Nâng cao chất lượng các biên tập viên vtv3 đài truyền hình việt nam

6106 LV ThS BHKTQD i NANG CAO CHAT LU^NG CAC Bl£N TAP V ltN VTV3 fiAl TRUYtN HiNH V I$T NAM * «> » «■ LOI CAM ON Truac tien, toi xin chan cam an den quy thay co khoa Khoa hoc quan ly cua trucmg Dai hoc Kinh te quoc dan da trang bi cho toi nhieu kien thuc quy bau thai gian qua Toi xin chan gui lai cam an PGS.TS Le Thi Anh Van, nguai huang dan khoa hoc cua luan van va cac thay cd khoa da tan tinh hudng dan va gop y cho toi hoan luan van Sau cung, toi xin chan cam an den nhung cac can bo, BTV tai VTV - Dai truyen hinh VN da tan tinh ho trq, giup da toi suot thai gian qua Xin gai lai cam an chan den tat ca moi nguai Tac gia: Nguyen Quynh Hoa Ldl CAM DOAN Tac gia xin cam doan tat ca cac noi dung chi tiet cua bai luan van duoc trinh bay theo ket cau va dan y cua tac gia voi su day cong nghien cuu, thu thap va phan tich cac tai lieu co lien quan, dong thai duoc su gop y huong dan nhiet tinh cua PGS.TS Le Thi Anh Van cung cac thay co khoa Khoa hoc quan ly de hoan tat luan van Trong qua trinh thuc hien toi co tham khao mot so tai lieu, luan van thac sy va cac sach bao co lien quan den van de chat luong dich vu kham chua benh nhung khong he chep tu bat ky mot luan van nao e e , r Tac gia xin hoan toan chiu trach nhiem voi cam ket tren Hoc vien: Nguyen Quynh Hoa Lop: Quan ly kinh te va chinh sach, KI MVC LUC LOI CAM ON LOI CAM DOAN DANH MUC CAC CHIT VIET TAT DANH MUC BANG, BIEU DO, SO DO VA HINH LOT NOI DAU CHUONG 1: CO SCX LY LUAN VE CHAT LUONG CAC BIEN TAP VIEN TRUYEN HINH 1.1 Bien tap vien truyen hinh 1.1.1 Khai niem bien tap vien truyen hinh 1.1.2 Bac diem nghe nghiep cua bien tap vien truyen hinh 1.1.3 Phan loai bien tap vien truyen hinh 1.2 Chat Iuo'ng BTVtruyen hinh 1.2.1 Khai niem chat hrtrng cac bien tap vien truyen hinh 1.2.2 Sir can thiet cua viec nang cao chat luo’ng BTVtruyen hinh 10 1.2.3 Cac tieu chidanhgia chat luong cac bien tap vien truyen hinh 12 1.3 Cac nhan to anh h wong toi chat Iwpng cac bien tap vien truyen hinh 15 1.3.1 Cac nhan tothuoc moi tr wring ben ngoai 16 1.3.2 Cac nhan tothuoc ve Bai VTV3 18 1.3.3 Cac nhan tothuocban than bien tap vien truyen hinh 26 CHUONG 2: THlTC CHAT LUONG CACBIEN TAP• VIEN • TRANG • • TRUYEN HINH VTV3 DAI TRUYEN HINH VIET NAM 29 2.1 Bai truyen hinh Viet Nam va kenh VTV 29 2.1.1 Qua trinh hinh va phat trien cua kenh VTV 29 2.1.2 Crr cau bo may to ch ire cua kenh VTV3 30 2.2 Thwc trang chat luwng bien tap vien cua U7V3 dai truyen hinh Viet Nam 33 2.2.1 Crr cau BTV truyen hinh tai VTV3 34 2.2.2 So iwrrng BTV truyen hinh tai VTV3 36 2.2.3 Chat luong cac BTV truyen hinh tai VTV3 39 2.3 Darth gid thuc trang chat luong bien tap vien cua VTV3 dai truyen hinh Viet Nam 54 2.3.1 Diem manh ciia chat luong BTV truyen hinh tai VTV3 54 2.3.2 Diemyeu chat luong ciia cac BTVtruyen hinh: 58 2.3.3 Nguyen nhan 61 CHU0NG 3: GIAI PHAP NHAM NANG CAO CHAT LUONG CAC BIEN TAP VIEN