Swot and pestle analysis of coca cola việt nam (1)

I Introduction As an insights junior strategist and completed a detailed analysis of coca-cola vietnam Besides coca-cola vietnam is looking to expand their distribution channels so that their company becomes the leading beverage enterprise in vietnam, so a specific strategic analysis is needed Therefore, this study will study both externally and internally, showing that it is very reasonable to expand distribution channels to contribute to the development of coca-cola vietnam Besides, to research the field in which coca-cola vietnam does business and develop insights and predict future growth potential, it is necessary to analyze pestle factors Not only that, in order to determine the company's position in the market and potential opportunities to expand distribution while minimizing risks and threats to the business, this study needs to a swot analysis II PESTLE analysis Definition of each element PESTLE 1.1 POLITICAL factors This is all about how the government intervenes in the economy and to what extent Government policy, political stability or instability in foreign markets, foreign trade policy, tax policy, labor law, environmental law, trade restrictions, and so on are all examples of this - Government Policies: Every Year, There Is A Task To Develop New Laws And Ordinances And Always Have New Policies To Encourage Investment Enterprises In Order To Attract Investment, The Government Has Shifted From A Direct Intervention Mechanism To An Indirect Regulatory Mechanism By Law Through Impact On The Business Environment For Example, The Government Always Creates The Most Favorable Conditions For The Development Of Vietnamese Coca-Cola, Such As Minimizing Administrative Procedures And Creating A Transparent Investment Environment For Foreign-Invested Enterprises To Develop In Vietnam Male Furthermore, The Government Helps Organizations In Two Main Ways: Monetary And Administrative Help - Foreign Trade Policy: In The Context Of The Trend Of International Economic Integration Deepening, For The First Time, The Law Has Affirmed The Right To Freely Trade In Export And Import For Traders Who Are Organizations Economic Organizations With Foreign Investment Measures To Certify The Origin Of Goods And Circulate Freely Under Newly Pearson Education 2020 Higher Education Qualifications Signed Free Trade Agreements Such As The Trans-Pacific Partnership (Tpp) And The Asean Trade In Goods Agreement (Atiga) For Example, Coca-Cola Vietnam Enjoys Special Preferential Import Tax Rates Under The Asean Trade In Goods Agreement (Atiga) Under Circular No 165/2014/Tt-Btc -Tax Policy: Although Vietnam Coca-Cola Is Always In The Top Of High Tax Paying Enterprises In The Country But Since The End Of 2019, Coca Cola Vietnam Has Committed A Violation Of False Declaration, Leading To A Lack Of Tax Payable According To Regulations, So It Has To Pay A Fine Of More Than Vnd 821 Billion 1.2 ECONOMIC factors Economic variables have a big influence on how a company runs its operations and how lucrative it is Economic growth, interest rates, currency rates, inflation, consumer and business disposable income, and so on are all factors - GDP: Coca-Cola has the economic sectors in Vietnam that have the greatest impact on profitability and overall appeal Higher GDP means more disposable money, which means more Coca-Cola sales in Vietnam Coca-cola Vietnam contributed 3,500 billion VND to the national gdp between 2016 and 2018, or roughly 0.11 percent of the country's GDP (coca cola company, 2019) - Inflation rate: can have an impact on Coca-Cola product demand in Vietnam Higher inflation may force Coca-Cola Vietnam to increase prices in lockstep with inflation, resulting in weaker brand loyalty and continual cost-cutting initiatives In these circumstances, costbased pricing may be a poor strategy For example, the price of coca in 2016 was just 8k/1 can of coca-cola, but today it is over 10k after only approximately years, indicating a 25 % increase in inflation - Employment rate: high unemployment rate is also inevitable because it takes away the inevitable income of consumers, and will hurt coca-cola's position in vietnam A high unemployment rate will lead to a decrease in coca-cola's sales in vietnam and affect the company's overall profit and revenue But thanks to the development of coca-cola vietnam, it has created 80,076 annual average jobs, of which 2,370 employees are created from