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Speaking ENM401 CM Studocu is not sponsored or endorsed by any college or university Speaking ENM401 CM Intermediate Business English (FPT University) Studocu is not sponsored or endorsed by any colle.
lOMoARcPSD|13625956 Speaking ENM401 CM Intermediate Business English (FPT University) Studocu is not sponsored or endorsed by any college or university Downloaded by ?ào H??ng (daoh3841@gmail.com) lOMoARcPSD|13625956 Think of a good communicator you've met in your life What impressions did you have on him/her? What are the main qualities of a good communicator? She is a sociable, adorable girl She is very confident when communicating with crowds and I like the way she uses her body language when talking, it's very attractive It's easy for her to catch people she meets for the first time and talk friendly Her body language is flexible when she's speaking She is a good listener Listen more than talk Her facial expression is positive which makes me feel comfortable The main qualities of a good communicator: Listening: Communication often requires two or more parties to actively participate in the conversation Listening to others can help build rapport and ensure understanding Confident: Confidence in communication can enhance your credibility as an expert It can also help you properly communicate your needs Friendly: Speaking and writing in a friendly tone can encourage others to communicate with you more often Sincerity: Being honest when dealing with others can build a feeling of trust and respect Proactive: Communicators are skilled at resolving conflicts in a timely manner and initiating conversations when necessary List main forms of communication people can use Rank them from the best to the worst and explain why VERBAL COMMUNICATION NON-VERBAL COMMUNICATION WRITTEN COMMUNICATION LISTENING VISUAL COMMUNICATION ● In my opinion, verbal communication will be the best form of communication, Verbal communication is the use of speech to share information with others The face-to-face conversation will easily convey information and feelings to the other Make the conversation more wonderful that other forms of communication don't have Many companies now consider it a norm to use instant messenging apps for communication at office and even non-office hours Should companies use instant messenging apps for communication ? Why? ● Companies should use instant messaging apps for communication Because instant texting enhances communication It is more efficient than email since communications are sent instantly, saving time Managers may work from anywhere and yet interact with their teams as if they were in the same room Besides that it helps you save the money and is easy to Implement and Administer : Nowadays, you can set up a private team network in minutes, allowing you to not only take advantage of the technology but also control who has access to it You can manage contacts, shared chat rooms, and the features that users Downloaded by ?ào H??ng (daoh3841@gmail.com) lOMoARcPSD|13625956 have access to using powerful corporate tools You may also select several administrators and configure different degrees of data security 4.What are advantages and disadvantages of using emails, mobile phones, and conference callings? Do you agree that face-to-face meeting is the best form of communication in business? Why? Advantages Email: Fast Client Communication, you can send attachments with an email that contain important documents or even a presentation to clarify your message Mobile phones: When face-to-face communication is not possible, easy communication and reception of information is essential Talking on the phone can make people feel more comfortable than talking in person In an emergency, the phone is highly handy because it allows you to accept calls and share information rapidly while saving time on the road Conference callings: The advantages of using conference callings are reduced travel expenses, better connectivity with colleagues and clients overseas, especially it is a great advantage during this Covid pandemic for organizations and businesses; you can work from anywhere with low cost (e.g:don't have to rent the placement to hold the meetings) Disadvantages Emails: Accessible to Others, Since email is sent over networks, it's possible that others could gain access to them or receive them by mistake Your sensitive information and messages are very accessible to hackers and even unsuspecting recipients when you use email Mobile phone : Cyberbullying: Cell phones provide an opportunity for people to bully others Cyberbullying is one of the things that happens the most to people who use cell phones Waste of mobile money: People also waste their money paying for internet plans and other types of service plans \ Conference callings Connection is not always strong (Example: power failure) One person’s bad connection or background noise can ruin the call for everyone We agree with the view that face-to-face communication is the best form of communication For a few reasons: - Face-to-face meetings clearly communicate goals: With face-to-face meetings, the conversation is often more focused, which means it flows a lot more naturally This allows us to be clearer with our goals, generate more ideas, and bring more opportunities to the business - Make it easier to focus: People tend to engage more in face-to-face meetings because there's no such opportunity to anything else - Increase engagement: When participants can see each other in person during a meeting, they are often more likely to contribute to the conversation - Face-to-face meetings are important for building strong relationships, loyalty, and trust Strong relationships are the key to long-term business success Meeting customers, colleagues, and colleagues in person provides a Downloaded by ?