TRUYEN HINH VTV3 DAI TRUYEN HINH VIET NAM 68 3.7 Phuong hud'ng nang cao chat luong bien tap vien truyen hinh VTV3 - Dai truyen hinh Viet Nam 68 3.1.1 Quan diem phattrien phattrien lute luong BTVtruyen hinh tai VTV368 3.1.2 Phuong huong phat trien chat lirffng bien tap vien truyen hinh VTV3 — Dai truyen hinh Viet Nam 69 3.2 Giai phap nham nang cao chat luong bien tap vien truyen hinh VTV3 - Dai truyen hinh Viet Nam 70 3.2.1 Nhom giai phap danh cho VTV3 - Dai truyen hinh VN viec nang cao chat luong BTVtruyen hinh 70 3.3 Dieu kien de thuc hien giaiphap 82 3.3.1 Doi voi Nha nude 82 3.3.2 Doi voi cac cffquan chicc nang lien quan 84 KET LUAN 86 TAI LIEU THAM KHAO 87 PHU LUC DANH MUC CAC Clll" VIET TAT BTV Bien tap vien TT - GT - TTKT The thao - Giai tri - Thong tin kinh te VN Viet Nam CNH - HDH Cong nghiep hoa - Hien dai hoa THVN Truyen hinh Viet Nam QGHN Quoc gia Ha Noi QGTPHCM Quoc gia Thanh Ho Chi Minh OIJ To chuc quoc te cac nha bao CAJ Lien doan bao chi ASEAN HN Ha Noi MC Nguoi dan chuong trinh truyen hinh r # # DANH MUC BANG, BIEU DO, SO DO VA HINH I BANG, BIEU Bang 2.1 Co cau luc luong lao dong tai VTV3 phan theo tuoi nam 2009 34 Bang 2.2 Co cau bien tap vien truyen hinh phan theo tuoi - trinh dao tao 35 Bang 2.3: Bang so sanh su tang truong ve so luong cua BTV truyen hinh tai VTV3 37 Bang 2.4 Su phat trien trinh cua BTV truyen hinh tu 2008 - 2010 38 Bang 2.5 : Trinh dao tao cua bien tap vien - Dai truyen hinh Viet Nam (2004 - 2010) 40 Bang 2.6 Ket qua dieu tra danh gia bien tap vien truyen hinh dang cong tac o VTV3 - Dai truyen hinh Viet Nam .43 Bang 2.7: Trinh ngoai ngu, tin hoc BTV huyen hinh tai VTV3 nam 2009 44 Bang 2.8 Cac chi tieu phan anh ki nang nghe nghiep cua BTV truyen hinh tai VTV 46 Bang 2.9 Nhung ky nang can duoc dao tao doi voi bien tap vien truyen hinh de thich ung voi cong viec 47 Bang so 2.10: Ket qua dieu muc nhan thuc va san sang dap ung su thay doi cong viec tuong lai 49 Bang 2.11 :Tong hop co cau cong chuc hanh chinh nha nuoc ve tham nien cong tac 51 Bang 2.12: Ket qua dieu tra bien tap vien huyen hinh VTV3 - Dai truyen hinh Viet Nam 53 Bang 2.13: Thong ke viec xu ly ky luat BTV truyen hinh tu nam 2005 - 2010 60 Bang 2.14 : Du kien nhu cau BTV truyen hinh nam 2015 77 Bieu : Co cau lao dong tai VTV nam 2009 34 Bieu : So luong bien tap vien truyen hinh VTV3 - Dai truyen hinh Viet Nam tu nam 2004 - 2010 37 Bieu : So sanh so luong cong chuc tai VTV tu nam 2004 2010 38 Bieu : Su phat trien ve hinh dao tao cua BTV truyen hinh 2004- 2010 41 II SO DO, HINH So dd : Ca cau to chuc VTV dai truyen hinh Viet Nam 32 H'mh 1.1 Phuong phap nghien cuu Hinh 1.2: Xac dinh nhu cau dao tao, boi dudng 23 Hinh 1.3 Mo hinh James Heskett - Earl Sasser 25 86 KET LUAN De gop phan vao viec nang cao chat luong doi ngu bien tap vien truyen hinh VTV3 - Dai truyen hinh Viet Nam, luan van da lam ro ca sd khoa hoc cua viec nang cao chat luong doi ngu bien tap vien truyen hinh; di