direct business activities (coca cola company, 2019) - Interest rate: fluctuations in interest rates may result in higher or lower costs for the purchase or sale of goods and services provided by coca-cola in vietnam Higher interest rates hurt consumers' disposable cash Pearson Education 2020 Higher Education Qualifications 1.3 Social factors Socio-cultural variables are the aspects of the population's common beliefs and attitudes Population increase, age distribution, health consciousness, career preferences, and other variables are among them These variables are especially interesting since they have a direct impact on how marketers perceive customers and what motivates them - Changing social patterns and consumer needs: Coca-Cola Vietnam targets potential customers with the age from 10 to 35 years old These young consumers are the segment that coca cola has been aiming for since its inception and development For example, products and advertising campaigns like "share a coke" are always aimed at young people Currently, coca cola Vietnam grasps that customers over 40 years old tend to care about their health and are not suitable for carbonated soft drinks with too much sugar, so Coca-Cola currently does not create products with low sugar, pure and diet coca like Coca zero, Coca light - Level of education: Social trends in higher education have allowed companies like CocaCola in Vietnam to access more skilled human resources Higher education also helps consumers better understand the different products of companies like Coca-Cola in Vietnam 1.4 Technological factors Technological factors affect marketing and the management thereof in three distinct ways such as producing goods and service, distributing goods and services, communicating with target markets - Changing social patterns and consumer needs: Coca-Cola Vietnam targets potential customers with the age from 10 to 35 years old These young consumers are the segment that coca cola has been aiming for since its inception and development For example, products and advertising campaigns like "share a coke" are always aimed at young people Currently, coca cola Vietnam grasps that customers over 40 years old tend to care about their health and are not suitable for carbonated soft drinks with too much sugar, so Coca-Cola currently does not create products with low sugar, pure and diet coca like Coca zero, Coca light - Level of education: Social trends in higher education have allowed companies like CocaCola in Vietnam to access more skilled human resources Higher education also helps consumers better understand the different products of companies like Coca-Cola in Vietnam Pearson Education 2020 Higher Education Qualifications 1.5 Environmental factors Environmental variables are those that are impacted by the environment around them, as well as the impact of ecological factors With the increased importance of CSR (Corporate Sustainability Responsibility) and sustainability, this factor is becoming increasingly important to how businesses must operate Climate, recycling techniques, carbon footprint, waste disposal, and sustainability are all factors to consider - Effects of Climate Change: The weather in Vietnam is often prone to hot climate, so CocaCola consumption is a lot, so the climate is also a factor that helps contribute to the success of Coca-Cola in Vietnam Male - Recycling policy: Coca cola's recycling policy in Vietnam market has taken place in recent years For example, in 2020, Dasani bottled water is a beverage product with packaging made from 100% recycled plastic Besides, Coca-Cola also introduced the message "Recycle Me" on product packaging to inspire consumers to participate in recycling activities - Environmental sustainability: Coca-Cola Vietnam also identifies areas of concern and challenges in incorporating environmental sustainability into the company's performance and strategy In addition, Coca-Cola Vietnam gives clear instruction in the core procedures and leadership roles of the company surname on how companies may build superior harmony between ecological and social operations 1.6 Legal factors Health and safety, equal opportunity, advertising standards, consumer rights and regulations, product labeling, and product safety are all legal considerations It is obvious that in order to trade successfully, businesses must understand what is and is not lawful When a company deals internationally, this becomes a very difficult topic