ào H??ng (daoh3841@gmail.com) lOMoARcPSD|13625956 sense of human interaction, which can help build trust and make it easier to form deeper relationships - Train us in the accuracy of time as well as know the importance of time in deciding whether a job is successful or rejected Imagine you are a leader of a company which are faced with some communication problems How can communication be improved in your company? I think we should have more intimate conversations with each other, where people can learn more about each other and voice their opinions As for language problems, we should also agree on a common language and exchange languages and cultures to understand each other better to communicate better 6.How will communication change in the future? Do you think communication is getting better thanks to new technologies? ● During the current covid pandemic, we are used to communicating through Facebook, meetings, video calls, etc This has contributed to helping prevent the epidemic and making people less bored when they have to be isolated not see relatives In the future I think we will communicate with each other through a virtual world, we will receive each other's information in a blink of an eye faster than now ● Technology has made communication better and more diverse In the past, it was only possible to talk face to face or send handwritten letters Now we don't need to meet, we can still meet, and communicate quickly 7.What you think about this statement of Juan Carlos castillo, American academic: "In marketing, there are those who satisfy needs and those who create wants"? Wanting something and getting it fulfilled is a natural thing for humans In marketing, we have to find out what their customers need and we have to business to satisfy them and vice versa We can also create something that is satisfying and customers will have a need to buy 8.Search and Present a brand that is marketed internationally: its country of origin, brand image, key products, target market, sorts of an advertising campaign, current slogans, problems of internationalization ● Apple Origin: Apple Inc is an American multinational technology corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services It is considered one of the Big Five companies of the US information technology Downloaded by ?ào H??ng (daoh3841@gmail.com) lOMoARcPSD|13625956 ● ● ● ● ● ● industry, along with Amazon, Google, Microsoft and Facebook Founded in April 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne Brand image: expensive, luxurious, basic, convenient Key products: Its hardware product lines include iPhone smartphones, iPad tablets, Macbook laptops, Mac personal computers, iPod portable music players, Apple Watch smartwatches, and multi-player players Apple TV digital media, AirPods wireless headphones, AirPods Max headphones, and HomePod smart speaker iPhone, MacBook, iPad, Apple Watch, iPod, AirPods, Apple TV Target markets: According to the aggregate audience analysis from the ads Apple has released so far, we can know that the audience of the keyword Apple has 1.5 billion people, and the population is mainly young and middle-aged 18 to 44 They can buy a price and love new electronic products Advertising campaigns: Since its inception, Apple has had many advertising campaigns, typically 1984, Romeo and Juliet campaigns Romeo and Juliet introduced the video features of the iPhone Plus This is the first in a series of more heartfelt and emotional campaigns by Apple, which aired during the festival period and after it first aired in 2016 And now, every year when launching new iPhone products, Apple will hold a launch ceremony for their products Slogan: “Think Different — But Not Too Different” New markets: Apple has rolled out several initiatives over recent years to reduce its reliance on saturated developed economies, including discounting its products in China, developing a low-priced iPhone, and expanding its services businesses to developing countries, principally in Africa and Asia 9.Search and make comparisons among these international brands: Apple, Samsung and Oppo Comparisons are based on key products, target markets, advertising campaigns, new markets and objectives 10.What are some problems companies of Vietnam may face when they enter international market? Give examples of Vietnamese companies expanding market successfully and Unsuccessfully ● One of the difficulties that I think Vietnamese businesses will face when entering the international market is competition It is difficult for Vietnam to compete with other strong competitors such as China, Japan, etc The fact that we are starting to try to improve product quality, but still has not been appreciated the second is tax barriers, foreign policy barriers of the state and international markets Vinamilk Factors that make up the success of the VINAMILK brand in the international market Focus on product quality VINAMILK focuses on implementation in the process of accessing international markets To that, VINAMILK has constantly innovated technology, invested in modern machinery lines The company's milk and nutritional powder production technology is the most modern and advanced, based on the technology of the world's leading countries, in order to ensure quality and food safety Downloaded by ?