sau phan tich, danh gia chat luang doi bien tap vien truyen hinh moi quan he voi so luong, ket cau va qua trinh hinh phat trien doi ngu BTV Tren co so he thong hoa ly luan ve bien tap vien truyen hinh va chat luong bien tap vien truyen hinh Luan van da phan tich danh gia thuc trang chat luong moi quan he so sanh vdi yeu cau cua cong viec mang tinh dac thu cua nganh truyen hinh Luan van da lam ro nguyen nhan lam cho chat luang cac bien tap vien truyen hinh chua cao, chua dap ung duac yeu cau cua cong viec hien tai Luan van da dua cac quan diem va nhom giai phap chu yeu nham nang cao chat luong cac bien tap vien truyen hinh VTV3 - Dai truyen hinh Viet Nam Ben canh nhung giai phap thuQC ve dai cung can co mot so giai phap dong bo tu phia Nha nude, phia Dai truyen hinh va tu ban than nhung bien tap vien truyen hinh thi mdi co tac dong tich cue va hieu qua hon Trong khuon kho nhung gidi han cho phep, tac gia da van dung kien thuc ly luan duqc tiep thu tu tai lieu, nha trudng, di sau tim hieu dieu tra, khao sat thuc tien dia phuong, budc dau da de xuat nhung giai phap nham xay dung, nang cao chat luong doi ngu doi ngu bien tap vien truyen hinh VTV3 - Dai truyen hinh Viet Nam Tuy nhien, day la mot van de ldn va phuc tap, nen viec xay dung he thong cac giai minh da quan tam nghien cuu 87 TAI LIEU THAM KHAO Ban To chuc VTV3 - Dai truyen hinh Viet Nam (01.20q0), Bao cao ket qua nghien cuu de tai: Thuc trang va nhung gidi phap xay dung doi ngu can bo, VTV3 - Dai truyen hinh Viet Nam Dao Thanh Hai, Minh Tien (2005), Xay dung va phat trien doi ngu can bo, cong chuc thdi ky CNH, HDH dat nude, Nxb Lao dong xa hoi, Ha Noi Doan Thi Thu Ha (2002), “Can bo cong chuc quan ly kinh te”, Giao trinh quan ly kinh te quoc dan, tap II, Nxb Khoa hoc ky thuat, Ha Noi Lai Due Vuong (2000), Mot so noi dung ve cai each he thong quan ly dao tao, boi duong can bo, cong chuc Nha nude, Tap chi To chuc Nha nude, (12), tr.24 Ngo Quang Minh chu bien (2002), Giao trinh quan ly kinh te, Nxb.CTQG, Ha Noi Nguyen Tiep (2006), Giao trinh Ke hoach hod nguon nhan luc, Nxb.Lao dong xa hoi Pham Huu Duat chu bien (1994), Phuong sach dung ngudi cua ong cha ta lich sir, Nxb.CTQG, Ha Noi Pham Minh Hac (2001), Phat trien nguon nhan luc dap ung yeu cau day manh CNH, HDH dat nude, Bao Nhan dan, 7-6-2001 Pham Minh Hac chu bien (1996), Van de ngudi su nghiep CNH, HDH, Nxb.CTQG, Ha Noi 10 Pham Quynh Hoa dich (2002), Quan ly nguon nhan luc khu vuc Nha nude, cua Christian Batal, Nxb.CTQG, Ha Noi, tap 1, 11 Levy, Anat and Richar McLean (1996), Optimal and Sub-Optimal Retrenchment Schemes: An Analytical Framework 12 Maclsaac, Dona and Martin Rama (2000), Activiti, Earnings and Welfare after Retrenchment: Central Bank Empoyees in Ecuador 13 Mehta, Meera (1997), GO-NGO Partnerships in the Field of Human Settlements 14 Patten, Thomats Henry (1971), Manpower Planning and the Development of Human Resources 15 Jonh Wiley and Sons Inc (1992), The portable MBA * Cac website: www.vtv.org.vn www.vtv3.org.vn r r PHU LVC PHU LUC 1: PHIEU DIEU TRA Dia diem dieu tra: - VTV3 - Dai truyen hinh Viet Nam Dia chi: 43 Nguyen Chi Thanh - Ha Noi Doi tuong dieu tra: - Doi ngu bien tap vien truyen hinh VTV3 - Dai truyen hinh Viet Nam, cac khan gia la cac to chuc, ca nhan xem truyen hinh PHIEU DIEU TRA Mau 1: Phieu dieu tra doi vrn bien tap vien truyen hinh VTV3 - Dai truyen hinh Viet Nam TT Noi dung Tu danh gia cua doi ngu bien tap vien truyen hinh hien - Dap ung duoc yeu cau viec - Chua dap ung duoc yeu cau cong viec - Khong co y kien Cong tac quan ly, sir dung bien tap vien truyen hinh - Quan ly, su dung tot - Quan ly, su dung chua tot - Khong co y kien Danh gia ve nghiep vu chuyen mon dao tao - Lam dung chuyen mon - Khong lam dung chuyen mon Y kien Ty le (%) —===== Mire bang long vol cong viec dang lam - Bang long - Chua bang long - Khong co y kien Thu nhap cua bien tap vien truyen hinh - Hai long vai thu nhap hien tai - Chua hai long vui thu nhap hien tai - Khong co y kien Nguyen vong - Co nguyen vong lam: + Lam dung vui chuyen mon dao tao + Muon nang cao thu nhap (doanh nghiep) + Muon duuc boi duong kien thuc - Khong co y kien ■■■" ' A —V ' —■ I Dieu tra tai: VTV3 - Dai truyen hinh Viet Nam (phieu Mau 2: Phieu dieu tra cac to chuc va khan gia xem truyen hinh doi vdi bien tap vien truyen hinh VTV3 - Dai truyen hinh Viet Nam TT Noi dung Danh gia chat luong doi ngu bien tap vien truyen Y kien Ty le (%) hinh - Dap umg yeu cau cong viec - Chua dap ung yeu cau cong viec - Khong co y kien Nguyen nhan - Do trinh nang luc yeu kem - Do y thuc, dao due cong viec - Nguyen nhan khac Thai lam viec cua doi ngu bien tap vien truyen hinh - Lich su, nhiet tinh, dung muc - Phuc vu khan gia tot - Khong y kien Kien nghi - Tang cuong quan ly, giao due dao due bien tap vien truyen hinh - Su dung dung chuyen mon duoc dao tao - Boi duong them kien thuc cho doi ngu bien tap vien truyen hinh Dieu tra thong qua cac dien dan tren internet (phieu phat 90 phieu, thu ve 90 phieu - cac to chuc 20 phieu, cd nhan 70 phieu) Mau 3: Phieu danh gia vdi mot thang roi rac duoi dang thang diem Ten bien tap vien truyen hinh: Ten ngubi danh gia: Chuc danh cong viec: Bo phap: Ngay danh gia: Xuat Tieu thirc sac Kha Dat • yeu cau Dwoi Muc muc yeu cau thieu Khoi luong cong viec Chat Luong cong viec Tinh tin cay Kha nang xet doan Kha nang hieu biet Thai Tinh than hop tac Kha nang va trien vong hop tac Mau 4: Phieu danh gia vdi mot thang roi rac dudi dang thang diem Tieu thirc Thir hang Khoi luong cong viec: • Danh gia qua so luong cong viec, toe lam viec So luung cong viec rat cao, thudng xuyen vuut muc tieu chuan quy dinh So luong cong viec thudng dat muc tieu chuan, mot vai linh vuc vuut mire tieu chuan So luong cong viec thudng dat muc tieu chuan Sb luong cong viec dat xap xi muc tieu chuan, co kha nang dap ung Giai thich Mau 5: r Phieu danh gia theo