to master because each country has its own set of rules and regulations - Labor Law: Labor law refers to the guidelines in regulations that establish standard and minimum conditions These include identification with human work Labor law includes aspects of minimum working age, salary and bonus over time at least, Coca-Cola Vietnam must pay attention to these laws in recruitment - Law of discrimination: Coca-Cola Vietnam ensures to avoid cases of inequality or so-called non-treatment based on age, impotence, sex, national origin, race, religion an individual's religion and sexual orientation Pearson Education 2020 Higher Education Qualifications - Health and Safety Law: Coca-Cola in Vietnam is required to provide a protected working environment for employees The workplace safety and welfare law develops guidelines to address injuries and personal injuries that occur in the work environment All Coca-Cola activities in Vietnam should be designed to protect the physical and mental health, protect workers and the workforce employed PESTLE important to business PESTLE analysis is important to businesses because PESTLE provides objective factors about external factors In each criterion is a number of factors such as law, physical environment, technology, society, politics Existing businesses like Coca-Cola Vietnam will find the analysis results extremely valuable as the information can determine whether to expand or just merge PESTLE analysis can help determine if a particular province or region has profitable business potential Any market has the potential for good or bad, and analysis helps to balance everything in a very objective balance Positive and negative Political Economic Social Technological Environmenta l POSITIVE - Government policy: minimizing administrative procedures and creating a transparent investment environment NEGATIVE - Foreign trade policy: in the context of covid, imported raw materials are difficult - Tax policy: Coca was fined more than 821 billion in tax - GDP: is one of the companies that - High inflation rate in just years increased to contribute the highest goips to Vietnam's 25% GDP Besides, the proportion is about Fluctuations in interest rates can lead to higher 23.7% of the total investment capital of costs the whole society, contributing nearly 20% of GDP - Employment rate: increased when Coca-Cola opened a factory - Coca-Cola Vietnam targets potential customers with the age from 10 to 35 years old -Access to more skilled human resources - The expansion of the Internet and online business has eliminated many intermediaries - Social media to reach out to consumers - Recycling policy in 2020 Dasani - The effect of climate change on the consumption bottled water is a beverage product with of products of each season is different packaging made from 100% recycled - Clearly identify areas of concern and obstacles to Pearson Education 2020 Higher Education Qualifications plastic Legal III III.1 - Ensure the avoidance of cases of inequality or so-called nontreatment based on age, helplessness, gender, race, religion -The Workplace Security and Welfare Act develops guidelines to address injuries and personal injuries that occur in the work environment integrating environmental sustainability into corporate performance and strategy - Labor law includes aspects of minimum working age, minimum salary and bonus over time SWOT analysis External Factor Evaluation (EFE) Matrix Factors Weight Rating Weighted score Consumption Expenditure Increase 0,08 0,32 Advertisement of unpopular products 0,05 0,1 Health conscious consumers 0,11 0,33 Partnership with food chains 0,07 0,14 Diversifying into complementary food products 0,06 0,12 Improving economic conditions after economic meltdown 0,08 0,24 Widen market 0,07 0,28 High technology in production and packaging system 0,07 0,21 Vietnamese labor is cheap in large scale 0,09 0,36 There is Low growth rate in the carbonated drinks market 0,05 0,1 Intensive competition 0,06 0,18 Strengths Weaknesses Pearson Education 2020 Higher Education Qualifications Increasing demand for non-carbonated products 0,07 0,07 increasing inflation is causing demand for the products to fall 0,04 0,08 Increasing prices of raw material such as sugar and metals 0,04 0,08 not yet diversified products for health 0,06 0,12 Total 2,73 - In the assessment of external factors (EFE) in strength, the factor that consumers pay attention to health with a weight score of 0.11 has