Đang tải... (xem toàn văn)
NGHIEN Ciru & LTNG DUNG XAY DUNG CHIEN i M CANH TRANH CUA TRUING TBUNG HOC PHO THONG THEO Lt THUYET MICHAEL E PORTER HVCHQLGB Trudng BHSP Hd N^i SUMMARY Michael E Porter gave a theoretical framework o[.]
NGHIEN Ciru & LTNG DUNG XAY DUNG CHIEN i M CANH TRANH CUA TRUING TBUNG HOC PHO THONG THEO Lt THUYET MICHAEL E PORTER HVCHQLGB Trudng BHSP Hd N^i SUMMARY Michael E Porter gave a theoreticalframeworkon competition and competitive strategy, under wiiich compelilive strategies including sector analysis, competitor analysis and positioning strategies (identifying advantages competition and competitive strategy selection) Based on competitive strategy theory ofMichaei E Porter, Ihe concept of competition as a motivation to the educational institutions improve the quality of education, proposed the construction process competitive strategies of secondary schools Information includes the implementation of four activities /steps Keywords: strategy, competitive strategy, the College High School Ngdy nhpn bdt: 13/10/2015; Ngdy duypt ddng: 15/10/2015 L Md dau: Michael E Porter - "cha de" cfia thuylt chiln lupc egnh Iranh, dfi dua mOt khung IJ thuyet ve cgnh danh vfi chiln luyc cgnh tranh vdi mong muln nd se trd thfinh mOt cdng cy manh me, cd tlnh hf thing, todn difn dl dfinh gla ngdnh, hilu cdc dli thfi egnh tranh, xfic djnh vj thl cgnh tranh vd lya chpn cfic chien lupc cgnh tranh D&I phgm vi nhfi trudng THPT, eo thl hilu: XSy dyng ehiln Iupc cgnh tranh cfia trudng THPT Id vife lya chpn cfin th§n mOt chuli hogt dOng khfic bift dl tgo mOt tgp hpp gid trj dpc ddo, nhd vgy cd thl sd httu, chiem ITnh vd Ihu hut duye toi da nhttng dilu kifn thugn Ipi; sy tin nhifm cfia hpc sinh (HS) vd eha m? HS; dpi ngu gido vien, edn bO qudn ly, nhfin vifin vd epng tac vifin tuyln sinh, dgy hpc vd gido dye, hudng nghifp, ddp u:ng tit hon nhu cdu cfia cOng ding vd xfi hOi so vdl cfie trudng THPT trfin dja bfin Theo dd, y nghTa cfia cgnh tranh gifio dye cd the duye hilu ngfin gpn vd bao glm: Ld dOng lyc de cdc co sd gifio dye ndng cao ehat lupng gifio dye; Cdc CO sd gido dye cgnh tranh bfing vifc tgo gid trj d$c bift cho HS, cha mp HS vd cho epng dpng; Cgnh tranh de tgo nhftng chucmg trinh giao dye cfia nhd trudng nhdm dfip fing tli da nhu cdu cfia HS vd phy huynh HS; Cgnh tranh ddng thdi cung gidm chi phi cfia vifc hpe l$p cho ngirdi hpc II Xfiy d ^ g chien luyc cgnh tranh cua trudng THPT: dya Iheo thuylt chiln luyc cgnh tranh cfia Michael E Porter bao glm vife thyc hifn 04 hogt dOng/budc dudi dfiy: 50 • TAP CHl THlfTBIOAO DUC-sfi 123-11/2015 Budc 1: Danh gifi mdi trudng ngfinh vd phSn tich npi bO cua Irudng THPT Dfinh gid mdi trudng vd phan tich npi bp chinh Id hogt dOng dfi ddp dng nhu cdu, cung cap nhung Ihdng tin ehinh xdc, xfic thyc cho vifc Ifin kfi ho^ch, xdy dyng chinh sdch, chiln Iupc, quyll djnh, thiic hifn bdo cfio vfi giai Irinh trfich nhifm cua nhd tmdng, Thir nhdt: Ddnh gid mdi trudng ngdnh: MSI Irudng ngfinh Id cdp mdi trudng ben ngodi cfia nhi trudng bao gdm cdc thdnh phdn cdfinhhudng tirong dli cy thl ho$c thdi gian trudc mfit doi vdi ho^t dOng qufin ly nhfi trudng Dfinh gifi mdi Irudng ngdnh cfia trudng THPT cdng l|ip glm yeu td sau: Cdc chinh sdch cfia chinh phfi; T^p tyc vfin hda; Sy phdt triln cfia kinh tl- x5 hgi; Sy phdt triln cua ky thu§t cdng nghf; Nhttng kJ vpng cfia xd hOi Vifc phfin tich cdc ylu to mdi trudng chi c6