phuong phap danh muc kiem tra Ten bien tap vien truyen hinh: Chuc danh cbng viec: Ten ngucxi danh gia: Bo phan: Ngay danh gia: hop tac voi dong nghiep cung lam viec giu gin noi lam viec gon gang sach se thuong hoan cong viec dung thdi han ghi chep so sach can than co thai mien cuong lam them gib khong tiep thu phe binh v.v Mau 6: Phieu danh gia thuc hien cong viec theo phuong phap quan sat hanh vi theo tinh tin cay Chuc danh cong viec: BTV truyen hinh Bo phan: Ten bien tap vien truyen hinh: Ten nguoi danh gia: Ngay danh gia: Tinh tin cay Khong bao gib Thuong xuyen Thuong xuyen Thuong xuyen Thuong xuyen Hoan cong viec: Khong bao gib Giup dong nghiep hoan cong viec c iing thbi lan: Khong bao gib 4 Tu nguyen lam viec ngoai gio va cuoi tuan can thiet: Khong bao gib Ngan ngira va co gang giai quyet cac van c e co the xay anh huong den cong viec: Khong bao gib Thuong xuyen PHU LUC II BANG HOI Mau 1: THONG TIN BIEN TAP VIEN TRUYEN HINH VTV3 Xin dong chi vui long cho biet mot so thong tin ve ca nhan Ho va ten: Sinh nam: Chuc vu hien nay: Ngach, bac luong hien huong: Trinh dao tao: Chuyen nganh dao tao: Thoi gian giu chuc vu hien tai: Don vi: Xin anh chi vui long lua chon cac phuong an tra loi doi voi tung cau hoi dudi day Cau Anh chi da cong tac tai vi tri BTV truyen hinh duoc bao lau ? Tren 25 nam | | Tren nam □ Dudi nam Cau Anh chi co tham gia cac khoa dao tao hoac co chung chi ve BTV truyen hinh trudc dam nhan cong viec khong ? Co Khong [ | □ Cau Theo anh chi cong viec cua mot BTV truyen hinh hien la : Nang ne va nhieu [ [ Vira phai , nhung da dang Cau Thoi gian boi duong tien cong tac cho BTV truyen hinh nen co su dieu chinh sau : 12 thang | | 36 thang ' 48 thang □ Cau Quy dinh ve viec tuyen dung BTV truyen hinh va cong tac vien truyen hinh hien da dat duoc nhung muc tieu nao dudi day: - Chat luong - Khach quan - Cong bang - Minh bach - Binh dang - Chon dung nguoi tai - Chinh sach uu tien - Thuan loi ve thu tuc Cau Nguai dang ky du tuyen vao BTV truyen hinh co can phai duoc boi duong nghiep vu truyen hinh hoac dao tao theo chung chi trudc duoc tuyen dung vao hay khong? Co Q Q Khong Cau Co nen thuc hien chinh sach uu tien doi vdi ngudi co hoc vi, bang cap cao tuyen vao BTV truyen hinh khong? Khong Cd Q| Q Cau Thdi han danh gia BTV truyen hinh nen duoc tien hanh thang hay 12 thang 12 thang Cau Viec danh gia BTV truyen hinh nen bao gom nhung phuong thirc nao? - Do lanh dao true tiep danh gia - Do dong nghiep danh gia - Do ban than tu danh gia — - Trao doi y kien vdi nhung ngudi cd lien quan — Cau 10 Cac yeu to nao dudi day can thiet phai dua vao noi dung danh □ gia cong chuc? Khoi luong cong viec Chat luong cong viec □ □ Bao dam tinh thdi gian Cd sang kien, de xuat giai phap Tinh than phoi hop cong tac Van hoa, giao tiep, ung xu (trong cong sd va tiep dan) Tinh sang tao Tinh chinh xac Cau 11 Viec danh gia BTV truyen hinh cd can thiet phai chi tiet va cu the hoa cac noi dung danh