shown that Coca Vietnam needs to pay attention to the trend and consumer health Moreover, the increase in inflation is a factor that greatly affects industries such as Coca because the price of products increases, customers will choose other products that are more suitable for money -The ratings in the external matrix refer to how Coca Cola Vietnam's current strategy responds effectively to opportunities and threats The growth of people's spending in Vietnam is considered outstanding because according to the statistics of the General Statistics Office, the CPI in Vietnam increased by about 1.47% compared to 2020 despite the Covid-19 epidemic rapidly developing Diversification of products is rated as average because Coca-Cola now has too many product lines and customers have too many choices, so they not want to diversify products at CocaCola -Coca Cola received an overall score of 2,73 which shows that the company's strategies are effective in exploiting opportunities and are always prepared for threats such as Covid-19 The company should continue to promote and improve its strategy and focus more on how to take advantage of opportunities especially the expansion of distribution channels 3.2 Internal Factor Evaluation (IFE) Matrix Pearson Education 2020 Higher Education Qualifications Factors Weight Rating Weighted score Strengths Strong brand 0,13 0,52 Broad variety of products 0,08 0,32 Strong financial position and profits 0,09 0,36 Enormous distribution and production facilities 0,09 0,27 Competent workforce 0,12 0,36 Heavy advertising and promoting activities 0,07 0,21 Geographical Expansion 0,08 0,24 Dispute above wholesale prices 0,06 0,06 Bigger long-term debt 0,05 0,1 Some products have low sales 0,06 0,12 The negative image involved in the suspicion of tax evasion 0,1 0,1 Similar taste 0,07 0,14 Total Weaknesses Pearson Education 2020 Higher Education Qualifications 2,8 -Inner Elements (IFE) is a highly rated brand with a weight score of 0.09 because the brand has been around for a long time and is well known all over the world Besides, Coca-Cola is one of the companies with large long-term debt, so the weighted score is 0.05 -The ranking in the internal matrix refers to the strength or weakness of each element in Coca-Cola Vietnam Coca-Cola's brand is a key strength because Coca-Cola's brand value as of 2020 is $57 billion, demonstrating Coca's popularity and recognition with customers The negative image related to the tax evasion case is a major weakness that will worsen the image of Vietnamese Coca-Cola in the eyes of consumers, leading to an impact on the population -The company received an overall score of 2.80, which indicates that the company's strategies have been effective in exploiting opportunities or defending against threats The company has focused to develop distribution channels and increase the qualified workforce Besides, long-term debt is also a big problem for CocaCola Vietnam, so the weighted score is 0,05 3.3 SWOT analysis Opportunities Cross-selling New markets New services Alliances/cobranding Strengths Existing brand Existing customer base Existing distribution Weaknesses Intermediary use Strong seasonal demand Cross-channel support S1O2: Expanding many retail channels through stores, supermarkets or online sales platforms S2O3: Enhancing new drinks according to healthy trends S3O4: Strengthen advertising programs everywhere W2O1: New product development W3O2 Improve the customer service W1O2: Selling on e-commerce channels Pearson Education 2020 Higher Education Qualifications Threats Customer choice (price) New entrants New competitive products Channel conflicts - Suppliers that offer raw material at a lower cost - Workplace diversity - Competent and committed human capital - Inflation increases the cost of production - The legal framework changes and the introduction of new and stricter regulations - Threats of potential competitors Strengths and Opportunities - Expanding retail channels: Coca - Cola Vietnam to increase brand awareness should have expanded many retail channels in remote areas and no longer just focus on big cities Moreover, due to the prolonged epidemic, Coca Cola Vietnam also uses e-commerce channels to reach customers - Nowadays, people are paying more and more attention to their own health, so they often tend to choose healthy drinks Therefore, coca Vietnam also offers product lines such as Coca Light and Coca Zero - To raise brand recognition, Coca