh thu LNST Loi nhuan sau thue LNTT Loi nhuan trudc thue NK Nhap khau TCVN Tieu chuan Viet nam TNHH Trach nhiem huu han T.P Thanh TS Tai san XK Xuat khau 10 XNK Xuat nhap khau 11 VCSH Von chu so htru STT Viet tat Nghia tieng anh Nghia tieng viet Khu mau dich tu AANZFTA Asean - Australia - New Zealand free trade area AFTA Asean free trade area AS Australia Standard ASEAN ASTM America Tieu chuan day cap dien cua My c/o Certificate of Origin Chung nhan xuat xu ERP Enterprise resouces planning GDP Gross domestic product Giai phap quan tri nguon luc Doanh nghiep '-T-' Tong san pham quoc noi HV high voltage Cap cao the Association of South-East Asian Nations Asean - Australia New Zealand Khu vuc mau dich ty Dong nam A Tieu chuan day cap dien cua Australia Cac quoc gia khu vuc Dong nam A A I A A A * - >5 -'T'« A A r A 10 IEC International standard of Electric Cable 11 JS Japan Standard 12 L/C Letter of Credit 13 LME London Metal Exchange 14 LV Low voltage Cap the 15 MV Medium voltage Cap trung the NZS New Zealand Standard T ieu chuan cap dien cua New Zealand 17 REACH Registration, Evaluation, Authorisation of Chemicals Danh muc cac chat hoa hoc han che ham lupng su dung 18 ROA Return on Asset 19 ROE Return on Equity He sO sinh lpi tren vOn chU so huu 20 RoHs The Restriction of the use Of certain Hazardous Substances in electrical and electronic equipment Danh muc cac chat hoa hoc cam su dung 21 UCP Uniform Custom and Practice ThOng nhat thuc hanh for Documentary CrediTS tin dung 22 WTO World trade organisation To chuc thuong mai toan cau ieu chuan cap dien quoc te A Tieu chuan cap dien Nhat ban Tin dung thu Thi trubng giao dich kim loai Luan don A 16 A A r _!• A He so sinh lpi cUa tai san DANH MUC BANG BIEU, SO DO, HINH VE Bang 2.1 : Mot so chi tieu tai chinh cua Cong ty CADIVI 32 Bang 2.2 : Doanh thu thuan va LNST nam cua Cong ty 44 Bang 2.3 : Cac chi sO tai chinh co ban cua cong ty .45 Bang 2.4 : Ty Doanh thu XK va Tong DT cua Congty 57 Bang 2.5 : So luong san pham xuat khau cua Cong ty 58 Bang 2.6: Co cau so luong tung nhom hang XK cua Cong ty 59 Bang 2.7 : Co cau gia tri xuat khau theo tung nhom san pham xuat khau cua Cong ty cac nam 61 Bang 2.8 : Doanh thu va so luong xuat khau vao thi truong Australia va New Zealand 64 Bang 2.9 : so luong chung loai san pham xuat khau vao Australia va New Zealand 66 Bang 2.10 : Gia tri tung chung loai san pham xuat khau vao Australia va New Zealand 67 Bang 2.11 : Gia tri xuat khau vao Australia va New Zealand tong gia tri XK cua Cong ty nam 69 Bang 2.12 : So luong xuat khau vao Australia va New Zealand so voi tong so luong xuat khau cua Cong ty 70 Bang 2.13 : So sanh so luong tung chung loai san pham xuat khau vao Australia va New Zealand voi Tong so luong XK cua Cong ty .71 Bang 2.14 : So sanh gia tri cua tung chung loai san pham xuat khau vao Australia va New Zealand voi tong gia tri XK cua Cong ty 73 Bang 2.15 : Gia tri va so luong san pham xuat vao Australia va New Zealand cua Midland Metal Overseas 75 Bang 2.16: so luong xuat khau cua Midland vao Australia va New Zealand so voi tong so luong xuat khau vao Australia va New Zealand cua Cong ty 76 Bang 2.17: so luong xuat khau cua Midland vao Australia va New Zealand so voi Tong so luong xuat khau vao Australia va New Zealand cua Cong ty 77 Bang 2.18: so luong va co cau so luong xuat khau tung chung loai san pham cua Miland vao Australia va New Zealand 78 Bang 2.19: Gia tri va co cau gia tri xuat khau tung chung loai san pham cua Miland vao Australia va New Zealand 79 Bang 3.1 :He so no tren tong tai san cua Cong ty 100 Bieu 2.1 :Ty tronn DT XK nam n008 o0a coag ty 57 Bieu 2.2 :Ty tronn DT XK nam n009 o0a coan ty 57 Bieu 2.3 :Ty tronn DT XK nam 2010 ouo coag ty 57 Bieu 2.4 : So luonn san plinm xuat khan cuu Coagty 58 Bieu 2.5 : Co cau so lunng tung nXom hang XK cua Cong ty 59 Bieu 2.6 : Co cau gia tri xuat kXUu tXeo tung nXom san pXUm kuat kXUu cua Cong ty cac n0m 61 Bieu dd 2.7 : DoanX tXu XK vao tXi truong Australia va New Zealand 64 Bieu 2.8 : So ltrong san pham xuat khau vao th i turomg Austraiin va New Zealand 65 Bieu 2.9: So lunng cXong loai san pXUm kuat kXUu vao Australia va New Zealand 66 Bieu 2.10 : Gia tri tung cXung loai san pXUmkuat kXUu vao Australia va New Zealand 67 Bieu 2.11 : Gia tri kuat kXUu vao Australia va New Zealand so voi tong gia tri kuat kXUu cuaCong ty n0m 69 Bieu 2.12 : So lunng kuat kXUu vao Australia va New Zealand so voi tong so lunng XK cua Cong ty 70 HinX 1.1: CXuoi gia tr HinX 1.2 : Chuoi gia tti Det may HinX 1.3 : Cac Xoat dong tronn c hXui gia tni HinX 2.1 : Mo XinX to cXuc bo may Cong ty 29 HinX 2.2 : Quy trinX ban hXnn g uu atm thXu 35 TRUONG DAI HOC KINH TE QUOC DAN **»«*«**