ào H??ng (daoh3841@gmail.com) lOMoARcPSD|13625956 11.What are some marketing strategies? What can be the advantages and/or drawbacks of standardised and adapted marketing? Give examples of standardised and adapted Marketing 12.In what way can you think of to cement or sour relationships? From my point of view, you should sit together to find out what is wrong? Who is causing the problem? You and your friends should find the best solution In a situation that is you not meet your friend to this, you need time to heal your soul to realize your own mistakes The better you ask someone who you trust the most and talk the trouble And the way to sour relationships maybe you not keep in touch with with them anymore, or meet them frequently You feel that you are not as friendly with them as before Or even you can feel hate for them 13.How can a company build strong relationships with customers/Clients/other companies? Present an example of (TPB/Dienmayxanh/Mobifone ) 14 Where can Asian and Western people meet to build business relationships? ● ● ● ● ● International fairs: Businesses or individuals from all over the world can share their products with friends around the world Via can promote its products and cooperate with foreign business partners to expand the market International trade conferences between heads of state or corporations, Economic seminars, Conferences, events, and meetups are popular places for leaders to gather and connect By attending the right events, you'll have the chance to meet others with similar interests who are actively looking to connect with new people The World Trade Centers Association (WTCA) stimulates trade and investment opportunities for commercial property developers, economic development agencies, and international businesses looking to connect globally and prosper locally The association serves as an 'international ecosystem' of global connections, iconic properties, and integrated trade services under the umbrella of a prestigious brand The exclusive 'World Trade Center' and 'WTC' branded properties and trade service organizations are located in more than 90 countries and are supported by 15,000 WTC professionals that deliver integrated, joint resources to solve business needs The World Economic Forum (WEF) is a non-profit organization with headquarters in Cologny, canton of Geneva, Switzerland, where top business leaders, national leaders, academics, and journalists Members discuss current international issues, including the areas of health and the environment The World Trade Organization (WTO) deals with the global rules of trade between nations Its main function is to ensure that trade flows as smoothly, predictably, and freely as possible Work social networks like LinkedIn Where employers and job applicants can find information about each other easily anywhere in the world Downloaded by ?ào H??ng (daoh3841@gmail.com) lOMoARcPSD|13625956 15 What you know about guanxi in China? What is the importance of guanxi in Chinese business settings? Guanxi loosely translates as personal connections, relationships, or social networks It implies trust and mutual obligations between parties, and it operates on personal, familial, social, business, and political levels Having good, bad or no guanxi impacts one’s influence and ability to get things done For example: If our guanxi is good, it implies we get along and are likely or expected to help each other out, perhaps because of shared ties, history, or having done favors in the past If a distributor or consultant does not have any guanxi - or has bad guanxi, with a customer’s purchasing director or a government approval authority, this implies it may be harder to get access to decision-makers, obtain important insights, make a sale, or gain approval It is the key to everything: securing a business license, landing a distribution deal, even finding that special colonial villa How can Chinese businessmen build good relationships with Western ones? Two Types of Trust — and Two Stages in Relationship Building Chinese business culture is changing as the country opens up to global businesses and organizations, and a stronger emphasis on one’s business partners’ competence and accomplishments is part of that change What that means is that Western executives need to start by developing the other person’s trust in their capability Chinese businesses and their executives are placing increasing emphasis on the value a potential partner brings and whether they can trust the reliability of that value This should be encouraging news for Western executives A major building block of successful business relationships can be established in much the same way it is done in the United States and Europe: through business needs and confidence in each other’s capability The Asian business style or the Western business style? For Asia, in business, they are more important than ever, so in business communication, assertiveness and frankness are not common habits of Asians Sometimes lack of confidence in business meetings, However, this is their habit and not want anyone to be awkward In the West, people can speak their mind, are very active, and not have to worry about any problems they always try to show themselves to everyone 14.What you think will be the main reasons why guests not return to a hotel? The guest does not return to the hotel because of many reasons: Downloaded by ?