Vietnam has used a variety of media to promote its goods, including social media, television, newspapers, signs, leaflets, catalogs, and brochures - Management Regulations and Business Environment - Coca-Cola Vietnam operates in a highly regulated environment As a result, businesses must manage the environment by cultivating tight ties with lobbying organizations and political networks - Having a diverse product range allows a company to extend its consumer base while also compensating for losses in one product category with gains in another In addition, a strong online presence on numerous social networking sites, active and efficient social media management, and the creation of strong client connections are all important - Coca-Cola Vietnam can boost overall company performance by gaining access to lowercost raw material sources A company's competitive posture may be improved in a variety of ways, including decreased prices, increased accessibility, and improved brand image - Brand Strength and Brand Awareness - Coca Vietnam has some of the most recognized brands in the domestic market in which it operates Therefore, brand identity plays an important role in attracting new customers looking for solutions in adjacent industries -A well-designed and integrated IT infrastructure may boost operational efficiency and provide insight into current market trends Competent and dedicated human resources may be a major source of competitive advantage, particularly in service-based businesses -In a competitive market, high product quality enhances brand loyalty and helps Cocasuccess Cola's in Vietnam Pearson Education 2020 Higher Education Qualifications Weakness and Opportunities - With the market having a lot of new products of competitors, Coca Vietnam also needs to come up with new products to be able to meet the needs of the market - There are still negative feedbacks about customer care service on Coca Vietnam's websites So, it can be improved to create positive word of mouth on different social networking sites - Coca-Cola Vietnam can reduce work stress and boost employee morale to create new products by harnessing the creative thinking ability of the workforce - Customer dissatisfaction - Although the demand for the product has not decreased, there are still customer complaints that are not effectively resolved It is reflected in the reviews on various online platforms Will cause negative word of mouth about the business and affect business growth -In a competitive market, high product quality promotes brand loyalty and Coca-performance Cola's in Vietnam - Poor inventory management: Coca-Cola is a beverage, so it is usually consumed in large quantities in the summer A shortage or too much inventory can lead to shortfalls in cash or insufficient current assets, which negatively affects liquidity position and is bad for the business as a whole - Environmentalists may criticize the corporation for its inadequate waste management methods and failure to integrate sustainability into its commercial operations - Coca-decision-making Cola's in Vietnam is excessively slow, resulting in significant delays in delivering new goods to the market, and poor project management procedures might jeopardize internals Strengths and Threats - Coca-Cola Vietnam's access to lower-cost suppliers of raw materials can help Coca-Cola overcome the threat posed by rising inflation - Coca-Cola's qualified and committed human resources in Vietnam can overcome the labor shortage problem in the market - Workplace diversity can help an organization see globalization as an opportunity instead of a threat due to high cross-cultural intelligence - Increasing market size and changing consumer preferences Over the past decade and a half, the market size has grown at a rapid rate So, Coca Vietnam tried to diversify by using different brands, then adding different features based on customer preferences - The technological environment is shifting - The rise of Machine Learning and Artificial Intelligence is altering the technological landscape in which Coca Vietnam operates Coca Pearson Education 2020 Higher Education Qualifications Vietnam can take use of these advancements to increase efficiency, lower costs, and alter operations - E-commerce and social media-oriented business model, linking with local suppliers and ecommerce platforms such as tiki, shopee, lazada to help Coca Vietnam reduce market entry costs new and reach customers It