gia khong? Co □ Khong Cau 12 Dong chi tu danh gia kha nang chuyen mon cua minh co dap ung duoc muc hoan cong viec nhu the nao? Xuat sac Kha Y£u Kem □ □ Trung binh Cau 13 Theo anh (chi) de dap ung yeu cau cong viec tuong lai va thich nghi voi su thay doi cong viec co can thiet phai nang cao trinh hoc van cua ban than khong? Co I Khong I □ Cau 14 Trong tuong lai cong viec cua anh (chi) thay doi o muc nao? Khong thay doi Thay doi it Thay doi vua Thay doi kha phai nhieu "iay doi hoan toan Cau 15 Kha nang thich nghi cua anh (chi) voi nhung thay doi co lien quan den cong viec dang lam Khong thich Kho thich nghi nghi Binh thudng Se thich nghi Hoan toan thich nghi Cau 16 Anh (chi) co san sang de chuan bi de thich nghi voi su thay doi co lien quan den cong viec khong? □ □ □ Co chuan bi Khong chuan bi Hoan toan khong chuan bi Cau 17: Trong co quan, don vi cua anh chi co xay dung ban mo ta cong viec khong? Co | | Khong | | Khong biet Xin tran cam on anh (chi)! Dieu tra tai VTV3 - Dai truyen hinh Viet Nam Mau 2: Bang hoi Ho va ten: Tuoi: Bo phan: Chuyen mon: Trinh do: Anh (chi) hay cho biety kien cua minh ff moi cau hoi sau: Muc hai long voi cong viec hien tai cua anh (chi) dang lam nhu the nao? Hai long voi cong viec Chua hai long voi cong viec Voi muc thu nhap hien tai cua minh, anh (chi) thay da hai long chua? z □ Chua hai long voi thu nhap hien tai Anh (chi) da duoc lam viec dung chuyen mon dao tao chua? □ Hai long voi thu nhap hien tai Lam dung chuyen mon dao tao Khong lam dung chuyen mon dao tao Trong qua trinh lam viec, anh (chi) tu danh gia minh da dap ung duoc yeu cau cong viec chua? □ □ Da dap ung duoc yeu cau cong viec Chua dap ung duoc yeu cau cong viec Neu chua dap ung duoc yeu cau cong viec thi theo anh (chi), nguyen nhan la gi? □ z z Do trinh nang luc yeu kem Do thu lao nhan duoc thap Y kien khac: Theo anh (chi), thai lam viec cua doi ngu BTV truyen hinh tai Dai truyen hinh VTV3 qua trinh lam viec sao? □ □ □ Lich su, nhiet tinh, dung muc Cua quyen, hach dich Y kien khac: Trong cong tac quan ly, su dung BTV truyen hinh; anh (chi) thay Dai truyen hinh VTV3 da thuc hien sao? □ □ □ Quan ly, su dung tot Quan ly, su dung chua tot Y kien khac: Nguyen vong cua anh (chi) tuong lai lam viec tai Dai truyen hinh VTV3 nhu the nao? □ □ □ Lam dung chuyen mon dao tao Nang cao thu nhap Duoc boi duong kien thuc □ Y kien khac: Anh (chi) co y kien gi ve cong tac quan ly, sir dmig doi ngu BTV cua Dai truyen hinh VTV3 tuong lai? Chan cam an su dong gop cua anh (chi)! PHU LUC III BANG SO LIEU VA THONG KE > - A cr A A , / HA NOI DA NANG CAN THO HO CHI MINH Kenh truyen hinh nao duoc uu chuong nhat? Tu du lieu luong cua TNS Media ve ti le ngudi xem truyen hinh tai bon lon d Viet Nam la Ha Noi, Da Nang, Can Tho va TP.HCM HA NOI • Ngudi Ha Noi yeu VTV3 DA NANG Tai Da Nang, VTV cua tinh nha (DVTV) la nhat Hang Kenh % thi• phan VTV3 VTV1 HN1 (HN6) VTC7 TodayTV HBO VCTV2 HN2 (Ha Tay) VCTV7 BiBi 