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COCA COLA VIỆT NAM PERSON COCA COLA VIỆT NAM TAB LE OF CONTENTS Introduction PESTLE analysis of COCA COLA VIỆT NAM Why PESTLE important to business External Factor Eivaluation (EFE) Matrix Internal Fa.
PERSON COCA-COLA VIỆT NAM TAB LE OF CONTENTS of COCA-COLA VIỆT NAM Introduction PESTLE analysis Why PESTLE important to business External Factor Eivaluation (EFE) Matrix Internal Factor Evaluation (IFE) Matrix SWOT analys Critical evaluation of PESTLE and SWOT Conclusion Expanding more distribution channels is very reasonable, contributing to the development of Coca - Cola Vietnam Political factors These are all about how and to what degree a government intervenes in the economy This can include – government policy, political stability or instability in overseas markets, foreign trade policy, tax policy, labour law, environmental law, trade restrictions and so on Economic factors Economic factors have a significant impact on how an organisation does business and also how profitable they are Factors include – economic growth, interest rates, exchange rates, inflation, disposable income of consumers and businesses and so on PESTLE Social factors Socio-cultural factors, are the areas that involve the shared belief and attitudes of the population These factors include – population growth, age distribution, health consciousness, career attitudes and so on These factors are of particular interest as they have a direct effect on how marketers understand customers and what drives them Technological factors Technological factors affect marketing and the management thereof in three distinct ways such as producing goods and services, distributing goods and services, communicating with target markets Legal factors Legal factors include - health and safety, equal opportunities, advertising standards, consumer rights and laws, product labelling and product safety It is clear that companies need to know what is and what is not legal in order to trade successfully If an organisation trades globally this becomes a very tricky area to get right as each country has its own set of rules and regulations Environmental factors Environmental factors are those that are influenced of the surrounding environment and the impact of ecological aspects With the rise in importance of CSR (Corporate Sustainability Responsibility) and sustainability, this element is becoming more central to how organisations need to conduct their business Factors include climate, recycling procedures, carbon footprint, waste disposal and sustainability - Accurate and objective information -Potential good or bad, and analysis helps balance everything in the company -State the external factors affecting the company's development -Care about health with a weighted score of 0.11 -The growth rate of people's spending in Vietnam - Coca Cola received an overall score of 2.73 indicating that the company's strategies are effective Internal Factor Evaluation (IFE) Matrix -Highly rated brand with a weight score of 0.09 -The company received an overall score of 2.80, which shows that the company's strategies have worked S W O T AN ALYSIS Strengths - Weaknesses Expanding many retail channels through stores, supermarkets or online sales platforms - Enhancing new drinks according to healthy trends - Strengthen advertising programs everywhere Opportunities - New product development - Improve the customer serllvinicge on e - commerce S - S W channels O T Threats - Suppliers that offer raw material at a lower cost Inflation increases the cost of -p Trhoedulecgt io a l nframework changes and the introduction of - Workplace diversity new and stricter regulations - Competent and committed human capital - - Threats of potential competitors Rural areas account for 75 % of Vietnam's population - Expanding more distribution channels is right Many remote areas still not have access to products There are very few grocery stores, markets and supermarkets Large remote area market Expansion in remote areas helps to increase job opportunities - Support strategy Need to pay attention to improve customer service Develop more drinks with different flavors Support to open agents ...TAB LE OF CONTENTS of COCA- COLA VIỆT NAM Introduction PESTLE analysis Why PESTLE important to business External Factor Eivaluation (EFE)... Expanding more distribution channels is very reasonable, contributing to the development of Coca - Cola Vietnam Political factors These are all about how and to what degree a government intervenes... -Care about health with a weighted score of 0.11 -The growth rate of people''s spending in Vietnam - Coca Cola received an overall score of 2.73 indicating that the company''s strategies are effective