can also lead to crowdsourcing of different services and consumer-oriented marketing based on data and buying behavior -Recycling programs created by Coca-Cola Vietnam such as "recycle me" have created a beautiful image of environmentally friendly products for customers - Vietnam's GDP will increase to 7% in 2020 so increasing disposable income of customers and increasing number of affluent customers can be seen as an opportunity to introduce more high-end products Not only that, customers may start to like new and innovative products/services due to changing tastes Weakness and Threats - Inflation of money in Vietnam can be a threat to businesses because raising the price of the product will risk reducing the consumption of the product by consumers - Vietnam has now introduced some changes to the legal framework and the introduction of new and stricter regulations will be more difficult for businesses than before - There are not many competitors in the same industry of Coca in Vietnam but they are all strong and they are always developing in terms of strategy and products, so competitors are always a big threat to customers vs Coca-Cola Vietnam - The changing legal framework and the introduction of new stricter regulations pose a great threat to Coca-Cola in Vietnam It makes compliance with legal standards more complex and challenging for the business organization The inability to comply with changed regulations increases the risk of costly lawsuits A shortage of skilled workers in the market can make it difficult for an organization to attract talent with the right skills - The increasing number of direct and/or indirect competitors affects the organization's ability to maintain and expand its customer base - A protracted Covid-19 outbreak causes worsening economic conditions, which undermine corporate profitability and, in turn, customer spending and purchasing power - Inflation increases production costs and affects the profit of Coca-Cola Vietnam -Coca-Cola has far too many rivals Coca-key Cola's competitors include Pepsi, Number One, and others, with several goods such as 7-Up, Mirinda, and others directly competing with Coca-Cola IV Evaluation Because rural regions account for over 70% of the population in Vietnam, it is correct that Coca-Cola Vietnam offers a distribution channel expansion plan based on the pestle and swot Pearson Education 2020 Higher Education Qualifications variables examined above As a result, this is always a lucrative market for brands, particularly Coca-Cola Rural market, distant places, many fields, residential areas are far apart, each residential area has 1-2 food shops, market, making it difficult to buy a bottle of Coca-Cola, thus Coca-Cola has developed a marketing strategy Coca-Cola is now establishing sales pages on Facebook, Google, and electronic apps to reach customers over the internet more flexibly during the Covid-19 period Besides, it is also possible to see CocaCola ads in all provinces and cities across the country to help people increase their awareness of coca-cola products Human resource development is also a right strategy of Coca-Cola Vietnam to contribute to the expansion of distribution channels Each year, Coca-Cola invests more than 1.4 million USD (equivalent to more than 30,000 billion VND) in recruitment and human resource development activities Therefore, Coca-Cola is always at the top of the list of the best places to work in Asia in general and Vietnam in particular Besides, Coca-Cola Vietnam can expand many retail channels through stores, supermarkets or online sales platforms to easily reach more customers in remote areas Coca-Cola also needs to come up with new products to suit the taste of other regions because each region will have a different taste and preference Moreover, Coca-Cola Vietnam needs to improve customer service when it comes to customer complaints or questions V Inconclusion In short, expanding distribution channels is very reasonable to develop Coca-Cola Vietnam because in remote areas in Vietnam, there are still some places that not have access to Coca-Cola products Besides, the government also supports the expansion of distribution channels such as faster paperwork and preferential policies Not only that, the expansion of distribution channels also helps people in remote areas get jobs and reduce unemployment in Vietnam REFERENCE O’Neill, A., (2021).Vietnam - gross domestic product (GDP) growth rate 2026 | Statista [online] Statista Available at: https://www.statista.com/statistics/444616/grossdomestic-product-gdp-growth-rate-in-vietnam/ [Accessed 24 December 2021] Hudson, A., (2017) MBA HBR : Coca-Cola in Vietnam Case Study Solution & Analysis [online] EMBA Pro for Executive MBA Professionals Available at: Pearson Education 2020 Higher Education Qualifications https://embapro.com/frontpage/casestudysolution/19703-vietnam-coca [Accessed 25 December 2021] Professionalacademy.com n.d Marketing Theories – PESTEL Analysis [online] Available at: https://www.professionalacademy.com/blogs/marketing-theories-pestel-analysis/ [Accessed 26 December 2021] CIPD n.d PESTLE Analysis | Factsheets | CIPD [online] Available at: https://www.cipd.co.uk/knowledge/strategy/organisational-development/pestleanalysis-factsheet#gref [Accessed 27 December 2021] Nai, C., (2019) Áp dụng thuế ưu đãi đặc biệt hàng hóa XNK chỗ (Công ty TNHH Nước giải khát Coca-Cola Việt Nam) - Cục Hải Quan Đồng Nai [online] Dncustoms.gov.vn Available at: https://www.dncustoms.gov.vn/van-ban/ap-dungthue-uu-dai-dac-biet-doi-voi-hang-hoa-xnk-tai-cho-cong-ty-tnhh-nuoc-giai-khat-cocacola-viet-nam-48396.html [Accessed 27 December 2021] Tuoi Tre News (2017) Coca-Cola Vietnam pays off portion of fines, tax arrears demanded by taxman [online] Available at: https://tuoitrenews.vn/news/business/20200111/cocacola-vietnam-pays-off-portionof-fines-tax-arrears-demanded-by-taxman/52548.html [Accessed 27 December 2021] Cocacolavietnam.com (2020) Coca-Cola khốc lên sfí mệnh mới, hướng tương lai tươi sáng [online] Available at: https://www.cocacolavietnam.com/news/coca-cola-khoac-len-minh-su-menh-moi-huong-vemot-tuong-lai-tuoi-sang [Accessed 27 December 2021] M.genk.vn (2016) Bí mật gây sốc lon Coca-Cola: Giá 8.000đ, tiền quảng cáo gần 5.000đ, nguyên vật liệu 300đ [online] Available at: https://m.genk.vn/bi-matgay-soc-trong-lon-coca-cola-gia-8000d-tien-quang-cao-gan-5000d-nguyen-vat-lieuchi-300d-20160919122440086.chn [Accessed 26 December 2021] Cocacolavietnam.com (2019) Những Nỗ Lực Bền Bỉ Đưa Coca-Cola Việt Nam Vào Top Doanh Nghiệp Phát Triển Bền Vững 2019 [online] Available at: https://www.cocacolavietnam.com/news/nhung-no-luc-ben-bi-dua-coca-cola-vietnam-vao-top-2-doanh-nghiep-phat-trien-ben-vung-2019 [Accessed 27 December 2021] Mrs.org.uk n.d [online] Available at: https://www.mrs.org.uk/pdf/US_COCA_COLA FINAL_TWO.pdf [Accessed 28 December 2021] Pearson Education 2020 Higher Education Qualifications En.cocacolavietnam.com (2021) Coca-Cola Vietnam Rolls Out “Recycle Me” Message On Its Package Labels Across Its Portfolio To Encourage Consumers To Help Recycle [online] Available at: https://en.cocacolavietnam.com/news/coca-cola-vietnam-rollsout recycle-me message-on-its-package- [Accessed 28 December 2021] Gaille, B., (2021) Coca-Cola SWOT Analysis Matrix: Opportunities and Weaknesses [online] BrandonGaille.com Available at: https://brandongaille.com/coca-cola-swotanalysis/ [Accessed 28 December 2021] Coca-colacompany.com (2017) Coca-cola Business Strategy: Choice, Convenience and Customers | Coca-Cola Australia [online] Available at: https://www.cocacolacompany.com/au/news/our-way-forward/cokes-way-forward-new-businessstrategy-to-focus-on-choice-convenience-and-the-consumer [Accessed 27 December 2021] PERSON COCA-COLA VIỆT NAM Expand distribution channel NGUYỄN THỊ THU TRANG F14G-381 Pearson Education 2020 Higher Education Qualifications Pearson Education 2020 Higher Education Qualifications Pearson Education 2020 Higher Education Qualifications Pearson Education 2020 Higher Education Qualifications Pearson Education 2020 Higher Education Qualifications Pearson Education 2020 Higher Education Qualifications Pearson Education 2020 Higher Education Qualifications Pearson Education 2020 Higher Education Qualifications Pearson Education 2020 Higher Education Qualifications ... strength or weakness of each element in Coca- Cola Vietnam Coca- Cola'' s brand is a key strength because Coca- Cola'' s brand value as of 2020 is $57 billion, demonstrating Coca'' s popularity and recognition... costs and affects the profit of Coca- Cola Vietnam -Coca- Cola has far too many rivals Coca- key Cola'' s competitors include Pepsi, Number One, and others, with several goods such as 7-Up, Mirinda, and. .. they often tend to choose healthy drinks Therefore, coca Vietnam also offers product lines such as Coca Light and Coca Zero - To raise brand recognition, Coca Vietnam has used a variety of media