1,4 10 Cinemax 1,4 41,2 19,9 11 3,1 2,5 1,9 1,5 1,5 Hang Kenh DVTV (Da Nang) VTV3 DRT (Da Nang) VTV1 HTV (TP.HCM) VTC9-Let's Viet HTV9 (Tp.HCM) HBO % thi phan 27,9 24,6 13,2 10,2 3,3 3,1 2,4 2,2 Cartoon Network 1,5 10 Star Movies 1,5 So phut xem trung binh DUNG DAU danh sach ve thi phan tai Ha Noi la VTV3 (41,2%), theo sau la VTV1 (19,9%) va kenh HN1 - Dai phat Truyen hinh Ha noi (11%) Do tap trung ve thi phan kha cao hon 70% thi phan chi ba kenh truyen hinh chiem giu va hon 60% thi phan thuoc ve hai kenh cua VTV Nguon: TNS Media (thang 4­ 6.2009) 78 38 21 3 Sd]3hiit xem trung binh 45 DVTV (hoac Da Nang 9) -Trung 39 tam truyen hinh Viet Nam tai 21 Da nang dung dau 16 bang voi 27,9%, theo sau la VTV3 (24,6%), DRT (hoac Da Nang 7) - Dai phat truyen hinh Da Nang (13,2%) va VTV1 (10,2%) Bon kenh dung dau chiem hon 75% thi phan Gop ca VTV1 va VTV3, thi VTV chiem khoang 35% thi phan Nguon: TNS Media (thang 4­ 6.2009) CAN THO Hang 'T’ • Tai Can Tho- Dai phat A truyen hinh Vinh Long la so mot TP.HCM Ngudi Sai Gon ung ho HTV nhung van tham khao nhieu kenh khac Kenh VTV1 (Vinh Long) HGTV (Hau Giang) % thi phan a 40,3 12,1 VTV3 CVTV1 (Can Tho) 7,8 CT43 (Can Tho) 3,5 3,2 VL2 (Vinh Long) CVTV2 (Can Tho) 2,8 VTV1 2,7 VTC9-Let's Viet DTTV (Dong Thap) 2,2 10 Hang Kenh SO] 3hut xem trung binh VL1 (VL31) - Dai phat 86 truyen hinh Vinh Long chiem 40% thi phan, theo sau la HGTV 26 (Dai phat truyen hinh Hau 17 Giang) (12,1%), VTV3 (8%) va CVTV1 (Trung tam Truyen hinh Viet Nam tai Can Tho) (7,8%) 17 Mot dieu kha dac biet la nguoi dan tai Can Tho xem cac kenh o tinh nha (CVTV, CT43, HGTV) khong nhieu bang kenh Vinh Long So voi cac khac, nguoi dan o Can Tho danh nhieu thoi gian giai tri ben Tivi hon Nguon: TNS Media (thang 4­ 6.2009) 2,2 % thi phan HTV7 8,8 HTV9 7,8 5,4 SCTV1 HTVC Thuan Viet VTV3 4,8 VL1 (Vinh Long) 4,1 HTV3 SCTV7 3,8 Disney Channel 3,8 10 HTV2 3,4 5,1 t r So]3hut xem trung binh 18 DUNG DAU danh sach la hai kenh HTV7 (8,8%) va HTV9 16 (7,8%), theo sau la hai kenh 11 truyen hinh cap SCTV1 (5,4%) va HTV Thuan Viet (5,1%) Mot 10 dieu can luu y la tai TP.HCM, 10 TNS Media su dung phuong phap thu thap du lieu bang meter, viec chuyen kenh cua nguoi xem duoc ghi nhan phut/lan so voi 15 phut/lan bang phuong phap nhat ky o ba lai so lieu o TP.HCM vi the mang tinh chinh xac cao hon Nguon: TNS Media (thang 4­ 6.2009) Bang so sanh sir tang trudng ve so luong cua BTV truyen hinh tai VTV3 Bon vi tinh: Nguai Ngach Can bo QL Van phong Chuyen vien khac Ki _ thuat « vien Quay phim + thiet ke Bien tap Tong cong 2004 2005 2006 2007 2008 2009 2010 12 12 18 18 20 28 28 26 11 20 21 43 15 24 22 45 19 23 28 56 11 ’ 36 31 63 28 44 42 68 21 51 60 88 38 65 73 90 106 120 163 184 181 199 168 222 253 315 381 409 491 Chat luong doi ngu BTV truyen hinh phan theo tuoi - trinh dao tao nam 21309 Nhom tuoi Tong so (%) Trinh do• dao tao So luong (ngudi) Ty le (%) • Tren dai hoc 38 42.22 90/181 Dai hoc 47 52.22