ào H??ng (daoh3841@gmail.com) lOMoARcPSD|13625956 Lack of information such as the hotel provided in rooms, the sites, and attractions in the region Lack of responsibility of staff: kindness, helpfulness, knowledge, enthusiasm Services are not good, inconvenience Needing increase amenities such things as a restaurant, cafe, spa, gym… => The main reason that I can see is lack of information because the guest wants to know the basic info but the hotel can not satisfy It makes them get disappointed 15.For what reasons might people change their jobs? Compare your generations; reasons and your parents Lack of Opportunity Some people want to change their jobs because they feel in this company they don’t have the opportunity to develop their career Bad Management -Another top reason people feel compelled to move on is that they’re unsatisfied by the leadership at their current workplace Leadership issues can occur at all levels in a company and seriously affect the productivity of workers *Example: Lack of recognition, low compensation, and minimal benefits are all key factors associated with poor leadership A Toxic Workplace or Company Culture Everyone acts courteously in an ideal workplace, and coworkers compliment one another Bosses periodically check in on their employees and are curious in what's going on in their personal life However, as we all know, there is no such thing as an ideal workplace, and personalities not always mesh In every organization, there are bound to be some confrontations, interpersonal conflicts, office gossip, cunning workers, deceptive managers, attention-seeking colleagues, and insensitive coworkers, and any of these could lead to workers considering quitting Inter-office competition could be one of the issues Even if a firm is generous, offering flexible hours and significant vacation time, a competitive environment may prevent employees from fully utilizing the benefits provided to them Employees may believe that taking advantage of them, such as scheduling vacations, will result in them being penalized, putting them at a competitive disadvantage and making them unhappy Downloaded by ?ào H??ng (daoh3841@gmail.com) lOMoARcPSD|13625956 Because corporate culture can differ from department to department and even from manager to manager, executives in any firm must be consistent in instilling the same culture across the board A Better Salary and Financial Stability Money is the most reason why employees leave their jobs If some companies offer a higher salary for them, this company will get their attention No one is willing to work for a salary they feel is not worth the amount of work they Excessive or Too Little Work Good employees are frequently asked to take on many jobs, partly because they may have used their initiative to perform more work than was initially requested Extra duties can force a good employee to work long hours, which can lead to irritation and a lack of enthusiasm, which can lead to severe burnout Similarly, when a good worker is requested to take on new tasks, they may run across blockages, which can lead to boredom and a lack of fulfilment More work or larger projects are frequently accompanied with increased responsibility Adding extra responsibilities while not providing adequate guidance or ownership to staff simply leads to frustration Micromanagers are disliked by all Compare your generations' reasons and your parents' My parent's generations: -The long-distance from work makes commuting to and from work on time very difficult -In the past, the employment rate was low, so the elderly always persisted in their work, but did not often change careers My generations: - Having more we have a lot of opportunities jobs, it makes people want more benefit for themself So it leads to one truth is GenZ has the highest percentage leaving their jobs compared to GenX and GenY - Currently, the employment of labourers is not favoured compared to specialized professions such as doctors or teachers - In my generation, we have an approach with more technology and knowledge than GenX and GenY we have the knowledge about the majors is good But GenY was reported is lady than GenX and GenY and this is an alarming problem with my generation Downloaded by ?ào H??ng (daoh3841@gmail.com) lOMoARcPSD|13625956 16 What factors would motivate you to work harder? Which one is the most important? Do you like working for a male or female boss? - Why? Factors that push me to work harder: Rewards and recognition: Reward and recognition go hand in hand creating rewards and recognition will help us to work harder Working environment: If the working environment is positive and comfortable, then our work productivity will increase and make us work harder Target: people must have goals, thanks to them, we work hard and make efforts every day, goals for the future, the goal of opening a company, taking care of our parents, buying a house, buying a car, etc Growth: Development is very important to motivate us to work harder, for example, you are a collaborator for a company, you have to try, work hard and work hard to become a full-time employee after becoming a full-time employee The company will create opportunities and criteria for you to try your best to achieve higher positions In my opinion, the goal factor is the factor that motivates us to work harder, success or failure is all by ourselves every day On the other hand, a person who has no goals is a failure If you work hard but you don't have a goal, it will be a useless thing The goal is very important 17.Do you like working for a male or female boss? Why? We like working for a female boss more than a male boss Here are some reasons: Female bosses often encourage employees to develop themselves: Employees working with female bosses agree with the comment “There is always someone at work who encourages me to develop myself.” than employees working with male bosses This shows that female bosses have the ability to "surpass" male colleagues in arousing the potential and better orientation of employees' futures The female boss always follows the employee closely at work: Female bosses often give lots of comments and regular feedback to help employees achieve their personal development goals – one of the three most desired employee aspirations from the boss Female bosses praise more than male bosses: Downloaded by ?ào H??ng (daoh3841@gmail.com)